Competitive intelligence tool helps businesses collect and analyze valuable information about customers, competitors, and market trends. It provides actionable insights, enabling companies to refine marketing and business strategies, uncover growth opportunities, and maintain a competitive edge in the marketplace.
Competitive intelligence software tracks competitor activities such as marketing tactics, product developments, pricing strategies, and customer sentiments. It automates data collection from social media, news, and websites, allowing businesses to gain insights into competitors’ strengths, weaknesses, opportunities, and threats (SWOT).
Geekflare has researched and listed the top competitive intelligence tools based on key features such as real-time analytics, backlink analysis, keyword tracking, brand visibility, white labeling competitor benchmarking, reporting capabilities, and customization options.
- SimilarWeb – All-in-one Digital Marketing Intelligence Tool
- Moz Pro – All-in-one SEO Toolkit
- Visualping – Best for Website Change Monitoring
- Ahrefs – Best for Comprehensive Backlink Analysis
- Mention – Best for Real-Time Social Media Monitoring
- SpyFu – Best for Competitor Keyword Analysis
- Semrush – Best for Content Marketing Toolkit
- SE Ranking – Best for Value-Focused SEO Toolset
- Talkwalker – Best for In-Depth Social Analytics
- Crayon – Best for Competitive Tracking of Ads
- Raven Tools – Best White-Label Reporting
- Serpstat – Best for Growth-Focused SEO Toolset
- The Hoth – Best for PPC Competitor Research
- Ubersuggest – Best for Keyword Ideas
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SimilarWeb
All-in-one Digital Marketing Intelligence Tool
SimilarWeb is a company research and strategy analysis tool that helps you learn how your competitor apps and websites perform. It also tracks any company’s digital footprint, such as traffic sources, audience demographics, and engagement metrics.
With SimilarWeb, you can go deeper into the latest digital tactics of your competitor’s website by marketing channel, device, and country. You can compare traffic engagement, conversion metrics, and full-funnel traffic. This helps you map out a company’s competency and evaluate its stats to compare.
SimilarWeb tracks market share shifts, app performance, and marketing channel effectiveness. To get started, create a free account and enter your competitor’s website domain to find basic company details like monthly visitors, pages per visit, bounce rate, average time a visitor spends, etc.
SimilarWeb Pros
Offers visual graphs and charts to provide essential data
Allows you to assess companies based on their web traffic to gather data like monthly visits, page views, bounce rate, etc.
Provides market research data in an easy-to-understand format for beginners.
SimilarWeb Cons
The price is high for small businesses
The result accuracy could have been better
SimilarWeb Pricing
| Plans | Monthly Pricing | Offerings |
|---|---|---|
| Starter | $125 | 1 user, up to 100 website results, up to 1000 keyword results, 3 months of historical data |
| Professional | $333 | For professionals building marketing strategy, worldwide geo view, 3 custom industries |
| Team | Custom Pricing | Local or worldwide country filter, 3 custom website segments, folder/subdomain analysis, API access |
Moz Pro
All-in-one SEO Toolkit
Moz offers a free SEO competitive analysis tool that provides world-class data at your fingertips. Simply enter your domain or a competitor’s, and Moz will instantly provide insights on top competitors, keyword gaps, domain authority, and untapped marketing opportunities.
You’ll see who your top competitor is, what pieces of content are ranking, for what keywords, and how they rank well in Google Search Engine. Moz allows you to understand some key metrics of your website, such as ranking keywords, domain authority, backlinks, etc., to help you improve your strategies.
Moz Pros
Deliver comprehensive and accurate reporting on keyword movements, individual URL rankings, and overall traffic.
Provide valuable insights through Moz’s freemium plan, ideal for individuals and small business owners.
Offers a straightforward interface that shows all the necessary information to calculate website health
Moz Cons
Subscription is needed when you want to access more competitive data
Dashboard navigation is confusing
Moz Pricing
| Plans | Monthly Pricing | Offerings |
|---|---|---|
| Starter | $49 | Good for starter to track 50 keywords and crawl 20,000 pages. |
| Standard | $99 | Good for established sites to crawl 400,000 pages. |
| Medium | $179 | Good for serious keyword research needs. |
Visualping
Best for Website Change Monitoring
Visualping is a competitive intelligence tool that tracks website changes to help you stay ahead in your business. It alerts you in real-time when changes are detected on your website and sends a screenshot highlighting the updates.
