18 Best Google Analytics Alternatives for 2024

Google Analytics is a free web analytics tool that tracks and reports website traffic, real-time and past performance. It provides valuable insights into user behavior, conversion rates, demographics, and website performance. GA is popular, but its inflexibility, lack of features, and privacy concerns have led users to search for alternative options.

Geekflare has researched and listed the best Google Analytics alternatives based on key features, such as live website traffic monitoring, user segmentation, conversion tracking, and custom reporting.

• 1. Fathom Analytics – Best for Privacy-focused
• 2. Clicky – Best for Real-Time Visitor Insights
• 3. Plausible – Best for Cookieless Analytics
• 4. Cloudflare Web Analytics – Best for Cloudflare Users
• 5. Microsoft Clarity – Best for User Behavior Insights
• 6. Matomo – Best for Complete Data Ownership
• 7. Simple Analytics – Best for GDPR, PECR, and CCPA Compliance
• 8. Mixpanel – Best for Product and User Engagement
• 9. Piwik PRO – Best for Enterprise-Level Data Privacy
• 10. Heap – Best for Automatic Event Tracking
• 11. Adobe Analytics – Best for Advanced Marketing
• 12. GoSquared – Best for Customer Data Hub
• 13. Smartlook – Best for Qualitative Analytics
• 14. PostHog – Best for Product Team
• 15. Woopra – Best for Understanding Customer Journey
• 16. Realtime – Best for Live Traffic Monitoring
• 17. Gauges – Best for Ease of Use
• 18. Cronitor (formerly Panelbear) – Best for Developers
• Show moreShow less

Fathom Analytics

Fathom Analytics is a privacy-focused, real-time website traffic analytics software trusted by data-heavy organizations like IBM, McLaren, and GitHub. It routes its traffic through European-owned infrastructure.

Unlike Google’s offering, Fathom Analytics uses one-line lightweight JavaScript that doesn’t slow down webpage loading time. It automatically blocks bots, crawlers, DDoS attacks, and company-specific IP addresses to reflect accurate numbers.

Besides, you get a customizable dashboard with live web traffic metrics like visitors, views, time on site, and bounce rate. It includes advanced filters, user segments, geolocations, UTMs, and other options for detailed analysis.

Fathom Analytics lets you track form submissions, newsletter sign-ups, button clicks, and e-commerce transactions through custom events and UTM parameters. It provides one-click data export to a CSV file for further analysis and allows scheduling email reports for trend analysis and reporting.

Fathom Analytics Pricing

The pricing for Fathom Analytics starts at $15/month and includes event tracking, API access, and unlimited reporting and data retention.

👀Note: Fathom provides a tiered pricing model; the pricing increases as your monthly data points increase.

Try Fathom Analytics

Clicky

Clicky is an open-source live website traffic monitoring tool. Its state-of-the-art Spy feature lets you view a live stream of website visitors – without needing to refresh at regular intervals.

The tool offers an intuitive dashboard indicating visitor numbers, total clicks, event conversion rates, organic searches, bounce rates, and everything that you’ll see in GA4. You can also categorize visitors based on demographics, geolocation, device used, and other criteria for targeted analysis.

Some essential features that set Clicky ahead of Universal Analytics are heatmaps, split tests, video analytics, audio analytics, and detailed path analysis.

Clicky provides conversion tracking metrics to monitor event-based conversions, outbound links, and downloads. To ensure accurate tracking for visitors with ad-blockers enabled, it offers reverse proxy tracking. Additionally, its big screen mode displays real-time stats in an optimized format for large screens, making it easy to keep an eye on your favorite metrics.

Clicky Pricing

Plans	Key Features	Pricing
Free	Real-time data, basic segmentation, customizable dashboard	Free
Pro	On-site analytics, data export, multiple dashboards, API access	$9.99/month
Pro Plus	Advanced filtering and segmentation, split testing, heatmaps	$14.99/month
Pro Platinum	Custom data tracking, big screen mode, video analytics, uptime monitoring	$19.99/month
Custom	Path analysis, goal and revenue tracking, longer data retention	Custom Pricing

Try Clicky

Plausible

Plausible is another privacy-friendly alternative to Google Analytics for visualizing live website traffic. It does not use cookies or engage in behavior profiling and ensures complete compliance with privacy regulations like GDPR, CCPA, and PECR.

