SERP API is a web-based tool that retrieves real-time search engine results page data, such as keyword rankings, organic search results, paid advertisements, featured snippets, and more from search engines like Google, Bing, Yahoo, DuckDuckGo, Yandex, and others.
SERP (Search Engine Results Page) APIs provide valuable data for monitoring keyword performance, tracking competitors’ search rankings, analyzing search trends, and improving SEO strategies to enhance website visibility on search engine results pages.
Businesses and developers use SERP APIs for SEO analysis, keyword research, market research, and competitor analysis.
A SERP API fetches and processes user requests for data extraction from search engines. It presents the information in a structured format, such as JSON or XML, containing details such as URLs, titles, snippets, and other relevant data.
⚠️ NOTE: To avoid unlawful data collection, it’s important to ensure respectful use of scraping the web. Ethical scraping practices include sticking to the terms of service, limiting your requests, being transparent, and complying with privacy laws worldwide.
Geekflare has researched and listed some of the best SERP APIs based on their scalability, customization, and integration flexibility options.
- 1. Serpstack – Best for Real-time Search Data
- 2. Smartproxy – Best for High Success Rate SERP Scraping
- 3. Bright Data – Best for Comprehensive Web Data Collection
- 4. Oxylabs – Best for Advanced Data Extraction with AI
- 5. Nimble – Best for Small to Medium-Sized Projects
- 6. Scrape-It.Cloud – Best No-Code SERP Scraping
- 7. Zenserp – Best for Google and Bing SERP Data
- 8. SerpWow – Best for Cross-Platform Data
- 9. SerpAPI – Best for Developers
- 10. DataForSEO – Best for SEO Professionals
- 11. Apify – Best for Integration and Automation
- 12. SERPhouse – Best for Bulk Processing
- 13. SpaceSerp – Best for Localized SERP Analysis
- Show less
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Serpstack
Best for Real-time Search Data
- Data FreshnessReal-time
- API LimitHigh
- Data CoverageOrganic & Paid Results
About Serpstack
Serpstack is a fast and secure JSON REST API that provides comprehensive search engine results, including images, news, and videos. It allows high-volume API requests without delays, making it highly scalable.
Serpstack scrapes accurate, real-time search data without trouble. It also offers secure 256-bit SSL encryption for data sent through the API.
Serpstack offers a powerful proxy network that eliminates the need to worry about global IPs, browser clusters, or CAPTCHAs.
Serpstack Pros and Cons
Provide cost-effective search services at $0.007 per search
Offers real-time data retrieval, ensuring up-to-date information
Utilize a lightweight JSON output format for efficiency
Limited customization options for data extraction
Smartproxy
Best for High Success Rate SERP Scraping
- Data FreshnessReal-time
- API LimitHigh
- Data CoverageOrganic & Paid Results
About Smartproxy
Smartproxy SERP Scraping API is a full-stack solution that fetches structured insights from major search engines such as Google, Yandex, Bing, and Baidu. With a remarkable 100% success rate, this API efficiently integrates with platforms like GitHub for easy use.
Smartproxy SERP Scraping API provides users with pre-made scrapers that have preset parameters for easy use. Users also have the option to customize these parameters for quick data access. It shares results in HTML, JSON, or table format. It also offers features such as scheduling and parsed results.
Smartproxy allows users to choose between synchronous or asynchronous requests depending on their need for real-time or on-demand results. Its anti-bot protection ensures users collect data seamlessly through browser fingerprints. Its detailed code samples are available in Python, PHP, and Node.js. The pricing of Smartproxy starts from $1.3/1K requests for business users.
Smartproxy Pros/Cons
Real-time or on-demand data retrieval capability
Postman collection available for building and testing requests
Efficient handling of large data scraping tasks, catering to businesses of all sizes
Easy to integrate with clear documentation
Lack of support for search engines like Yahoo and DuckDuckGo
Some users may find the customization options too complicated.
Bright Data
Best for Comprehensive Web Data Collection
- Data FreshnessReal-time
- API LimitHigh
- Data CoverageOrganic & Paid Results
About Bright Data
Bright Data’s SERP API can scrape the search engine result pages and turn them into actionable data insights. It delivers structured data in JSON or HTML format with a 99.9% success rate and network uptime.
Bright Data supports all major search engines, including Google, Yandex, Naver, Baidu, and DuckDuckGo, and provides real-time, structured SERP data in just a few clicks.
Bright Data offers several benefits, such as accurate location information, fast speed, and cost efficiency. Additionally, it can support increasing traffic demands during peak times, making it a valuable solution for businesses.
Bright Data Pros and Cons
Offers user-friendly control panel & API.
Implement an auto-retry mechanism to enhance system reliability.
Provides top-notch customer support for the best experience
Requires technical knowledge to fully utilize all features
Oxylabs
Best for Advanced Data Extraction with AI
- Data FreshnessReal-time
- API LimitHigh
- Data CoverageOrganic & Paid Results
About Oxylabs
Oxylabs SERP API allows users to collect data from search engines like Bing, Google, Yandex, and Baidu. It delivers the output in HTML or JSON format with organic and paid results. The API is designed to deliver results quickly, typically within 10 seconds or instantaneously.
