Best Email Marketing Software in 2024

Personalized Experiences: Use dynamic content blocks and conditional content to deliver hyper-personalized emails based on customer data.

Multi-Channel Marketing: Combine email and SMS marketing for maximum reach and engagement.

Customer Journey Automation: Automate marketing workflows based on customer behavior, such as abandoned cart reminders or post-purchase follow-ups.

Lead Generation and Conversion: Capture leads with landing pages and various form types, including pop-ups, embedded forms, and exit intent forms.

Enhanced Analytics: Track sales metrics, customer behavior, campaign performance, and ROI to optimize your marketing efforts.

Real-Time Insights: Use live view to monitor customer activity on your website and deliver timely push notifications.

Ecommerce Optimization: Maximize your profit from each website visitor with ActiveCommerce, a powerful tool for building smart ecommerce automations.

AI-Driven Personalization: Let AI evaluate customer data and automatically send the most relevant email at the optimal time for each recipient.

Enhanced Analytics: Gain deeper insights into email performance, subscriber engagement, and campaign ROI through detailed reporting and analytics.

Mobile Accessibility: Manage your email marketing campaigns and view campaign insights on the go with the mobile app.

Premium Support and Services: Benefit from dedicated account management, assistance with setup and data transfer, and priority support for unlimited users.

Multi-Channel Marketing: Send emails, SMS, and WhatsApp campaigns from a single platform, leveraging the same contact database and automation tools.

Advanced Personalization: Use Django-based templating language to create highly personalized campaigns with dynamic content and A/B testing.

Visual Workflow Automation: Build automated email and SMS sequences using a visual editor, based on customer behavior and lifecycle stages.

Real-Time Analytics: Track email performance with detailed metrics, including email heat maps, geolocation, device type, open rates, and click-through rates.

Integrated Communication Tools: Conduct video calls, schedule meetings, and make/receive calls worldwide within the platform.

Data Privacy Compliance: Ensure data privacy with features designed to comply with GDPR regulations.

CRM and Lead Management: Track contacts, leads, and deals through an integrated CRM system. Use lead scoring, qualification, and nurturing features to prioritize and convert prospects.

Marketing Automation and Workflows: Automate repetitive tasks and create personalized customer journeys with marketing automation workflows. Trigger emails based on specific actions or events, such as form submissions or website visits.

Landing Pages and Forms: Build optimized landing pages to capture leads and generate conversions. Create various forms to collect information from website visitors and manage your contact database.

Website Analytics and SEO: Track website traffic, behavior, and conversion rates to measure the effectiveness of your marketing efforts. Get SEO recommendations to improve your website’s Google ranking.

Sales Enablement and Customer Service: Provide sales teams with tools like email templates and document sharing. Manage customer inquiries and support tickets, and engage with website visitors in real-time through live chat or chatbots.

Marketing Events and Product Library: Manage and promote events, including registration and ticketing. Showcase and manage your product catalog to increase product visibility.

AI-Powered Personalization: Leverage Einstein AI to suggest relevant content based on audience behavior, personalize campaigns using subscriber profiles and real-time segmentation, and manage subscriber preferences.

Journey Builder and Mobile Messaging: Design and execute automated customer journeys with personalized interactions across various mobile channels, including push messaging, app inbox messaging, and SMS response messaging.

Salesforce Integration: Combine marketing and sales data from Salesforce to gain a 360-degree view of your customers and streamline your sales and marketing processes.

Multiple Business Unit Support: Manage shared content, subscribers, and data across multiple brands or departments within a single platform, making it ideal for large enterprises.

Advanced Reporting and Analytics: Measure campaign performance with in-depth reporting features, engagement scoring, and frequency analysis to optimize your marketing efforts.

List Building and Growth: Grow your email list with landing pages, opt-in forms, deliverable opt-in incentives, and integration with Facebook Custom Audiences. Increase visibility and attract new subscribers through the Creator Network and a referral system.

Digital Products and Revenue: Sell digital products with customizable sales pages and easy checkout. Offer paid newsletters, memberships, and coaching packages with recurring subscription options. Allow subscribers to support your work through Tip Jars.

Customization and Collaboration: Customize your ConvertKit domain, create custom email templates, and remove ConvertKit branding to match your brand identity. Collaborate with team members by adding multiple users to your account.

Integrations and Support: Connect with a wide range of tools and services to enhance functionality. Access product support, creator education resources, and dedicated growth managers for assistance.

Advanced Audience Management and Personalization: Create, segment, and manage contact lists with advanced features like tags, contact profiles, and inbox management. Deliver highly targeted content with dynamic content, personalized product recommendations, and next best action suggestions.

Customer Journey Builder and Predictive Insights: Design complex automated customer journeys with multiple starting points and branching logic. Leverage data-driven insights to understand your audience better, including predicted demographics, customer lifetime value, and purchase likelihood.

