Looking for ways to supercharge your Shopify store’s marketing efforts?
You’re in the right place.
Email and SMS marketing are among the best ways to market your Shopify store to new and existing customers. Both channels allow direct communication with customers, building rapport and driving sales. But with countless platforms in the market, how do you pick the right one?
Emails are fantastic for delivering detailed information. You can use emails to announce new product launches, send targeted promotion campaigns, or even share blog content.
Unlike social media, where your posts might get lost in a sea of content, emails land directly in the customer’s inbox.
SMS is all about immediacy and attention. People check their text messages far more frequently than emails. It’s a great medium for announcing flash sales, time-sensitive promotions, and giving delivery updates.
Here is a quick summary of the best Shopify Email and SMS platforms I’ll be discussing below.
Personalization: Both platforms can be personalized per customer behaviours and preferences.
Cost-Effective: SMS and email marketing is often cheaper than traditional advertising channels and offers higher ROI.
Metrics: Open rates, click-through ratios, and conversion ratios get better with email for gauging engagement and effectiveness of marketing communication.
Therefore, using SMS with email marketing makes a dual-channel strategy that boosts brand awareness, customer engagement, sales, and retention.
Benefits of Using Email and SMS Marketing Platforms for Shopify Marketing
Email and SMS marketing platforms improve the effectiveness of the campaigns you run on your Shopify store. They come with features that make life easier for you to manage communications with customers.
Here are some more benefits 👇
Automated Campaigns: Automate welcome emails, cart reminders, giveaway emails, and SMS to save time.
Segmentation: Based on buying behavior, location, or engagement level, segment your audience and send targeted messages.
Templates: Many email and SMS marketing platforms have pre-designed templates. These templates can help you maintain a unique branding voice and allow you to draft messages quickly.
Real-Time Analytics: Track open rates, click-through rates, and conversions instantly and improve your campaigns over time.
Compliance: Most SMS and email marketing platforms ensure you maintain compliance with legal guidelines, such as GDPR for the emails and opt-out/opt-in for SMS.
Multi-Channel Sync: Some platforms are unified, where email and SMS work hand-in-hand to get you the best results.
Key Features to Look For in Shopify Email and SMS Marketing Platforms
#1. Email Automation
Email Automation allows you to set up campaigns triggered by real customer behaviors such as abandoned carts or repeat purchases.
With automated email setups, you can ensure timely, relevant messages are sent without any laborious planning.
#2. Customizable Templates
Having customizable templates at hand saves the time that would otherwise go into designing emails from scratch.
You can tweak these templates easily to suit your brand personality and message and ensure your look and feel are consistent across both email and SMS marketing channels.
Analytics is important in monitoring the effect of your marketing campaigns. You can always track open rates, click-through rates, conversion rates, and other KPIs in real-time.
This will show you where things are going well and where they need to be changed so you can make better decisions.
Audience segmentation is all about dividing the customer base into subcategories based on purchase history, location, or levels of engagement.
Segmentation helps you create messages targeting the right people, enhancing response rates.
#5. Compliance Management
Compliance features ensure that your marketing strategies follow legal rules like GDPR for emails or opt-in/opt-out rules for SMS. It protects you from further legal mistakes and lets you concentrate on marketing.
Now that you know the basics of Shopify Email and SMS platforms, let’s look at some of them currently available in the market.
Omnisend is a marketing platform designed to fit your Shopify store needs with personalized email and SMS campaigns. It provides an all-in-one solution for engaging, converting, and retargeting customers.
SMS Campaigns Automation: Set up automated SMS marketing workflows and reach your customers worldwide.
Email Marketing: Set up highly customizable email marketing campaigns to strengthen customer relationships.
Cart Abandonment Recovery: Recover abandoned carts through both SMS and email and boost sales.
Customer Segmentation: Sub-categorize your customers via the customer segmentation option for email and SMS marketing campaigns.
Pre-Built Automation Workflows: Save time and effort with pre-configured email and SMS marketing automation workflows.
