How to Monetize Your Audience with Kartra?

Social media has become a powerful and one of the big industries, allowing people to monetize their following worldwide. Having the right strategy by your side will help you as a creator to make good money while having a great time in your life.

The key to effective audience monetization is to build a meaningful and equitable relationship with your audience by using deep audience insights and matching your product. And a business plan tailored to the needs and desires of your target market.

It creates an exchange that benefits the creator and the audience. Today, I am introducing one perfect solution, Kartra, to all your needs to help monetize your audience with actionable steps and implementation.

What is Kartra?

Kartra is a multipurpose marketing platform developed by Genesis Digital to enhance the presence of creators. It allows one to create sales funnels, run marketing campaigns, host online courses, automate long email sequences, oversee affiliate networks, and more.

The cloud-based software integrates CRM and sales processes into a single application by combining features like landing pages and sales funnels, reducing the use of multiple programs. 

Kartra’s marketing engine automates the entire business, thereby increasing revenue. It can generate digital files, courses, and services for sale by personalizing the checkout experience by adding subscriptions, upsells, downsells, and cart abandonment sequences to increase consumer value.

Benefits of Kartra

Here are some reasons why Kartra is the best platform for creators:

• The Kartra monetization platform gives the advantage of multiple features in one place to connect all included tools and communicate within the same database. It enables creators to design sophisticated marketing automation to follow leads and customers every step of the way within each respective product.
• It offers pre-built campaigns for multiple use cases and scenarios that are instantly implemented to simplify things. Once the deployment process is complete, creators must customize the various generated assets to suit their business needs.
• With pre-built campaigns, one can be assured that they will not have to endure the challenging process of combining forms, videos, email automation, landing pages, and other elements into a campaign funnel that effectively converts leads into paying leads.
• Kartra is compatible with a wide range of marketing and commercial applications. It implies that the service of continuity of previously used applications allows the integration of a product that wants to be included when using other capabilities of Kartra.
• Kartra allows the generation of digital files, courses, and services for sale by enhancing the personalized checkout experience. To increase consumer value, it includes subscriptions, upsells, downsells, and cart abandonment sequences.

Monetization Aspects of Kartra

Collect Leads

Kartra Leads works to simplify lead tracking and administration. The tool helps creators collect leads from different marketing channels and get a summary of lead activity on a dashboard. It activates and interacts with marketing efforts, allowing for the sale of an infinite number of digital, tangible products, one-time subscriptions, training programs, etc.

Throughout the page, it is designed to make leads attractive with checkout pages. Teams of marketing experts have expertly optimized Kartra Leads to motivate customers to purchase.

Features:

• It records customer performance activity and uses that information to create a detailed timeline. Activity includes users accessing the website, impressions, click rate monetization, sign-up page process, etc. Kartra Leads enables anticipation of the sales funnel, especially during strategy creation, path, and validation.

• The monetization platform categorizes leads into subgroups and applies unique labels for better segmentation. It precisely tailors the marketing message to each unique demographic group: the creator can give clients 2 points for each add-on added to their checkout order and 5 points for each product they purchase. Additionally, the system allows only the top customers who earn more than 25 points to sign up for special events automatically.

• Creators can import contact information, tags, and lists transferred by simply uploading a file.

Affiliate Management

Kartra Affiliate Management is an influential multipurpose tool for managing affiliate programs. Creators can set up flexible commissions for global products, allowing them to control the payment timings and amounts.

It allows affiliates to use landing pages, enabling higher conversion rates, which allows creators to stay in touch with affiliates by adding them to a mailing list specifically for affiliates.

Features:

• Kartra makes affiliate management payouts selective and only accepts affiliates who mean business. For that purpose, Kartra allows affiliates to complete quick and mandatory terms and conditions by invitation questionnaire before signing up for the program.

• The advanced informative platform shows statistical data about an affiliate, including personal information, promotional links, analytics, performance, unpaid commissions, payment details, and payment history.

Promoting and Selling Digital Products

Kartra Shopping Cart software promotes the sale of an infinite number of goods or services, including tangible and digital, with subscriptions, training programs, etc. All affiliate services have multiple pricing points and payment options, such as one-time, recurring, or monthly payments.