Content Creation and Management: Create and manage content assets for your marketing campaigns using the Content Studio. Design professional emails with a drag-and-drop builder, pre-built templates, and custom-coded options (paid plans).

Ecommerce and Website Integration: Sell products directly from your website (requires additional setup). Create and publish a professional website with unlimited pages, bandwidth, and SEO tools.

Social Media and Pop-up Forms: Schedule and publish posts to various platforms, including Facebook, Instagram, Twitter, and LinkedIn. Capture email addresses with engaging pop-up forms.

Dynamic AMP Emails: Build engaging emails with interactive elements like carousels, product recommendations, surveys, and more, using a drag-and-drop editor.

Advanced Personalization and Automation: Tailor emails to individual recipients using dynamic content and A/B testing. Set up automated email workflows based on user behavior and triggers.

Deliverability Optimization: Improve email deliverability with features like custom domains, send time optimization, and timezone-based scheduling.

Integrations and Advanced Features: Connect with other marketing tools and platforms to streamline your workflow. Access additional features like AI-powered content creation, custom events, email click maps, and API access.

Contact Segmentation and Reporting: Divide your audience into specific groups for targeted campaigns. Track email performance with detailed metrics, including open rates, click-through rates, and other key metrics.

Autofunnels and Workflow Builder: Create prebuilt sales funnels to guide customers through the buying process. Design complex automation workflows with multiple steps and conditions for advanced personalization.

Webinars and Web Push Notifications: Engage with your audience through live and on-demand webinars. Send targeted messages directly to subscribers’ devices for real-time engagement.

Contact Scoring and Segmentation: Prioritize leads and create targeted email campaigns based on their behavior and preferences.

Ecommerce Integrations and Tracking: Connect with popular shopping cart platforms to sell products directly through your emails. Monitor ROI by tracking sales and revenue generated through your email campaigns.

AI Recommendations: Get personalized recommendations based on your marketing goals, helping you optimize your campaigns and achieve better results.

Marketing Automation and Generative AI: Create multistep automated workflows triggered by various actions, use one of 900+ automation recipes, and leverage AI recommendations for customization and email copy generation.

Personalization and Predictive Sending: Tailor emails and automations based on recipient data using A/B testing and conditional content. Optimize email delivery times for maximum engagement.

Custom Objects and Marketing CRM: Create custom data fields to store specific information about contacts. Manage contacts, leads, and deals within the platform, streamlining your sales and marketing processes.

Ecommerce Integration and Revenue Reporting: Connect with popular ecommerce platforms for seamless marketing. Track the revenue generated by marketing campaigns to measure ROI.

Advertising Integration and Analytics: Integrate with Google, Facebook, and LinkedIn for targeted advertising. Track email performance, website traffic, and conversion rates to optimize your campaigns.

Enhanced Contact Management: Segment your contact list based on various criteria, including custom fields for additional subscriber information, to create targeted campaigns.

Lead Generation Tools: Build custom landing pages and online forms to capture leads and protect them from spam using Google reCAPTCHA.

Deliverability Optimization: Improve email deliverability with features like email verification, custom rDNS, and webhooks for simplified integration with external applications.

Scalability and Collaboration: Manage multiple users and clients with sub accounts and reseller features, ideal for growing businesses and agencies.

Advanced Analytics: Track email performance with detailed analytics, including open rates, click-through rates, bounce rates, and more.

All-in-One Platform: Beyond email marketing, this platform provides tools for creating websites, blogs, and landing pages, streamlining your digital marketing efforts.

Enhanced Ecommerce Integration: Sell digital products directly from your emails, making it a powerful tool for online businesses.

AI-Powered Assistance: Leverage AI to get help with writing email copy and optimizing delivery times, ensuring maximum engagement.

Social Media Integration: Connect your Facebook account for targeted campaigns, expanding your reach and audience.

Subscriber-Centric Features: Allow subscribers to manage their preferences and customize your unsubscribe page, fostering a positive relationship with your audience.

Partner Ecosystem: Access discounts on complementary services, providing a comprehensive solution for your marketing needs.

Dynamic Content and Personalization: Deliver tailored messages to individual subscribers based on their preferences, behavior, and demographics using dynamic content and AMP emails.

Advanced Automation: Automate your email workflows to nurture leads, follow up on sales, and provide personalized customer experiences using behavioral automation and email split testing.

Robust Ecommerce Integration: Seamlessly integrate your email marketing with your online store to sell products, offer subscriptions, track sales, and analyze customer behavior.

Comprehensive Analytics and Reporting: Gain valuable insights into your email campaigns’ performance with detailed analytics on subscribers, messages, audience, and sales.

