Best Customer Service Software to Improve Your Business Support

Customer service software refers to the tools that businesses use to manage and enhance their customer support. It helps support agents collate, prioritize, and respond to queries on the customer’s preferred channel, with the goal of optimizing the customer experience. 

Customer service software is key to ensuring that customer queries are resolved as rapidly and accurately as possible. In a highly competitive world, even a single negative customer support incident can lower a company’s reputation. With the right customer support platform, companies can efficiently assist customers even as they scale up, making for higher satisfaction ratings and better customer retention.

Choosing the right customer support software involves matching the software’s capabilities with the organization’s operating model while considering price. Based on this, Geekflare has rounded up the best customer service solutions to fit different kinds of needs.

• Freshworks – AI-powered Customer Service Suite
• Zendesk – Popular Choice for SaaS Support
• Salesforce Service Cloud – Best for Enterprise
• HubSpot Service Hub – Best for B2B Business Support
• LiveAgent – Best for Real-Time Multichannel Support
• Help Scout – Best for Small Business
• Zoho Desk – Best to Offer Self-Service and Manage Tickets
• Intercom – AI-first Customer Service Platform
• Yellow.ai – Customer Service Automation For Enterprise
• Kustomer – Inbuilt CRM and Offer AI Copilot
• Gorgias – Best for E-commerce Business
• Front – Best to Manage Shared Inboxes
• Hiver – Best for Email Support Management
• Richpanel – Best for Customer Self-Service Solutions
• Show moreShow less

Freshworks

Often regarded as Zendesk’s top competitor, Freshworks has its own multi-channel customer support software, Freshdesk Omni. The unified agent dashboard enables easy monitoring for all customer support channels. Moreover, it is powered by Freddy AI to drive an extensive array of advanced functions, such as customized wait queue behavior, bot building, bot retraining, and more. 

With the built-in AI, agents can personalize the content and tone of their responses to ensure that every customer gets the help they need. Moreover, Freddy Self Service learns from the organization’s knowledge base to offer intelligent responses 24×7 through chatbots. Freshdesk Omni also enables agent training with Freddy Insights, which offers root-cause analysis to rapidly recommend solutions that optimize CSAT. 

Freshworks Features

• Smart ticketing with fully integrated AI to summarize conversations and suggest next steps 
• Ready-to-use connectors and templates for fast-tracked custom integrations
• 1000+ integrations on the Freshworks Marketplace 
• Trusted by 60000+ brands worldwide 
• 225% average three-year ROI and 30% reduction in average handling time

Freshworks Pricing

• Growth — starts at $29 per agent per month
• Pro — starts at $69 per agent per month 
• Enterprise — starts at $109 per agent per month 

All plans come with a 14-day free trial. 

Try Freshworks

Zendesk

Zendesk is among the most popular names in the customer service management industry, and for good reason. With AI-powered support for phone, email, live chat, social media, and self-service, Zendesk is ideal for teams seeking to offer comprehensive support at all stages of the customer journey. 

Zendesk offers a unified workspace for all support channels, enabling agents to quickly pull up profile information for each customer and switch between channels as needed. They can get live updates on when a customer is typing a new message or responding on WhatsApp, while the Side Conversations feature helps them loop in other teams without leaving the main customer conversation. Moreover, agents can customize their workflow by choosing from hundreds of apps on the Zendesk Marketplace and adding them with drag and drop. Small wonder that the Zendesk service tool has won multiple awards, including Top 50 AI Products of 2024 and Top 50 Customer Service Products of 2024. 

Zendesk Features

• Centralized hub with a 360-degree view of each customer 
• Pre-configured business rules, as well as the option to build custom triggers and automations 
• Pre-defined responses for routine queries
• 1000+ apps and integrations for no-code customization 

Zendesk Pricing

• Suite Team — $55 per agent per month
• Suite Growth — $89 per agent per month
• Suite Professional — $115 per agent per month
• Suite Enterprise — custom plans 

Startups can also apply to get free access to Zendesk for six months.