Visualping user-friendly interface enables you to dig deeper and get detailed information on the changes. You can customize monitoring with advanced settings, including comparison types, screen options, proxy use, and thresholds.
Use Visualping for Business, which allows your team to monitor more website pages than before to track changes. You’ll get AI-powered change analysis and summaries, generate advanced reports, save time with training, troubleshoot support and set-up, invite sales teams and others to collaborate, and send alerts to Slack or Teams.
Visualping keeps you updated on stock alerts, appointment availability, job openings, news, price drops, courses, grades, scholarships, and more. Its browser extensions, web widgets, and mobile apps make it even more handy.
Visualping Pros
Provides alerts on email, Slack, and Teams when changes are detected.
Features both visual and HTML monitoring options for different user needs.
Accurately detects the changes, even the smallest, using a user-friendly interface.
Visualping Cons
Limited checks on the free version, such as website stats, authority score, backlinks, etc.
Lacks integration options with third-party tools.
Visualping Pricing
| Plan | Monthly Pricing | Offerings |
|---|---|---|
| Business 5k | $25 | 1 user per workspace, 5,000 checks, 100 pages per day, 15 min max frequency |
| Business 10k | $50 | Search filter and sort, invite and manage users, bulk import |
| Business 20k | $100 | Advanced reporting, bulk management, single sign-on, code compare |
Ahrefs
Best for Comprehensive Backlink Analysis
Ahrefs is a site explorer tool that gives you a clear view of your competitor’s organic search traffic and backlink details. It’s best for comprehensive backlink analysis of any URL because of its fastest backlink crawler and the world’s biggest index of live backlinks.
You’ll get detailed information on paid traffic performance, organic traffic performance, website structure, and more. With Ahrefs, you’ll view their ad copy and ads position history chart to see what keywords they are bidding on. It provides keyword data from 9+ search engines, including Google, YouTube, Amazon, Bing, Baidu, Yahoo, Naver, and more.
Ahrefs lets you browse your competitor’s outgoing links and compare website changes between dates. It monitors millions of keywords in more than 189 locations to provide accurate and reliable estimations of a website’s search traffic in Google. It is available in over 14 languages, such as English, German, French, Japanese, and more.
Ahrefs Pros
Perform keyword analysis across multiple search engines, including YouTube and Amazon.
Display historical data to track long-term SEO trends.
Provide detailed organic search traffic insights.
Gain traffic insights through in-depth competitor analysis.
Ahrefs Cons
No free trial or free version
No mobile application to track analysis on the go
Ahrefs Pricing
| Plans | Monthly Pricing | Offerings |
|---|---|---|
| Lite | $129 | 1 user, 500 credits per user, 6 months of in-depth analysis, 2500 max rows per report |
| Standard | $249 | unlimited credits per user, 2000 tracked keywords |
| Advanced | $449 | All in standard, web explorer, agency directory listing, report builder, local ranking heatmaps |
Mention
Best for Real-Time Social Media Monitoring
Mention is a real-time social media monitoring tool that tracks online conversations and manages social media performance. It provides full visibility into any topic, brand, or key figure through intuitive query building, sentiment analysis, and keyword-based alerts, offering valuable insights for better decision-making.
Mention offers 10+ fully customizable templates based on your use, comprehensive analytics, and instant visualizations of your topics with maps and charts. You can create actionable and auto-updating reports with Mention’s monitoring tool in a few clicks. You can centralize your insights in a single place to see how things work and make strategic decisions.
Curate and schedule social media content and respond to your customers from social inboxes, all from one place. Mention provides content creation assistance tools and collaborative features like approval workflow and content library. It allows you to manage your brand’s online presence, track competitors, conduct market research, and effectively handle crises with ease.
Mention Pros
Provides real-time alerts for brand mentions and keywords.
Monitor brand mentions across various platforms, including social media and blogs.
Provides detailed analytics and reporting on brand mentions and audience engagement.