Plausible Analytics’ dashboard provides real-time visitor insights and segments them based on demographics, geolocations, and the device, browser, or operating system used.

Using customizable UTM tags and conversion funnels, you can track paid ads, emails, and social media posts for custom events, conversions, and attributions.

Plausible Analytics offers email and Slack reporting on traffic spikes, time-sensitive goals, outbound link clicks, file downloads, and 404 error pages.

Plausible Analytics Pricing

Plans	Key Features	Pricing
Growth	Data retention, intuitive dashboard, Slack reports, Google Analytics migration, and custom events	$9/month
Business	Custom Properties, e-commerce revenue attribution, priority support, stats API	$19/month
Enterprise	Technical onboarding, site API access for reselling, technical onboarding	Custom Pricing

Try Plausible

Cloudflare Web Analytics

Cloudflare Web Analytics is a free web analytics software offered as part of the Cloudflare content delivery network (CDN) and cloud security platform. It’s best for Cloudflare users seeking a cost-effective web analytics solution within the Cloudflare network.

Cloudflare’s Adaptive Bit Rate (ABR) servers help auto-optimize resolution for each chart or table depending on the data size and other factors. Interactive visualizations allow you to investigate spikes in traffic by zooming into charts and graphs.

While Cloudflare Web Analytics falls short in user segmentation and conversion tracking features compared to GA4, it delivers detailed metrics and KPIs for gaining actionable insights into conversions.

Cloudflare provides custom reporting features through its GraphQL Analytics API, allowing you to build sophisticated analytics dashboards for tailored reporting based on your business needs.

Cloudflare Pricing

Plans	Key Features	Pricing
Free	Static content caching, web sockets, comment spam protection, bot detection	Free
Pro	TCP turbo, image resizing, DDoS alerts, page shield	$20/month
Business	Cache bypass on cookie, CNAME setup, security analytics, custom SSL	$200/month
Enterprise	Custom cache keys, prefetching URLs, SSO support, AMPs	Custom Pricing

Try Cloudflare Web Analytics

Microsoft Clarity

Microsoft Clarity is a free user behavior analysis tool that provides real-time insights into how users interact with your website and mobile app.

Microsoft Clarity allows you to record, view, and share live user sessions as they happen, showing user movements, clicks, scrolls, and navigation through the website or app in real time. 

With Microsoft Clarity’s Google extension, you can overlay heatmaps on your live site and watch where people click, what they ignore, and how far they scroll.

Microsoft Clarity’s intuitive dashboard presents bite-sized insights that are expandable using 25+ parameters, including user information, actions, path, and session data. It offers customizable dashboards with custom conversion goals and metrics, such as rage clicks, dead clicks, and kickbacks, to track user behavior around specific events.

Microsoft Clarity integrates with third-party analytics, testing, and automation tools, enabling you to distribute data or perform actions without leaving clarity.

Microsoft Clarity Pricing

Microsoft Clarity is free to use and offers unlimited traffic analysis, heat maps, and session recordings.

Try Microsoft Clarity

Matomo

Matomo is open-source analytics software that offers 100% data ownership and full regulatory compliance. It’s trusted by 1 million users, including organizations like the United Nations and EU Commission and brands like Ahrefs.

Matomo integrates traditional web analytics (such as visits and acquisition data) with behavioral analytics (like heatmaps and session recordings). It offers the ability to segment users by geolocation, demographics, purchase orders, and over 110 preset filters. Users can also create custom segments using AND and OR operators.

Matomo uses goal tracking to track event-focused conversions, such as a purchase or a newsletter sign-up, and offers heatmaps and session recording to track user behavior across events. 

Matomo lets you create custom reports using conditional filters, pivoting, and dynamic visualizations. Moreover, it allows you to add custom-created visualizations as widgets to your dashboard. 

Matomo Pricing

Plans	Key Features	Pricing
On-Premise	GDPR Manager, API access, SQL raw data access, custom Domain, LADP integration	Free
Cloud	Funnels, user flow, A/B testing, roll-up reporting, activity log, media analytics, custom reports	$19/month

Try Matomo

Simple Analytics

Simple Analytics is among the leading privacy-oriented alternatives to Google Analytics. The product is easy to use, lightweight, and compliant with user privacy laws, including GDPR, PECR, and CCPA.