Try Zendesk

Salesforce Service Cloud

Salesforce offers an AI-powered customer service workspace that’s ideal for large enterprises. It includes 360-degree views of each customer and enables easy access to all incident and customer data, allowing agents to collaborate on open tickets much faster. With Einstein Service Replies, agents can generate intelligent responses in a fraction of the time, speeding up issue resolution.   

Salesforce Service Cloud is natively integrated with the Salesforce Platform. This means that agents can use trusted CRM data to personalize every customer interaction in the most meaningful fashion, enhancing the support experience. Service Cloud can also be integrated with the company’s knowledge base, allowing quick access to help docs for both agents and end customers. 

Salesforce Service Cloud Features

• Omnichannel ticket routing to specific agents or bots depending on the need
• Built-in automations for simplified workflows
• AI-powered article recommendations to assist with open conversations in real-time 
• Native Slack integration for easy agent collaboration

Salesforce Service Cloud Pricing

• Starter Suite — $25 per user per month
• Pro Suite — $100 per user per month
• Enterprise — $165 per user per month
• Unlimited — $330 per user per month
• Einstein 1 service — $500 per user per month 

All plans come with a 30-day free trial. 

Try Salesforce Service Cloud

HubSpot Service Hub

HubSpot is one of the best-known names in B2B marketing, and its customer service tools live up to that reputation. Service Hub offers AI-powered omnichannel support integrated with the sales and marketing data on HubSpot CRM. This enables agents to respond proactively to customer queries with rich insights, driving higher customer retention. 

Service Hub comes with automation features that speed up workflows and allow agents to easily hand off tickets to other agents with full visibility. It also includes a knowledge base library and a customer portal for end customers to manage their support queries. The AI agent, moreover, can be trained in minutes using existing content to offer smart customer responses round the clock. With Service Hub, organizations can benefit from up to 32% higher ticket closure rate and 13x faster resolution time. 

HubSpot Service Hub Features

• Omnichannel messaging to meet customers where they are 
• AI agent that conducts natural, personalized conversations to solve issues 24×7
• Searchable base with SEO recommendations for higher article ranking
• Trusted by 228000+ users across 135 countries 

HubSpot Service Hub Pricing

• Free — $0 per agent per month
• Starter — $20 per agent per month
• Professional — $100 per agent per month
• Enterprise — $150 per agent per month 

Try HubSpot Service Hub

LiveAgent

LiveAgent comes with 130+ ticketing features to create the most comprehensive multichannel support platform for businesses of all sizes. It offers streamlined support for live chat, calls, emails, and social media, as well as self-service options through the knowledge base and chatbots. Solopreneurs, NGOs, startups, and enterprises can all benefit from LiveAgent’s offerings. 

LiveAgent’s live chat widget is among the fastest of its kind. With key features like visitor tracking, proactive chat invitations, and chat analytics, it can boost earnings by up to 48%. Its ticketing system makes managing conversations a breeze, with advanced automation rules and integrations that can help save up to 95% more time and resources. Overall, LiveAgent has won multiple accolades for its speed and efficiency and is trusted by major brands like Yamaha, BMW, Huawei, and Oxford University. 

LiveAgent Features

• Streamlined notifications across all social media channels 
• SLAs to prioritize customer emails for timely responses
• Instant agent ratings after customer interactions 
• 200+ integrations with major tools like Salesforce, Magento, Squarespace, and WordPress

LiveAgent Pricing

• Small — $15 per agent per month 
• Medium — $24 per agent per month
• Large — $39 per agent per month
• Enterprise — $59 per agent per month

All plans include a 30-day free trial. Startups can also apply to LiveAgent for free access for six months. 

Try LiveAgent

Help Scout

Help Scout offers agents a shared inbox that they can use to collaborate internally, chat with customers, and build their own knowledge portal with ease. Ticket management is a breeze with custom workflows that route each conversation to the right team. Team members can add internal notes tagged to specific team members or use the Mentions feature to get instant assistance with a request. 

