Review management software is used to manage the reviews a product or company receives online (websites or social media.) Review management software simplifies the process of monitoring, analyzing, and answering reviews. Using review management software, small and large businesses are able to promote positive reviews and tackle negative ones.
Review management software provides benefits like real-time feedback. Business owners are notified about reviews, and this proves integral for firefighting in cases of negative ones. This makes handling negative reviews easier while at the same time giving customers a vent and solution to their problems, improving customer loyalty. By handling customer reviews, not only does the brand become trustworthy in the eyes of the customer, but builds a brand image of trust and efficiency.
Geekflare has listed the best review management software based on features like easy interface, free forever tiers, integration support, etc.
- 1. NiceJob – Best for Review Sharing
- 2. Reviewshake – Best for Comprehensive Reviews
- 3. Podium – Best for AI-Powered Reviews
- 4. Sprout Social – Best for Social Media-Based Reviews
- 5. Brand24 – Best for In-dept Review Analysis
- 6. BrightLocal – Best for Accessibility Across Devices
- 7. ReviewInc – Best for Comprehensive Coverage
- 8. Sprinklr – Best for Spotting Negative Feedback
- 9. BirdEye – Best for Bulk Review Management
- 10. Yotpo – Best for Social Media Traffic
- 11. Grade.us – Best for Ease of Use
- 12. Swell – Best for Inviting Reviews
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1. NiceJob
Best for Review Sharing
NiceJob lets you promote the reviews on your website, permits replying to them, and adds photos to make them look more authentic. It provides a forever free tier for 2500 customers.
With NiceJob uses are able to automate invites. This sends personalized links (email or SMS) to your customers to help them refer to their contacts when they rate you well. It allows social sharing, and the reporting section helps you track the referral tunnel along with successful sales.
NiceJob has a referral widget that is to be placed on your website, giving a simplistic way for your customers to share your services with others. Besides, you can integrate NiceJob into 1000+ applications, boosting automation. In addition to the referral widget, there are a few more, including leaving a review and a lead sign-up widget, which makes attracting new customers easier.
NiceJob has a 14-day free trial, which is a good way to see how you, as a business, can benefit from using its services.
2. Reviewshake
Best for Comprehensive Reviews
Reviewshake is a user-powered review site where consumers are able to rate and evaluate any good or service, from restaurants to technological devices. It is a practical way to obtain information that would be challenging to locate otherwise. The website is swiftly rising to the top of the customer review websites list.
Through Reviewshake, customers are allowed to read, write, and discuss their experiences with products and services on this site, including reviews from around the world. It provides a simple, open method for consumers to make educated choices and purchase confidently. Verified reviews make sure that only valid viewpoints are heard.
Additionally, Reviewshake fosters open communication between customers and businesses and encourages firms to respond to customer comments. Customers can express their genuine comments and get knowledge from the experiences of others on this safe and secure site.
Further, Reviewshake gives businesses access to reviews from actual clients, assisting them in making better choices regarding their goods and services. The website is constantly changing and reviewing the most recent developments in technology. It provides user-friendly features to aid in navigating the information provided, such as comparison tables and product ratings.
Businesses, vendors, and service providers use Reviewshake to get truthful feedback, which enables them to enhance customer satisfaction and service. Users may quickly traverse the website and find the best goods or services for their requirements, thanks to its straightforward yet intuitive design.
3. Podium
Best for AI-Powered Reviews
Podium is an online review management software that increases your monthly review volume by a significant amount.
Podium displays your ratings and reviews where it will appeal most to the users and potential customers. You can automate the process of inviting reviews from the customers, and they can offer their feedback by following up on the text-based review invitation.
Moreover, it becomes effortless to manage your reputation across different websites from one dashboard of this platform.
Best for Social Media-Based Reviews
Sprout Social is a unified platform where you can monitor social media responses and online reviews. It supports Meta, GMB, Yelp, Glassdoor, and TripAdvisor for online review management.
Sprout Social as a centralized platform that keeps you informed of what people are saying about your company or brand. Businesses can take a tailored approach to manage reviews by filtering and sorting review data.
Sprout Social also offers insights on local business operations your business might grab to improve the customer experience. Its engagement tools are also capable of building stronger relationships with clients and customers.
5. Brand24
Best for In-dept Review Analysis
Brand24 offers cloud-based marketing solutions for monitoring media. Besides serving large enterprises, it also provides perfect solutions for small and medium-sized organizations. Besides, marketing companies can use it to monitor multiple projects for one or more brands.
With Brand24 users are provided a comparison tool to see the performances of the projects side-by-side. Once you add the relevant keywords, this application will collect their mention in the online arena, including Google reviews, social media, blogs, and discussion forums.
