Best SMS Marketing Software for 2024

Omnisend is a multichannel marketing platform launched in 2014 that has helped over 100,000 businesses worldwide over the last 9+ years. It allows integration of email and SMS for higher engagement with customers and 100% customizable templates for smart brand positioning. The platform also offers an automation library, which has pre-built workflows with SMS alerts on cart abandonment, birthdays, order confirmation, and shipping details.

Why Omnisend imight be the best for SMS and Email automation

Omnisend offers functionalities like cross-channel automation, which lets you combine email and SMS into a single workflow. This ensures targeted messaging across multiple channels to leverage both SMS and email channels.

Textmagic was launched in 2001 and has served over 25,000 businesses globally to engage with customers through text message with an intuitive interface and robust integrations. It enables sending mass texts to customers in more than 190 countries, converting emails into SMS, and delivering them directly to any smartphone user who has given their consent.

Why is Textmagic best for bulk messaging?

Since there are no monthly fees or commitments, and you only have to pay for the messages you send, managing bulk messaging is easier with Textmagic. It also comes with pre-built SMS templates, which saves time and additional effort.

Launched in 2012, Brevo was formerly known as Sendinblue, and since then, it has served over 500,000 users across 180+ countries. It offers a comprehensive CRM suite across all major channels – SMS, email, push notifications, and more. Brevo has a simple interface meticulously designed for growing businesses looking to manage their leads, support requests, and customers without any hassle. This makes it easy to nurture leads, keep in touch with existing customers, and handle queries more efficiently.

Why Brevo can be best for sending bulk email and SMS

Brevo offers robust features specifically designed for higher deliverability and ease of use. It has a dedicated deliverability infrastructure, which ensures your emails don’t end up in spam folders. Similarly, it allows the segmenting of contacts based on criteria such as location, preferences, and purchase history for precise targeting. So, whether you want to send bulk email or SMS, Brevo can offer the best of both worlds!

Launched in 2012 and having served over 100,000 customers to date, Sender ensures the high deliverability of your text with its robust delivery infrastructure. It comes with a feedback loop integration, which makes it easier to notice if your text gets marked as spam. Hence, it ensures your messages reach the right audience.

Sender offers a free plan that lets you access features like spam checks, SMS opt-in collections, unlimited custom fields, and campaign reports, which makes it an affordable option.

Why Sender might be best for Affordable SMS and E-commerce

Sender is an affordable option due to its pocket-friendly pricing. It charges as little as $0.015 per text for credits (when you’re on a standard plan), which makes it ideal for small businesses that are just getting started. Additionally, it easily integrates with all major E-commerce platforms, CMS, and CRM like Shopify, WooCommerce, PrestaShop, WordPress, Zapier, etc, making it fit for E-commerce businesses.

SlickText is a highly versatile SMS marketing launched in 2012 that has served more than 70,000 users across 6 countries to manage their SMS campaigns. With every plan on SlickText, you get access to their marketing tools like website popups, tap-to-join links, QR code generator, and opt-in web form builder. These tools can be easily customized to fit your brand just as needed.

Why SlickText might be best for easy text campaigns

It offers a text survey feature, which lets your customers have a two-way conversation by answering survey questions via text messages. This makes it more engaging than traditional surveys because texting is a far more quick and convenient option. Customers are more likely to respond promptly and thoughtfully, leading to a higher response rate and accurate data collection.

Mobile Text Alerts was launched in 2011 and since then it has emerged as an easy-to-use SMS platform that makes setting up a text alert system easy with its diverse functionalities. These include automatic replies, contact card usage, and text-to-landlines, ensuring you are always on the right track. Additionally, you get in-built integrations with leading platforms including Zapier, WordPress, Slack, Mailchimp, ClickFunnels, and more for a streamlined workflow.

Why Mobile Text Alerts might be best for sending appointment reminders

Mobile Text Alerts simplifies appointment reminders with automated scheduling and recurring messages by confirming or rescheduling. You can also track how the recipient interacts with reminder links to assess the effectiveness of your strategy.

Having served more than 146,000 brands so far, Klaviyo has helped businesses across multiple sectors connect with their customers across multiple channels. Through its SMS marketing capabilities, Klaviyo enables you to reach out to potential and existing customers to build valuable relationships with them. The “Audience Breakdown” – segment-level campaign reporting is a unique feature that helps you get the campaign metrics at the audience level. Additionally, features like 2-way messaging, A/B testing, MMS, and message personalization further help identify similar patterns to see what works best for each type of customer.

Why Klaviyo might be best for high-growth E-commerce

It might be ideal for high-growth E-Commerce businesses as it offers powerful segmentation and automation teachers best suited for online retail needs. It allows you to use behavioral and transactional data to create highly targeted and personalized email and SMS campaigns. Since segments can be updated in real-time, your messages stay highly relevant considering the needs of the high-growth e-commerce market.

TrueDialog was launched in 2008 and to date, it has served over 2000 customers including Fortune 500 companies, universities, and non-profit organizations. It is an AI-powered business text messaging solution designed to enhance communication between organizations and their customers. It comes with an AI engine that supports external chat to help the customers choose the right reply promptly. Truedialog is suitable for both large and small-scale businesses since it offers multiple functionalities such as SMS marketing campaigns, customer service messaging, and internal team communication.