Help Scout offers comprehensive self-service tools, bringing down the support team’s email volume by up to 30%. With the no-code builder, agents can customize the look and feel of their knowledge base while the AI answers assistant quickly searches through articles to deliver the right answer. Moreover, with data on the number of resolved conversations, agents can assess exactly how well AI answers are assisting and make tweaks as necessary. With Help Scout, businesses can enjoy CSAT scores 25% higher than the industry average. 

Help Scout Features

• Option to create multiple inboxes to organize different types of customer requests
• Self-help option with Docs, Help Scout’s searchable knowledge base tool
• Live chat support with the Beacon widget
• Trusted by 12000+ brands including Mixmax, Buffer, and Spindrift 

Help Scout Pricing

• Standard — $22 per user per month
• Plus — $44 per user per month
• Pro — $65 per user per month

In addition, Help Scout offers a startup plan for companies less than two years old and with less than $1 million in annual recurring revenue. This plan provides free access for six months (up to 10 users). 

Try Help Scout

Zoho Desk

Zoho Desk has many features to power omnichannel ticket resolution, including customizable workflows and round-robin assignments. With the Zoho CRM integration, both sales and support teams can collaborate on customer tickets, enabling closer attention to detail and smarter resolutions. 

With Zoho Desk, agents can take full control of customer query resolution thanks to features like multiple ticket views, ticket tags, and agent collision detection. Moreover, the Advanced Response Editor comes with intuitive keyboard shortcuts (Snippets) to offer tailored responses much faster. The tracking dashboard also helps keep track of agent time devoted to each ticket, helping them improve their productivity and bill customers for the exact effort put in. 

Zoho Desk Features

• Web form widget to help customers reach out from the brand website 
• Ticket Peek shows snapshots of every interaction with a specific customer 
• Built-in Zoho CRM integration for context-aware resolution
• Trusted by 100000 brands including Mercedes Benz, Cummins, McAfee, and Hafele 

Zoho Desk Pricing 

• Standard — starts at $14 per user per month
• Professional — starts at $23 per user per month
• Enterprise — starts at $40 per user per month 

All plans come with a 15-day free trial. 

Try Zoho Desk

Intercom

Intercom is the only customer service platform that offers a completely AI-first experience. Customer support agents get access to an easy-to-use AI-powered inbox with a built-in phone for seamless omnichannel management. The Fin2 AI copilot provides step-by-step assistance with ticket resolution, real-time information, and rich insights. With 45 languages enabled, it can mimic brand tone to offer excellent service wherever customers are. 

The AI Chatbot seamlessly resolves routine queries while rerouting complex queries to the right agents. Moreover, the AI-driven reporting capabilities offer deep insights into agent performance, allowing for smarter training and workflow adjustment. Intercom is also about to launch an AI Analyst feature that will enable a holistic view of customer conversations with clear insights for improvement. 

Intercom Features

• Easy message segmentation and automation 
• AI Compose for smart message drafting and personalization 
• 51% average ticket resolution rate
• Trusted by 25000+ brands including Atlassian, Notion, Microsoft, and Amazon 

Intercom Pricing 

• Essential — starts at $29 per seat per month
• Advanced — starts at $85 per seat per month 
• Expert — starts at $132 per seat per month

All plans come with a 14-day free trial. Startups also get a 90% discount. 

Try Intercom

Yellow.ai

Yellow.ai supports enterprise customer service capabilities with its advanced AI-powered platform, enabling fast, personalized response across channels. Its dynamic AI agents are present on 35 channels and communicate in 135+ languages to meet customers exactly where they are. Agents can generate and nurture new leads across key messaging channels with automated text campaigns. 

Yellow.ai is ideally designed to help growing brands with its multi-LLM-powered platform, which AI agents can scale infinitely. Clients can achieve up to 90% automation in 30 days for channel queries. Recently, the platform has also launched the Voice AI feature for precise, life-like responses to queries over calls. 