Mention Cons
Shows historical data only in higher pricing plans
Limited version of Boolean Search in standard alerts
Mention Pricing
| Plans | Monthly Pricing | Offerings |
|---|---|---|
| Solo | $41 | 1 user, 1 social account, 2 alerts, 5,000 mentions |
| Pro | $83 | Enhanced social listening for teams, crawling from different sources, up to review sites, up to 20 X (Twitter) accounts |
| ProPlus | $149 | Advanced filtering, tag categorization, up to 28 Facebook business pages, |
SpyFu
Best for Competitor Keyword Analysis
SpyFu is a powerful marketing tool that analyzes competitor keywords, helping to optimize both PPC campaigns and SEO strategies. It offers a comprehensive suite of features, including a PPC analyzer, unlimited domain and keyword tracking, backlink outreach, SEO tools, historical data insights, competitive analysis, and customizable reporting.
Get instant access to ranking history, backlinks builder, SERP analysis, keyword research, and more instead of doing SEO guesswork for your business. SpyFu lets you find competitors’ keywords with its ad history, Google Ads advisor, and templates.
SpyFu helps you research your competitor’s SEO keywords, spy on your competition, get custom SEO client reports, check backlinks, track your SEO keyword rankings, and compare them with your strategies. As a result, you can enhance your website traffic, monitor your keyword rankings, and make better connections.
SpyFu Pros
Adapts to algorithms or data collection changes quickly to provide reliable information, especially for your website SEO
Delivers immediate information to optimize and refine your ad campaigns effectively.
Offers a user-friendly interface that helps you closely analyze competitors and study their strategies.
SpyFu Cons
Limited keyword ideas that are not sufficiently accurate in competitor analysis
Results are not region or country-specific
SpyFu Pricing
| Plans | Monthly Pricing | Offerings |
|---|---|---|
| Basic | $33 | 10k row search results, 100 domain overviews, 6 months of historical data, 5k keyword rankings |
| Professional | $58 | Unlimited data exports, 500 sales leads, and domain contacts, 15k weekly traced keyword rankings, API access. |
Semrush
Best for Content Marketing Toolkit
Semrush is one of the best competitor analysis tools that allows you to perform SEO, keyword research, PPC, content marketing efforts, and social media marketing effectively. You can find millions of local and national keywords, analyze a domain’s backlinks, run technical SEO audits, and track SERP positions.
Even without expert knowledge, you can create content by finding topics, gaining actionable insights, optimizing existing content, and using artificial intelligence features. Semrush lets you explore your competitors’ marketing tactics and generate ideas for growing revenue.
With Semrush’s advertising toolkit, figure out how to reach more customers by finding the best keywords, monitoring competitor’s ad copies, and more. It helps you build effective social media strategies and streamline client reporting and pitching for growth.
Semrush Pros
Simplifies campaign management by consolidating multiple SEO tools into a single dashboard.
Comprehensive site auditing features include on-page and technical SEO, broken links, duplicate content, etc.
Integrates with Google Analytics, Search Console, and other third-party tools for comprehensive data analysis.
Offers customer support via phone, email, and chat.
Semrush Cons
Requires a premium subscription for full access to advanced tools.
The free version allows you to view limited information, such as up to 7 backlinks and a limited number of keyword information.
Semrush Pricing
| Plans | Monthly Pricing | Offerings |
|---|---|---|
| Pro | $117.33 | 5 projects, 500 keywords to track, 10,000 results per report |
| Guru | $208.33 | Content marketing toolkit, historical data, Loker Studio integration, device tracking, SEO content templates |
| Business | $416.66 | Share of Voice, extended limits, API access, PLA analytics, free migration, JavaScript Rendering, Plagiarism checker |
SE Ranking
Best for Value-Focused SEO Toolset
SE Ranking allows you to analyze your clients’ websites and uncover their key strategies for business growth. It breaks down their websites to give you the specific details you need. You’ll get a complete view of your competitor’s paid and organic campaigns.
Enter any domain, choose the region, and get traffic, keywords, ads, historical data, and competitors’ details. SE Ranking provides estimated clicks per month, competitor’s traffic cost, and top-performing competitor keywords.
SE Ranking’s competitor keyword checker allows you to find rank keywords, analyze their SEO metrics, and compare them with yours. You can also check domain authority, find newcomers, and perform PPC competitor research to view the keywords targeted in your competitor’s campaigns.
