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In Sales & Marketing Last updated: March 12, 2023
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In today’s fast-paced digital world, businesses of all sizes face fierce competition, making it crucial to have an effective marketing strategy. One of the key components of a thriving marketing strategy is a well-designed sales funnel.

A sales funnel is a step-by-step process that guides your prospects toward purchasing or taking a specific action.

Sales funnel tools are more important than ever as the online landscape continues evolving and businesses compete to attract and retain customers. These tools help you streamline your sales process, improve lead generation efforts, and ultimately increase revenue.

With so many sales funnel tools available in the market, you can choose the ones that best fit your needs and budget. 

Effective use of sales funnels can help you optimize your sales process, resulting in higher conversion rates, increased revenue, and improved customer retention. By providing a seamless and personalized experience, you can easily establish yourself as a trusted brand and build long-lasting customer relationships.

In this article, we’ll dive deeper into some of the best sales funnel tools that help you consistently generate leads for your business. 

Let’s get started.  

What are Sales Funnels? – A Historical Overview 


In marketing, the sales funnel is defined as the journey taken by a customer – from discovery to purchase. A sales funnel often has multiple steps, the actual number of which varies with your selling model, product type, and ticket size. 

A sales funnel lets you analyze how each step of the sales process works and make tweaks accordingly. Owing to this, you can use your time and sales resources more efficiently as customers push through the sales funnel. 

But where did it all start? – This is a common question that’s asked by a lot of people. 

The concept of a sales funnel has been around for a long time and has evolved over the years. The earliest known reference to a sales funnel dates back to the late 1800s when advertising pioneer E. St. Elmo Lewis introduced the concept of AIDA (Attention, Interest, Desire, Action) – a model for guiding potential customers through the buying process.

The term “sales funnel” was first coined in the 1920s by William Townsend, who described the buying process as a funnel that starts with a broad audience and narrows down to a smaller group of qualified leads ready to purchase.

In the 1950s, the American Marketing Association further refined the sales funnel concept, which described it as a “process of transforming prospects into customers by creating a series of steps or stages.”

Today, a sales funnel refers to guiding potential customers through steps or stages to convert them into paying customers. A typical sales funnel includes several locations: awareness, interest, consideration, and decisions. 

Importance and Uses of Sales Funnels


Understanding how sales funnels work is useful for visualizing the customer journey from start to end. The sales funnel offers a useful, stepwise framework to track your sales performance and easily identify improvement areas. 

Using tools like Google Analytics helps you identify the customer’s journey across the website and determine which pages have high drop-off rates. 

That said, here are a few use cases for sales funnels: 

Lead Generation

Sales funnels are useful for generating and converting leads into customers. By capturing leads through opt-in forms or landing pages, you can easily move prospects through the funnel and convert them into paying customers.

Customer Acquisition

Sales funnels are designed to guide potential customers through the sales process and make it easy for them to purchase. You can improve your overall conversion rate and acquire new customers by providing valuable information and a clear call to action.

Upselling and Cross-Selling

Once a customer has purchased, you can use sales funnels to encourage upselling and cross-selling. Moreover, you can increase your average order value and boost revenue by offering related products or services that complement the original purchase.

Customer Retention

Sales funnels can also be used to retain customers by offering them incentives, discounts, or special promotions. By keeping in touch with customers and offering them value, you can build long-term relationships and increase customer loyalty.

 Sales Funnels vs. Sales Pipelines – What’s the Difference? 


Sales funnels and pipelines are concepts often used interchangeably, but they have some key differences.

A sales funnel visualizes the customer journey from awareness to purchase. It outlines the steps a prospect takes from the initial contact with your business to becoming a customer. The stages of a sales funnel typically include awareness, interest, consideration, decision, and action. 

The motive of a sales funnel is to guide the prospect through the buying process and ultimately convert them into customers.

A sales pipeline, on the other hand, is a process for managing leads and deals. It’s a series of steps that a salesperson takes to move your prospect from initial contact to closing the deal.

 The stages of a sales pipeline typically include prospecting, qualification, needs analysis, proposal, negotiation, and closing. The purpose of a sales pipeline is to manage the sales process and improve the sales team’s efficiency. Sales pipeline software can help you manage the sales process and improve productivity.

In summary, sales funnels focus on the customer journey from awareness to purchase, while sales pipelines concentrate on the sales process from lead to close. Both concepts are important for you to understand and implement to increase revenue and improve the effectiveness of your sales efforts.

Here’s a list of the top sales funnel tools for lead generation: 


Cacoo by Nulab is a powerful sales funnel software offering various features to help you optimize your sales processes and increase conversions. Cacoo is designed to be user-friendly and easy to use while also providing advanced features and customization options.


One of the top features of Cacoo is its drag-and-drop funnel builder, which allows you to easily create and customize your sales funnels without coding or technical expertise. This feature helps save time and resources while also providing flexibility and customization options.

Another key feature of Cacoo is its automation capabilities. With Cacoo, you can set up automated workflows and triggers, such as email campaigns and follow-up messages, to engage with customers and leads at every stage. 

Overall, Cacoo’s value proposition lies in its ability to provide a comprehensive and user-friendly sales funnel software solution that optimizes your sales processes and increases conversions. 

involve.me_ can be a useful tool to complement a business’s existing sales funnel processes. By creating engaging and interactive content, can help you capture and qualify leads more effectively, automate repetitive tasks, and gain insights to optimize your sales processes.

It is a customer engagement platform that allows you to create interactive content such as quizzes, surveys, assessments, and interactive forms. 

