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In Digital Marketing Last updated: February 3, 2023
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Hashtags have become integral to online conversations and content marketing over social media. They allow users to discover posts related to their interests and make it easy to hop into conversations and explore any topic. 

When used correctly, hashtags can help brands drive traffic, boost engagement, enhance brand visibility over the internet, and build brand awareness

There has been a surge in the usage of hashtags on social media, making it important for businesses to stay up-to-date and catch up with what is being said about their brand or products. 

It is where hashtag tracking tools come in handy. With hashtag tracker tools, one can discover all relevant conversations around a specific hashtag and gain insights about any desired topic.

Let’s figure out what a hashtag tracker tool is and what it can do for your brand. 

What is a Hashtag Tracker Tool?


A hashtag tracker tool allows you to search for hashtags associated with any product, service, brand, or topic.

This tool is used to discover people’s opinions or views around any specific topic, the level of engagement on any particular hashtag, and gain valuable insights about your target audience and how best to reach them.

Hashtag tracking tools act as invaluable resources for brands and facilitate them with real-time data on the success of their campaigns and strategies. Using a hashtag tracking tool enables you to monitor trends and emerging conversations about topics related to your brand or industry.

With this information accessible at your end, brands can always stay up-to-date with what’s being discussed on social media and quickly respond to customer feedback, promote upcoming products and services, and identify new potential customers.

You can optimize your content based on their audiences’ interest to increase their reach, build customer loyalty, and achieve better ROI.

Let’s discuss some of the benefits of integrating a hashtag tracker tool! 

Benefits of Hashtag Tracker Tools


Know about your audience’s views

Tracking and analyzing relevant hashtags can help brands find what people think of their products, services, or brand. Knowing how customers perceive your business can help create informed strategies and take immediate action in case any negative sentiment is detected.

Regularly monitoring hashtags lets you observe changes in your customers’ sentiments and determine what type of content is generating more engagement among your target audience so you can sharpen your business strategies to cultivate successfully.

Identify your target audience

Monitoring hashtags related to your industry, product, or service allows you to understand better who is interested in your brand. You’ll also understand how others perceive your company and how they talk about it.

Hashtag tracking tools let you access a bunch of insights about your target audience, topics they discussed, their language, and things they care about so that you can refine your marketing efforts.

You can analyze this information to understand who’s engaging with your content and how to create targeted content that resonates with them. 

Find the right influencers

Influencer marketing has been gaining traction lately as it offers better ROI to companies than any other marketing efforts. 

Tracking hashtags allows brands to identify the right influencers for their marketing, evaluate content shared by them, measure the level of engagement on their content, and build relationships with people interested in the topics most relevant to your business. 

Analyze your competitors

For every type and size of business, keeping an eye on your competitors is essential while trying to gain a competitive edge.

Hashtag tracking involves monitoring and analyzing your competitors’ activity on social media using relevant hashtags to gain valuable insights into the activities and success rates. 

When you track relevant hashtags, you get exposed to key data points about what your competitors are doing, what is working for them, and what the pitfalls are. Based on this, you can refine your strategies and stay ahead of the competition.

Enhance customer support

It’s no secret that hashtag tracking can greatly improve your customer service and enhance your marketing efforts. Accessing hashtags helps you better understand what your customers are saying about your products, as well as any challenges they might be experiencing. 

Using it effectively can help build stronger customer relationships, drive better engagement, and foster customer loyalty. Regularly monitoring hashtags related to your brand will enable you to stay on top by addressing any customer issues immediately. 

Track marketing campaigns 


With effective tracking of hashtags, you can measure what works and what doesn’t for your brand, which can be used to optimize your strategies for greater effectiveness further.

Metrics such as likes, shares, and comments act as a wealth of information that is used to gain valuable insights into the performance of their campaigns and tailor future activities accordingly.

It also fosters brands to create content that their audience might find the most relevant and stay on top of any emerging trends in the industry.  

Measure brand awareness 

Hashtag tracking is a powerful tool businesses can use to measure brand awareness and boost visibility. Hashtags are a great way for brands to monitor how often their content is being shared on social media and how it is performing among different audiences.

With accurate data at your fingertips, you can easily make informed decisions about the most effective branded content for engaging customers and increasing visibility. 

Here, we explore some top Hashtag tracker tools for your business.


If you’re looking for an intuitive yet easy-to-use Twitter hashtag tracking tool, Trackmyhashtag is worth a look. Trackmyhashtag is an online tool designed to provide detailed analytics and insights related to hashtags used on Twitter. 


With Trackmyhashtag, tracking hashtags will no longer be chaos. With just one easy-to-access dashboard, you can gain a wealth of information about any specific hashtag.

The powerful visualizations and tracking capabilities of Trackmyhashtag provide valuable insights into how your hashtag performs and allow you to gain a deeper understanding of trends around your topic. 

Not only does Trackmyhashtag allows users to track their hashtags but also those used by their competitors.