Oxylabs’s SERP analysis API has multiple uses, such as SEO strategies, market research, competitor’s keywords tracking, and keyword tracking.
Oxylabs Pros and Cons
Access premium proxies from 195 countries.
Offers maintenance-free scraping infrastructure.
Provides comprehensive documentation and support.
Phone support option not available
No dedicated account manager
Nimble
Best for Small to Medium-Sized Projects
- Data FreshnessReal-time
- API LimitModerate
- Data CoverageOrganic & Paid Results
About Nimble
Nimble’s fully automated and structured SERP API can scrape the web and extract valuable data for your marketing strategy without any manual work required. You set your search types and let the API handle the rest.
Nimble supports all popular search engines, and you can use it for numerous purposes, such as monitoring search rankings, keeping track of competitors’ keywords, and optimizing SEM strategy.
Nimble Pros and Cons
Fastest response times
Helps improve search engine optimization (SEO) strategies
Easy to use and integrate into existing systems
Limited access to features on the free trial
Pricing plans could be expensive for some users.
HasData
Best No-Code SERP Scraping
- Data FreshnessReal-time
- API LimitModerate
- Data CoverageRich Results
About HasData
HasData is a simple API designed for efficient competitor research and SEO strategies. It offers features such as Javascript rendering, automatic scaling, and unlimited bandwidth, making it a great choice for SERP scraping and obtaining real-time results.
HasData returns the response in JSON format and has an automatic proxy rotation that reduces your chances of getting blocked. To improve it, you get data center and residential proxies to back it up.
HasData Pros and Cons
Implement automatic proxy rotation for enhanced security and anonymity.
Offers affordable pricing plans.
Provides custom scraping solutions that are accessible even to non-developers.
Limited free tier.
Zenserp
Best for Google and Bing SERP Data
- Data FreshnessReal-time
- API LimitHigh
- Data CoverageRich Results
About Zenserp
Zenserp offers a range of tools and APIs, such as YouTube Search API, Google Trends API, and Google Search API, to help businesses automate and streamline their SEO efforts.
Zenserp’s SERP API is versatile and compatible with any programming language. It has a high uptime of 99.9%, making it reliable even when not actively monitoring it.
Zenserp offers structured data for search engine results, including featured snippets, knowledge panels, and image carousels, among other key features.
Zenserp Pros and Cons
Provides customizable search parameters.
Supports all programming languages.
Offers affordable pricing plans.
Limited payment options.
SerpWow
Best for Cross-Platform Data
- Data FreshnessReal-time
- API LimitHigh
- Data CoverageLocal Search
About SerpWow
SerpWow is a powerful SERP tracking tool that requires no manual maintenance and can extract data from various search engines like Google, Bing, and Yahoo, as well as e-commerce platforms such as Amazon and eBay, in real-time.
A standout feature of SerpWow is its availability in 100,000 global locations, allowing you to access SERP data from any geographic location you choose.
SerpWow scrapes various content, such as answer boxes, ads, images, and videos. The response is obtained in structured JSON, CSV, or HTML data formats for easy access and analysis.
SerpWow Pros and Cons
Extracts data from various devices.
Utilizes a user-friendly visual batch builder for conducting batch searches.
Expensive for larger plans.
Provide limited customer support options.
SerpAPI
Best for Developers
- Data FreshnessReal-time
- API LimitModerate
- Data CoverageRich Results
About SerpAPI
SerpAPI allows you to scrape all major search engines and extract valuable data in real-time. It provides an SLA guarantee and a 100% penalty, so you only pay for successful outputs.
SerpAPI uses a full browser to solve CAPTCHAs and mimic human behavior for accurate results. It also utilizes Google’s geolocation and encrypted parameters for routing requests through the nearest proxy server.
SerpAPI Pros and Cons
Offers various APIs for different search engines.
Simplifies integration with well-documented APIs.
Automated extreme parallelization.
Limited customization options.
DataForSEO
Best for SEO Professionals
- Data FreshnessReal-time
- API LimitHigh
- Data CoverageLocal Search
About DataForSEO
DataForSEO is a powerful SERP API that allows data-driven marketers to extract information from search engines quickly, with a 6-second turnaround time.
DataForSEO delivers structured, accurate SERP data, such as competitor analysis and rank tracking. It returns the output for any language or location you desire, so it’s easy to find results for a particular region or district.
DataForSEO Pros and Cons
Analyze search analytics data thoroughly
Provide cost-effective solutions for small businesses
Offers 24/7 customer support
Encounter occasional API downtime.
Apify
Best for Integration and Automation
- Data FreshnessHourly
- API LimitModerate
- Data CoverageRich Results
About Apify
Apify is a full-stack web scraping and data extraction solution that effectively mimics searches from different locations, devices, and languages. It allows you to target specific audiences in different regions and tailor your optimization strategies for various demographics.
Apify’s SERP tracking API has multiple integrations and pre-built web scrapers to help users connect with various apps and achieve their goals efficiently.
Apify Pros and Cons
Provides a vast library of pre-built scrapers.
