16 Best Sales Prospecting Tools in 2024

Apollo is a robust cloud-based sales automation tool for lead generation, contact database management, and email outreach. It offers many features to make sales prospecting efficient and effective.

Apollo simplifies sales prospecting with a comprehensive database of over 275 million contacts and over 60 million companies. You can filter leads based on industry, job title, location, and company size.

With Apollo, users can create automated, multi-step outreach sequences, including emails, calls, and LinkedIn tasks. It provides automated email content, leads scoring, and customizable playbooks to streamline the outreach process, making sales prospecting efficient and effective.

Apollo’s built-in dialer allows users to make, receive, record, and log calls to a CRM, while the task manager helps track various communication and action items such as calls, emails, and LinkedIn connections.

Use Apollo AI to craft hyper-personalized emails based on relevant buyer signals. For data synchronization, Apollo integrates with significant CRMs, such as HubSpot and Salesforce.

Apollo also includes a library of 21+ automation templates for quick deployment and provides alerts on lead signals via Slack, email, or Apollo’s control center.

Kaspr is a powerful sales prospecting tool designed to help sales teams find and engage with potential prospects efficiently. It streamlines the prospecting process, making identifying and converting leads into lasting partnerships easier.

Kaspr offers a LinkedIn Chrome Extension that directly provides accurate phone numbers, email addresses, and company information from LinkedIn profiles, groups, events, and posts.

Kaspr dashboard allows users to manage leads, create lists, add notes, assign tasks, and track progress. Its contact enrichment feature provides valuable insights that improve B2B email outreach.

Kaspr automates LinkedIn messaging campaigns, from initial connection requests to follow-up messages. Kaspr integrates with popular CRM tools like Salesforce, HubSpot, and Pipedrive. It also offers team analytics to track performance and optimize workflows.

Kaspr stands out for its high data quality, especially for phone numbers. Its integration with Cognism provides access to a large US cell phone database, enhancing its prospecting capabilities. Its user-friendly interface saves time and increases productivity.

HubSpot Sales Hub automates sales processes, manages leads, tracks deals, and streamlines repetitive tasks. It integrates seamlessly with other HubSpot tools like Marketing Hub and Service Hub, providing a unified view of customer interactions.

HubSpot Sales Hub allows for real-time tracking of sales deals, with features such as automation, centralized deal management, email sequences, meeting scheduling, sales playbooks, document tracking, and task management.

HubSpot Sales Sequence tool helps increase engagement and conversions with personalized email sequences, while the Meetings tool streamlines scheduling so sales teams can focus on building relationships.

Customized playbooks ensure consistent and effective sales interactions. The Document tool tracks sales documents, providing insights into prospect engagement. The Tasks feature ensures that critical follow-ups and deadlines are met.

HubSpot’s prospecting software is part of its Sales Hub Professional or Enterprise plans. Its features are more focused on lead management and growth than lead generation.

ZoomInfo offers a suite of marketing intelligence tools, such as SalesOS, MarketingOS, TalentOS, and OperationsOS. Its SalesOS software comprises a vast B2B contact database with over 70 million phone numbers and 174 million verified email addresses.

ZoomInfo SalesOS automates your sales by helping you build and execute multi-touch sales cadences with a direct phone dialer and email tool. Using conversation intelligence also enables you to organize contacts, route leads to the appropriate salesperson, and pick data-driven insights from live calls and sales workflows.

ZoomInfo’s MarketingOS offers a comprehensive account-based marketing (ABM) solution for finding qualified leads based on buyer intent signals. By combining SalesOS and MarketingOS, users can generate more sales by automatically routing quality leads to the appropriate salesperson.

MarketingOS works with SalesOS to help convert leads into sales using B2B intelligence. It also facilitates cross-channel advertising through social media and display ads and helps generate leads through online forms like website chat and web form enrichment.

Clearbit is a powerful sales prospecting tool that provides comprehensive data on companies and their contacts. It offers advanced features for lead enrichment, account-based marketing, and intent data integration.

Clearbit’s lead enrichment enhances data by adding precise attributes like contact details, job titles, corporate information, and social media profiles. This enables sales teams to personalize outreach and increase efficiency.

Clearbit’s account-based marketing tool helps locate and target high-value clients with firmographic information, technographic data, and engagement analytics, customizing messages to boost conversion rates.

Clearbit integrates with intent data providers to help sales teams target customers based on their online habits and purchasing intentions, increasing the chances of closing deals.

Clearbit offers a Chrome extension called Clearbit Connect that matches website domains with your Ideal Customer Profile. It provides details about the company, employees, emails, funding, and more.