Additionally, Kartra automated tagging customers, assigning them points, adding them to customer lists, setting up an automated follow-up sequence, and more.

Features:

• The user gets flexibility for payment options, thereby increasing the conversion rate of affiliates. It features coupons and promotional mechanisms to drive engagement on the checkout page.

• Kartra allocates special and temporary discounts for dissatisfied affiliates in the middle of subscriptions and flexibility in rescheduling payments.

• The platform maximizes product sales for creators by automating upsells, downsells, and cross-selling of equally valuable or complementary products.
• Kartra enables associates to increase dollars per customer by accessing “add-on” offers at the last minute of main order fulfillment. Using Order Bump is easy; tick the box to add to the cart.

Creating Membership Sites

Kartra Membership Sites offer customized templates and professional colors to engage affiliates. Kartra tracks each user’s progress on subscription content, making it ideal for online courses and learning centers. To simplify the navigation panel, it has categories, subcategories, and individual articles to provide content text, audio, video, or a combination.

Feature:

• The login interface provides access to single sign-in credentials for all enrolled memberships. It also provides the facility to schedule time for releasing the content.

• Creators can use Kartra Membership to track clients’ progress through their subscription content with comprehensive analytical data, such as average user progress level and average days from registration to course completion. Since the system can determine when a user has completed the course, creators can set up several automated activities.

• Kartra membership sites support moderate communication with users to address their questions and suggestions quickly. As a creator, they can decide which comments will be accepted or removed due to moderation, which comments will be saved for later checking, etc.
• The analytical dashboard filters data per requirements like date, subscription, access level, etc. It also reevaluates the registration engagement on the course and the time taken to complete the course.

Sell Services

Kartra Funnel Mapper and Simulator allow viewing an open canvas, adopting a drag-and-drop marketing funnel approach, and immediately understanding the potential outcomes of each stage. It features interconnected integrations to finalize custom-designed checkout pages.

Features:

• With Kartra’s Funnel Simulator, creators can statistically estimate the potential reach of industry-leading sales, expenses, and returns on investment. Conversion rates can be determined by obtaining information on revenue per visitor, revenue per lead, cost per visitor, and cost per lead, which is made possible by analytical data.

• Map visualization benefits creators, allowing them to show customers the best funnel map pages. There is an option to sell funnel maps on Kartra’s marketplace, where Kartra will automatically handle payment and delivery.

Manage Audience

Kartra is a dedicated platform for creators to manage their customers best. It allows professional pages to choose from list buckets to high-converting designs. Kartra Forms tracks customers’ visits and auto-fills the fields whenever they return. Additionally, the platform provides them with a unique tag or helps them subscribe to a particular mailing list, etc.

Features:

• Kartra’s next-generation form builder reduces the cost of hiring a graphic designer. It allows you to choose from a variety of colors and layouts as per the style requirement. Presence makes up half of the impact and maximizes conversions to ensure success.

• Kartra improves the quality of your marketing messages by getting targeted data from your leads. It summarizes an understanding of users’ interests, demographics, and other profile information, which is essential for accurate targeting.

Create Videos

Kartra Video marketing software is highly intuitive and robust, allowing control over videos with customizable configurations. It lets owners own videos by placing a brand logo, helping them create individuality on videos, content, or intellectual property. Kartra enables video optimization to track content consumption wherever the video goes.

Feature:

• Kartra is an interconnected platform that helps convert video viewers into leads. It provides email reminders to viewers who abandon the video. After watching the completed video, the platform also offers congratulatory messages with a link to the following video.
• For video requirements, it hosts centralized dashboard management for the global console. Furthermore, the platform organizes and categorizes the entire video library for quick management.

• The unprecedented analytics platform monetizes every video activity, including audience viewing and dropout rate patterns. It stimulates the process of watching a video by viewers, analyzing the click rate, duration spent, and average clicks on the play button.

