Believe it or not, we are surrounded by newsletters in the digital space.
But don’t worry, they won’t attack you!
They have not trained assassins that robots sent after you….at least not yet!
Instead, they are one of the hottest marketing trends everyone is going after, be it marketers, publishers, or individual writers.
You might have stumbled across a newsletter sign-up form on a site. It has become so common in present-day marketing and advertising because people are craving information…reliable information.
While the web is saturated with many advertisements, click-baits, and irrelevant news or information, newsletters give you a chance to be your authentic self. You can reach out to people with correct and to-the-point information at the right time. And this is how you can build your audience base. But doing so would require you to run a newsletter, and then money and fame will follow if done right.
So, has the idea of starting a newsletter crossed your mind?
I’m assuming a YES!
And that’s the probable reason why you are reading this article.
So, without further ado, let’s understand how you can start your newsletter and make money.
What’s a newsletter, by the way?
A newsletter is an email an organization or business sends you periodically, containing information, activities, or topics related to their business.
Running a newsletter is one of the fantastic marketing tools available to showcase a company’s or individual’s product and/or services while maintaining a sound personal brand.
Typically, newsletters are from a long piece of content covering relevant issues, including highlights and news during a specific period, in-depth industry information, updates on products/services, promotions, discounts, or anything you want to communicate to your audience.
Content of this type is advertised via emails, sent once a week, month, or quarter, and is directed to many recipients. Simply put, newsletters are simple yet effective and can be hugely profitable for your business.
What’s the purpose of it?
Newsletters are sent to people who have shown interest in certain topics presented by the publisher. They are excellent instruments for creating loyalty, thought leadership, and creating your brand awareness, thereby informing and educating your audience.
Benefits of Running a Newsletter
When it comes to digital marketing, many avenues are there to pursue. In your quest for maximum reach and the best possible results, you tend to explore many methods, including a newsletter.
But here’s the question: Is it worth investing your time, money, and energy?
Would it be a good choice when you have SEO, social media, automation, Google Ads, and other awesome marketing strategies?
The answer is YES.
A newsletter might not be the best tool out there, but as significant as other marketing campaigns if you get this right.
Look at these benefits to decide for yourself:
Builds relationships 🤝
To build a solid audience base, you need to make your customers feel they are an important part of your digital family. You can send relevant information through newsletters and keep them in the loop, making them feel respected.
Consumers want emails with valuable information, so they opt for newsletters. So, if you distribute quality and engaging content, it helps strengthen the consumer relationship with your brand and increase loyalty for the long term.
Time and cost-effective
Newsletters, being a part of email marketing, are cost-effective. By investing a few dollars, you can buy a plan. Besides, it is also a time-saving strategy because by selecting specific goals and staying on a defined schedule, you can distribute them to your audience periodically.
Besides, you also can schedule them in advance, so they can go live automatically when the time comes.
Boosts other marketing efforts
If you are running a marketing strategy involving social media channels like LinkedIn, Instagram, or Facebook plus putting out content on your website’s blog section, you can showcase them in your newsletters.
It will help grow all these streams while giving you more opportunities to generate more activity. You can attract more audiences while serving existing ones and maintaining the circle of interconnected marketing.
Escalates brand awareness
By actively communicating and engaging your audience through newsletters, you welcome new prospects and buyers who might be interested in your product/services.
In addition to this, your happy customers will also influence others. As a result, it significantly increases brand awareness and your subscribers’ list.
Helps increase leads and sales 📈
You can encourage your audience to visit your website by introducing compelling call-to-action in your newsletters. And when they do, they can view your offerings and purchase if they like.
You can also run promotions and show discounts right in your newsletter tailored with anchor texts or links guiding them to your products/services. I mean, who does not like discounts?
How to start your first newsletter?
If you really are keen on starting a newsletter, you can, even with a small list of emails and modest messages. Slowly, you can work out a way to scale up.
So, here are some basic steps to start it:
- Choose a newsletter platform.
- Build your list
- Start creating your newsletters.
That said, there are lots of newsletter platforms available to choose from on the web.
Check out some of the best ones!
Start your newsletter with Substack, build your audience, and earn good money from your subscribers. Here, they pose no limits, and you can publish for FREE.
With Substack, you are in charge of your audience and email list. It provides a website where you can write your posts, utilize community features, add images, audio, GIFs, video, and more.
You can easily control offerings for your paid and free subscribers. Getting started with Substack takes a few minutes or even less than that. Just choose a plan and start making thousands of dollars per year.
Its premium plan costs just $5/month.
The easiest road to writing, launching, growing, and sharing your newsletter can be Buttondown. It is an elegant and simple tool for producing a newsletter. Due to its minimalistic interface, it becomes easy for publishers to distribute great emails.
Buttondown’s automation works like an editorial assistant that you would adore. It can efficiently check for typos, malformed images, broken links, etc. Its subscription widget is portable, making it easy to build and grow your readers no matter where your site is hosted.
Buttondown emphasizes speed in addition to usability instead of confusing automation or feature sets. It integrates flawlessly with third-party services like Zapier, Ghost, Squarespace, Weebly, IFTTT, and more. Enable paid subscription painlessly and is fully compliant with GDPR and other regulatory bodies to take care of your privacy.
