Figma Is More Than a Design Tool Now: 5 Key Features From Config 2025
Figma just concluded its annual Config 2025 conference, where the company announced several new tools and updates that go beyond its core UI design roots. The company introduced five major product updates, targeting everything from vector illustration and responsive layouts to website publishing and AI-assisted prototyping.
The latest updates hint that Figma wants to create an end-to-end creation platform. It does not want to be limited to designers but also a platform for marketers, developers, and product teams. So, in this article, we have compiled everything that the company announced at its Config 2025 conference.
1. Figma Draw
One of the biggest highlights from the event was the Figma Draw. It’s a new drawing mode with tools geared toward more expressive, illustration-style design work. It brings several new features that users have been requesting for a long time. For example, it includes lasso selection, shape builder, multi-edit, and text on path. It also allows designers to use dynamic vector brushes, create radial and linear pattern repeats, and apply new fill effects like noise and texture.
Moreover, there’s a new dynamic stroke tool that allows users to animate or wiggle stroke paths for a hand-drawn look. Apart from that, a new variable width stroke is also on the roadmap.
The update positions Figma Draw as a serious alternative to illustration-first tools like Adobe Illustrator, especially for teams already working inside Figma.
2. Figma Sites
Figma Sites is perhaps the most ambitious launch from Config 2025. It allows users to paste Figma frames directly into a web builder that supports ready-made templates, prebuilt UI blocks, design system imports, and breakpoints for responsive views. It also supports interactions like parallax scrolling, with real-time HTML previews and the ability to publish directly to the web.
For now, the Sites feature is only available in beta for paid users. Still, it’s clearly aimed at no-code website builders like Webflow while keeping the workflow tightly integrated with Figma’s design environment.
3. Figma Grid
Figma is also tackling one of the trickier problems in UI work: responsive layout. The new Grid feature, currently in beta, allows designers to use grid-based auto layouts for components like image galleries and “bento box” designs.
Features like fixed track sizing, the ability to span across multiple grid cells, and full alignment with the CSS grid in Dev Mode make the tool particularly useful for developers looking for design-to-code consistency.
4. Figma Buzz
The company has also announced its new Figma Buzz, which aims to streamline brand asset creation for marketing and ops teams. It allows users to copy designs from Figma and turn them into editable templates with locked regions for brand consistency.
Furthermore, there’s a bulk creation tool that allows teams to create thousands of assets from spreadsheets, and AI-assisted features like background removal and text rewriting further speed things up.
5. Figma Make
Last but not least is the Figma Make, an AI-powered tool that allows users to type in a natural-language prompt to generate high-fidelity, code-backed prototypes. It supports starting from scratch or from a pasted frame, and users can tweak the results by directly editing visual elements or code. This feature can turn the final product into a live web app.
While the feature is still in its early stage, but its a clear entry into the “design to dev in one step” promise that many AI tools have been flirting with lately.
A Broader Vision for the Platform
That’s a wrap from all the major announcements from the Config 2025 conference. But if we take all these updates together, then it clearly hints at a shift in Figma’s product strategy. The company is transitioning from UI design tools to a broader creative and publishing platform. By expanding into web publishing, brand asset creation, and AI-powered prototyping, Figma is targeting multiple verticals, including marketing, development, and content ops.
While some of the tools are still in beta, their integration within the Figma ecosystem may appeal to companies looking to unify creative workflows under one roof.