Clearbit integrates effortlessly with popular CRM systems like Salesforce, HubSpot, and Marketo. This ensures data consistency across tools, streamlining the prospecting process and giving you the confidence that your data is always up-to-date.

Outreach is a robust sales engagement and intelligence platform tailored for enterprise sales teams. It streamlines sales processes by automating tasks, offering advanced analytics, and integrating with various tools.

Outreach automates follow-up sequences, auto-syncs prospect data with CRM systems, and schedules meetings automatically. Its AI-driven analytics provide valuable insights through deal health scores, prospect sentiment analysis, automated speech recognition, and deal forecast simulations.

Outreach integrates well with popular CRMs like Salesforce, HubSpot, and Microsoft Dynamics 365 Sales, as well as other tools like DocuSign, Intercom, ZoomInfo, and 6sense.

Outreach is designed for enterprise sales teams, particularly those with complex sales cycles and large teams. Its sophisticated capabilities and scalability make it ideal for such organizations.

While Outreach is a powerful tool for enterprise sales, its complexity and pricing structure may not suit smaller or budget-conscious teams.

Overloop is a powerful sales prospecting tool for B2B sales teams. It specializes in multichannel sales management and helps manage the entire sales pipeline and close more deals.

Sales reps use Overloop to gather detailed prospect information and create targeted lists. It automates outreach through personalized cold emails, LinkedIn messages, and follow-up calls.

Overloop tracks prospect engagement and sales performance across multiple channels. It integrates with popular CRMs like Salesforce, Pipedrive, and HubSpot.

Designed for B2B sales teams, Overloop’s automated email finder quickly locates accurate contact information. Its personalization tools allow customization of outreach at scale.

Overloop’s multichannel campaign management coordinates emails, calls, and LinkedIn messages. It also provides sales analytics and reporting to measure performance effectively.

Vainu is a B2B business database and sales intelligence software designed to simplify and automate sales prospecting.

Vainu offers a comprehensive database of millions of company profiles enriched with detailed data, technographics, and events. Users can filter through this database to identify prospects that fit their ideal customer profile, including contact details like emails and phone numbers.

Vainu’s efficient workflow triggers automate list-building and provide notifications for potential prospects meeting specific criteria, using artificial intelligence to optimize your sales efforts.

Vainu is designed for sales teams and businesses aiming to automate their prospecting process, streamline manual tasks, and focus on converting more leads. It integrated with multiple platforms, including CRMs and other sales tools like HubSpot, Pipedrive, Upsales, Salesforce, and more.

The Vainu for Prospecting plan costs €3500/year and includes a Nordic countries database, email triggers, basic filtering, contact details, 1000 exports, chat support, and web profile filtering, and is limited to 1 user.

Leadfeeder is a B2B lead generation tool that helps businesses identify and engage with companies visiting their website. It uses a tracker script to monitor website visitors, providing real-time insights into their interests and behavior.

Leadfeeder is ideal for businesses looking to generate more leads from existing marketing efforts without additional investment. It particularly benefits e-commerce and B2B companies aiming to improve website performance.

Leadfeeder tracks companies visiting your site and provides detailed insights into their behavior. It scores and qualifies prospects based on their activity and demographic filters.

You can set up email alerts for specific criteria, such as visits from certain companies. Leadfeeder integrates with your CRM, enriching your data and streamlining your sales process.

LeadFuze is a powerful sales prospecting tool that streamlines finding and connecting with high-value prospects. It is designed for sales, marketing, and recruiting teams to identify and connect with qualified leads.

LeadFuze has a database of over 500 million contacts that is accurate, aggregated, verified, and matched with other data attributes. Users can use this database to create targeted lead lists and automate prospecting, with the ability to sync lists to CRM or email outreach tools.

LeadFuze supports highly targeted lead searches based on specific criteria such as industry, job title, company size, and technology used. It offers personal and business email addresses to create custom audience segments and communication lists. The platform integrates with popular CRMs and workflow tools to streamline workflows and eliminate data silos.

LeadFuze offers Fuzebot – an AI-powered automation algorithm – to discover relevant prospects on platforms like LinkedIn and Twitter, reducing the need for manual searches.

Lusha is one of the most popular sales prospecting tools on the market. Its intuitive drag-and-drop interface makes it easy to generate leads and connect with your ideal customers.

Lusha is the first ISO-27701-compliant sales intelligence platform, which means all the prospects align with GDPR and CCPA regulations. It hosts a B2B contacts database of more than 66 million, primarily in the United States and Europe.