SE Ranking Pros
Create custom reports with the report builder tool and schedule them for specific days.
Provide detailed insights from site audits to help identify technical SEO issues.
Offers a wide range of features and tools, such as backlink checkers, website audits, competitor analysis, and more
SE Ranking Cons
Requires a learning curve for new users due to the extensive toolset.
Limit free access, with most features available only in paid plans.
SE Ranking Pricing
| Plans | Monthly Pricing | Offerings |
|---|---|---|
| Essential | $52 | Backlink checker and monitor, rank tracker, 5 projects |
| Pro | $95.20 | On-page and SERP analysis, Looker Studio integration, Historical data, 3 manager seats |
| Business | $207.20 | Maximized data reach, keywords database expansion, team training, team training, data insights, dedicated customer support |
Talkwalker
Best for In-Depth Social Analytics
Talkwalker is a powerful social analytics tool that helps businesses make smarter decisions by analyzing competitors’ behavior and uncovering valuable insights. Its AI-powered technology gathers data from various sources, including social media, blogs, forums, and news sites, offering real-time insights into customer sentiment, market trends, and emerging topics to enhance brand strategy and product development.
Talkwalker helps you identify risks and opportunities, analyze market trends, and gain insights into product development, email marketing, website traffic, and target audiences. It enables research across multiple sources, such as customer reviews, feedback, social media, and online conversations, to enhance your marketing strategies.
Talkwalker integrates with various platforms, such as Salesforce, Hootsuite, and Google Analytics, enabling efficient workflows and comprehensive reporting.
Talkwalker Pros
Performs in-depth social sentiment analysis accurately to understand brand perception and customer reactions.
Offers AI-powered features to automate data analysis and trend identification
Provide extensive options for monitoring social media and creating customized reports.
Talkwalker Cons
Lack of comprehensive solutions for tasks like content management and advertisement spending.
The steep learning curve for new users
Talkwalker Pricing
| Plans | Pricing | Offerings |
|---|---|---|
| Listen | Custom | Industry-leading social listening, custom reports and alerts, IQ apps, blue Silk AI |
| Analyze | Custom | 2X Volume for deeper insights, custom dashboards, social benchmarking, custom dashboards |
| Business | Custom | Enterprise-grade consumer intelligence for strategic initiatives, enterprise features, governance, social benchmarking |
Crayon
Best for Competitive Tracking of Ads
Crayon helps you track competitors’ websites and ads, providing real-time alerts to enhance your business strategies. It uses AI to summarize news and competitor updates, analyzing changes by prioritizing high to low-importance insights so you can focus on high-impact work.
Crayon helps you win competitive deals, highlight recent insights, and keep everyone on your team updated with the changes. You can also track your team’s performance and give 1:1 coaching to enhance their scores. It analyzes win/loss situations, identifies who is using battlecards, and influences everyone on your team to improve revenue.
Crayon Pros
Integrates with Salesforce, Highspot, Slack, and other well-known tech tools
Leverages AI-powered news and scoring to analyze changes and automatically send alerts.
Provides in-depth insights on recent market trends to help e-commerce businesses scale effectively.
Crayon Cons
Sorting out the most critical insights is challenging due to plenty of data available.
Depend on the quality of data sources for accurate insights.
Crayon Pricing
Send your business details and get tailored Crayon pricing options for your business needs. You’ll get unlimited competitor tracking, battlecards, dashboards, user licenses, and more.
Raven Tools
Best White-Label Reporting
Raven is a competitor analysis tool that identifies 20+ data points from four different SEO sources. It enables you to analyze competitor domains and leverage the insights to improve your Google rankings. It offers white-label reporting and saves time by providing marketing reports, client reports for SEO, and more.
Raven serves as a comprehensive site performance tracker, competitor analysis tool, and domain research hub. It allows you to monitor competitor performance, track keyword rankings, and analyze backlink sources. With these insights, you can enhance your website’s SEO and achieve higher search engine rankings.
Raven Tools Pros
Provides customizable reports and dashboard
Schedule automatic report downloads at specified times for easy team access.
Pulls key data points, such as SEO rank, keyword position, and backlinking data easily from various SEO data sources.
Raven Tools Cons
Lack of comparison data for businesses of similar types
Lacks real-time data updates.
