Text/SMS marketing serves as one of the most convenient and smart ways to stay in touch with your valued customers and keep them in the loop about your offers.
Due to this, text automation has emerged as one of the best marketing tools for many businesses.
Whether you are running a small or large business, text automation has become a go-to choice as it lets you send the right messages to the customers without any extra work.
For this, there are text or SMS automation platforms that enable you to automate the whole process and send predefined SMS according to marketing strategy, booking calendar task, or integrated marketing application.
However, there are plenty of SMS automation platforms available in the market, it can be confusing to choose one among them.
Here is a quick summary of the best Text/SMS automation platforms I’ll be discussing below.
| Platform | Notable Features |
|---|---|
| Omnisend | SMS/email integration, global outreach, pre-built workflows, customer engagement. |
| Textmagic | Keyword-triggered auto-responses, global support, precise customer list. |
| Textline | Customizable automation, auto-reply, SMS scheduling, affordable plans. |
| SlickText | Automated workflows, scheduled messages, autoresponder, affordable pricing. |
| MessageMedia | Rule-based triggers, API integration, security |
| JustCall | CRM integration, auto-responders, drip campaigns, SMS analytics, global numbers. |
| Sender | User-friendly, personalized automated responses, popups/forms, affordable pricing. |
| DialMyCalls | Scheduled/recurring messages, automated triggers, 2-way SMS, bulk messaging. |
| Trumpia | Multi-channel marketing platform, automated SMS marketing, personalized interactions, real-time data, and affordable pricing. |
| MessageBird | Messaging solutions (SMS, Voice to Chat, Video), unified conversations, global reach, versatile communication needs. |
| Clickatell | Innovative chatbots, automated workflows, easy implementation, AI-powered chat, rich media support, proactive customer service. |
Now, it is time to talk about the best text/SMS automation platforms to help you choose the suitable one for your business. If you want to know more about text automation, scroll down to the section “What Is a Text Automation Platform?“.
Omnisend
If you are looking for a text automation platform, Ominsend is one of the best ones out there. It is a top-rated platform for SMS marketing that lets you integrate SMS with your emails. Its automation library boasts many pre-built workflows so that you can send order confirmations, cart abandonment, birthday wishes, and many other things.
Omnisend lets you easily set up a simple automated messaging process, and you can either set it up for one-time or include it in your automation. One of the best things about this platform is that it lets you connect with customers all over the world, as it supports all country codes.
When you integrate this platform with your system, it lets you collect visitors’ phone numbers using any TCPA-compliant SMS list-building tools like Popups, Landing pages, or Teasers. The 2-way SMS messaging through Gorgias integration takes your marketing to a whole new level because you can effectively engage with your customers.
All these services are available through the Standard and Pro plans, which cost $16 per month and $59 per month, respectively.
Textmagic
Textmagic is a text automation platform that enables you to send automatic responses to all incoming messages. It is highly useful for organizations to deliver the correct responses and update their list based on the keywords in the incoming message.
While using this platform, many businesses have witnessed increased brand loyalty. You can send targeted responses by selecting suitable keywords from the library.
When any customer sends an SMS, they automatically get added to the list, and you can also organize them in the list according to the keywords they send. If any customer unsubscribes, the contact will automatically be removed from the list.
Textmagic offers support for around 33 countries, enabling you to send responses to your global customers at no extra charge. However, if you want to respond to United States customers, you will have to pay $24.5/500 texts.
Textline
Textline is a well-known automated text service that streamlines your workflow and helps you engage in personalized customer service with all your valued customers. Its deep integration with your system enables you to automate the SMS workflow and ensure better customer engagement.
The best thing about this service is that you can customize the text automation process. You can quickly make changes to the rules of trigger automation and create a customizable workflow.
To increase the productivity of your team, it provides you with an automation template where you can store your own for recurring usage. The “auto-reply” messaging helps your business respond quickly to your customers, which is a crucial ingredient for customer satisfaction.
Moreover, you will get all the vital features of SMS scheduling, bulk text messaging, and two-way conversation. Its Smart SMS feature will definitely impress you.
Textline is known for its affordable pricing. The Limited plan costs $20 per month, whereas the Pro plan costs $50 per month.
SlickText
SlickText puts your text service on autopilot and helps you focus on other important tasks. The platform’s primary feature is its automated workflow, which allows you to send automated and customized text based on customer behaviour.