Why TrueDialog might be the best for compliance focus

TrueDialog ensures seamless compliance with the guidelines of the CTIA (Cellular Telephone Industries Association) to regulate message content. It also maintains a dual opt-out database in its ISO 9001-certified cloud, which ensures no user who has opted out receives accidental messages.

With a customer base of over 230,000 clients, EZ Texting has evolved into an end-to-end solution for SMS marketing ambitions, especially for businesses across multiple industries. Users get everything from unlimited contacts, and list growth tools, to reporting tools for easy management of your SMS marketing campaigns. Plus, with its unique integration with Shutterstock, you can use image suggestions while drafting texts for customers to ensure media-rich interaction.

Why EZ Texting might be best for employee communication

EZ Texting lets you easily fill open shifts or routes by sending bulk text messages to ensure staffing needs are quickly met. It also comes with an emergency alert SMS system to maintain staff safety by sending out important updates promptly during emergencies. This ensures that all employees stay informed and respond timely which makes EZ Texting a highly effective tool to improve internal communication and operational efficiency.

Launched in 2015, ManyChat has garnered a user base of over 1.8 million across 190 countries. It makes SMS marketing with its extensive AI-powered features. It lets you send coupons, drive sales, or inform about an upcoming event via SMS and across all major social media platforms like Facebook Messenger, Instagram, and WhatsApp. ManyChat also lets you engage with every mention, or reaction across social media platforms, which ensures instant communication with potential customers on autopilot.

Why ManyChat might be best for mass texting

ManyChat offers a powerful automation and easy integration with social media platforms. It also lets you create detailed automated workflows which makes it easy to set up sequences of messengers triggered by specific user actions or schedules, ideal for customization on scale.

Drip is a Minnealopis-based automated marketing platform launched in 2012 designed to manage customer relationships across multiple touchpoints for sales. Through its SMS marketing capabilities, it helps you send the right message at the right time to help you stay updated with campaign performance. With features like behavior-based automation and social integrations, it helps to further streamline marketing campaigns across multiple channels.

Why Drip might be the best for E-commerce customer segmentation

It offers behavior-based segmentation capabilities, which lets you tailor messages based on specific customer actions. For instance, depending on their browsing behavior or purchase history, you can customize your messaging and increase the odds of higher conversion rates.

Renowned for its all-in-one capabilities among 28,000 customers as a CRM platform, Engagebay was launched in 2018. It is an effective solution for managing SMS marketing campaigns with preferred metrics. This makes it easier to customize and streamline your processes with automated workflows as needed. It also offers a wide range of filters for audience fragmentation which ensures a customized experience for every customer depending on their needs and preferences.

Why EngageBay might be best for small to medium businesses

It is ideal for small to medium businesses for its affordability, as it offers a free plan that includes almost all the features you will get in a paid plan. However, if you want additional capabilities, the paid plans start from $13.79/month (annually), which is quite generous and often ideal for small to medium-sized businesses.

ClickSend was launched in 2013 and since then, it has served 900,000 clients. It has grown from a business communication software to a full-fledged SMS gateway allowing businesses to run SMS marketing campaigns via a web-based portal. It simplifies your marketing efforts by managing product launches and seasonal promotions with features like real-time message status monitoring, and low credit warning for streamlined communication

Why ClickSend might be best for business communication

It supports multichannel marketing campaigns using SMS, email, and direct mail all from one app. This versatility makes it easy to maintain close contact with both customers and staff, ensuring that your messages are delivered through their preferred channels.

The UK’s top choice for mobile communications, Textlocal is a top-rated online SMS platform introduced in 2005 as a bulk messaging platform. Since then, it has developed a strong customer base of 165,000+ satisfied customers. Textlocal also enables RCS (Rich communication services), which works like SMS but offers additional functionalities like group chats, sharing locations, uploading images, etc via the phone’s native messaging application.

Why Textlocal might be best for UK businesses

Textlocal is especially beneficial for UK-based businesses as it offers low-cost messaging, especially for charities at 2.8p per text. You get a free UK short number and keyword with every messenger account, which makes it easier to handle incoming messages. Therefore, with all the tools for camping management, forms, attachments, and automation, you get a cost-effective edge with this tool on that front.

SimpleTexting offers in-built integration with 1000+ tools like Zapier, MailChimp, Slack, Shopify, and other CRM systems to automate workflows and synchronize data across platforms. It was launched in 2010 and has served more than 15,000 customers so far. SimpleTexting comes with built-in templates that speed up response time with saved replies and self-cleaning lists, which helps take care of the little nuances of your campaign. You can also use the text-to-win functionality to grow your list by hosting contests, author responders, or integrations.

Why SimpleTexting might be best for small businesses

It is ideal for small businesses because it offers the flexibility to scale pricing according to needs. Understandably, it’s difficult for small businesses to tell how much they would want to invest in text message marketing software when starting out. SimpleTexting eases this pressure with its pricing based on the number of texts sent per month and later upgrade as the texting needs increase with growing business.