Brand24 allows users to filter the collected data by different timespan. Its advanced sentiment detection feature can categorize segment positive, neutral, and negative mentions of your brand.
6. BrightLocal
Best for Accessibility Across Devices
BrightLocal is a well-known online reputation management solution that can take care of review tracking on your behalf. This cloud-based tool can be used easily on any desktop, laptop, or tablet.
BrightLocal tracks more than 80 review websites, including Trustpilot, Yelp, and Google. Apart from generating reviews on 200+ websites, BrightLocal highlights the reviews you received on different sites.
BrightLocal’s one-click response feature is available for answering Google and Facebook reviews. With Google Analytics, Meta, and Twitter integration, this tool can display all data on a single dashboard.
7. ReviewInc
Best for Comprehensive Coverage
ReviewInc helps you connect with more than 600 review sites for comprehensive coverage. You can easily monitor online business reviews and respond to them from one platform.
ReviewInc’s multi-level access allows multiple team members to use it. This software comes with military-standard security features such as full data encryption and doubly encrypted passwords.
ReviewInc dashboard can be customized using different filters so that you can view the data important for your business.
8. Sprinklr
Best for Spotting Negative Feedback
Sprinklr comes with powerful software that lets you take charge of managing the feedback you get. As you use this tool, you will have a clear idea about when and where to offer support and feedback to your customers to enforce positivity.
Sprinklr manages the reputation of your business by handling real-time negative feedback across all digital and social channels in a cost-effective manner. This tool also works to improve your customer experience through valuable review sharing and higher review response rates.
Besides capturing positive reviews, Sprinklr analyzes product performance to provide insights for building better business strategies.
9. BirdEye
Best for Bulk Review Management
BirdEye is a robust customer review management software that comes with enterprise-level functionality. Any number of team members can use it without any location restriction.
Thanks to BirdEye’s features, like the role-based dashboard and bulk review management, large enterprises can make the most of this solution. The tool supports more than 150 websites for monitoring reviews.
BirdEye supports business listing updates across over 50 websites. The auto-response templates of BirdEye always come in handy for quick review management. You could use it to remove spam or defamatory reviews.
10. Yotpo
Best for Social Media Traffic
With Yotpo, businesses can generate genuine online reviews and showcase those in crucial places to make an impact. This data-driven online review management platform makes it easier for the customers to offer your company feedback.
Yotpo sends email and SMS requests after each purchase as a reminder to leave a review. The customers also get customized questions that go with the products they purchased.
Yotpo also displays the top reviews at touchpoints crucial for conversion throughout the shopping experience. Users can also search and sort reviews if they want. Moreover, its official partnership with Facebook and Google helps you get more traffic from social media.
11. Grade.us
Best for Ease of Use
Grade.us is a reputed solution that caters to the needs of global digital marketing agencies. With this end-to-end review tool, you can manage and reply to online reviews on over 165 review sites.
Grade.us has an easy-to-use dashboard, ideal for supervising the whole review collection and reply process. This web-based tool uses SMS, email, and direct mail campaigns to collect reviews for your website.
Grade.us comes with the white label functions that companies can use to generate branded reports, whitepapers, and widgets. You can automatically manage your business listings and schedule recurring reports.
12. Swell
Best for Inviting Reviews
Swell is an online review management software that contributes to your business growth and online visibility by utilizing your reputation. It is particularly useful for small and mid-size businesses that do not have the necessary resources for reputation management.
Swell invites customers with automated and tailored SMSs to leave reviews on Facebook, Google, and other platforms. The tool is intelligent enough to know when and how to ask a customer to review your product or business. You can use its built-in templates to respond to reviews quickly.
Factors to Consider While Purchasing Online Review Management Software
Listed below are the 6 factors to consider while purchasing online review management software.
- Access to popular review sites: The mandatory feature of an ideal review management tool is its ability to work with the platforms that people use most, such as Google Maps.
- Real-Time Monitoring: When it comes to a query or negative feedback, an instant response is essential. Hence, you should go for a tool that can monitor online reviews, forum discussions, and social media comments in real-time.
- Ease of Use: No tool is of your use if you cannot navigate it easily. Ensure the online review management tool you choose has a user-friendly interface and dashboard, so you need not spend time learning it.
- Mobile App Support: While a review can pop up any time of the day, you cannot always be before a computer to reply to them. For this reason, a tool with a mobile app is highly beneficial.
- Reporting: Your tool should come with robust reporting capabilities. These reports help you monitor your products and businesses across online and social platforms.
- Centrally Manageable: If your business operates from multiple locations, a centrally operable solution is an excellent option for you. Your review management tool should let you see reviews and reply to them from every location.
However, if you are looking for more user engagement, it is better to get your product or website reviewed by real people too beyond just relying on customer reviews.