While it is not primarily a sales funnel tool, can still be used effectively to support your sales funnel processes. can be used to create interactive assessments that help you qualify leads based on specific criteria, such as budget, company size, and decision-making authority. 


Kajabi is an all-in-one sales funnel software designed to help you create and optimize your sales funnels. Its value proposition lies in its user-friendly interface and advanced features allowing you to build and manage your sales funnels without technical expertise.


The tool allows course creators and online content producers to use the platform to create landing pages, send emails, and set up checkout functionality. You can also leverage the Kajabi platform for payment processing and accessing multiple marketing tools from a single platform. 

In addition, Kajabi also offers built-in e-commerce features for selling products and services directly within your sales funnels. This feature gives you a seamless user experience while also generating more revenue. 

That being said, Kajabi isn’t ideal for small businesses and startups since it mostly targets enterprise and midsize companies. When used correctly, Kajabi is an effective option for creating your sales funnel strategy. 



The third name on this list is Systeme, an all-in-one marketing tool that helps you create sales funnels, enable business automation, and create an infrastructure to support your online business. targets entrepreneurs and is quite easy to use and affordable. 

Thanks to the tool, you can build sales funnels and landing pages in a minute and use the built-in email autoresponder to send newsletters and set up outreach campaigns via email. 

You can also create membership sites on each of the three plans, making creating and managing courses easy. You can use its platform to create and publish blogs, run webinars, and set up automation for repetitive tasks

The tool is ideal for both small and large enterprises. 

Zendesk Sell

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Zendesk Sell is another addition to this list of sales funnel tools for lead generation. It provides full-funnel tracking and other tools for lead generation, including the ability to create landing pages and web forms apart from lead scoring.

 You can easily utilize the user-friendly contact management features to instantly pull out relevant customer information. 

You can use Zendesk Sell to manage more potential customers by automatically generating accurate, real-time reports. Building and managing a sales funnel on Zendesk Sell helps you get some amazing features, such as email intelligence, prospecting tools, mobile-phone access (via an app), and custom dashboards. 



Pipedrive is a popular sales funnel and customer relationship management (CRM) software that offers a range of features to help sales teams manage the sales process and pipeline more effectively. 

Using the visual pipeline allows you to organize your sales funnel in a logical, conversion-focused manner. 

Pipedrive offers a range of customizable templates and integrations with other sales and marketing tools, making it easy for you to build and optimize your funnel according to your unique business needs.

Other key features of Pipedrive include lead tracking and management, deal tracking and management, contact management, and sales forecasting. Also included are robust reporting and analytics features that help you analyze your sales performance.


Keap sales funnel software can help as a sales funnel tool by automating and streamlining the sales process, providing valuable insights and analytics, and improving communication and engagement with leads and customers.

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It helps you provide detailed reports and analytics on your sales funnel, including conversion rates, sales pipeline performance, and revenue tracking. 

Keap’s sales pipeline management tool allows you to manage your sales process from start to finish. You can track leads through each stage of the sales process and automate tasks such as follow-up emails and appointment scheduling.

Keap lets you capture leads from various sources, such as landing pages, web forms, and social media. Once a lead is captured, it is automatically added to your sales funnel.


ClickFunnels is a software tool designed to help businesses build effective sales funnels, optimize conversion rates, and increase revenue. Its drag-and-drop landing page builder enables firms to create high-converting landing pages without coding knowledge. 

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You can customize the sales funnel from start to end, optimizing everything from the initial opt-in to the upsell and ‘thank you’ pages. 

ClickFunnels also integrates with various WordPress form builders such as Gravity Forms, Contact Form 7, and Ninja Forms. Using them, you can easily create new forms in WordPress and then use them within your landing pages to capture leads and customer information. 

ClickFunnels is the preferred tool for most companies, helping streamline sales and increase conversions. 



Bitrix24 is a popular business management software with a customer relationship management (CRM) module. This CRM module provides a range of sales funnel features to help you manage and optimize your sales processes more effectively. 

Bitrix24 allows you to automate repetitive tasks, such as sending follow-up emails and updating records. It saves time and reduces human error, ensuring that your sales teams can focus on more strategic tasks.

The standout features of Bitrix24’s funnel builder include a drag-and-drop interface for creating custom sales funnels, automation tools for managing leads and contacts, and built-in analytics to track performance and identify areas for improvement. 

Other features like email & SMS marketing, alongside integration with apps like Google Drive and Mailchimp, make it the perfect sales funnel tool for your business. 



Freshworks Sales Funnel Software can help you streamline your sales funnel and improve your sales performance. By providing a range of sales funnel features, Freshworks allows you to manage processes more effectively, increase efficiency, and ultimately close more deals.

It also helps your sales teams to prioritize leads and focus on the most promising opportunities.

Freshworks provides a visual representation of the sales pipeline, allowing you to track deals’ progress through various sales process stages.

You can also track your prospect’s activity through the CRM and automatically send them the right email at the right time, whether it is a special occasion or when you want to notify them about special discounts, feature upgrades, or demos.


You must choose the right tools based on your specific needs and budget. Additionally, it’s crucial to integrate these tools with other systems and processes to ensure a smooth and efficient workflow.

With the help of the above-mentioned sales funnel software, you can capture and qualify leads, manage sales pipelines and gain insights through analytics and reporting.

We hope the article was helpful and will enable you to choose the best sales-to-funnel tool to power your lead-generation efforts. 

  • Shalabh Garg
    Shalabh Garg is a content writer & SEO professional who loves writing on technology, SEO, digital marketing, emerging marketing trends, and tools. He is passionate about food, traveling, and cricket.
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