Lusha offers a 7-step data verification system with Trust-Filters™ for accurate and compliant databases. It provides up to 1000 contacts with enriched data and integrates with popular CRMs like HubSpot, Pipedrive, Salesforce, Outreach, Bullhorn, etc., for creating targeted contact lists.

You get various company attributes to store and sort your data more precisely. For individual contacts, you get attributes like company name, industry, job title, contact phone and email, past employment, latest job change, and more. For companies, you get attributes like company location, no. of employees, seniority, department, and more.

Lusha Email Finder is a Chrome extension that works with LinkedIn, Sales Navigator, Recruiter, Salesforce, and any company website to help you find prospect’s contact details and B2B company information.

Mixmax is a powerful sales engagement platform for busy sales teams in fast-growing companies. It streamlines sales processes, automates repetitive tasks, and provides real-time insights to drive revenue creation.

Mixmax is a versatile tool that enables personalized outreach through customizable multi-channel sequences and email templates. It includes in-email dialers, CTAs, calendar links, and more. By automating workflows, reminders, and follow-ups, it reduces manual work, giving your team more control over their time and tasks.

Integration with tools like Salesforce, Google Calendar, Slack, Zoom, Dialpad, Vidyard, DocuSign, and Pipedrive enhances Mixmax’s functionality. Performance tracking features provide insights into template, email, and individual team performance, helping optimize sales strategies.

Mixmax is designed for sales teams, including SDRs, AEs, CSMs, and sales leaders. It is particularly suited for companies experiencing rapid growth, as it helps streamline processes and drive revenue creation.

Growbots is an AI-powered outbound sales platform streamlining sales prospecting and lead generation. It combines powerful lead generation, outreach, and automation capabilities in one tool.

Growbots offers access to a database of over 180 million verified business contacts worldwide, which users can filter and target based on detailed criteria.

Key features include automated email campaigns and outreach sequences, a comprehensive prospect database with 20+ data points per contact, AI-powered prospect recommendations based on your ideal customer profile, email warm-up and deliverability enhancement tools, CRM integration capabilities, and detailed campaign analytics and reporting.

Growbots is a sales prospecting tool that helps businesses generate leads and streamline outreach efforts through automation, data-driven insights, and comprehensive prospecting capabilities. It suits businesses of all sizes and supports experienced sales professionals and newcomers to outbound sales.

Signals is an AI-powered sales prospecting platform that offers a suite of sales intelligence tools to analyze, interpret, and engage with high-intent prospects.

Signals’ Contact Discovery™ Motion monitors your website visitors, gives you a predictive buying score, segments the audience intelligently, identifies accounts with real-time tracking, and offers complete data enrichment.

Signals empower you to enroll leads and contacts directly into campaigns from your CRM. This way, you can automate personalized and targeted outreach and nurture leads based on their behavior and engagement.

Signals support account-based marketing strategies by providing insights into companies that match your ideal customer profile. It enables you to identify target accounts and their associated contacts, create tailored campaigns, and engage with key stakeholders.

With Signals, you get real-time insights, multi-channel outreach, and integrations with popular tools like Zoom, GoToMeeting, Marketo, and more. This way, your sales team can focus on nurturing relationships with warm leads rather than wasting time finding cold leads.

LinkedIn Sales Navigator is a paid subscription service that allows you to access B2B databases on LinkedIn to connect with prospects without CRM integration.

LinkedIn Sales Navigator identifies the companies related to your industry and your company’s network. It unlocks 14+ advanced search filters to find the right prospect. It also shares news and insights to help you nurture a better relationship with your prospects.

LinkedIn Sales Navigator boosts your prospect conversions with features like getting alerts for a critical decision-maker, showing up as a trusted advisor through an account IQ badge, frictionless CRM integrations if required, and more.

With LinkedIn Sales Navigator, you get potential leads who already follow your company, indicating their interest in your brand. Also, discover leads posted on LinkedIn within the past month for targeted engagement.

Owler Max is a robust sales prospecting tool with over 5 million users and a database of over 20 million public and private companies. It excels at helping users convert calls and emails into customers through targeted marketing strategies.

Owler Max provides real-time data insights, contact information, and sales triggers to streamline the sales process and drive revenue growth, making it a valuable asset for enhancing sales efficiency.

Owler Max allows you to explore over 45 million competitor graphs and insights using an exclusive competitor graph feature. Key features include Events and Insights, Advanced Search, Weekly Showdown, Web Platform, Daily Snapshot, and Company Profiles.