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In Digital Marketing Last updated: August 29, 2022
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When you start a business online and try growing it via SEO, content marketing can be challenging. You’ll have to develop an SEO strategy, produce content, monitor KPIs, and whatnot.

You might often get overwhelmed and make a mistake.

One aspect of content marketing is keyword research, and to do keyword research, you need a tool.

Semrush has created a suite of tools to help you find the right keywords for any topic and optimize your content, giving you the best odds of ranking in the search results. 

One of the most valuable tools in its toolkit is its Keyword Magic Tool. It performs keyword research and helps analyze keywords by using specific insights. 

In this article, we will review the tool and show you how to use it to find highly lucrative keywords for your website.

What is Semrush?

semrush homepage

Semrush is a powerful SEO software for performing keyword research, Google Ad optimization, and competitor analysis.

The software helps digital marketers optimize their websites for better organic search traffic. Additionally, you can see how you compare to your competitors and make better data-driven decisions on which keywords to target for organic search and Google Ads.

Semrush allows you to identify trends in your industry; the tool audits your on-page SEO so that you can understand your page and optimize SEO for efficient lead generation. Many leading brands like eBay, HP, Quora, and use Semrush.

In addition, Semrush is an excellent tool for keyword research. The tool allows you to see your competitors’ keywords and what they rank for. Staying ahead of your competition and following the latest trends will be much easier with the amount of data you receive.

In summary, Semrush provides users with a wealth of information that can be used for:

  • Analyzing the most popular keywords on Google
  • Creating content that is likely to attract visitors
  • Improving the performance of your website
  • Discovering new opportunities for link building
  • Optimizing your website’s technical elements for better search engine ranking

What is the Semrush Keyword Magic Tool? 

semrush keyword magic tool

Semrush’s Keyword Magic tool lets you easily discover short-tail and long-tail keywords. It’s a powerful software that helps you analyze the entire search market, researches niche sub-topics, and saves your keyword data as you go. 

Semrush Keyword Magic Tool can help you guide your content strategy to drive more traffic to your website. When ranking for certain keywords, you need to know which keywords your target audience is searching for.

Adding parameters and filters will help you find the best keywords. Using the Semrush Keyword Magic Tool, you can find questions for your website’s blog to generate more content ideas. 

What Can You Use Semrush Keyword Magic Tool For? 

With Semrush’s keyword magic tool, users can discover keywords that rank in the top 10 spots on Google and get valuable information about them. Let’s see how to use this software to elevate your page rankings.

#1. Analyze Every Keyword

It gives you an overview of keywords, such as Keyword Difficulty, Search Volume, Number of Results, and Difficulty Per Country. Based on the analysis results, you can develop a keyword list for your website that will help you attract more traffic, rank faster, and acquire more customers.

If you search for “best laptops” on Semrush, it’ll display related keywords like “best laptops under $1500”, “best smartphones under $1000,” and “best smartphones under $500”. 

These keywords can be used as topics for your upcoming blog posts. 

As a result, your organic traffic and domain authority will improve since you’re writing highly relevant content that matches the searcher’s intent.

The Backlink section in Keyword Magic Tool displays all the URLs of your competitor’s backlinks. 

Each competitor’s page can be displayed along with their Domain Rating and External Backlinks. The URLs of these competitors’ pages can be used for link-building campaigns and guest posting. 

How Does Semrush Make Keyword Research Easy? Step-by-Step Guide

Once you’ve determined your campaign subject, you can begin identifying keywords that will attract your ideal customers to find your content. Here’s how to do it step-by-step.

Step 1: Choose a Seed Keyword 

Choosing a seed keyword is the first step toward generating a list of related keywords. Start your campaign with a keyword that is broadly related to the subject. A seed keyword is usually a broad term that contains one or two words. 

choose a seed keyword

Step 2: Clicking on the Search Button

Click on the search button to bring up a results page. This table lists all the related terms the tool found. You’ll find groups of keywords on the left side.

choose a seed keyword

Step 3: Configure the Match Modifiers and Filters 

The tool displays all possible keywords related to your search by default. You may want to narrow down the results you see based on your judgment. You can do so with the following options:

Broad Match: It returns all related keywords in all their forms without any order.

broad match

Phrase Match: You will receive the same result as your seed, excluding verb variations, without any order.

phrase match

Exact Match: Returns keywords in the same order and form as your seed.

exact match

Related: Provides keywords related to your seed based on search engines algorithm. 

related terms

You can also filter keyword results by showing only questions. This way, you can create articles that directly answer your audience’s questions.

question keywords

Step 4: Narrow Your Search with Filters

The advanced filters drop-down menu allows you to get more granular results. You can use this feature to get very specific. You can specify which keywords must appear in your results while excluding others.

In addition, you can filter by word count, search volume, keyword density, cost-per-click, competitive density, and SERP features and results.

use keyword filters to narrow search

Step 5: Research Keyword Groups and Subgroups 

You can explore subtopics related to your seed by using keyword groups. Each group adds a keyword to your search. 