When we talk about marketing, Omnisend helps you reduce workload via automation. The platform tries to get you more sales with less effort.
Privy is a one-stop e-commerce marketing platform that increases your sales with hyper-targeted email and SMS campaigns. It offers powerful ways to reach customers at every turn in the buyer’s journey.
Broadcast Text Messaging: Send bulk SMS to your customers in just a few clicks.
Abandoned Cart Recovery: Automate SMS and email messages to cart-abandoners, persuading them to pick up where they left off.
Welcome Email Series: Craft welcome series emails for new subscribers, giving them a discount coupon.
Mobile-Ready Pop-Ups: Collect email and phone details through mobile-ready pop-ups for desktop and mobile users.
Exit-Intent PopUps: Generate a popup when visitors are about to exit your site, asking them for their contact details in exchange for a discount.
Privy isn’t just another marketing tool. It’s an all-in-one solution integrating email and SMS marketing. The platform enables you to do a better job at growing your e-commerce brand.
The TargetBay email and SMS marketing automation tool is a force to reckon with. It helps boost email and SMS campaigns to ensure better customer engagement, conversion, and retention.
Email Automation: Create email sequences to target customers based on customer behaviours. Send them emails to onboard them, reduce cart abandonment, etc.
High Deliverability: Over 99% deliverability of every email campaign ensures that your messages reach the customer’s inbox.
SMS Marketing: Comes with an in-built SMS campaign creator and several automation tools.
Newsletter Campaigns: Create newsletters and send them through the software to keep your audience engaged.
Order Confirmation Emails: Automatic order confirmations keep customers in the loop about the post-purchase activities.
TargetBay offers a comprehensive suite of email and SMS marketing features, making it a one-stop solution for eCommerce businesses.
AfterShip is an e-commerce SMS and email automation software that nurtures your customers right from the start.
SMS Campaign Automation: Customize and automate SMS campaigns to reach out to your shoppers at each step of their journey.
Personalize Email: Make your email templates look more appealing by personalizing them according to your customers.
Recover Abandoned Cart: Set up SMS and email alerts to recover abandoned carts and increase sales.
GDPR Compliance: AfterShip helps you to be GDPR compliant in every aspect of your SMS and email marketing activities.
Real-time Analytics: Monitor the performance of your SMS and email campaigns in real-time.
AfterShip simplifies the process of SMS and email marketing for Shopify store owners. The platform ensures you are never out of line with regulations, making it the ideal companion for modern-day e-commerce businesses.
SMSBump is a comprehensive SMS and email marketing platform designed to drive sales and enhance customer engagement for Shopify stores.
Advanced Personalization: Customize SMS and email campaigns with advanced personalization features and A/B testing.
Flow Builder: Utilize an industry-leading flow builder to send triggered texts and emails throughout the customer journey.
Effective Segmentation: Target shoppers based on demographics and behavior with a robust segmentation engine featuring 40+ data points.
Real-Time Conversations: Engage with customers in real-time using in-app SMS chat that integrates with your help desk for streamlined support.
Compliance-Centric: Built-in compliance tools ensure that your SMS and email marketing activities adhere to TCPA, CTIA, and GDPR guidelines.
Real-Time Analytics: Track and analyze metrics like total sales, ROI, and subscriber growth to optimize your SMS and email marketing campaigns.
With an array of features in its arsenal, SMSBump can help you drive more revenue and sales. You can get started with the platform for free or book a demo with their sales team to learn about the platform.
Avada is a marketing platform specifically designed for SMS and email marketing solutions. It’s highly automated and analytical, and attempts to transform prospects into customers for your store.
SMS Automation: Avada has various built-in SMS automation templates for events like abandoned carts, welcome messages, and order follow-ups.
High Open Rates: With Avada, you can achieve up to 98% open rates with SMS campaigns. This makes SMS a great medium for seasonal campaigns and sales events.
Global Reach: Send SMS to people in 150 countries in their native language.