Raven Tools Pricing
| Plans | Monthly Pricing | Offerings |
|---|---|---|
| Small Biz | $39 | 2 domains, 1,500 position checks, Campaign Events and Tags, Month Over Month Comparison & Checklist |
| Start | $79 | 20 campaigns/domains, task manager, white label, automated client reports, SEO Integrations – MOZ, Majestic, GSC, GA, BWT, IBM Watson, Calais, Bing |
| Grow | $139 | Customizable dashboard, PDF report, real-time report, campaign events and tags, Ads Integrations Google Ads, Bing Ads, Facebook Ads |
Serpstat
Best for Growth-Focused SEO Toolset
Serpstat analyzes competitors’ sites in PPC and SEO to give you information on their traffic sources. Its competitor analysis tool tracks topics, keywords, or ads to help you grow your business. This growth-focused SEO tool discovers competitors’ sources of traffic and growth dynamics to provide a detailed comparison to find market gaps.
Analyze your competitor’s backlink profiles, websites, and domain positions using Serpstat’s keyword tracking tool. It sorts information and compares metrics on a single page. Get 7-day free access to understand how your competitor ranks and grows in the market.
Serpstat Pros
Include API access in every pricing plan to integrate with other tools effortlessly.
Analyzes competitors’ strategies for both SEO and PPC, offering comprehensive insights.
Offer multiple support channels, including FAQs, phone calls, chats, a knowledge base, and email.
Serpstat Cons
White-label reporting is only available in higher plans
Provides fewer keyword suggestions than other similar tools
Serpstat Pricing
| Plans | Monthly Pricing | Offerings |
|---|---|---|
| Individual | $59 | 100 searches per day, 2,000 results per report, 50,000 export rows |
| Team | $119 | Access to search analytics API, access to backlinks API, single API request/second, access to rank tracking API |
| Agency | $479 | Unlimited rank tracker and site audit, 500 share access, white label reports, Access to Site audit API, SERP crawling, White Label reports |
The Hoth
Best for PPC Competitor Research
The Hoth offers a free PPC competitor research tool that tracks high-ranking keywords on Google Analytics. Powered by SEMrush, it tracks competitors’ paid advertising strategies and gives you intel on what is ranking and why. Analyzing competitors’ PPC campaigns provides data on keywords, ad copies, and landing pages, allowing businesses to optimize their campaigns for better performance.
Log in with your LinkedIn account to quickly access The Hoth PPC research tool. Simply enter your competitor’s URL to uncover valuable insights like cost per click, keywords, search volume, and more. Beside each keyword, you’ll see an “Advertise” feature that shows how your ads compare to those of your competitors.
The Hoth Pros
Offers a wide range of services, such as SEO analysis, keyword research, content tools, and more
Provides free strategy calls with an expert
Deliver quick turnaround times for obtaining results.
Helps analyze ad copy and landing pages to refine content strategies.
The Hoth Cons
Takes a longer time to display results.
Lacks support for multiple languages.
The Hoth Pricing
The Hoth is free and requires the users’ LinkedIn details to send SEO training tips to your inbox.
Ubersuggest
Best for Keyword Ideas
Ubersuggest is a free all-in-one SEO tool that generates keywords and content ideas. It helps you track Google ranks, conduct market research, and perform a competitor analysis. Just type the domain name inside the provided space or any keyword to win the game of SEO.
Reverse engineer your competitor’s content strategy, social media marketing strategy, and SEO strategy with Ubersuggest. It also allows you to gain insights into what is working and what is not for your competitor, so you can adopt a winning strategy and improve your business.
Get top SEO page reports and find out which competitor’s pages are popular and why they rank so well using Ubersuggest’s SEO analyzer. With the keyword research tool, you’ll get hundreds of keyword suggestions, from short to long-tail.
Ubersuggest Pros
Offers a user-friendly interface, making SEO research accessible to beginners.
Tracks keyword rankings across multiple locations for global reach.
Suggests content ideas based on trending topics and popular keywords.
Ubersuggest Cons
Unlock advanced features like keyboard monitoring, link, and SEO management with paid subscriptions.
Lacks advanced filtering options in keyword research.
Experiences occasional slow performance during high traffic times.
