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In SEO Last updated: July 26, 2023
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No user would appreciate coming across annoying prompts like ‘site not found.’

At the same time, outdated URLs can also be a turn-off for your visitors.

It’s vital to redirect URLs when needed to maintain a healthy user experience and a good search engine ranking.

Many URL redirection services are available in the market; however, finding the most suitable one for your needs can be overwhelming.

Dive in as we uncover what URL redirection is, along with some excellent URL redirection services that can help you get the job done effortlessly.

What is URL Redirection?


The technique used to guide users from one web address (URL) to another is known as URL redirection.

URL redirection is used when a website or page has moved or changed its name or when a shorter, more recognizable URL is wanted. A redirected URL is utilized to automatically transfer the users to the destination URL when they click on a redirected URL rather than having to type it in themselves.

URL redirection is frequently used to manage affiliate links, track clicks, establish vanity URLs, and send readers to fresh web pages from old or out-of-date ones. A URL redirect enhances website navigation by letting the users reach their desired location.

How Does Redirection Work?

Redirection refers to the web page’s or URL’s ability to automatically redirect visitors to a new location. This technique manipulates the HTTP status code to inform the user’s browser about the new destination of the content.

When a user tries to access a web page with a redirection configured, the server responds with the new destination URL and the relevant status code (for example, 301 or 302). Upon making a new request to the URL, the browser effortlessly directs the user to the new page.

Redirection has many uses, including modernizing obsolete URLs, gathering website content, and enhancing user experience. It is often used when a website’s domain is modified, multiple websites are unified, and a page is deleted or designated a new location.

In addition, redirection also acts as a significant contributor to SEO. It protects link equity and guarantees that search engines index suitable sites.

Benefits of Redirection from an SEO Perspective

Search engine, web browser online, bars, seo optimization, and seo analytic concept illustration

Apart from facilitating an improved user experience, Redirecting URLs can provide several SEO benefits, including:

By rerouting an outdated or old URL to a new one, you can ensure that any backlinks or search engine rankings are transferred to the new URL and that the old URL’s link equity is preserved.

Broken links are not only frustrating for the users but for the search engines too. Such links can negatively impact both the user experience and SEO. That’s why it is essential to redirect out-of-date or removed pages to pertinent and live pages.

Consolidating link juice—the authority and ranking power of a webpage—can be aided by redirecting URLs. Redirecting multiple URLs into one URL assists the link equity from all those consolidated. Doing so can potentially improve the ranking and visibility of the rerouted page.

Enhancing User Experience

Undoubtedly, your users will hate coming across stale or pointless material. With redirecting URLs, you can direct them toward more critical and relevant pages so that they can quickly discover what they’re looking for.

Facilitating Website Restructuring

When executing website restructuring, redirects can effectively route users and search engines to new pages or sections. As a result, your website’s visibility and authority don’t get hampered during the change.

Updating Outdated URLs

It’s no secret that removing URLs that direct to outdated content is unparalleled. URL direction can help the users and the search engines route to the new URLs when URLs change due to updates. Adopting this strategy can prevent the derivation of old or inaccurate content.

Managing Domain Changes

You must redirect the old pages to new locations when switching to a new domain. Seamless traffic can be rerouted with URL redirecting, preserving website traffic and enhancing user experience.

Handling Mobile Specific or Localized Content

Redirects can automatically reroute mobile users to versions of your website optimized for mobile devices or localized versions based on location, improving user experience and ranking in mobile and local search results.

Redirecting is no doubt a usable and fruitful exercise. However, it can get complicated at times. To help you out, here are the best URL redirection services for Effortless Website Navigation

. Read along to find the best ones.


The is an industry favorite when choosing an all-rounder. is known for its simplicity to use. This tool comes in handy when sharing long and complex URLs.

Key Features:

  • allows you to invite your team onboard to handle redirects.
  • It provides ease of setup that can be carried out within seconds.
  • The tool is safe and secure and acquires an automatic SSL certificate for your site.
  • It facilitates a smooth transition of domain change, strengthening your SEO game.

They have an exciting suite of pricing plans which includes a free plan and four paid plans, including basic, pro, business, and enterprise.


YouTube video

EasyRedir is another excellent URL direction service that’s widely used. It features a straightforward interface to direct your URLs into shorter URLs. It provides advanced features like link retargeting and customization, making it an absolute choice in the market.

Key Features:

  • EasyRedir boasts excellent customer support for a hassle-free experience.
  • It eliminates the headache of security warnings for your users.
  • The tool provides a complete package of services required for comprehensive redirect handling.
  • It allows you to integrate it with other apps you use.

EasyRedir has packages for every need. Their suite has four paid plans; personal, team, business, and enterprise, starting from just $14.95/month.


The is a powerful URL redirection service that assists you in creating branded short links with your customizable domains. It also provides analytics and tools to manage and oversee the number of clicks on your links.

Key Features:

  • It helps you with a shortened URL that simplifies directing the users to the original destination.
  • provides you with insights into HTTP errors so that you minimize abandonment.
  • This impressive tool features a single dashboard with real-time capabilities, including testing new rules through multiple tests.
  • It also provides statistics on link clicks.

