With SEO becoming more competitive, website business owners are looking for schema markup generators to help their readers find their content more easily.
Adding schema markup to your content is a popular way to boost SEO. Search engines check for the schema to understand the structure and intent of your website content.
In this article, we’ll cover everything you need to know about schema markup and how to use schema generators to add it to your content.
What is Schema Markup?
If you’re unfamiliar with schema markup, don’t worry.
Just know that schema markup is a way to add information to your website so that search engines like Google and Bing can understand the content in a better way.
It’s a code generally in microdata or JSON-Ld format that adds meaning to your content. You can generate this code from various schema markup generators available on the internet.
Before you explore the schema generation part, let’s understand why you should consider adding schema markup to your website.
Why is schema important for Website SEO?
When you add content to your website, search engine bots extract the main keywords but do not understand the keyword intent associated with your content.
For example, the apple keyword can differ from the fruit on some websites to Apple company on others. Adding contextual information to your keywords can help search engines better understand your content.
Here are some benefits of adding schema markup to your website content.
Target Rich Snippets: Schema markup makes website information look better to search engine bots, and they tend to highlight your content as Rich Snippets.
Boosts SEO: Although schema markup is not a direct ranking factor, it certainly helps you improve your position on the search engine results page. It also helps to showcase important information like star ratings within the search result which makes your content stand out from your competitors.
Knowledge Graph: Dedicated to a person type of organization, the Knowledge Graph shows the important information in the form of a knowledge panel (a knowledge box).
Increases CTR: Since users see direct answers to their questions in rich snippets and links in the frequently asked questions, your content tends to get higher clicks than your competitors.
Schema markup also helps many industry-niched websites like recipe websites, food blogs, and product review websites.
Indeed, it can improve your website’s conversion rate and help you grow organically.
Different Types of Schema Formats
Just like changing trends in SEO, schema markup also evolved with trends. Currently, there are three types of schema formats that you can apply to your website content.
Let’s explore each type in detail.
Microdata was the first and currently the oldest type of schema format available that makes use of tags for conveying additional information to your content.
According to Schema.org, microdata is a set of tags that helps search engines understand the content better when added to your content.
Microdata structure combines three essential components:
Itemscope: It informs search engines that anything enclosed between <div>…</div> is an item.
Itemtype: It defines what exactly the item is about.
Itemprop: It states the properties of itemtype.
However, this is an old format, and it’s not recommended to add microdata if you’re adding schema markup for the first time.
RDFa stands for Resouce Distribution Framework in Attributes, a format for embedding RDF elements in HTML5, XHTML, and XML formats.
It helps you to add properties that help search bots extract essential data and highlight them in the form of Rich Snippets.
Google recommends using JSON-LD format over other schema formats because it’s a recent technology compared to Microdata and RDFa.
The major difference is that JSON-LD doesn’t need to be placed around HTML as in the case of microdata which eliminates the risk of messing with the website to improve the code.
Choose the structured markup and fill the form on the left as much as possible. After filling in all the details, copy the newly generated JSON-Ld format and test the implementation using structured data testing tool.
However, the only drawback is that this tool only supports six schema markup types.
RankRanger Schema Markup Generator
RankRanger is a professional SEO software that helps you with competitor analysis, custom SEO graphs, tracking local rankings, tracking AMP scoring, and developing analysis reports for clients.
You can also use RankRanger for keyword research, check competitors’ backlinks, and track PPC campaign performance.
Although it’s a paid tool by Similarweb agency, it has a structured data markup generator available on its website for free.
You can use their tool to generate FAQ schema, Hot-To schema, Article, Local Business, and many other schema JSON-LD markups.
Like other schema generators, you need to fill in the values to get your website’s JSON-LD key: value pair.
The platform has also provided a Reset, Validate and Test button to check and verify the correctness of generated schema.
SearchBloom offers a free schema markup generator tool to create JSON-LD and microdata code.
Next, select a markup type from their website list of dropdown options.
For example, selecting the Organization schema and adding value starts populating the schema code fields on the right side.
Clicking on the Validate button takes you to the Google Search Central structured date tool for validating your generated schema markup.
Jamesdflynn is a personal schema generator tool created by J.D. Flynn, a web developer based out of Chicagoland.
Although the schema generator is free, it supports only six different types of schema types – Local Business schema, Person, Product, Event, organization, and website schema.
The tool is free. You need to add the details to generate JSON-LD format schema code.
You get a button to reset the code. However, there isn’t any shortcut button available on the platform to validate the generated schema code.
Google Docs does a great job of keeping things simple. The default page setup works great for most documents, and common formatting options are right on the toolbar. However, when you need to do some advanced formatting, you’ll need to dig a little deeper.