Run Webinars

Kartra Live Webinars ensure direct customer engagement, which can boost profits. Live client interaction builds brand trust that establishes creators as an authority. It allows receiving regular follow-up information from the customer on sales services, which optimizes revenue.

Features:

• Creators can engage directly with participants with Kartra’s robust range of in-webinar interaction features, helping to capture their attention and leave a lasting impression. Annotating slides with descriptive text to illustrate the point, advanced slide shows, sketching mind maps, and outlining critical information allow for presenting clear descriptions of products.
• Kartra’s automation delivers the ideal marketing messages at the perfect time, helping to respond to consumer behavior across pages and applications. It means creators can host different webinar automation based on recipients’ actions, depending on how the lead participated in the webinar, allowing them to send emails or messages.
• Creators can take advantage of the benefits of using split-testing or full-funnel testing to gain valuable information about attendee behavior, engagement, and conversion. Kartra turns webinars into fully realized, revenue-generating events and elevates creators by selling premium content, hosting paid webinars, and promoting users on additional goods and services.

Email Automation

Kartra Email Automation helps activate various email automation based on recipients’ actions. The monetization platform split-tests the email content and subject line, monitors conversions, and automatically switches to the best version.

To execute the best email marketing campaigns, users can choose attractive, well-crafted layouts and elements, such as testimonials, video thumbnails, countdown clocks, hero sections, content blocks, and more.

Feature:

• Kartra Email’s marketing software monitors and responds to reader behavior through talent monetization services. Additionally, IF and THEN automation systems contact customers on behalf of creators in response to their activities.

• It mimics the activities of marketers and helps automate marketing campaigns to handle every task for you, including sending emails, follow-ups, opt-ins, sales, post-sale follow-ups, subscriptions, tagging, Analytics, including tracking, split-testing, and. Customizable, all on intelligent autopilot. Creators can create effective marketing funnels of any size, from the smallest to the largest, using Kartra’s Sequence Builder.

• Email analysis monitors information about every dollar, clicks, opens, and sends in real-time. Kartra will indicate the best time and day of the week to contact a lead to get a better response.

Real-life Examples 

#1. Living Scripture

Living Scriptures is a streaming website that offers the most extensive collection of movies and television series for Christian families in the entertainment sector. Single-page, essential website feature by Kartra, saved from the sign-in page.

With a clear opt-in form that invites users to use their service for free for a month, the website gets to the right point and generates leads. Living Scriptures’ monthly subscription model generates consistent monthly revenue through Kartra’s subscriptions. Additionally, users can sign up for monthly emails to receive free scripture studies and trailers for upcoming movies.

#2. My Kitchen Escapades

My Kitchen Escapades offers free recipes for lunch, dinner, and dessert. Cookbook author and blogger Carol Jones posts regular content on the website; users can opt-in to receive free weekly recipes and other food-related content delivered to their email addresses through Kartra’s email marketing platform.

Kartra’s software facilitates Lead-generating forms, making it easy for users to convert. Additionally, an opt-in form pops up on the freebie page when customers click on the photo instead of the form integrated on the page.

#3. TraderoomPlus.com

UK-based trading platform TraderoomPlus.com teaches its users to trade Forex, E-Mini, and Cryptocurrencies. Members can monitor and share trades; the Kartra membership site offers a different approach to trading instructions.

The website features a basic landing page with calls to action to join each area, and its primary attraction is its free membership. However, the service is not promoted on the website, and when a user clicks on it, customers will not feel as if they have left the platform as it is inserted as a menu option at the top of the sales page. It will take you to a whole other website.

#4. We Buy Black

The largest online marketplace, We Buy Black, is a black-owned company that helps black business owners sell their goods directly to customers. Many everyday necessities, such as toothpaste, shampoo, and cleaning supplies, are available. It features a “What you need to find” window on the site operated by Kartra, which may also appear for unusual products such as handmade jewelry.

Potential sellers can set up a shop directly on the We Buy Black website, with the platform charging its store owners only 10% on each transaction. Kartra automatically manages all sales and orders of each store owner.