You can opt for their free plan if you have basic requirements. For advanced features, a starter and a pro plan. You can get a customized one.

freedirector.io_-1 is a versatile tool that helps you easily set up redirection to forward visitors to the desired location, whether a domain apex or a subdomain. The tool also enables you to redirect specific subdomains to forms, surveys, documents, or any other location you choose. It can be beneficial for organizing and centralizing your online content.

Key Features:

  • It helps search engines understand the intent of the redirection and appropriately attribute ranking authority.
  • It saves the costs of purchasing multiple hosting accounts for different domains.
  • The tool provides a simplified source for managing redirection.
  • comes with a reliable and easy-to-work interface, eliminating the need for extensive coding skills.

It offers two free plans, lite and standard, with some basic features. On top of that, there is a paid professional plan with additional features.



SiteDetour is a user-friendly URL shortener tool and redirection service that lets you create unlimited URL redirects with QR codes. Whether you’re a business owner, a marketer, or an individual with multiple online assets, SiteDetour offers a convenient solution to ensure your domains lead visitors exactly where you want them to go.

Key Features:

  • The tool’s flexibility allows you to redirect domains temporarily or permanently to ensure direction to relevant content.
  • Customize QR codes for different destinations based on visitors’ locations, time, devices, etc.
  • Their audience builder lets you launch personalized campaigns based on the audience.
  • It empowers you with real-time tracking capabilities to oversee different segmentations.

SiteDetour extends a great range of paid plans with personal, professional, business, and enterprise plans with a starting range of $10 only.



RedirHub is a reliable and efficient tool that simplifies domain redirection, making it an indispensable asset for anyone looking to streamline their online presence. This intuitive and fast tool can efficiently help to share links both on a large scale and in less quantity.

Key Features:

  • A noteworthy feature is its ability to allow your entire team to work seamlessly on your projects.
  • It allows redirecting users randomly to multiple URLs for split testing or distributing traffic evenly among different landing pages or websites.
  • RedirHub supports vanity URL redirections that let you create branded links redirected to your social media profiles.
  • This robust service allows you to park your domain and redirect it to a specific webpage, displaying custom content or advertisements.

RedirHub offers multiple versatile plans and the flexibility to change anytime. Alongside their free plan, they extend three paid plans; basic, regular, and pro.



Greypanel is an incredible service that delivers fast and secured URL redirection services without hassles.

Key Features:

  • Greypanel promotes impeccable transition and SEO preservation through its powerful domain consolidation and website migration features.
  • Their data visualization properties make it easy to monitor and manage link clicks.
  • It offers advanced options such as password protection for sensitive redirects, ensuring only authorized users can access the content.
  • The tool provides a streamlined process that saves time and eliminates the need for complex coding.

With this tool, you won’t need any complex configurations to manage and modify your URL redirects.

How to Choose the Right URL Redirection Services for Effortless Website Navigation?

Choosing the exemplary URL redirection service is essential for ensuring effortless website navigation. Here are some factors to consider when selecting a URL redirection service:

Reliability and Uptime

Look for a service that promises high dependability and uptime. To ensure that your website is always accessible. Pick a service with a proven track record of reliability.

Speed and Performance

Speed and performance are two critical factors to check. The service needs to be swift and efficient. Slow service will likely push the users away and lower search engine rankings for your website. On the other hand, a speedy redirection service will promote quick redirection of the users to the relevant pages without any delays.

Ease of Use

The redirection service you’re opting for must be occupied with an intuitive user interface. It will facilitate easy setup and management. Look for a service that enables you to quickly build and adjust redirects without requiring a deep understanding of technology.

Customization Options

Determine whether the service offers choices for modifying the redirection procedure. It can entail modifying the redirected URLs to contain parameters or tracking codes, which can be helpful for statistics and marketing.

Analytics and Reporting

Assessing the success of your redirects is non-negotiable. For this, analytics and reporting tools come in handy. Find a service that offers an in-depth analysis of click-through rates, referral sources, and other pertinent information.

SEO Considerations

URL redirection can have a considerable impact on SEO. Make sure the solution you choose manages redirection in an SEO-friendly way. It should maintain link juice and ensure proper indexing by search engines.


When finalizing a redirected service, have a look at the pricing structure. Make sure it fits your pocket. Don’t forget to weigh the cost with the offers and effectiveness, as there will be different plans with different features.

Reputation and Reviews

Look up the URL redirection service’s reputation and read user reviews. To learn more about them, search for ratings and reviews, and discover their customer service and satisfaction.


Selecting a reliable URL redirection service is vital for achieving effortless website navigation while maximizing user experience. Throughout this article, we have explored seven excellent URL redirection services that pair a range of features with benefits.

Each of the mentioned URL redirection services comes with its own unique set of features, pricing plans, and user interfaces. When finding the one that fits your requirements, keeping certain factors in mind is paramount. Some essential factors are looking for customization options, analytics capabilities, and scalability.

With these tools, you can maintain consistent branding, enhance user experience, improve click-through rates, and optimize your online presence.

  • Shalabh Garg
    Shalabh Garg is a content writer & SEO professional who loves writing on technology, SEO, digital marketing, emerging marketing trends, and tools. He is passionate about food, traveling, and cricket.
  • Narendra Mohan Mittal

    Narendra Mohan Mittal is a Senior Digital Branding Strategist and Content Editor with over 12 years of versatile experience. He holds an M-Tech (Gold Medalist) and B-Tech (Gold Medalist) in Computer Science & Engineering.

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