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  • Google constantly keeps on changing its SERP structure and overall algorithm, so it’s essential to scrape search results via accurate sources.

    And it’s all the same with other search engines as well. Most of the things that work right now will soon become a thing of the past. In that case, if you’ll keep on relying on an outdated method of scraping SERP data, you’ll be lost among the trenches.

    To avoid that from happening, you need to jump on the solution that works now and in the future.

    Before we get started, let’s get the basics right.

    What is SERP?

    SERP stands for Search Engine Results Pages.

    Take this for an example: Whenever you search for something on Google (or other search engines), you get a page full of helpful information related to your query. If you’re searching for cat photos, you’ll get cat photos are shown and relevant articles.

    Google SERP has evolved recently. You get the results on the Google search page. This means you don’t need to visit another site to find out what you are looking for. Ex: if you search for “open source vulnerability scanner,” you get the list of a scanner on the page as shown below.

    This is called featured snippet, one of the SERP features. There are many other SERP features available like knowledge panel, site links, image pack, a tweet box, etc.

    How to check SERP manually?

    Manually checking SERP data used to be easy and reliable in the past. However, these days, it’s not the same anymore. You don’t often get accurate results from it because a lot of elements like your search history, device, and location affect the process.

    And no, you can’t even rely on the glorious incognito mode.

    However, following the below actions might possibly land you with accurate data:

    • Sign out of your Gmail account
    • Clear cookies and history
    • Change your location to the one you’re searching in
    • Open a new tab or window for every new search

    Even if it does throw up accurate results, it’s still a lot of manual work. I am a huge fan of saving time, so here’s what you need to know about using SERP API.

    Saves time

    Imagine spending half of your day’s time trying to do things manually and ending up not focusing on aspects that are more important for your business. That’d be terrible.

    Fortunately, using SERP API can ridiculously save you a ton of time and cut down on the labor work.

    Accurate results

    As I mentioned earlier, checking SERP manually can be a hit or miss sometimes. There are a lot of factors that you need to take care of to make sure you’re getting the right results. However, such is not the case with SERP API. You’re guaranteed only to receive the most accurate data, every time.

    No rocket science

    Using a SERP API does not require you to have any hardcore coding knowledge. Most of the technical stuff is already done by the source from which you’re getting the API. This makes sure you don’t have to touch those “complicated” areas.

    Enough of theory. Let’s explore the API solutions.

    Serpstack

    With real-time and super accurate Google search results, Serpstack is hands down one of my favorites in this list. It is completed based on JSON REST API and goes well with every programming language out there.

    Moreover, it covers all of the critical search engine elements like:

    • Web
    • Images
    • Videos
    • News
    • Shopping

    Some of the features that are worth talking about are:

    • No-waiting processing of high-volume API requests
    • Various customization options
    • Robust proxy network enabled
    • Super tight security with 256-bit SSL encryption
    • Straightforward integration
    • Lightning-fast speed of API requests

    You can use this API free for the first 100 requests/month after that pricing plans start from just $29.99 per month.

    Zenserp

    Built with the intention of “speed” in mind, Zenserp is another popular choice that makes scraping Google search results a breeze. You can easily integrate this solution via browser, CURL, Python, Node.js, or PHP.

    It lets you scrape through the latest SERP elements like:

    • Organic results
    • Paid results
    • Answer box
    • Featured snippet
    • Maps

    Zenserp comes with some really impressive features like:

    • Real-time results
    • Ability to view location-based results
    • Super accurate data
    • Ability to handle high volume requests

    This API also costs $29.99 for the starting plan and comes with a free version as well with limitations.

    SERPMaster

    SERPMaster prides itself as being the lowest cost Google SERP scraper with guaranteed data delivery for each request sent. Getting started with their API is easy, as code examples are provided for cURL, Python, PHP, and Node.js integrations, as well as making requests from one’s web browser.

    Features

    • Data from all SERP features (organic, ads, featured snippet, etc)
    • Global location support
    • SERPs from any device or browser
    • Real-time data scraping
    • JavaScript rendering
    • Batch requests
    • 24/7 support

    SERPMaster plans provide the best value for money on the market. You can start using their API for just $20 per month.

    SerpWow

    With over 620 satisfied customers, SerpWow can be a great choice for reliable SERP data. It lets you scrape various search engines like:

    • Google
    • Yahoo
    • Bing
    • Baidu
    • Yandex
    • Naver

    It allows scraping desktop, mobile, and as well as tablet results. Other features include:

    • Worldwide locations
    • Structured data via JSON, CSV or HTML
    • Easy integration via Python, PHP, Node.js, CURL or Galang
    • Works seamlessly without proxies
    • Can handle high volume API requests with ease

    You can make use of their free trial first and then pick one of their premium plans starting from just $9 per month.

    SerpAPI

    Trusted by companies like IBM, Harvard University, and The Hoth, SerpAPI is packed with advanced features that can make scraping SERP super smooth. Here are some of them:

    • No waiting, real-time results
    • Solves CAPTCHAs automatically
    • Ability to get results from any location
    • JSON Results like maps, shopping and knowledge graph
    • Super security with Legal US Shield

    Premium plans start from just $50/month, and you can test it out with the free trial available.

    DataForSeo

    Another brilliant option for SERP API, DataForSEO supports most of the major search results like:

    • Maps
    • Featured snippets
    • Rich snippets
    • Answer boxes
    • Top stories
    • Knowledge graph

    This API has one of the most support teams that’ll help you throughout the process of testing and integrating. Some features that are worth mentioning are:

    • Accurate data
    • Fast processing of results
    • All worldwide locations results
    • Postback/Pingback options
    • Organized view of top 100 organic and paid results
    • Very easy to integrate
    • Informational stats that indicate the usage of your API

    DataForSEO uses the “Pay Per Use” pricing structure, which means you only pay for what you’ve used. Nothing more, nothing less. The entry-level payment amount starts at $50-$100 and has a free trial as well.

    I recommend checking out their pricing page for a better understanding.

    Apify

    Apify’s Google search scraper crawls the SERPs and returns back various data in the groups of:

    • Ads
    • Organic
    • Product ads
    • Related queries

    It has some pretty useful features like the ability to search within a specific location and extract custom attributes. In addition, you can keep a watch on what your competitors are ranking and also analyze ads for your chosen keywords.

    There is a lot more to it, and you can find everything out by taking their free trial. Premium pricing plans start from just $49/month.

    GeoRanker

    With the ability to scrape through maps, organic, or ad results, GeoRanker is definitely a great contender that can simplify the task of checking the SERP. Some of the main features include:

    • Real-time results
    • Simple integration method
    • Works for any search engines
    • Supports all locations
    • Accurate data
    • Ability to handle high volume requests
    • And much more!

    They have a free trial that you can get into and then book one of their paid plans by talking to their representatives.

    SERPhouse

    Last but not least, SERPhouse API works for Google and Bing and is very easy to use since it displays results in the REST JSON format. You can scrape results like:

    • Organic
    • Answer box
    • Knowledge graph
    • Maps
    • Carousel
    • People also ask

    They also recently rolled out the ability to fetch images, which is pretty cool. With this API, you get access to features like:

    • Multiple device selection
    • Postback/Pingback option
    • Location and language-specific option
    • Automatically solves CAPTCHAs
    • No waiting request processing

    It comes with a free plan with limitations, and as well as paid plans starting at just $9.99/month.

    Conclusion

    There you have it. I hope the above API will help you save time by automating the process of checking SERP and that, too, accurately. If you are interested in building your own scraper then check out these popular frameworks.