While image optimization is crucial for any website, this is unavoidable for image-heavy businesses like eCommerce.
This article will introduce standalone tools and some 3rd-party cloud media management platforms for image compression.
And we will make it interesting by taking this demo image (1091KB) and performing compression on the go. So, you’ll see the live results (compression quality and percentage size reduction) along with each tool.
Let’s get started.
TinyPNG is a blazing-fast tool to compress images in WebP, PNG, and JPEG formats without visible quality loss. What it does is “selectively decrease the number of the colors.”
The free plans have you compress up to 20 images with a maximum file size of 5MB. The pro plan works similarly and lifts these restrictions for a small yearly fee.
Besides, it works well with transparent images and animations. TinyPNG also features an Adobe Photoshop plugin that assists in compression without leaving your favorite image editor.
Additionally, TinyPNG has a WooCommerce-compatible WordPress plugin for live image optimization.
TinyPNG is also equipped with a developer API with an optional Amazon S3 and Google Cloud Storage integration.
Conclusively, TinyPNG is a simple yet advanced image compression tool and works well for first-timers and experts alike.
Compressor comes with advanced options and support for JPEG, PNG, SVG, GIF, and WEBP file types. You can pick from Lossy and Lossless compression mechanisms.
The former is about maximum compression without any visible quality loss (similar to TinyPNG), and Lossless indicates maximum color retention with minimum compression.
Compressor’s free subscription permits ten simultaneous files with a maximum of 10MB size limit. And likewise, you can opt for the annual plan for unlimited compression.
The pro plan lets you save the image metadata. Besides, you can set the final image quality. Compressor.io also has a WordPress plugin and developer API in the works, which were listed as ‘coming soon.’
CompressNow is a free image compression tool that you can use on ten images at a time with a 9MB size limit.
This works for JPG, JPEG, GIF, and PNG and lets you decide the compression level upfront.
This doesn’t have any paid tier or API integration. So ideally, this suits beginners with one-off compression tasks.
The website confirms the deletion of processed images every 30 minutes, which is good for data privacy.
CompressNow’s best feat remains the compression choice it gives. Ergo, you can try for different % and go ahead with the most appropriate.
Although, the compression test for this tool doesn’t sit well with others as you’re free to choose the size reduction. However, we’ll use the maximum possible compression without caring about the output quality.
Kraken supports bulk compression even in its free tier with a 1MB file cap on individual images.
You can compress images in JPEG, PNG, GIF, Animated GIF, and SVG formats with three modes: Lossy, Lossless, and Expert.
Evidently, Lossy works for maximum compression, Lossless preserves quality, and Exert mode lets you decide the compression parameters.
Since it didn’t specify the number of files one can process, I tried uploading over 300 images, and it processed them quickly without any issue.
You can remove the 1MB size limit with the pro plans. All paid subscriptions start free with a 100MB quota and can process files up to 32MB.
The premium plans also come with multiple API keys, Kraken cloud storage, support for zip upload, WordPress and Magento plugins, and a lot of features to make its case as a premium image compression tool.
But unfortunately, the compression algorithms didn’t seem as optimized and performed poorly for the demo image.
However, Kraken performed optimally for other images with a one-off falter (again) with our demo file.
Conclusively, you can still opt for Kraken, but get ready to screen out a few uncompressed outputs in between.
Imagify finds a place with the advanced image compression tools with its API and WordPress plugin.
The compression algorithm works for JPG, PNG, GIF & PDF with Normal, Aggressive, and Ultra processing modes. The first one is lossless optimization, while the other two aim for higher compression levels with minimum quality loss.
Alternatively, one can also select a size in pixels or percentage for a custom output. Notably, the option to select size comes only with an Imganify account, including the free plan, which comes with a 20MB quota.
The paid plans don’t cap the usage and are practically infinite. Finally, the free tier limitations make it ideal for a paid subscription.
Like Image4.io, Imagekit is another expert-only tool for 3rd-party media management and image compression. It comes with a generous free-forever plan offering 20GB of cloud storage.
Imagekit also serves content based on the end-users network with support for browser data-saver modes.
Additionally, you can opt for custom output depending upon device type, desktop or mobile. Besides, Imagekit can also help serve images in next-gen formats, like WebP and AVIF, even if the originally uploaded images are a JPEG or PNG.
However, you can always turn this off to maintain your initial upload file format. Moreover, there is a nifty image editor that you can use to alter the final result.
So ultimately, Imagekit feels like an excellent image and video serving platform that can easily be integrated with any web infrastructure.
Hitesh works as a senior writer at Geekflare and dabbles in cybersecurity, productivity, games, and marketing. Besides, he holds master’s in transportation engineering. His free time is mostly about playing with his son, reading, or lying… read more
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