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In Design Last updated: August 24, 2023
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Making an unforgettable and lasting first impression is crucial in the dynamic world of online business and marketing. That is where you envision a landing page as the virtual bond that warmly embraces your website and visitors. Moreover, it guides them precisely toward a set of objectives.

The alchemy of the landing page comes with its ability to go beyond simple aesthetics. It delves into the psychological aspects of user behavior. Plus, a smartly thought-out landing page can grab your visitors’ interest and poke their curiosity.

Thus, they will subscribe to your newsletter, complete a purchase process or explore more about your goods & services. 


A landing page eventually evolves into a hub where art and science entwine to shape your conversion rates. To facilitate your decision-making process, this article represents some of the essential elements of a landing page template.

Then we will represent some of the most exceptional marketplaces to get landing page templates.

Here is a quick summary of the best marketplaces to get landing page templates I’ll be discussing below.

MarketplacesNotable Features
Envato ElementsDiverse template designs matching business identity.
UnbounceAI-powered creation of high-performing landing pages.
ThemeForest800+ HTML templates with unique designs and blocks.
CanvaEasily customizable landing page templates for various goals.
Landingfolio900+ responsive landing page designs for different purposes.
WebflowProfessionally designed templates, dynamic content, SEO optimization.
Wix800+ customizable templates, drag-and-drop builder, SEO-friendly.
AstraExpert-level WordPress landing page templates, customization options.
FramerEye-catching templates with responsive layouts and animations.
ThemewagonFree bootstrap-based templates, customization, device optimization.

Essential Elements of a Landing Page Template

There are some key elements that work as a powerful and compelling customer attraction tool. You can direct visitors to carry out the actions you want them to be carefully implementing these elements:


An Eye-catching Headline

A catchy headline is the element that draws visitors to your site. It should deliver a message that resonates with the needs and aspirations of your target audience. Thus, an effective headline should be succinct, compelling, and consistent with the text that follows. 

Attracting Visuals

Visually enhance your value offer with images and video content that reinforce your messaging. Plus, use images that are of a high standard, are pertinent, and cause your viewers to feel the way you want them to.

Clearly State the Value

Properly state the special advantages or solutions that your service offers. Moreover, Describe how it resolves your target audience’s problems and why they ought to choose your offering.

Concise Copy

Write clear, convincing writing that effectively conveys your point. Besides, draw attention to important features, advantages, and a call to action (CTA) that directs visitors to take expected action.

Enticing CTA

The call to action should be unique and effective when it comes to influencing visitors to take action. It should create a feeling of urgency or FOMO (Fear of Missing Out) by using action verbs, which will motivate quick action.

Lead Collecting Forms

A well-crafted lead-capturing form should be included on your landing page. It will assist you in acquiring valuable user information, which is your objective. To reduce friction and boost form submissions, just request the information that is absolutely necessary.

Trust Indicators

Enhance your brand’s credibility by using social proof components on your landing page. For example, client or partner logos, reviews, case studies, and testimonials. Eventually, it will inspire your customer’s trust in your product or service.

Simplified Navigation

Reduce the number of navigational choices to minimize distractions. Unnecessary links can prevent visitors from completing the action you want them to take, which should be the main emphasis.

Optimized Loading Speed

Your landing page should be optimized to load all the elements as quickly as possible. So, you should use caching methods, minify code, and compress graphics to prevent users from leaving your site due to slow loading time. 

A/B testing


To constantly improve your landing page, you must use A/B testing on your site. To determine which adjustments provide the greatest results, experiment with different versions of components like headlines, CTAs, colors, and layouts.

SEO Optimized Content 

You must implement effective and relevant keywords in your content, meta titles, description, and image alter text. The prominence of your landing page in search engine results is enhanced by proper SEO optimization, possibly increasing organic traffic.

Data Privacy & Security

Showcase explicit privacy rules and make sure all relevant data protection laws are followed. Also, offer visitors the reassurance that their information is safe and will be treated with care.

Device Responsiveness

Ensure that your landing page is device optimized and users can access it from mobile, tab, and other devices without any interruption.  It should work without breaking the design into different sizes of the screen, maintaining the user’s interest. 

Envato Elements

Envato Elements is an example of originality and innovation in the digital sphere. It has a comprehensive ecosystem that spans a variety of sectors, fields, and industries. Moreover, it has established itself as a cornerstone for people and companies looking for cutting-edge tools to improve their online presence. 


Key Features: 

  • It comes with diverse template design preferences that perfectly match customers’ business identity.
  • Smoothly guides visitors in every step via simple navigation and enticing CTAs.
  • User-friendly customization, enabling you to tailor designs to your unique requirements.
  • Parallax scrolling, interactive components, and full mobile responsiveness.
  • A huge community of creators & developers enriches the template offerings, fostering innovation and providing support. 
  • Tech forward solution that keeps updated with the latest design trends.

