UTM Validator
Validate campaign tracking URLs and inspect UTM parameters.
What Is a UTM Validator?
A UTM Validator checks whether a campaign URL includes the tracking parameters needed for analytics reporting. It helps catch missing, empty, or unexpected UTM tags before a URL is used in ads, newsletters, social posts, or partner campaigns.
Required Parameters
| Parameter | Purpose |
|---|---|
utm_source | Identifies where the traffic comes from, such as google, newsletter, or linkedin. |
utm_medium | Identifies the channel, such as email, cpc, social, or referral. |
utm_campaign | Identifies the campaign, launch, promotion, or reporting group. |
Optional Parameters
| Parameter | Purpose |
|---|---|
utm_term | Tracks keywords, audiences, or targeting terms. |
utm_content | Distinguishes creatives, placements, buttons, links, or ad variants. |
Tips Before Publishing
- Validate links before sending newsletters or launching paid ads.
- Keep source, medium, and campaign naming consistent.
- Avoid empty UTM values because they can fragment reports.
- Use the UTM Builder when you need to create a new tagged URL from scratch.