Versatile Landing Pages and Forms: Create high-converting landing pages and customizable sign-up forms to capture leads and drive conversions.

Advanced Automation Workflows: Design intricate automated sequences that respond to subscriber actions, complete with conditional logic, delays, and automatic contact updates to maximize engagement.

Customizable Landing Pages: Versatile drag-and-drop builder to create responsive landing pages that enhance lead generation and optimized for mobile devices.

In-depth Analytics and Reporting: Gain valuable insights with real-time reporting on key metrics like opens and clicks, and leverage Google Analytics integration for an even deeper understanding of campaign performance.

Dynamic Subscriber Segmentation: Organize your audience effectively with custom fields and tags, enabling precise targeting for campaigns based on specific criteria or behaviors.

Form Builder: Capture leads effortlessly with custom-designed pop-up and inline forms.

Integrations and Account Management: Connect with various tools via API and Zapier, manage your email campaigns under your own domain, and ensure security with DKIM and SPF settings, while enabling team collaboration through defined user roles.

Advanced Personalization and A/B Testing: Tailor emails to individual preferences and behaviors, supported by A/B testing for subject lines and content.

Comprehensive Marketing Automation: Build multi-step automated campaigns that can react to user interactions, streamlining engagement.

Detailed Analytics Reporting: Access in-depth metrics on email performance, including opens, clicks, and conversions to gauge effectiveness.

Integrated CRM and Audience Segmentation: Manage contacts, track interactions, and segment the audience based on behavior for targeted messaging.

Event Management Capabilities: Create event registration forms, sell tickets, and manage attendee information seamlessly.

AI-Enhanced Features: Leverage AI for content suggestions, design improvements, and campaign optimizations to enhance overall effectiveness.

Customizable Email Creation: Offers a versatile drag-and-drop editor with an extensive range of pre-designed templates, providing flexibility in email design.

Advanced Contact Segmentation: Incorporates sophisticated segmentation capabilities based on user behavior and engagement, allowing for highly targeted marketing efforts.

Interconnected Campaign Structures: Supports chain and child campaigns, enabling marketers to create complex sequences that guide subscribers through tailored marketing journeys.

RSS to Email Automation: Automatically generates email newsletters from RSS feeds, simplifying content distribution and keeping subscribers updated effortlessly.

Enhanced Deliverability Tools: Includes features like SPF/Sender ID and DKIM for ensuring high email deliverability rates, along with compliance checks.

Integrated Forms and Feedback Mechanisms: Provides custom signup forms, pop-ups, and interactive surveys to grow subscriber lists and collect valuable feedback.

Ecommerce Integration: Connect with various online stores, leveraging customer data and automating actions based on purchase behaviors.

Customer Segmentation and A/B Testing: Organize customers into behavior-based groups while using A/B testing to refine campaign strategies and improve outcomes.

Onsite Marketing Tools: Engage website visitors through targeted pop-ups and campaigns designed to boost conversion rates.

Prebuilt Workflows: Access a library of ready-made automation templates tailored for common scenarios like welcome series and abandoned cart recovery.

Advanced Analytics and Reporting: Gather insights into campaign performance and customer engagement through easy-to-understand reports that highlight key metrics.

Customer Support and Free Migration: Benefit from dedicated email support and the ability to migrate email lists and data from other platforms without hassle.

A/B Testing and Dynamic Content: Optimize email performance through A/B testing and deliver personalized content based on recipient data.

Automation and Workflows: Automate email campaigns for various purposes, such as lead nurturing, welcome series, and re-engagement. Create complex workflows to streamline your email marketing efforts, and promote campaigns on social media.

Ecommerce Integration and Landing Pages: Seamlessly integrate with ecommerce platforms to track purchases and send targeted promotional emails. Create dedicated landing pages to capture leads and drive conversions.

Geolocation and Localization: Target emails based on recipients’ geographic location and translate content into multiple languages to reach a global audience.

CDN Media Hosting and Static Segment Sampling: Optimize email delivery speed with CDN technology and analyze large email lists through static segment sampling for effective testing.

Comprehensive Marketing Automation: Automate email and SMS workflows based on user behavior, creating personalized journeys that nurture leads and drive conversions.

Advanced Analytics and Reporting: Gain deep insights into your campaigns with detailed analytics and integration with Google Analytics. Track email performance, SMS engagement, and overall marketing effectiveness.

Enhanced Lead Generation: Capture leads with customizable forms and leverage advanced features like heatmaps to understand visitor behavior and optimize your website.

Robust Deliverability Tools: Ensure your emails reach the inbox with features like SPAM check, custom DKIM settings, and inbox preview. Maintain a strong sender reputation and maximize deliverability.

Dedicated Support and Security: Benefit from dedicated support and robust security measures to protect your data and address any technical issues promptly.