Building a Looker Studio SEO dashboard from scratch might be complicated, especially if you aren’t too hands-on with code. Does that mean you can’t leverage Looker Studio for an in-depth overview of your key metrics?
Of course not! There are numerous templates for creating meaningful Looker Studio SEO dashboards that can help you garner actionable insights and make data-driven decisions.
The best part is they are free, and you can start using them in a matter of minutes. All you have to do is customize the filters and upload your own data sources to generate reports, graphs, and charts that’ll help you visualize your SEO performance.
Unless you’re visualizing your SEO performance, tapping important metrics like clicks, position, and CTR, you’ll never be able to know whether your SEO efforts are working or not.
Moreover, how to tell if your competitors are doing better than you? What queries are you ranking for? What queries can you capitalize on further? Find answers to these and more by visualizing your data with Looker Studio dashboards. Take the help of free templates to get started.
Metrics of a Good SEO Dashboard
You should be tracking a few key performance indicators (KPIs) on your GSC to determine whether your SEO efforts are paying off. Unless you’re monitoring and measuring these KPIs, you can never make consolidated efforts to progress:
Organic traffic measured by impressions and clicks
The click-through rate (CTR) to gauge success
Leads, average position/rank
And monitoring progress is an integral part of any sound SEO strategy.
How to use Looker Studio Templates on GSC/GA4
To use most Looker Studio dashboard templates, here are the steps you need to follow:
Go to the template website and to the template link
Once you click on the report, you’ll be logged in to your Looker Studio; if you’re signed in
Next, most templates will prompt you to add your data source. You can see this as Use my own data or authorize connector
You’ll be shown all the datasets you have uploaded so that you choose the appropriate one
You can use the drop-down buttons to change filters, segmentations, and categories
More or less, the process remains similar, but it can vary based on the templates you’re using. Now, let’s take a look at the best free templates available for Looker Studio dashboards that you can leverage to rock those SEO ratings!
Apart from this, you can also set custom start dates and end dates and measure the data for any time chosen. In fact, you can also get a quick overview of impressions, clicks, and positions over the last 30 days at the top of the dashboard.
You can search for any query, map out landing pages you want to track, and select the device category between mobile, tablet, PC, or all for a more comprehensive take. In addition to the position and clicks, you can track the click-through rate (CTR) of the site. Click-through rate is the number of clicks your post/ad receives, divided by the number of times it was shown.
So, post CTR = post clicks ÷ post impressions. Plus, you can also check your top-performing landing pages by scrolling down. Now, while measuring landing page success lets you understand whether your keyword positioning, placement, and content pieces are working, it also allows you to see which content pieces are ranking for relevant search queries.
You can center your keyword search and content generation around the top search queries to increase your viewership and rate of conversion. It is easy to visualize the performance in comparison to previous months here.
GA4 by Piped Out is a Looker Studio dashboard for measuring SEO performance, specifically organic, goal, and revenue sessions. So, in plain words, you can find answers to why your organic traffic has gone up or down, where it’s coming from, which pages are doing, and which segments require improvement.
To use this SEO dashboard, you start by making a copy of the Google Updates sheet and the report. Then, you can customize the sections like page categories and filters as per your SEO needs and the data you’ll be tracking.
Next, see where your organic traffic comes from. Dive deeper into the segments and see how you’re performing across different dimensions, like different countries and page categories. You can monitor bounce rate, engaged, and purchase/revenue sessions that have converted easily.
You’ll also be able to check metrics over time, like % of total sessions change and subsequent % of total revenue change. However, this free report will not provide you with access to sampling or cardinality. You can’t customize report metrics or do things quickly. It’s not a super quick dashboard, but it does the job of showing you how the traffic has changed and which landing pages require your attention.
What queries, like: What is a lightsaber? What is the size of a lightsaber?
Where queries like: Where is my lightsaber? Where is my game?
When queries like: When did lightsabers become popular? When will new lightsabers be added to Star Wars?
Why queries, like: Why is a lightsaber popular? Why is Star Wars popular? Or why is a lightsaber blue?
You can also check queries that have how, are, near, can, who is, will, and do in them. Once you authorize the Looker Studio dashboard, you can see your own data by setting filters that work in the context of your data.
Map your SEO traffic over extended periods of time, and check the performance of non-branded keywords year-on-year, as well as month-on-month, to get a comprehensive picture.
Next, hop on to the SEO acquisition tab and check your sign-up funnel, sign-ups by channel, sign-ups over time, and landing pages that have prompted those sign-ups.
You can also choose the session default channel grouping like organic, direct, organic social, referral, email, or paid social.
You shouldn’t have to rely too much on developers to get your marketing KPIs together for incredible SEO success. Porter‘s Google Data Studio Report Template can help you get a detailed insight into acquisition, engagement, audience, and e-commerce segments with an overview of performance.
You can put acquisition metrics and get a summary for tracking the performance. For engagement, you can get a sneak peek into peak hours, top events, and top-performing pages over time. As for the audience, you can check distribution, device, country, city, language, and tech dependencies that can have an impact on your SEO KPIs.