Yellow.ai Features

• Omnichannel assist that raises agent productivity up to 50%
• Integration of existing CRM and ticketing system for more efficient query resolution 
• 150+ plug-and-play integrations
• Trusted by 1100+ brands including Domino’s, Chevrolet, AirAsia, and Honda

Yellow.ai Pricing

• Free — starts at $0 per agent per month
• Enterprise — custom pricing 

Try Yellow.ai

Kustomer

Kustomer is an omnichannel customer support tool with powerful AI that delivers personalized service at scale. With integrated data capabilities, agents can provide proactive assistance to minimize ticket volumes and boost customer satisfaction. Kustomer is also about to launch integrations with the Kustomer CRM for a more personalized experience. 

The KIQ Customer Assist bot streamlines processes and enhances communication for faster query resolution at scale. KIQ Agent Assist provides translation capabilities in 53+ languages, summarizes conversations, and transfers summaries between agents for context and uninterrupted conversations. As a result, agents can increase their productivity by up to 65%. 

Kustomer Features

• AI-powered communication prompts from internal knowledge bases
• Smooth handoffs for uninterrupted customer service 
• Observability dashboards for metrics like top used features and improvements in CSAT scores 
• Trusted by major brands like Lululemon, Priceline, and American Express 

Kustomer Pricing 

• Enterprise — $89 per month per user
• Ultimate — $139 per month per user

Try Kustomer

Gorgias

Gorgias focuses entirely on multi-channel customer service support for e-commerce companies. It seamlessly connects with platforms like Shopify, BigCommerce, and Magento, enabling agents to pull up shopper history from their helpdesk to share what’s in stock, issue refunds, and update/cancel orders.

Team members can automatically set up AI-powered workflows to route tickets or write personalized responses based on custom variables like sentiment. The Gorgias AI can also be trained to set up a comprehensive knowledge centre and a storefront chat widget, reducing the number of helpdesk tickets by up to 50%. 

Gorgias Features

• Personalized query responses with rich customer data 
• Fully customizable AI-powered chatbot with self-service options 
• Integration with 100+ apps, including Klaviyo, Recharge, Omnisend, and Office 365
• Trusted by 15000 brands globally 

Gorgias Pricing

• Pro — starts at $300/month
• Pro with 10% automation — starts at $555/month
• Pro with 20% automation — starts at $675/month
• Pro with 30% automation — starts at $833/month 

All plans include a 2-month free trial. Businesses can also contact the team for a custom plan. 

Try Gorgias

Front

Front is a shared inbox software with AI-powered features to help agents save up to six hours per week. With streamlined distribution lists, agents can quickly respond to high volumes of messages across channels while collaborating smoothly on complex issues. The smart ticketing system enables custom workflows, while smart performance metrics deliver insights on customer satisfaction and team performance. 

The in-built AI steps in to offer support throughout the issue resolution journey. It can automatically categorize tickets by topic or sentiment and route tickets to the right agents based on fully customizable rules and macros. AI bots can also handle simple queries and source relevant information from the Front Knowledge Base to assist agents with their responses. With 100+ integrations, Front makes it easy to incorporate third-party system data for the richest possible experience. 

Front Features

• Built-in AI to draft customer responses and summarize conversations 
• Customizable chat widget for both web and mobile 
• Option to build both ticketing and non-ticketing workflows 
• Trusted by 9000+ businesses, including GoDaddy, ClickUp, and Echo

Front Pricing

• Starter — starts at $19 per seat per month
• Growth — starts at $59 per seat per month 
• Scale — starts at $99 per seat per month 
• Premier — custom pricing

Try Front

Hiver

Hiver enables customer support agents to manage queries across all support channels right from their inbox. The collaboration feature lets team members loop in other agents with mentions in Hiver Notes, allowing them to collaborate privately on customer tickets without starting new email threads. For customers seeking self-service, the team can set up 24×7 chatbots and a knowledge base. 