Ubersuggest Pricing
| Plans | Monthly Pricing | Offerings |
|---|---|---|
| Individual | $29 | 1 user, 1 domain, 150 searches/day, 1,000 page scans/domain |
| Business | $49 | 10 competitors/domain, 150 tracked keywords/domain, unlimited locations/ domain, 300 reports/day, site audit |
| Enterprise | $99 | 300 rank tracking/project daily, 10,000 site audit pages/weekly, 15 competitors, 10,000 backlinks, Competitive Analysis |
Best Competitive Intelligence Tools Comparison
Here, we compare the top competitive intelligence tools, focusing on pricing, SEO-centric features, alert systems, and white labeling capabilities.
| Product | Monthly Pricing | SEO-Centric | Alerts | White labeling |
|---|---|---|---|---|
| Visualping | $25 | Yes | Keyword changes, SEO changes, Price drop | No |
| SimilarWeb | $125 | No | Company growth rates, Traffic insights, Top search keywords | Yes |
| Ahrefs | $129 | Yes | Backlinks data, Changes in keyword position, Web mentions | Yes |
| Mention | $41 | No | New mentions, Tweets, New backlinks | Yes |
| SpyFu | $33 | Yes | Keyword rankings | Yes |
| SEMrush | $117.33 | Yes | Keyword rankings, Position changes | Yes |
| SE Ranking | $52 | Yes | Keyword rankings, Search volume, Backlink data | Yes |
| Talkwalker | Custom | Yes | Brand Mentions, Product launches, Keywords ranking, Competitors details | Yes |
| Crayon | Custom | No | Pricing updates, Website changes, customer reviews | No |
| Raven Tools | $39 | Yes | Site crawl scores, Authority metrics, Backlink data | Yes |
| Serpstat | $59 | Yes | Backlinks, Organic keywords ranking, PPC analysis report, Domain ranking | Yes |
| The Hoth | Free | Yes | Keyword ranking, Basic change detection, Backlink data | Yes |
| Ubersuggest | $29 | Yes | Keywords gap, Backlinks data, Top-performing pages, SEO ranking | No |
| Moz | $49 | Yes | Keyword ranking, Backlink data, Basic changes | Yes |
What Is Competitive Intelligence Software?
Competitive intelligence software gathers and analyzes valuable insights on customers, markets, competitors, SEO performance, keyword ranking, and more. It helps companies understand market competition and provides plenty of opportunities to grow business.
Competitive intelligence software collects intel from various sources, such as product information, financial filings, product availability, websites, social media, and more, to evaluate market strengths and develop better strategies. It also enables you to find gaps in your efforts and how you compete against your competitors to gain a strategic advantage.
What are the Sources of Competitive Intelligence?
Competitive intelligence uses various online sources, such as social media, industry news, competitors’ websites, etc., to level up your decision-making process.
- Competitor’s website: It is a powerful source that shows information on your competitor’s website, its online performance, ranking, etc., to help you find the gaps in their efforts and make better strategies and decisions.
- Website change monitoring: Monitor and track your competitor’s website regularly to get alerts when they add new sections or new product information, pricing, etc.
- Social media: Social media platforms are great sources of competitive intelligence. You can see what your competitors discuss publicly, including new products, marketing strategies, content, and more.
- Industry News: News outlets, market research reports, and white papers offer valuable insights into industry trends, emerging threats, and competitor activities, helping you stay ahead of the curve.
What is the Difference Between Business Intelligence and Competitive Intelligence?
| Business Intelligence | Competitive Intelligence |
|---|---|
| Business intelligence covers a company’s internal data. It involves transforming all business data into strategic information using software and methodologies. | CI focuses on gathering and analyzing information about competitors and the market to maintain a competitive advantage. |
| Business intelligence tools improve the systems involved in your business. | It improves your website’s positioning in search engines. |
| It tracks a company’s internal moves. | It tracks competitor’s moves and the market. |
| The orientation is inward-facing, focusing on internal decision-making. | The orientation is outward-facing, focusing on market opportunities and threats. |
| It broadly focuses on enhancing business operations by taking care of internal operations and processes. | It strategically focuses on enhancing business revenue by monitoring competitor’s websites and market trends. |
| It uses data from the company’s internal data, reports and performance metrics. | It uses data from competitor websites, industry news, social media, and market trends. |