The Envato Landing Page template comes with a gold mine of template options hidden inside its vast marketplace. These templates enable users to develop landing pages that fascinate, engage, and convert by fusing elegant design.

Furthermore, the templates offer remarkable ease of customization, making it simple to modify the design to unique requirements and branding. 


The process of creating landing page templates is elegantly redefined by Unbounce, the AI-powered landing page builder. With the help of this application, you may develop templates quickly using its AI skills. 


Key Features: 

  • AI intelligence assists in creating stunning and high-performing landing pages to captivate audiences.
  • A diverse range of 100+ conversion-optimized templates for landing pages, pop-ups, and sticky bars. 
  • Intuitive drag-and-drop builder to work with a template or start designing using a blank canvas.
  • Enables you to create content using AI for a variety of uses, including emails, ads, and landing pages.
  • Streamlines traffic routing by sending users to customized landing pages and increases sales and signups to 30% 
  • Syncs to different devices and screen sizes and enhances user experience across different platforms.
  • Utilize analytics to get useful information about the effectiveness of your landing pages and make data-driven choices.
  • Grant access to several team members with various responsibilities and permissions. 

Additionally, you may use the drag-and-drop builder offered by Unbounce, which is backed by years of conversion insights, or you can start from scratch with a blank canvas. Unbounce is a game-changer for companies looking to increase conversion rates. It may help you sell things, get leads, or develop a successful online business.


ThemeForest is a renowned platform when it comes to buying and selling HTML templates and themes for WordPress, Drupal, and Joomla. Some of the notable Themeforest templates are Sapa Product Landing Page Woocommerce Theme, Aveit – Landing Page, and PageBolt- Landing Page WordPress Theme.


Key Features: 

  • Offers more than 800 Landing Pages and HTML Templates.
  • Includes different page variants, blocks, and a distinctive style that makes modification easier.
  • Created with HTML5, CSS3, and Bootstrap and compatible with page builders like Elementor.
  • Fully responsive and looks great on every device screen.
  • Unique design that matches the global trend.
  • Most of the templates include 50+ blocks that assist in creating custom templates.   

These themes include features like drag-and-drop page builders and configurable design components. Also, these themes are simple to use, highly customizable, and include complete documentation.


Canva offers a multitude of landing page templates that you can utilize to gain your marketing goals. All these templates are easily customizable with creative and effective elements. Thus, you can easily add personalized branding, content, and image to your template. 


Key Features: 

  • Allows you to craft a custom page that fits your business objectives.
  • Easily customizable pages that range from minimalist to large businesses. 
  • Designed professionally and reviewed perfectly to ensure quality.
  • Drag and drop interface that enables you to easily add elements.
  • Fully responsive templates which look good on any device.
  • SEO-friendly templates that place your landing page in a higher position in search results. 
  • Budget-friendly templates that are mostly free of cost.
  • You can create landing pages for Product, Lead Generation, Event Landing, Webinars, Free trials, Downloads, and more. 

You can simply start a new project in Canva and choose the “Landing Pages” template collection to utilize one of the templates. After that, choose a design you like and begin personalizing it with your own content and branding. The fun part is that you can publish an infinite number of web pages by purchasing a domain with Canva.


Landingfolio is your go-to source for unrivaled landing page inspiration, templates, dynamic elements, and design perfection. You can unlock an oasis of creativity with a handpicked collection of outstanding landing page designs that offer aesthetic attractiveness. 


Key Features: 

  • 900+ landing page design templates with essential elements.
  • Expertly crafted by seasoned designers aware of creating successful templates.
  • Template’s colors, fonts, graphics, and text can be quickly changed to reflect your brand.
  • Responsive and optimized for desktops, laptops, tablets, and smartphones.
  • Created with SEO in mind to assist you in raising the placement in the search results. 
  • Provides both free & paid templates with a money-back guarantee.
  • Expert assistance is available for any template-related queries.
  • Templates available for lead generation, product launch, sales page, free trial, contact us, and more.  

Landingfolio templates are adaptable and support a range of goals, and it lets you create digital masterpieces. Therefore, you can enhance interaction with dynamic elements that give your work a sophisticated edge.


Without any need for coding knowledge, Webflow offers a variety of professionally designed landing page templates. Using these templates, you can create polished landing pages that convert. Users can get options for starting the design from scratch or using an existing template to jumpstart their design creativity. 