Simple Analytics’ intuitive dashboard provides real-time insights into user behavior and website performance. Using advanced segmentation, you can perform behavioral analysis on specific user groups, such as new vs. returning visitors, by attributes like location, device, and referral source.

Using Simple Analytics AI, you can ask questions about your data in natural language and get instant insights.

Simple Analytics uses a goals tracker and events explorer to correlate, monitor, and analyze marketing campaigns, sales funnels, and other conversion-focused initiatives.

Unlike Google Analytics, the product lets you create and schedule email reports on a one-off or recurring basis without leaving the app.

Simple Analytics Pricing

Plans	Key Features	Pricing
Free	Unlimited page views/events, community support, public dashboard	Free Forever
Simple	Goals dashboard, automated event tracking, metadata analysis, Trendlines, email support	$10/month
Team	Admin API, Export API, Invoices via email, custom views, data proxy, AI chat, IP range blocking	$40/month
Enterprise	Separate data storage, contract redlining, uptime SLA, video support, legal support	Custom Pricing

Try Simple Analytics

Mixpanel

Mixpanel is a powerful analytics software for analyzing product and user engagement. It has helped product teams at Uber, Netflix, and monday.com build faster, better products through data-driven decisions. 

Mixpanel’s real-time dashboard offers comprehensive engagement metrics to ​​uncover trends and provide immediate insights into user interactions with your product.

Using behavioral segmentation, you can group users based on specific traits, events, or geographic levels. Mixpanel integrates with third-party apps like A/B Tasty, Vitally, Zapier, and more, making it easy to analyze individual user segments.

It also offers conversion funnels, retention graphs, and flow reports to track conversions having one or multiple touchpoints. Similarly, you’ll find a gallery of reporting templates, which you can add as widgets to your dashboards or download as PDF reports.

While you can still track pageviews with Mixpanel, it’s best used for tracking product and user engagement.

Mixpanel Pricing

Plans	Key Features	Pricing
Free	Templates, cart analysis, custom events, campaign reporting, Slack community	Free Forever
Growth	Platform and query API access, report-level roles and permissions, custom properties	$28/month
Enterprise	Data warehouse ingestion, anomaly detection, experiment reporting, cross-product analytics, dedicated accounts manager	Custom Pricing

Try Mixpanel

Piwik PRO

Piwik PRO stands out for its enterprise-level data privacy and autonomous compliance with privacy policy laws, such as GDPR in the EU, LGPD in Brazil, and CCPA in the US. It offers real-time user behavior tracking, segmentation, and reporting around your web and app.

Using the Piwik PRO analytics dashboard, you can monitor user activity, engagement, and multi-channel attribution to optimize the customer journey.

Piwik PRO Analytics suite provides webhooks and built-in app integrations to collect and segment visitor data across channels, websites, and apps into unified customer profiles.

You can create personalized user profiles based on attributes and conditions, such as demographics, user characteristics, behavior, buying history, and other behavioral data.

The Piwik PRO drag-and-drop editor enables users to create custom reports for multi-channel attribution, ads, and conversion funnels. It also has the capability for roll-up reporting to view data from multiple websites in one report.

Piwik PRO Pricing

Plans	Key Features	Pricing
Core Plan	Analytics, consent management, DPA, password policy, community support,  Google search console, test and debug mode	Free
Enterprise Plan	Private cloud, unlimited websites, audience insights, tag manager, webhooks, dedicated technical support, and onboarding	Custom Pricing

Try Piwik PRO

Heap

Heap is among the most comprehensive alternatives to Google Analytics. Its data collection toolkit lets you capture every view, click, swipe, session replay, and form filled by users on your website or app.

Heap’s Illuminate, a data science intelligence framework, analyzes user data to automatically surface key insights even about actions and behaviors you haven’t considered before.

Heap uses behavior segmentation to group users based on actions and movements across your website. It integrates with major A/B testing platforms like Optimizely and marketing suites like Marketo, allowing you to test different user segments on the fly.

Whether you’re in e-commerce or tech, Heap offers ready-made dashboard templates tailored for industries and purposes, with preset events and metrics that matter to you.

