Optimize your WordPress, Joomla or any other website images to make your website load faster to boost search engine ranking.

Interesting stats by HTTP Archive shows average web page size is 2.4 MB and images contribute 64% of it. That’s right, an average image size of a web page is 1.5 MB.


What’s your web page size?

If you are having image based website or it’s contributing factor then you must optimize them to reduce the size. By reducing the image size, you get the following advantage.

  • Reduce web page size overall
  • Save bandwidth
  • Load your web page faster and eventually, help SEO ranking

There are multiple ways to optimize the images, but doing without loosing quality is the smart way. In this article, I’ve covered three types of tools. 

  1. Standalone tools: You don’t need to install anything on your website. You can simply visit the tools website and upload the images and you will get optimized images to download.
  2. WordPress Plugin: You need to install the plugin in your WordPress website and based on settings, it will reduce the size whenever you upload the images.
  3. Joomla Extensions: You need to install extensions in Joomla website and optimization will happen from your Joomla website server.

Ready to boost your website speed?

Standalone Tools

Using standalone tools are probably the best way to compress the images but there will be limitation either by size or number of images you can upload. So you got to try which one is best for you.

1. Tiny PNG

TinyPNG uses smart lossy compression techniques to reduce the file size of PNG or JPG files. You can upload up to 20 images with max 5 MB each.


2. Compressor

Compress and reduce your image size up to 90% with Compressor while maintaining high-quality resolution. It supports JPEG, PNG, GIF & SVG and file size limit is 10 MB. 


3. Puny PNG

PunyPNG compression that just works for designers and developers. May not be suitable if your image size in MB as the limit is 500 KB each for up to 20 files. It compresses JPG, GIF & PNG file types.

4. Compress Now

Reduce the weight of image files with Compressnow. Unique about this tools is you can choose % of compression to get results. So it’s under your control the level of compression you want.

5. Kraken

Kraken let you choose the optimization mode between LOSSY, LOSSLESS and EXPERT. You can upload a file from your computer, dropbox, Google drive or Box.

6. Optimi Zilla

Upload up to 20 files in JPEG and PNG formats at OptimiZilla. If you upload multiple files then you have the option to download them all at once.

7. JPEG Mini

Lose your spare kilobytes with JPEG Mini. It supports only JPG file.

8. Imagify

You have the option to choose the compressed level between normal, aggressive and ultra. Imagify keep your files for 24 hours so you can download later if you wish.


Above standalone tools should be able to help you in reducing the files. Let’s take a look at following wordpress plugin.

WordPress Plugins

You can install the following plugin within your WordPress so whenever you upload the images, optimization will take place.

1. EWWW Image Optimizer

EWWW Image Optimizer is one of the best optimizer plugin available, which helps to reduce the image, size and gives you an option to disable optimization or creation for a particular size. This is extremely helpful if you are running photography related website and don’t want to loose the quality by compressing just the featured or particular sized images.


2. WP Smush

Active installed for over 400,000,  wonderful plugin by wpmudev, which lets you compress the images in bulk or during the upload. WP Smush has a limit of 50 in a free version of maximum bulk compression. It process JPEG, PNG and GIF formats.


3. Optimus

Optimus  by KeyCDN helps to you reduce the image size of up to 70% but has the limitation of max 100 kB file.

  • Original Images Optimization
  • Optimize during upload

4. TinyPNG

Compress JPEG & PNG images with TinyPNG. This is what I am currently using and happy with it.


5. Short Pixel

Not a just image but also compress PDF with Short Pixel. It’s compatible with WooCommerce as well and process GIF, PNG, JPG & PDF files.


Above WordPress plugin should be able to help in making your website faster by reducing the image size.

Joomla Extensions

Following extensions are free to use so go ahead and try out to see which works for you.

1. Imgen

Dynamically resize your images and this free plugin also helps you add a watermark. Another fantastic feature of Imgen is you can encode the image path so you don’t reveal the original path.

2. Image Recycle

Image Recycle is a popular Joomla extension which helps you to optimize images and PDF files. You can compress automatically newly uploaded images and also the existing one. You have the option to define the optimization level for media type.

3. EIR

Easy Image Resizer resize the resolution of an image uploaded through media manager. It leverages the service by Optimus.io for compressions.

4. Prizm Image

Prize Image helps to strip metadata from JPEG, convert between progressive and sequential JPEG, optimize PNG & GIF without loosing quality. This plugin integrates with Prizm Image API for the compression.


I hope above image compression tools help you in minimizing the page size for the better ranking. Do share with your friends if you find this useful.

Reader Interactions


  1. Excellent post. I was checking continuously this weblog
    and I’m inspired! Very helpful info particularly the last part :
    ) I care for such information a lot. I used to be seeking this particular
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  2. Great post you have shared with us. You have enlisted a useful collection of online image compress tools all such tools are really u seful for us. Even, users who want to use offline image compressor tool they may choose it from here http://bit.ly/1JpgtR9 . I usually prefer Caesium Image Compressor, its easy to use and compatible with windows, this is a free and open source image compressor. Allow us to compress PNG, JPG, JPEG and BMP images. It provides the flexibility to choose the compression level for your images.

  3. You may also add Caesium image compression tool to your list. Its also useful tool to compress images with diminishing the visual quality of images. I have tried t his tool and got perfect results, thus shared with you here. If you want to have more details you may visit Templatetoaster’s blog there you may know about some more tools that you can add them to your list. Thanks for sharing this useful article with us. Smushit is awesome tool for compressing images.

  4. Hi. It was a great article. And I have launched my website so.. can you recommend the image weight (kb) for featured images?

    I have posted an image (680*735) with 231 kb


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