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The Most Powerful Macs Ever: Apple’s M4 Lineup

Apple M4

On October 30, 2024 in Cupertino, California – Apple introduced the all-new MacBook Pro, powered by the groundbreaking M4 family of chips – M4, M4 Pro, and M4 Max. This powerhouse lineup delivers phenomenal performance gains and introduces a range of innovative features, making it the most advanced MacBook Pro ever built.

Key Highlights:

  • Apple M4 Family of Chips: Built with cutting-edge 3-nanometer technology, the M4 family boasts the world’s fastest CPU core, exceptional multi-threaded performance, and industry-leading performance per watt for remarkable battery life.
  • Supercharged Performance: The 14-inch MacBook Pro with M4 offers up to 1.8x faster performance compared to the 13-inch MacBook Pro with M1 for tasks like editing massive photos. Even the most demanding workloads, like rendering complex scenes in Blender, are up to 3.4x faster.
  • M4 Pro for Power Users: Ideal for researchers, developers, and creative professionals, the M4 Pro delivers a significant performance boost with a 14-core CPU and up to a 20-core GPU, twice as powerful as M4. It also boasts a massive 75% increase in memory bandwidth over the previous generation.
  • M4 Max: The Ultimate Powerhouse: Designed for data scientists, 3D artists, and composers, the M4 Max features a 16-core CPU, up to a 40-core GPU, and over half a terabyte per second of unified memory bandwidth. This allows users to tackle projects previously unimaginable on a laptop.
  • Improved Display: The Liquid Retina XDR display gets even better with an all-new nano-texture display option for significantly reduced glare and a peak brightness of up to 1000 nits for SDR content.
  • 12MP Center Stage Camera: The enhanced camera delivers better video quality, keeps users centered in the frame during calls, and supports Desk View for a more engaging video conferencing experience.
  • Thunderbolt 5: M4 Pro and M4 Max models come equipped with Thunderbolt 5 ports, offering more than double the transfer speeds for faster external storage and advanced connectivity solutions.
  • Apple Intelligence: This revolutionary software ushers in a new era for Mac. It leverages the power of apple M4 chips and the Neural Engine to offer innovative personal intelligence features for working, communicating, and expressing yourself on Mac. The first set of features includes Writing Tools, a redesigned Siri, and more, with additional capabilities rolling out in the coming months.

A Perfect Time to Upgrade

Whether you’re a long-time Mac user or a new convert, the new MacBook Pro offers compelling reasons to upgrade. Here’s what you can expect:

  • Upgrading from Intel-based MacBook Pro: Experience a monumental leap in performance, including nearly 10x faster AI workloads and up to 20x faster graphics processing. Additionally, enjoy significantly improved battery life, a stunning display, a powerful camera system, and the groundbreaking capabilities of Apple Intelligence.
  • Switching from a Windows PC: Embrace the unparalleled performance, efficiency, and user experience that Apple Silicon delivers. The new MacBook Pro is built to last, offers industry-leading environmental credentials, and seamlessly integrates with other Apple devices.

Pricing and Availability:

  • Pre-orders for the new MacBook Pro begin today, October 30th, on apple.com and the Apple Store app in 28 countries and regions.
  • Availability in Apple Stores and Apple Authorized Resellers starts November 8th.

The new MacBook Pro with the M4 family of chips and Apple Intelligence represents a giant leap forward for Apple’s flagship laptop. With its unmatched performance, innovative features, and commitment to user privacy, it empowers professionals and creators to push boundaries and achieve remarkable things.