Heap Pricing

Plans	Key Features	Pricing
Free	Core analytics charts, funnels, event auto-capture, customizable dashboards	Free
Growth	Unlimted users and reports, chart customizations, email support, Heap community membership, SSO	Custom
Pro	Account analytics, engagement matrix, report alerts, optional add-ons, standard support	Custom
Premier	Audit logs, SCIM, shared spaces, custom user permissions, premium support	Custom

Try Heap

Adobe Analytics

Adobe Analytics provides advanced marketing analytics that focuses on customer acquisition and retention, ROI, and ad campaign performance metrics. 

Adobe’s Live Stream feature allows data access in near real-time (30 to 90 seconds). Its cross-device analytics help unify web and app data into a single dashboard, allowing for a better understanding of customer journeys.

Adobe Analytics offers automated tools for analyzing user behavior and delivering insights, patterns, and trends. It includes tools for ad hoc analysis, cohorts, retroactive analytics, and predictive analysis to help forecast behavioral trends like customer churn and conversion likelihood.

Adobe Analytics uses AI to group, segment, and visualize audiences based on behavior. With robust marketing attributions from paid, owned, and earned media, it’s easy to analyze what’s driving leads and revenues and invest accordingly.

Adobe Analytics Pricing

Plans	Key Features	Pricing
Select	Analysis workspace, ad hoc analysis, voice assistant, privacy controls, cohort analysis, histograms	Custom
Prime	Intelligent alerts, anomaly detection, segment comparison, usage reporting	Custom
Ultimate	Quick insights, cross-device analysis, field based identity stitching, data repair API, algorithmic attribution	Custom

Try Adobe Analytics

GoSquared

GoSquared is among the leading privacy-focused alternatives to Google Analytics. Its award-winning, customizable dashboards are a customer data hub for businesses like J.P. Morgan, Dell, Canon, and more.

GoSquared Analytics offers a real-time dashboard with features like smart predictions, annotations, content analysis, instant comparisons, and conversion tracking. It uses retroactive analytics that auto-segment incoming data based on visitor location, channel, browser, or device. 

Using webhooks and native Zapier integration, you can trigger custom workflows across 1000+ without leaving the GoSquared dashboard. You can send alerts to Slack, schedule email reports, or display your dashboard alongside Klipfolio and Geckoboard.

GoSquared Pricing

Plans	Key Features	Pricing
Starter	Unlimited data retention, email support, language detection	$9/month
Standard	Retroactive analytics, smart predictions, instant comparisons, event tracking, UTM campaign tracking	$24/month
Pro	Strong privacy controls, email reports, smart bounce rate, single-click data export	$49/month
Scale	Email reports, UTM campaign tracking, event tracking, email support, GDPR compliant	$99/month

Try GoSquared

Smartlook

Smartlook offers a unique combination of qualitative and quantitative analytics tools, including session recordings, heatmaps, events, funnels, crash reports, and more.

Smartlook’s intuitive dashboard and retroactive analytics help identify and address time-sensitive bugs or issues as they happen.

Live session recording allows you to track user interactions and drop-offs from beginning to end, with full context and user details like location, last activity, etc.

Smartlook uses event statistics tools such as heat maps, funnels, and behavioral flows so that you can track URL visits, text and button clicks, and more.

Smartlook crash reporting for iOS and Android apps lets you see exactly where a collision occurred, including which user interaction preceded it. 

Smartlook Pricing

Plans	Key Features	Pricing
Free	Historical data in heatmaps, Integration with Slack, basic product analytics, one-month data retention	Free
Pro	Daily anomaly reporting, exports to CSV, session API, product analytics add-ons, always-on recording, dev tools	$55/month
Enterprise	Unlimited users and projects, dedicated customer success, Single Sign-On, frame rate configuration, all premium integrations	Custom Pricing

Try Smartlook

PostHog

PostHog is an innovative product analytics platform designed to analyze user behavior and optimize product experiences. It’s ideal for users looking for product-centric alternatives to Google Analytics.

PostHog can visualize any sequence of page views, screen views, or events with up to 20 steps. It offers insights into how users navigate your product using conversion funnels, user paths, trend charts, retention graphs, and more. 