Implementation Using Kartra

Here are the following actionable steps for a creator to implement and monetize an audience from scratch:

#1. Choose the topic

Selecting the topic to focus on is most important for a content development business. In the first stage, it is necessary to gather content about the industry on the Internet to cater to the strength of the audience. Kartra monetization platform has a wide range of services that must be aligned with audience-based content.

It helps rise above the competition and is the first step toward long-term financial success as a content provider. It is essential to pinpoint a specific market segment in which one can excel. There needs to be more than just general information about one’s expertise; the creator must also establish a specific relationship with the audience.

#2. Content medium

The type of content for the digital creator should be decided in the beginning after selecting a niche and a plan for content development. Kartra has email marketing, affiliate marketing, and other mediums to promote content and businesses.

As a content developer, time and resources are at a premium. But, one should focus on those channels as the target audience will spend most of their time there.

#3. Use leads of competitors

Beginners can use data from competitors to generate leads, which can benefit advertising items. Kartra offers a wide range of services that a creator can use for various purposes. At the initial stage, beginners can align their long-term goals with the service provided by the platform. Further, they can use the consumer data of Existing businesses.

Product reviews and comparison articles are good ways to drive interested readers to a company’s landing page that includes a form. A creator may choose to accept business opportunities there. Lead generation services can increase revenue as it is cost-effective to operate a website and specialize in comparing and reviewing products.

#4. Monetization

Creators should consistently try to improve the content and increase the audience’s interest. Having a sophisticated website, millions of Instagram followers, or an extensive email list doesn’t always define success. What is needed is a dedicated following of people who trust the brand because, in return, they will get exciting content and information.

As a content developer, product prices vary per the customers’ requirements. Repurpose the work into new formats to start making money from it and use it on other platforms in a way that adds more assets over time, starting with content items that make sense for the audience, platform, and skill set.

Sell Courses

Selling courses is the first step to monetizing with Kartra, as it can prove profitable. To ensure the objective, the creator has to create the course using Kartra’s enrollment sites and then promote it using various highlights of Kartra. Monetization platforms let anyone create, market, and sell courses using email marketing, video hosting, and membership sites.

Sell Services

Kartra allows services to be more productive as an administration. A skilled manufacturer can use his skills to bring in customers as this will bring him income. It visualizes the relationship between customers and associates and creates a transparent platform to perform all tasks efficiently.

Affiliate Program

Creators can use Kartra to generate money by adding new affiliates to the program, as it also boasts one of the largest two-tier affiliate systems. Adding additional Kartra Promoters and Affiliates to the Kartra platform is known as a JV Broker Transaction.

The way it operates is that users are paid 10% of the revenue generated from affiliates. Thus, by adding an affiliate to the platform, users can earn $10 out of every $100 in new Kartra business that their affiliate brings in without doing any work on their part.

Create membership sites

Kartra benefits users by creating membership areas where people habitually log in and get special access. It is a great way to earn money because users only have to do it once, and that’s it.

Alternatively, the user can accept that affiliates’ membership and grant them access to the private. Kartra is a platform that manages and finds communities on Facebook and other platforms where people can get together and form closer bonds.

DropShipping

DropShipping sells tangible goods for more money than the seller paid. It does not require inventory as it is shipped directly from source to consumer. Kartra lets you install these pages on its platform and start your dropshipping business.

The tools are optimized for conversions, making it easy to set up dropshipping shops. In Kartra, items can be configured to be drop shipped virtually.

Final words

Kartra is an all-in-one marketing solution for digital creators, ranging from multiple platforms to services to manage online sales at a glance. It is also excellent for those who want to access the Internet, are employed, and want to spend only a little bit of time on digital marketing.

It’s beneficial if someone needs a staff of copywriters, designers, and marketers supporting you in your web business, no matter what position. Kartra is regarded as a website builder in and of itself, although it has several traits in common with them.

It offers a clean, cloud-based, business-only, all-in-one platform for marketing and sales. Thus, one should check out Kartra if a business owner wants a comprehensive web solution for their online enterprise or a creator wants to monetize their audience.

Next, you may also read about Marketing Mix 101: how to use the 4Ps of marketing for better sales.