With Hiver, teams can set up automation workflows that evenly distribute the ticket workload and route conversations to the right team. It also offers advanced reporting capabilities, including dynamic dashboards to study real-time customer service metrics. With its comprehensive multi-channel functionality, Hiver is the tool of choice for over 10000 brands, including Harvard University, Upwork, Clutter, and NYU.

Hiver Features 

• Customer support across channels like chat, voice, email, WhatsApp, and Knowledge Base
• Collision alerts to avoid duplicate responses to the same customer query 
• Powerful AI bot that summarizes emails, offers template suggestions and auto-closes conversations 
• Option to set up canned responses and auto-assigned emails for routine queries 

Hiver Pricing 

• Free — $0
• Lite — starts at $19 per user per month 
• Growth — starts at $29 per user per month 
• Pro — starts at $49 per user per month 
• Elite — custom pricing 

All plans come with a 7-day free trial. 

Try Hiver

Richpanel

Richpanel comes with a wealth of AI features to help customer support employees enhance their capabilities. These include Social Media AI, which engages with relevant comments while hiding trolls; Sidekick AI, which handles repetitive queries and offers two-way translations; and Voice of Customer AI, which analyzes customer communications to detect what end users like or dislike about the brand’s offerings. In addition, agents have the option to automate several routine tasks and build custom workflows to handle everyday queries without manual intervention. 

To help clients who are switching over from a different support platform, Richpanel offers a Migration Bundle that migrates all existing data, trains Richpanel AI on that data, and includes a shared Slack channel for real-time support. Clients who have migrated from other options have witnessed results like a 30% higher automation rate and a 40% reduction in tickets. 

Richpanel Features

• Comprehensive self-support that can automate 40-70% of queries 
• Bots that respond to routine queries and collect data outside office hours 
• Easy collaboration with internal notes and balanced assignments
• Comprehensive reports on team performance, revenue, and CSAT

Richpanel Pricing

• Pro — starts at $59 per agent per month
• Pro Max — starts at $89 per agent per month
• Enterprise — custom pricing

All plans include a 14-day free trial. 

Try Richpanel

Top Customer Service Software Comparison

Here’s a quick comparison summary of the top customer service software.

Software	Features	CRM Integration	Pricing (monthly)
Freshdesk Omni	Smart ticketing, ready-to-use connectors, Freddy AI	Freshworks	$29
Zendesk	Centralized hub, no-code app building, onboarding support	Zendesk, Salesforce, HubSpot	$55
Salesforce Service Cloud	Einstein AI, native Slack integration, omnichannel ticket routing	Salesforce	$25
HubSpot Service Hub	Omnichannel messaging, AI chatbot, SEO-powered knowledge base	HubSpot	$0
LiveAgent	Live chat widget, advanced ticketing system, instant agent ratings	Built-in Agile CRM	$15
Help Scout	Searchable knowledge base, custom workflows, live chat widget	OnePage CRM, Close, Salesforce	$22
Zoho Desk	Web form widget, Ticket Peek, customizable interface	Zoho CRM, Salesforce	$14
Intercom	Fin2 AI Copilot, AI Compose, AI Chatbot	Salesforce, HubSpot, FunnelFly, NetHunt	$29
Yellow.ai	Omnichannel assistance, plug-and-play integrations	HubSpot, Salesforce, Zendesk, Zoho CRM, Twilio	$0
Kustomer	AI Customer Assist, AI Agent Assist, observability dashboards	Salesforce	$89
Gorgias	AI chatbot, personalized query responses, storefront chat widget	Salesforce	$300
Front	Chat widget, AI message drafting, customizable workflows	Salesforce	$19
Hiver	Omnichannel support, AI bot, collision alerts	Salesforce, HubSpot	$0
Richpanel	Social Media AI, Sidekick AI, Voice of Customer AI	HubSpot	$59

What is Customer Service Software? 

Customer service software refers to the tools and platforms that help businesses streamline their customer support and self-service functions. It typically consists of a centralized platform, including a knowledge base, automation for repetitive tasks, and a ticketing system to consolidate customer support requests across channels. 