By exploring these groups, you can target your content and ads toward specific customer needs. With each layer, each group contains subgroups and related keywords.

keyword groups and subgroups

Step 6: Search Volume, Keyword Difficulty & SERP Features 

With Keyword Magic Tools, you can find out which keywords generate SERP features such as Instant Answers, Product Carousels, and Reviews. 

Google rewards authoritative content with these features, making it more appealing to users. 

Competitive keywords are more likely to yield greater rewards but are also more difficult to rank for.

serp features semrush

When you write content blindly, you’re missing out on the chance to target specific keywords that can drive traffic to your website. You can identify what people are searching for by checking the average search volume through the Semrush Keyword Magic Tool. 

If your website doesn’t have high domain authority, you can start with average or low-in-difficulty keywords. You can target more competitive, high-volume keywords once your website gains authority. 

The green and yellow dots indicate that the keyword difficulty is low and is easier to rank for than the red dots.

keyword difficuilty

Step 7: Export Keywords 

Once you’ve found a few keywords to target, you can check the boxes next to each one. These can be imported into the Keyword Manager within Semrush.

export keywords to semrush keyword manager

You can also export them to a spreadsheet. 

export keywords to csv

That’s how Semrush’s Keyword Magic Tool makes your life easy.

What Problems Does It Solve in Keyword Research? 

With the Keyword Magic Tool, you can explore niche topics, find semantically related long-tail keywords, and compile a master list of keywords for your digital marketing campaign.

If you’re looking to penetrate a new niche, this tool is ideal for finding keywords that allow you to establish authority in a narrow niche by targeting long-tail keywords with high search volumes and low-keyword difficulty.

One of the common SEO problems that people face when trying to rank for Google is not looking for keyword difficulty or matching their content with the search intent. Semrush offers keyword difficulty, volume, CPC, and keyword intent metrics. 

For example, it’s worth choosing keywords with transactional intent to attract people interested in buying.

Additionally, you can capitalize on current trends by seeing the level of interest in different search queries over the last 12 months.

In short, the Keyword Magic Tool allows you to develop a strong keyword and content strategy so that you’re able to rank better for high-volume keywords that attract high-quality buyers.

Semrush Alternatives 

While Semrush provides a comprehensive all-in-one solution, there are perhaps other tools you may want to consider. Some of these tools vary in features, pricing, and ease of use, giving you the option to choose the best SEO software to fit your needs. 

#1. SE Ranking 

se ranking

S‍E Ranking is an all-in-one SEO solution streamlining your website’s SEO strategy. 

The software is cloud-based, so you won’t have to worry about desktop installations or time-consuming software updates. 

One of the platform’s most notable features is its in-depth keyword research tool, which contains around 2 billion keywords.

While they offer outstanding in-depth website audits, backlink evaluations, on-page checkers, and keyword search planning, they are missing some key metrics that Semrush has. For example, they don’t have competitive density, trend, or SERP features. 

SE Ranking is perfect for businesses searching for a budget-friendly SEO platform for their keyword strategy.

#2. KWFinder (Mangools)


KWfinder is a comprehensive tool business owners can use to find profitable keywords with low SEO difficulty and high traffic volumes. 

The KWfinder algorithm determines the difficulty of ranking for a particular keyword on SERP and finds a less competitive keyword that delivers the best ranking instead. 

Due to its geographic and language capabilities, this tool is perfect for businesses looking to rank for international keywords.

Semrush is a more all-rounded digital marketing tool, while KWfinder primarily focuses on keyword research and SEO.

#3. Ahrefs


It’s no surprise that Ahrefs is one of the primary competitors of Semrush.

They feature excellent site-specific crawling capabilities along with competitive analysis and keyword management. While the interface may be slightly confusing, it’s an authoritative solution for professional marketers.

The Ahrefs keyword research tool provides information about the competition levels and rank positions of various keywords on Google.  

One of the drawbacks of Ahrefs compared to Semrush is that it doesn’t offer an integration with Google Analytics. This can be negative if you prefer to use Google Analytics for SEO reporting.

Wrapping Up 

By understanding how to use Semrush Keyword Magic Tool, you can leverage the keyword lists generated to develop an effective content marketing strategy. With its large database of over 20 billion keywords, this is a powerful solution for your marketing strategy. 

Keyword Magic Tool provides metrics such as average monthly search volume, keyword difficulty and competitiveness, SERP features, and cost per click. 

If you’re unsure that Semrush is right for you, you can test the waters with a free 7-day trial on its Pro, Guru, and Business plans before committing for a month or year.

  • Tanish Chowdhary
    Tanish is a digital marketing geek and a super creative writer. He has been researching, analyzing, and writing about digital marketing for 4 years. Before stepping in to the world of Digital Marketing, he was an engineer. In his free time,… read more
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