OpenAI’s New AI Search Tool Poses Threat to Google’s Dominance
OpenAI is said to be setting up a search product powered by artificial intelligence that could probably threaten Google’s dominance. According to Bloomberg, OpenAI’s search feature will be built into its ChatGPT chatbot and include citations, while The Information reports OpenAI’s search service could be “partly powered by Bing”. One version of the product will use images or diagrams alongside text when responding to questions.
People come to us because we are trusted. They may have a new gizmo out there that people like to play with, but they still come to Google to verify what they see there because it is the trusted source, and it becomes more critical in this era of generative AI
Prabhakar Raghavan, Senior Vice President, Google
The AI search tool will reportedly be embedded within OpenAI’s signature chatbot, ChatGPT, and will source information directly from the internet, as well as provide citations when answering user queries.
Read About: Meta Enhances Ad Tools with New Generative AI Features for Global Rollout
As OpenAI started the trend of generative AI with ChatGPT, the company is feeling the heat to expand its services because other companies are making their own chatbots. Rumors also have it that a Microsoft-backed startup is also plotting to enter the search business.
OpenAI previously attempted to give ChatGPT access to live web data via ChatGPT plugins, which have since been retired in favor of GPTs. People rapidly adopted ChatGPT for information-gathering tasks after it was introduced.
Recent deals have raised the expectations that OpenAI will announce the integration of real-time content from English, Spanish, and French publications into chatGPT, complete with links to original sources. Another report speculates that OpenAI will unveil an AI assistant that could offer content and links to the original sources.
Analyzing the Threat to Google’s Search Dominance
It is known that there were many competing search engines that have tried but still failed to challenge Google as the leading search engine. Google is the undisputed king of internet search.
For years, it has defined how we find and consume information online, so much so that the company’s name has entered the popular lexicon as a verb. Google has already started implementing AI into its search products and is widely anticipated to continue doing so.
Worth a read: Business Software Firm Expensify Rolls Out New Travel Platform
Currently there’s a new generation of hybrid generative AI search engines which is aiming to challenge Google’s dominance and is trying to knock Google from the top spot with conceivably very limited success. Amidst various challenges and stress, success is possible, but the chances of achieving it are very low.
It’s not like life is going to be hunky-dory forever. If there’s a clear and present market reality, we need to twitch faster
Prabhakar Raghavan, Senior Vice President, Google
Google search boss Prabhakar Raghavan warned the employees in a meeting.
Open AI is seemingly attempting to build off that trust by aggressively trying to poach Google employees to work on its own search offering. And OpenAI is not the only AI-focused threat bearing down on google.
Whether or not these new OpenAI rumors bear fruit next week, Google knows its reign over the search industry is under threat.