Learn how Etsy SEO is a game-changer for generating sales through listings.
‘I’m running a shop on Etsy, but so do 6.30 million sellers!’ – this thought in itself is a nightmare for sellers on the Etsy marketplace.
However, there’s a way to outrun the competition and keep your shop on top of Etsy results – ‘Etsy SEO.’
In this article, I’ll walk you through Etsy SEO, what it is, why it matters, and how it can help convert listings to sales within weeks.
Let’s start with the basics.
Etsy SEO: What it is and How it Works
Etsy SEO (Search Engine Optimization) is a technique to optimize your Etsy store and product listings to rank higher on search engines of both – Etsy marketplace and Google.
Yes, Etsy has a search engine in place. 🤖
The search engine ensures that marketplace visitors get the best results for queries. And to achieve this, Etsy performs search hierarchy in two folds – query matching and ranking.
Query matching is exactly what you guessed.
The algorithms pick users’ queries to match with the inventory of listings based on ‘keywords.’
It goes deep down your listing, looking for query-matching keywords at several places, like attributes, categories, tags, and titles.
Once query matching is over, Etsy starts listing products based on its ranking factors.
A total of seven factors go into Etsy search ranking:
Relevancy score: Exact-match keywords in the listings have a higher potential to appear in the Etsy search results. Be it tags, titles, listing descriptions, categories, and attributes that match the query, it’ll be seen as more relevant to the search.
Listing quality score: This metric measures the quality of Etsy listings. Simply put, it measures how well a listing converts. More conversions result in higher quality scores and vice versa.
Recency score: Every newly listed or relisted item gets a temporary boost in search results. The boost can last from a few hours to a few days, depending on how shoppers interact with it.
Customer and Market Experience (CME) score: An Etsy metric that measures the likeliness of sellers having a customer-centric policy. Great reviews, complete shop policies, and About sections are some ways to maintain a good CME score. Thereby positively impacting your search ranking.
Shipping price: The cost to ship an item impacts search rankings. A shop offering US free shipping stands a chance to rank higher than the one charging shoppers for shipping the product.
Shopper habit: Etsy has Context-Specific Ranking (CSR) technology that learns what buyers are interested in to show them the items they’re most likely to purchase.
Translation score: Although Etsy performs machine translations of listings to different languages. However, manually doing it for your shop beats machine translations.
But what after you tick off all the SEO norms?
Do you just get to rank #1🏆 on listings? No, there’s more to it.
Benefits of Etsy SEO for Sellers
Etsy SEO is advantageous in many ways, like:
Increased Visibility: Etsy SEO helps your products appear higher in search results, increasing visibility and making it easy for potential customers to discover your shop.
Higher Traffic: Optimized listings attract more organic traffic to your Etsy shop, increasing the number of visitors actively seeking products like yours.
Improved Sales: With increased visibility and targeted traffic, your conversion rate is likely to improve, leading to more sales.
Competitive Advantage: Effective SEO can help you outperform competitors, making your products and shop more attractive to potential buyers.
Cost-Effective: SEO generates organic, cost-effective traffic, eliminating the need for ongoing ad spending to attract potential customers.
Proven Tips for Etsy SEO
Perform Keyword Research
Keywords are the building blocks when performing SEO for Etsy. Not only do they help rank better on Etsy listings, but they also share the word with search engines to show your product whenever there’s a user query matching the keywords.
For example, when I typed ‘Mother’s day gifts‘ in Google, this Etsy listing showed up. Notice how the title of the listing is an exact match for the search query? – that’s keywords in play!
…So how to research keywords for Etsy SEO?
I typically use two methods:
Use the Etsy search engine to determine relevant keywords
Visit the Etsy marketplace and type in your main product in Etsy’s search bar. For instance, if your store deals in gift items, type in ‘Gifts.’
When you finish typing, Etsy will recommend a list of related terms that users search. See the image below, for example.
Add another word, say ‘to‘ – ‘Gifts to,’ and find another set of search queries having your product or category name.
Good customer reviews⭐⭐⭐⭐⭐⭐ are like a cherry on the cake🍰 for Etsy store owners. And Etsy search engines largely favor them.
To systematically rank shops based on reviews and CX (customer experience), Etsy gives each shop a customer and market experience score and factors it into search placement.
Seaside Press, a 05+ year young Etsy store, shares some tips to earn great customer reviews on the platform.
Treat every buyer like they are first; show gratitude every single time
Keep your shop honest – the About section, policies, product images.
Work on improving mistakes right away
Ask yourself, “Is there anything else I can do?”
Always follow up with customers
While description and tags are important, the way your product images look too matters as customers tend to buy what they see. Thus, if you are on a budget, you can use AI product photography tools to get professional looking snaps.
Optimize for Mobile Users
Over 50% of traffic to Etsy comes from mobile devices. This makes it necessary for sellers to optimize their store and offerings for small-screen devices.
This is also necessary since Etsy has dedicated mobile apps for iOS and Android users. And these mobile users tend to spend $6.27 billion per year on Etsy.
What I Think of Etsy SEO?
Doing SEO for Etsy is similar to optimizing your website for search engines.
In fact, it can be a game-changer when you are competing with millions of other sellers on the platform.
The Etsy SEO tips mentioned in this article are strategically taken from Etsy guides and real-life examples of shops that are slaying it on Etsy.
Whether you’re a new seller or an established store looking to attract more customers – this article is your way to go from listings to sales within weeks.
Google Docs does a great job of keeping things simple. The default page setup works great for most documents, and common formatting options are right on the toolbar. However, when you need to do some advanced formatting, you’ll need to dig a little deeper.