They never collect your data and allow you to turn off link and pixel tracking with a single click. Buttondown uses Markdown to help you write quickly with no worries about cluttered email markup. You can also embed things like photos and tweets. Track everything from subscriber retention rates to open rates using flexible and powerful analytics.
In case you want to run multiple newsletters from one account, Buttondown covers you for this. You can start your newsletter for FREE or pay $29/month for other exciting features. Its plans include a 30-day money-back guarantee as well.
Create superb-looking newsletters from Goodbits within minutes. You can bookmark articles from the internet and turn them into your weekly digests with a few clicks.
Fetch content from Slack, Instagram, Twitter, your website, or using their Chrome extension. Goodbits help keep all your saved content in one place, so the whole process of sending your weekly newsletter becomes an enjoyable experience.
Don’t have coding or design experience?
No issues because you can drag and drop links or saved content into your newsletter. Hence, you can focus more on publishing and editing rather than getting confused with technicality. Goodbits completely controls your newsletters and lets you customize them with creative templates.
It also comes with built-in analytics to measure whether your newsletters resonate with your targeted audience. Build campaigns from Goodbits or ActiveCampaign directly or send them using MailChimp. You can export your files in HTML, and send them with HubSpot, Gmail, and more.
Furthermore, it integrates with ConvertKit, Drip, AWeber, Marketo, Campaign Monitor, and Sendy. The basic plan of Goodbits starts at $19/month.
Don’t be terrified!
It’s not those creatures you see in movies. Instead, Ghost is a platform you can use to create your newsletter and turn your readers into a consistent source of income.
Use subscriptions plus memberships for predictable and sustainable revenue in addition to incentives aligned directly with your audience. You can add your Stripe account and start collecting payments through Apple Pay or credit cards.
Best thing – it involves ZERO transaction fees. So, whatever money you generate belongs to you completely. You own everything from your customers, content, and your business to the code and platform under an open-source MIT license. Hence, you can customize it the way you want.
Never worry about security as they provide passwordless JWT email links for logins. Ghost also provides deep analytics to find the actions and performance of your newsletters.
The best newsletter platform for companies and entrepreneurs looking to build and distribute result-driven newsletters is Beehiiv.
With this platform’s help, users may easily create visually appealing and relevant newsletters for their intended audience. Users can track their subscribers’ engaging metrics and make visually stunning newsletters.
The platform is integrated with tools and features to assist you in producing attractive newsletters that will draw readers.
Users may effortlessly and rapidly create, manage, and deliver newsletters using its intuitive drag-and-drop interface.
Its premium templates allow users to quickly and rapidly generate result-oriented newsletters with various personalization possibilities.
Its robust analytics give insights into a newsletter’s performance that may be used to improve its content for a wider audience.
Automations, A/B testing, social media integration, and more are some of its additional features. Additionally, it gives users a full range of tools to manage their contacts, enabling them to separate their lists and customize their information.
Tips for building an audience base for your newsletter
Once you have decided on the best newsletter platform for you, the next thing is building your audience base, which is, to be honest, a long road.
Don’t worry; here are some tips to help you create brand awareness for your newsletter and, in turn, build your audience base:
Distribute quality content your audience wants to read.
Your newsletter ought to be clean, specific, and easy to read. You can start with a few articles per issue, all high quality. Now, the challenge is to write a good newsletter. For this, try to:
- Pick an interesting subject line, which is the reader’s first impression of your newsletter.
- Set the tone and focus on personalization by writing in the first and second person, i.e., “I” and “You”. It will help you befriend your subscribers by establishing a one-to-one interaction.
- Use storytelling to highlight facts, human stories, achievements, and real-life examples to increase the effectiveness and appeal of your newsletters.
- Include a table of contents to present your articles in a readable format. Use links like “Read more”, so interested audiences can click through and read the full stories.
- Strong call-to-action (CTA)
- Incorporate your brand style and visuals so the audience can always associate a newsletter with your brand and distinguish from gazillions of newsletters out there.
Consistency is the key to whether you are sending newsletters, posting on your website’s blog, or on social media. First, develop a mindset and commit to creating a specific publishing schedule. Next, stick to it, always.
If you want your audience to consider you seriously, follow the schedule religiously because it takes months or years to establish a brand.
You can start with one weekly newsletter and be consistent about it; that’s what I recommend.
Mix free and paid content
The ultimate income out of the newsletter comes from paid subscribers. For this, you can give some free content through free newsletters. Use this to build authority and thought leadership in a subject matter. Gradually, people will start recognizing you and can become your paid subscribers as well.
Some successful & famous newsletters
Do you need further motivation to start your newsletter?
Here are some examples of successful newsletters whose content thousands of people consume around the world:
- Sinocism by Bill Bishop. It’s about the US and China’s political, social, and business relationships. It has 50k+ subscribers, and the paid subscriptions cost $15/month.
- Off the Chain by Anthony Pompliano. It’s about crypto market analysis for investors and costs $10/month.
- The Daily Line by Mike Fourcher. It focuses on critical reporting for professionals on politics.
- Stratechery by Ben Thompson. It’s based on technology news and costs $10/month
- Hot Pod is for people interested in the podcast industry, and it costs $7/month.
You see, running a newsletter can bring success in terms of both money and fame for publishers and individual writers willing to build their brand.
If you like the idea, then what are you waiting for?
Grab a deal from any of the newsletter platforms mentioned in this article and start growing!