PostHog’s real-time dashboard allows users to filter data and customize layouts to display insights and metrics for event properties, user groups, cohorts, and segments. Its reports and dashboards can be presented on TV, sent to a Slack channel, or shared individually within your product team with role-based permissions.

PostHog Pricing

Plans	Key Features	Pricing
Free	Enforce SSO login, security assessment, personalized onboarding, advanced audit logs, white label	Free
Paid	Advanced audit logs, white label, email support, dedicated account manager	$0/month (tier based pricing)
Enterprise	Seven years of data retention, email support, dedicated account manager, SSO, downloadable session recordings	Custom Pricing

Try PostHog

Woopra

Woopra is an end-to-end customer journey analytics solution. It integrates with a range of third-party email, calendar, cloud storage, and CRM tools, providing a holistic view of the customer journey across platforms. 

Woopra offers retroactive analytics to track and analyze various metrics, from website traffic and user behavior to marketing campaigns and customer interactions. It allows users to create dynamic user segments based on various criteria, such as email openings, trial sign-ups, or feature testing.

One of the standout features of Woopra is its ability to generate custom reports. It offers flexible report creation tools and a gallery of tailor-made reports for trend analysis, cohorts, and retention analysis among users. 

Woopra Pricing

Plans	Key Features	Pricing
Core	Basic reporting and segmentation tools, standard support, 90-day data retention, user profiles, core analytics	Free
Pro	Behavioral segmentation, custom metrics, scheduled batches, two year data retention, drill-down reporting	$999/month
Enterprise	Data warehouse sync, workflows, data stores, organization (B2B) tracking, dedicated support	Custom Pricing

Try Woopra

Realtime

Realtime is a live traffic analysis platform that provides access to raw, unfiltered data and works without users’ cookie content. Teams get to see live website traffic statistics, including top-performing articles, user locations, referral sources (UTM tracking), and performance summaries for the last 30 days.

The user dashboard indicates active users, top pages, traffic lifecycle per article, last 3-hour history, and sources (such as Direct, Google Discover, newsletter, and WhatsApp). You can also sort data based on the URL or keywords.

Advanced use cases are supported with Realtime API, which is as comprehensive as the user dashboard and updates every 10 seconds.

Realtime supports AMP tracking, adding unlimited team members per subscription, and 99.99% uptime. Besides, its 2 KB-sized tracking script loads with global CDN, ensuring minimum adverse impact on website speed.

A few more features included with all plans include unlimited websites, unlimited concurrent visitors, 24/7 uptime monitoring, and free support.

Realtime Pricing

Realtime has no free tier. However, it has a 30-day free trial across all subscriptions, and the paid subscriptions start at €37/month (approx. $40.20/month) when billed annually. The subscription models only differ in the number of page views/year they can handle; the rest of the features remain the same across all plans.

Try Realtime

Gauges

Gauges is a simple Google Analytics alternative that admins can deploy for live website traffic monitoring. It comes with an air traffic data map updating in real-time, giving webmasters accurate visual information about their global audience spread.

The platform presents details about top-performing pages, traffic sources, search terms, and page views. You also get information about user locations, devices, and other such metrics.

Gauges Pricing

Gauges offers a no-credit-card trial for 7-days. Paid plans are based on the number of page views and sharing capabilities.

• Solo: $6/month (100K monthly page views, limited sharing)
• Small: $12/month (250K monthly page views, unlimited sharing)
• Plus: $48/month (1 million monthly page views, unlimited sharing)

Try Gauges

Cronitor (formerly Panelbear)

Cronitor has several monitoring tools, covering real user monitoring (RUM), website and API checks, status pages, cron jobs, etc., in one simple package.

The web analytics aspect is taken care of by RUM. It indicates live web traffic, which admins can sort by location, browser, webpage, referrer, etc.

Cronitor RUM also mentions page load time on different browsers and crucial web page performance indicators, such as core web vitals. Moreover, users get charts mentioning time spent over individual connection parameters, such as DNS and SSL.

Teams can configure Cronitor to alert in case of traffic spikes and performance thresholds.

Cronitor takes care of user privacy by using a fully open-source web analytics script without tracking cookies.