Offers data extraction in various formats.
Offers a wide range of web scraping and automation tools.
Limited flexibility in terms of advanced customization and features
SERPhouse
Best for Bulk Processing
- Data FreshnessReal-time
- API LimitHigh
- Data CoverageOrganic & Paid Results
About SERPhouse
SERPhouse is a scalable and queueless API that delivers exceptional performance regardless of the volume. It supports all major search engines and provides precise real-time SERP data to help you maximize your results.
SERPhouse is a solution you can bank on regarding reliability and authenticity. It charges you only for successful requests instead of burning credits for every attempt. It has detailed API docs that allow you to integrate it easily into your solution within minutes.
SERPhouse Pros and Cons
Provides detailed analytics
Offers dynamic infrastructure to handle a large number of requests.
Supports 120k+ locations around the world to ensure data accuracy.
Varying customer support response times.
SpaceSerp
Best for Localized SERP Analysis
- Data FreshnessReal-time
- API LimitModerate
- Data CoverageOrganic & Paid Results
About SpaceSerp
SpaceSerp is powered by cutting-edge AI models, ensuring reliable web scraping. It supports JSON, HTML, and CSV formats to deliver accurate and structured data within seconds.
SpaceSERP is a Google SERP API that provides complete page content parsing, covering various types of results such as organic results, ads, videos, answer boxes, news, shopping, and knowledge graphs.
SpaceSerp Pros and Cons
Monitor usage with a customizable dashboard.
Utilize an AI-powered search engine result API.
Provides detailed documentation for better understanding
Occasional performance issues.
SERP APIs Comparison
The comparison table below summarizes pricing, locations, and supported search engines for different SERP APIs.
SERP API | Pricing | Locations | Search Engines |
---|---|---|---|
Smartproxy | $2/1K requests | Any location worldwide | All major search engines |
Serpstack | $26.99/month | Any location worldwide | All major search engines |
Oxylabs | $49/month | 195 countries | All major search engines |
Nimble | $3/CPM | Any location worldwide | All major search engines |
HasData | $49/month | Any location worldwide | |
Bright Data | $3/CPM | 195 countries | All major search engines |
Zenserp | $39.99/month | Any location worldwide | Google, Yandex, Bing, and DuckDuckGo |
SerpWow | $120/month | Any location worldwide | All major search engines |
SerpAPI | $75/month | Any location worldwide | All major search engines |
DataForSEO | $0.0006/page | Any location worldwide | All major search engines |
Apify | $49/month | Any location worldwide | All major search engines |
SERPHouse | $29.99/month | Any location worldwide | Google, Bing and Yahoo |
SpaceSerp | $11.99/month | Any location worldwide |
What is SERP?
SERP is an acronym for Search Engine Result Pages, which are the results displayed after entering a search query on a search engine. In addition to organic search results, SERP also includes ads, answer boxes, shopping tabs, videos, and images.
Whenever you search for something on Google (or another search engine), you get a page full of helpful information related to your query. For example, if you search for cat photos, you’ll get cat photos, relevant articles, and other information. That’s how SERP works.
What is SERP API?
SERP API is a web-based tool that retrieves real-time search engine results page data, including videos, images, news, and shopping. It helps you scrape the web and obtain valuable information that can help you in various ways, such as staying ahead of competitors, analyzing your rankings, or improving your SEO strategy.
How to Check SERP Manually?
The best way to check SERP manually is to enter your query directly in the search box of your desired search engine and note down your observations. To ensure you get accurate results, remember to clear your browser’s cookies and history.
Alternatively, you can build a Python web scraping program to get the job done.
Benefits of Using SERP APIs for SEO
There are several benefits of using SERP APIs for SEO purposes.
- Access accurate and real-time information on SERPs through SERP APIs to make informed marketing decisions.
- Track competitors’ keyword rankings and performance on SERPs using SERP APIs to stay ahead of the competition.
- Streamline workflow by automating keyword ranking monitoring and SERP performance tracking with SERP APIs.
- Easily integrate SERP APIs with other tools and platforms for access and analysis of data from multiple sources.
- Scale SERP APIs to meet the needs of businesses of all sizes, providing a versatile and cost-effective solution for improving search engine rankings.
What Are Some Other SEO APIs?
There are many SEO APIs options you can choose from, but below are some of the best ones:
#1. Semrush API
Semrush’s API offers quick access to insights into competitors’ digital marketing activities. It allows users to view data in various ways without accessing the user interface.
#2. Ahrefs API
Ahrefs API provides flexible and user-friendly access to data from the Ahrefs index, including backlinks and keyword metrics.
#3. SE Ranking API
SE Ranking API provides programmatic access to data from the SE Ranking platform, facilitating report creation, project management, and data extraction.
#4. SEO PowerSuite Backlinks API
SEO PowerSuite Backlinks API is a powerful tool for marketing professionals that provides access to important data like competitor analysis, keyword research, ad placement, and campaign monitoring.
Explore More on SEO
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EditorRashmi Sharma is an editor at Geekflare. She is passionate about researching business resources and has an interest in data analysis.