Key Features:

  • You can start fresh with a template since it comes with all the essential tools for landing page creation.
  • Allows you to create a landing page design system that is unique to your own brand.
  • Lets you effortlessly add dynamic content to your landing page, such as forms, sliders, and more.
  • Optimized for quick loading time and SEO for improving search rankings.
  • Comes with analytics and tracking tools for your landing page to track user behaviors.
  • Fully responsive design that fits in any screen size of different devices. 
  • After making changes to a template, users can publish it within a few clicks.
  • Real-time editing and output viewing are possible.  

Webflow also offers a wide range of tools and controls necessary for developing a modern landing page design architecture. Besides, you will get user-friendliness and personalized flexibility that will let you create templates that match your unique requirements. 


Wix is not just a website creation platform; it offers a huge collection of landing page templates. It made it easier to craft effective landing pages without knowing any coding experience. You will get a landing page builder that enables you to swiftly design a variety of dynamic websites. 


Key Features:

  • Offers 800+ customizable templates with a drag-and-drop builder.
  • Optimized template for turning visitors into loyal customers.
  • Some of the templates include in-built eCommerce features.
  • SEO-friendly templates that lead to more traffic and conversion.
  • Some templates will let you add video backgrounds 
  • You can add attractive CTAs, Testimonials, and Social media elements.
  • Information on templates and guidance for creating landing pages are available.

Moreover, you can fill in and update content from your database collection pretty easily. Some of the notable template categories of Wix are app landing pages, startup companies, photography, kid’s app, webinar, and so on. 


You can construct stunning and expert-level landing pages with zero coding skills with Astra‘s landing page templates. These landing page designs were created especially for the WordPress platform.  You can alter the header, footer, colors, fonts, and page layouts according to your preference and creativity. 


Key Features:

  • Grants access to a version that includes access to various free landing page templates. 
  • Free and Premium landing pages are easily importable.
  • Highly customizable templates that will let you change every element.
  • 100% responsive templates ensure device friendliness. 
  • Some templates come with pre-made sections such as hero sections, CTAs, and pricing sections. 
  • Offers a variety of shortcodes that you can utilize to add extra functionality to your page.
  • Supports A/B testing features to compare performance metrics. 

Some essential components of Astra landing page templates are CTA, forms, and more to create a successful website.  Thus, you can easily create a high-converting landing page that includes thoughtfully placed elements at the right spot. 


Framer can be your solution to create an eye-catching landing page that truly converts. These templates make it simple to launch the template that helps you showcase your brand and convert visitors into buyers. Moreover, these templates are entirely mobile-tested and follow the latest SEO trends. 


Key Features: 

  • Layouts can be altered to create any responsive design.
  • Comes with categories such as AI, Agency, Blog, Brand Guidelines, Business, E-commerce, Entertainment, Documentation, Health, and more. 
  • Easy to create and deployable even if you don’t have any prior web design or development. 
  • All the elements, including fonts, images, and other elements, are customizable according to your brand. 

Furthermore, Framer templates come with built-in animations that can be used to add visual attractiveness to the landing page. You can enjoy the built-in dark more, which makes the template more lucrative and multi-purpose.


Themewagon gives you a selection of top-grade free bootstrap landing page templates. You can effectively showcase your business and gain more visitors using these user-friendly templates. All these templates are speed-optimized, device optimized, and fully responsive. 


Key Features: 

  • Bootstrap-based templates that are mobile-friendly.
  • You can create a unique design and customize it according to your preference.
  • Offers various free landing page templates for portfolio sites, salons, agencies, fashion stores, and consultancy landing pages.
  • Fully responsive templates that perfectly fit in different screen sizes. 
  • All the templates are crafted with flexible code structures, which makes customization easier.   

The combination of modern design and robust features makes it a reliable tool for flawless designs. As a result, you can create an amazing experience for your visitors that will leave a lasting impression. Some of the notable templates are Minimal, Milina, Strategy, Swanky, Financing, etc. 


High-quality landing page templates are necessary to deliver a distinctive experience and fascinate consumers. We’ve enlisted a myriad of remarkable landing page template marketplaces that will cater to the diverse needs of designers, developers, and businesses. 

So, you will not feel any lacking technology or features while exploring the platforms that we’ve represented. Now, it’s your turn to select the template that not only meets but exceeds your expectations. 

You may also read how to create a pre-launch product landing page.

  • Atanu Das
    Atanu Das is a professional content writer with experience writing SEO-optimized creative content in different niches. He is actively writing effective content for tech companies to expand their business to the next level. He has completed… read more
  • Narendra Mohan Mittal

    Narendra Mohan Mittal is a Senior Digital Branding Strategist and Content Editor with over 12 years of versatile experience. He holds an M-Tech (Gold Medalist) and B-Tech (Gold Medalist) in Computer Science & Engineering.

    read more
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