Bajaj Brings 16 Million Users to ONDC Network

Bajaj Markets, which is the digital financial marketplace of Bajaj Finserv, has joined the Open Network for Digital Commerce (ONDC). It will allow over 16 million users to shop for electronics and appliances through the government-backed open commerce platform.

With this move, Bajaj Markets becomes a buyer-side participant in ONDC, expanding beyond financial products to offer a wide catalog of consumer electronics from ONDC sellers directly via its app and website.

According to the shared press releases, the partnership brings over 1.5 lakh products to Bajaj Markets users, who can also access financing options as they shop. This is a big shift for the platform as, until now, it was primarily focused on financial services like loans, insurance, and investments.

With 90+ partners and 140+ financial products and services available on our platform, Bajaj Markets continues to witness steady growth in app and website traffic. This integration connects consumers of Bajaj Markets with sellers on the ONDC network. It allows our 16 million+ traffic to access ONDC’s decentralized network, offering a wide selection of premium electronics and appliances, along with flexible financing options. This integration marks a significant step in leveraging India’s Digital Public Infrastructure to accelerate digital commerce and transform customer experience.

Ashish Panchal, Managing Director and CEO, Bajaj Finserv Direct Limited

Bajaj Markets joining the ONDC Network marks a significant step in redefining how financial services and commerce intersect. As a front-runner in the financial sector, Bajaj Markets is poised to unlock new opportunities by combining deep credit expertise with seamless digital commerce – empowering consumers to make smarter purchases, access flexible financing, and build stronger financial journeys. This integration reflects the transformative potential of open networks in enabling businesses to engage, learn, and co-create value.

Vibhor Jain, Acting CEO and COO, ONDC

The move aligns with India’s larger push to decentralize e-commerce through ONDC, which is a government-backed protocol that allows buyers and sellers to transact across platforms.

While ONDC has seen growing traction with players in mobility, groceries, and food delivery, the addition of Bajaj Markets could boost its footprint in high-value electronics and digitally financed purchases. 

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