Cronitor Pricing

Cronitor has a free plan, Hacker, which offers 5 free monitors and 100K free events for RUM. Afterwards, users need to upgrade to the Business subscription, which bills $10 per 100K events.

Try Cronitor

Google Analytics Alternatives Comparison

Web Analytics Software	Privacy Focus	Target Audience	Pricing
Fathom	High (cookieless tracking), free from spying	Large enterprises, privacy-focused businesses	Freemium, $5/month
Clicky	Basic, bypasses ad blockers	Small to Medium Businesses	Freemium, $9.99/month
Plausible	High, with cookieless tracking and no personal data collection	Ideal for small to medium-sized businesses	Free trial, $9/month
Cloudflare Web Analytics	Moderate (does not store data or track IP addresses)	Cloudflare users and budget-constrained businesses	Freemium, $20/month
Microsoft Clarity	High (GDPR & CCPA compliance)	Businesses looking for user session recordings and heatmaps	Forever Free
Matomo	High (offers data-privacy controls)	Privacy-focused businesses who want 100% data ownership	Free, $19/month
Simple Analytics	High (no cookie banners)	Small businesses & privacy-conscious users	Freemium, $10/month
Mixpanel	High (GDPR & CCPA compliance)	Product centric businesses	Freemium, $28/month
Piwik PRO	Complete compliance with privacy policy laws, such as GDPR, LGPD, and CCPA	Enterprises and organizations with >50 employees	Freemium, Custom pricing
Heap	High (offers data-privacy controls)	Startups and large organizations	Freemium, Custom pricing
Adobe Analytics	Moderate	Large enterprises that want comprehensive analytics and data analysis	Free trial, Custom pricing
GoSquared	High, GDPR compliant with strong privacy controls	Large enterprises looking for a centralized customer data hub	Free trial, $9/month
Smartlook	Moderate	Marketing & User Experience teams	Freemium, $55/month
PostHog	High, free from spying	Product centric businesses	Freemium (tier based pricing)
Woopra	High	Enterprises and large organizations	Freemium, $999/month
Realtime	Cookieless tracking, data storage is limited to 24 hours	Newsrooms and content-heavy media houses	Free trial, €37/month (billed annually)
Gauges	Moderate	Individuals, SMEs	Free trial, $6/month
Cronitor (RUM)	Cookieless tracking, Open source tracking script	Developers	Free trial, $10 per 100K events

What is Web Analytics?

Web analytics or website analytics is the process of measuring your website performance using data analysis and visualization tools to improve the overall user experience.

Disadvantages of GA4

Google Analytics 4 (GA4) early adopters have identified some downsides to the web analytics platform:

• No Bounce Rate: GA4 replaces the bounce rate with “Engaged Sessions.” It means Google will now focus on audience engagement rate rather than checking who left your website.
• Limits on custom dimensions and metrics: GA4 levies a cap of 25 user-scoped custom dimensions, 50 event-scoped custom dimensions, and metrics for each property.
• Lacks monthly email reports: GA4 currently does not support monthly reporting emails. However, you can connect GA4 with Looker Studio using GDS connectors and build custom reports.

Reasons to Look For Google Analytics Alternatives

Users are looking for alternatives to Google Analytics, and here’s why:

• Data sampling: GA4 manages and analyzes large data volumes by creating data subsets or samples. Although this strategy is efficient for faster reporting, it misses out on granular data from your website visitors, leading to inefficient decision-making.
• Privacy threat: Google Analytics is often accused of intrusive data collection and selling to third-party services. Recently, European authorities ruled that the use of Google Analytics was a violation of GDPR rules on extra-European data transfers.
• Slow data processing: Data collected using GA4 can take 24-48 hours to appear in GA (outside of the “active user” view). While most Google Analytics alternatives offer real-time data refreshes.
• Complexity: Google Analytics is complex to understand initially. With so many features and buttons, beginners and professionals need to spend hours mastering it.

What Is the Difference Between Web Analytics and Product Analytics Software?

The key differences between web and product analytics software lie in their goals and the type of data they involve.

Web analytics software focuses on capturing visitor data from websites. Some essential web analytics metrics include total views, session rate, bounce rate, conversion rate, and more.

Product analytics software captures user behavior within your web and mobile applications. It tracks user journey, behavior, and overall engagement with the product. 

Frequently Asked Questions