There are multiple types of customer service tools to cater to different kinds of customer support. For instance, help desk software is ideal for teams that deliver support across multiple channels. However, for teams that mostly provide phone support, call center software would be more appropriate. Similarly, for a team that relies primarily on self-support, a knowledge base or chatbot software would be the right choice.

What is the Difference Between Customer Service Software and CRM?

Many assume that customer service software and CRM (customer relationship management) software are the same thing. Their goals, however, are different. 

A customer service platform focuses on resolving customer issues. It does so through conversations over email, phone, live chat, and other channels or through self-service options like chatbots or a knowledge base. The goal here is to boost customer satisfaction through prompt issue resolution.

On the other hand, CRM software is used to manage customer data and interactions across sales and marketing as well as customer support. The goal here is to enhance customer relationships throughout the sales cycle, and not just when queries or problems arise. In that sense, customer service platforms can be regarded as a subset of CRM.

What are the Benefits of Using Customer Service Software?

Customer service platforms offer multiple benefits for service teams looking to ramp up their customer communications while saving time and money. Some of the benefits include:

• Improved Response Times: With customer service software, agents can monitor and respond to tickets across channels on a single unified platform. This, along with automated query replies, enables significantly faster response times. 
• Streamlined Ticket Management: Customer support software can analyze incoming tickets and intelligently reroute them to the right team. It also enables team members to quickly tag other agents in case they need to collaborate on a particular ticket without having to write emails or messages outside the software. This enables faster and more efficient issue resolution. 
• Multi-Channel Support Integration: Several customer service tools are designed to resolve queries across email, phone, chat, and social media. For each new query, a ticket is automatically created and routed to the right team member, ensuring that it gets prompt attention. 
• Enhanced Customer Satisfaction: With customer service tools, businesses can offer personalized support at scale and quickly resolve issues, enhancing the customer experience. 
• Automated Workflows and Processes: Automation can speed up multiple activities, from assigning agents to answering routine queries to rerouting tickets, enabling the service team to assist more customers in less time. 
• Data-Driven Insights and Analytics: The best customer service platforms comes with reporting capabilities that deliver granular insights into customer behavior. This helps businesses tailor their services and support offerings to meet customer needs better. 

Which Customer Service Software is Good for a Small Business?

Several customer service platforms are specially designed to meet the needs of small and growing businesses. Among these, Zoho Desk Express stands out as an affordable platform designed specifically for small businesses. Another good option is LiveAgent, which easily scales up or down and offers excellent self-service options. HelpScout is ideal for small businesses that rely heavily on email communications and want to reduce manual effort. Finally, Freshdesk Omni offers a higher-priced but feature-rich option, allowing startups to benefit from the top-notch interface and support of the Freshworks brand. 

Is There a Free Customer Service Software?

Some customer service platforms that offer free plans include HubSpot Service Hub, Yellow.ai, and LiveAgent. In addition, all the customer service tools discussed here offer a free trial period for each of their pricing plans. Before committing to one, organizations should try out different options and see which set of features suits them best.

Customer Service Software Trends 

With customer expectations higher than ever, the customer service software sector is developing new ways to meet those expectations without putting undue strain on support teams. Among the biggest trends to shape the industry is the integration of AI, which has been a game changer in terms of automating processes, offering predictive insights, and powering intelligent chatbots. In particular, many customer service tools are looking to adopt AI Copilot, which serves as an intelligent assistant at every step of the customer query resolution journey.

Other trends include:

• Personalization: Brands are investing in the power of AI and data analysis to craft hyper-personalized responses to solve complex queries.
• Omnichannel support: Modern customer service tools enable agents to have conversations on whichever channel the customer is present and to switch between channels as needed.
• Data transparency: With increasing concerns about data privacy, brands are being more open about how they use customer data, especially when training AI models.

More Readings on Customer Service

• Best Customer Engagement Platforms for Businesses
• Best Live Chat Software