You can also check e-commerce revenue metrics with retention % and a cohort analysis. Porter’s template is so comprehensive and well-connected that it aims to give you a 360-degree view of your SEO analytics by leveraging company data. However, you have to authorize Porter and connect it to your GSC before you can view or check a template.
The organic overview will help you access indexed pages on Google and indexed queries by sorting percentage change and absolute change in unique pages and unique keywords. You can also view the figures for each device category, like mobile, desktop, and tablet. Not only that, you’ll also be able to track organic search KPIs like clicks, impressions, site CTR, and average position through % increase or decrease pie charts and graphic presentations.
Moreover, KPIs can also be viewed by country, and this is especially relevant if yours is a global site tending to a wide audience. You can view queries, clicks, and positions and a rise or decline in these metrics for generic keywords and branded keywords.
You can also do keyword analysis using this Looker Studio template for SEO between short-tail vs. long-tail. Plus, do page analysis by viewing search queries, keywords, and SERP links, with clicks and CTR for top-ranking pages on Google.
You can do so much with it. You can check the share of the search based on domain, site category, intent category, and the correlations these have to the clicks, impressions, and positions of the keywords you’re using.
That’s not all! You can also do bulk competitor analysis based on domains and URLs that rank the highest for your selected keywords. What this means is you can have a holistic view of all competitors and their important KPIs at a glance.
You can also do API and sentiment entity analysis. Check which are the most commonly used entities in your URLs, meta descriptions, number of mentions, and sentimentality score. You can also do a focused sentiment analysis with bubble charts, colored sentiment tags, and the magnitude or strength of a sentiment.
It starts off with a straightforward overview of these metrics at a glance and then moves on to graphic charts that measure metrics against one another. For example, clicks vs. impressions or engagement rate vs. sessions. These comparisons let you understand how much of your SEO efforts are converting to leads.
You’ll also be able to monitor top organic keywords and differentiate users by user types, countries, and device categories to get a comprehensive view of audience reaction and success rate.
Top Recommendations for Advanced Reporting
Free dashboards are good pictorial representations to start analyzing your data. But they’re not enough! To get a complete picture and make data-driven decisions, you might have to rely on advanced reporting strategies:
Working with SEO data on multiple channels like Google, Facebook, and third-party keyword tools like SEMrush and Ahrefs? Pull them all together into a single platform for an integrated experience in Supermetrics. Fix broken links, improve indexing, and identify organic growth opportunities in a centralized platform.
You can also use Supermetrics to automate your keyword research so that you’re not spending manual hours doing tedious tasks. In fact, with their third-party integrations and 14-day trial, you can take Supermetrics for a spin to see how advanced reporting can make a difference.
#2. Power My Analytics
If you wouldn’t like to explore SEO solutions and stick to templates for Looker Studio, go with this advanced SEO Report template by Power My Analytics. You can combine data that’s being fed into your GSC and GA4 funnels and take control of sessions, engagement, clicks, CTR, position, and more!
Stay ahead of the curve by monitoring organic search KPIs over time and checking search performance based on queries. Which landing page is showing up to which query? How can it be improved? What’s the average time being spent on a landing page? Find answers, and leverage your data sources to amplify your SEO efforts in the right direction.
What if we said you can now send data from your online sources to data dashboarding apps directly? Believe us because Dataddo has all the connectors you can think of!
In fact, their portfolio range is so vast that if there’s a connector you need and they don’t have, they’ll build it for you. As amazing as that sounds, here’s what is even more remarkable about Dataddo: it helps you get insights fast.
Getting quick insights is a problem with free Looker Studio dashboard templates, but not anymore! That’s not all. You can also store historical data without a warehouse, scale your efforts in the future, and be sure of tech support.
Moreover, you can try their free plan for three data flows until you’re ready to try their premium plans.
Let dashboards be the way forward
Making data-driven decisions has become crucial, and if you’re still not able to track your SEO metrics on GSC or GA4, it’s time you get started with the free dashboards we have mentioned!
They let you take control of all important metrics like CTR, % increase or decrease, query, and average time to see whether your SEO strategy is working.
If you have already exhausted free resources and need to take your SEO data to the next level, try advanced solutions like Datadoo or Supermetrics. You’ll be able to unlock state-of-the-art features like no warehousing, powerful integrations, and automated keyword research. If you’d just like to level up to an advanced Looker Studio dashboard for SEO and reporting, you can take the SEO Report Template by Power My Analytics for a spin and let your data speak for you.
Gargi is an experienced writer & editor who specializes in creating copies that inspire confidence and conversions. With 7+ years in the industry, she’s currently the Lead Sub-Editor of a global magazine. Her expertise lies in the home… read more
Joy R Bhamre
Joy R Bhamre is a multifaceted professional, holding the title of Editor at Geekflare. She is a Google-certified Digital Marketing Specialist, a seasoned Editor and writer, and a Cambridge-certified English Language Trainer, boasting… read more
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