Gather Phone Numbers: Easily collect and verify customer phone numbers with sign-up forms integrated into your subscription pop-ups.
Compliance and Opt-Out: Avada is TCPA compliant; hence, customers can opt-out via SMS campaign by replying with ‘STOP’ to your messages.
Avada has the complete SMS and Email marketing package combining automation, analytics, and global reach to help skyrocket your sales.
Klaviyo is a cutting-edge marketing platform designed to elevate your brand’s reach. It specializes in personalized SMS and email marketing campaigns.
Automation Workflows: Has personalized SMS and email workflows to run on customers at pivotal touchpoints.
Real-Time Analytics: Track SMS and email performance metrics in real-time and make data-driven decisions.
A/B Testing: Optimize your message content for both SMS and emails through A/B testing so the maximum number of people click on the CTA.
Personalization: Leverage AI to send personalized SMS and Email messages based on user behavior.
Compliance Management: Comes with built-in tools to help ensure all your campaign complies with regulations on every front.
Klaviyo is your go-to platform for all things SMS and Email marketing, offering a suite of features to make your campaigns more effective and compliant.
One.Store is a comprehensive marketing platform targeted at growing online sales. It includes various bundled features, ranging from email and SMS marketing to engaging customers into buying.
Automated Email Campaigns: Set up email campaigns to nurture leads with follow-ups and encourage them to purchase from you.
SMS Marketing: Send personalized messages to prospects and customers based on their behavior and preferences.
Cart Recovery: Use email and SMS together for cart recovery with a mission to increase overall sales.
Exit Intent Triggers: Grab users’ attention by sending prompt emails and SMS before they exit your Shopify store.
Interactive Games: Built gamified pop-ups to collect emails and phone numbers while using them as an engaging tool and offering discounts or other incentives.
A/B Testing: Robust capabilities to A/B test your email and SMS campaigns.
One.Store allows all email and SMS requirements to be looked after with one highly versatile platform, making converting visitors into loyal customers much easier.
Sendvio is a multi-channel marketing platform that helps grow your business with advanced email and SMS automation features.
Workflows and Segmentation: Comes with pre-built workflows and advanced rules for segmentation.
Abandoned Checkout Recovery: Design email templates with CTAs, send them to customers, and persuade them to resume their buying journey.
SMS for Pending Orders: Send automated reminders for orders pending payment via SMS.
Thank You Messages: Thanks customers with automatic emails or SMS post-purchase.
New Product Announcement: Send customers emails to up-sell or cross-sell a new product after their purchase.
Detailed Analytics: Track the performance of your email and SMS campaigns with detailed analytics.
Sendvio offers ample features to boost your email and SMS marketing, enabling it to be a one-stop solution for all e-commerce businesses.
Contlo is a next-generation marketing platform that leverages AI for customer engagement. It offers a range of features, including SMS and email marketing, to help businesses optimize their outreach.
AI-Powered Email Campaigns: Create highly-targeted email campaigns using generative AI models of Contlo.
Autonomous Campaigns: Set up automated SMS & emails, capable of real-time action-based adaptations according to customer actions.
Segmentation: Use AI-based target-centric segmentation for data analysis to send personalized SMS and emails to your customers.
Analytics & Reporting: Track the performance of your efforts through actionable insights for your SMS or email campaigns.
Omnichannel Marketing: SMS and email campaigns seamlessly integrated with other channels like WhatsApp and social media.
Contlo comes with features for marketing through both mediums and leverages AI to do it. It’s an emerging white-labelled end-to-end solution for businesses looking to enhance customer engagement.
The email and SMS marketing platforms mentioned above can grow your Shopify store by getting you new customers.
However, the main question to answer here is – Which one should you choose?
The answer to the question depends on what features you are looking for in email and SMS software for marketing.
Choose the one that suits your needs the best and boost marketing for your Shopify store efficiently.
If a customer wants to view the product, they should look at the product listing page. If they want to buy it, then put it in the cart. I mean, it’s basic common sense. Then why is cart abandonment such a big problem for e-commerce businesses?