It also offers features such as influencer discovery, complete user details, comprehensive engagement data, top related hashtags, word cloud, most popular/retweeted/liked tweets, and tweet timeline analytics. 

Trackmyhashtag offers four paid plans and a basic plan starting at $49/mo.


Brands24 is a powerful tool that can help you track hashtags on Twitter, Instagram, and other websites to understand your brand’s reach and impact. 


Brands24 offers users comprehensive hashtag analytics, which allows you to monitor conversations related to a specific hashtag across various social networks. With this potent tool, you can monitor customer sentiment by accessing relevant data such as likes, comments, and shares related to the hashtag in question. 

It helps you stay updated on customer conversations about your products or services in real time, alongside analyzing and optimizing campaigns using hashtags.

Using specific hashtags, you can estimate social media reach, use hashtag tracking to find your estimated Social Media reach, and access the most influential social media profiles.

Brands24 features four paid plans starting from the individual at $49/month.


With its detailed metrics, visualizations, and easy-to-use interface, the Keyhole Hashtag tracking tool makes tracking your hashtag campaigns easy and stress-free.

YouTube video

This powerful analytics platform gives businesses deep insights into their hashtag performance across various social networks such as Twitter, Instagram, Tik Tok, YouTube, Facebook, etc.

Keyhole’s features offer users a range of insights, including hashtag volume over time, post breakdowns by the network, most engaged users on a hashtag, reach vs. engagement data, top posts with photos & videos, user analysis (influencers), keyword filtering & search functionality and much more. 

These in-depth analytics can help you identify conversation patterns and develop new strategies based on the information. Additionally, you can use Keyhole’s data to monitor competitors’ campaigns or benchmark the effectiveness of your campaigns against theirs.

Whether you’re looking to understand user sentiment or track the impact of your hashtags across social networks – Keyhole is the perfect choice for staying informed about your campaign’s success.

Keyhole has an extensive range of paid plans starting from $79/month, from social media listening to profile analytics to influencer tracking. They also offer a customized plan. 


Awario is a powerful hashtag tracking tool that allows businesses to keep track of their online reputation, identify trending topics, and better engage with customers. 


Awario’s feature includes the ability to monitor hashtags across different platforms, like Twitter, Instagram, YouTube, and Reddit, to get a comprehensive picture of the conversation surrounding a brand or topic. 

The tool’s advanced analytics dashboard allows users to track engagement rates for each hashtag over time and compare different tags to identify potential trends or influencers in a given space. 

Awario also has a powerful keyword alerts feature that notifies users when a keyword is mentioned on any monitored platform so they can respond quickly and effectively. Its intuitive interface makes it easy to set up campaigns and monitor conversations.

You can track any event, get detailed reports of hashtag analysis results and analyze your social marketing campaigns all at a single hub. 

Awario offers three paid plans, the starter plan costs $24/month, and the enterprise plan goes up to $249/month. 

Social Searcher

The Social Searcher hashtag tracking tool is yet another potent tool that allows users to measure the reach and engagement of hashtags by tracking mentions across multiple platforms, such as Twitter, Instagram, and Youtube. 


It enables real-time social media monitoring with actionable social analytics and audience insights. With Social Searcher, brands can identify popular hashtags and access sentiment analysis

Social Searcher also provides a handy dashboard to view all relevant data points related to the hashtag you are tracking. With this data, it’s easy to understand how effective your chosen hashtags are at spreading your message or campaign among target audiences. 

On top of that, Social Searcher has many more exciting features, such as influencer activity, premium brand monitoring, data export, social media monitoring API, and immediate email alerts. 

Social Searcher offers free, and three paid plans with a 14-day free trial.


Taggbox allows you to run, publish & upscale your hashtag campaigns across different marketing channels. 


In addition to tracking and analyzing hashtags, Taggbox also provides various other features that can help improve the performance of your campaigns.

For instance, it lets you create engaging displays by allowing you to customize backgrounds, add logos, use animations, and more. You can even moderate content if needed to ensure only appropriate content appears on the screen. 

Taggbox’s comprehensive analytics lets you understand how well each hashtag performed in reach and engagement. The user interface is easy to navigate; plus, it comes with helpful tutorials which make getting started a breeze. 

Taggbox comes with a flexible range of paid plans featuring a variety of offers. 

Wrapping Up

You can pick up any hashtag tracker tool mentioned in this article based on your requirements. Almost all of these offer a free trial, so make sure to avail of that before purchasing a paid plan to see whether it aligns with your needs. 

Some of these tools offer free plans as well. However, if you seek advanced features, paid plans would be the better option for you! 

You may also explore advanced search Twitter to boost marketing and branding.

  • Shalabh Garg
    Shalabh Garg is a content writer & SEO professional who loves writing on technology, SEO, digital marketing, emerging marketing trends, and tools. He is passionate about food, traveling, and cricket.
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