This platform also lets you create a chain of automatic text through SMS drip messages, and you can send them at different intervals to customers.
To help you achieve a high customer retention rate, SlickText provides you with an autoresponder feature. This feature auto-replies when a customer texts a unique keyword or joins a text messaging program.
Scheduling text messages for customers is also made easy with SlickText. You can also utilize its recurring text message, where the platform automatically sends messages regularly.
Another great thing about this platform is its price, as the Basic plan starts at $29 per month for 500 texts.
MessageMedia
Send messages efficiently to your customers using MessageMedia’s text automation platform. It uses rule-based triggers, which streamline your manual tasks and lets you send texts to customers depending upon the specific requirements.
This platform also automates the response to incoming SMS through a rule-based system. You can even customize the rule to cater to your needs.
An amazing thing about MessageMedia is that it effortlessly integrates with existing systems through API and automates SMS, depending on your business model. Moreover, you won’t have to worry about compatibility because it supports around 85 leading software systems.
Since it connects with your system through API, it offers Tier 1 security, ensuring no vulnerability exploits your devices and systems.
MessageMedia’s basic package starts from $49 per month, while its Pro plan will cost you $249 per month.
JustCall
JustCall is a popular text automation platform that can assist you in sending personalized messages or special offers on autopilot. This powerful platform integrates with your CRM; thus helping you deliver messages whenever you want.
The platform lets you schedule campaigns or do follow-ups via text. It also enables you to offer the best-in-class customer service by providing you features to auto-respond to queries, trigger automated SMS according to predefined rules, schedule bulk SMS, and more.
JustCall provides you with the capability to run drip campaigns with automated texts in order to persuade customers. The automated text detection capability of this platform is advantageous to quickly detect responses from customers and auto-send text replies.
Furthermore, you will get an SMS analytics feature and gain a lot of valuable insights. JustCall will let you track all SMS activities, assess the ROI of campaigns, and acquire other vital metrics. It also offers you a local number for almost 70 countries so that you can stay in touch with your customers throughout the world.
JustCall’s pricing plans start at $19 per month per user.
Sender
Scale up your business by utilizing the efficient automated texting platform of Sender and cater to your customers’ requirements. You can combine this automated texting service with your marketing strategy to witness rapid business growth.
The platform has been designed in such a way that you won’t face any difficulty while onboarding or using it. Its user-friendly interface has all the functionalities present in it and is easily accessible.
Sender’s SMS workflow is commendable’ it lets you trigger messages and responses according to your business requirements. Even though it sends automated responses to incoming messages, it does so in a personalized manner while being meaningful.
Moreover, Sender serves as an all-in-one solution that comes with popups and forms to attract quality leads. It also provides an incredible journey with automated text communication, which allows you to send welcome text, abandoned cart SMS, birthday greetings, follow-up messages, and so on.
They have kept the pricing quite affordable, and cost $15.83 per month for the Standard plan.
DialMyCalls
Trusted by over 40,000 organizations all over the world, DialMyCalls is an automated text messaging service. It lets you send automated SMS to all your customers using a well-laid-out interface making the whole process easier.
DialMyCalls enables you to schedule your messages according to the trend and your plans. In addition, this platform offers recurring text messages through which you can send the same message multiple times.
The platform offers automatic triggering of text messages, which allows you to send a response SMS when the customer texts a code or signs up on your site. It will also enable you to indulge in an engaging conversation with your customers using the 2-way SMS feature.
The bulk text message and long-code SMS functionality make this service very helpful. Similarly, the SMS keywords feature makes it easy to use the SMS broadcasting service and facilitates better communication.
Depending upon your requirements, the Credit Based Plan will cost you $9.99 per month for 150 credits.
Trumpia
Are you tired of mass texting only to see no results at the end of your campaign? Well, here’s a tool you can look at – Trumpia. A multi-channel marketing platform, it offers businesses an entire suite of tools to engage customers through various channels, including email, SMS, social media, and more.
It was launched to streamline communication strategies for businesses of all sizes, promising efficiency and effectiveness in reaching target audiences.
The texting software is completely automated and goes the extra mile compared to mass texting or contact collection. It comes with unique SMS marketing features from basic to advanced.
The best part is that it allows you to create personalized interactions with separate contacts. You can target your audiences per their needs by creating tailored workflows and automation.
Each campaign’s results are tangible and show real-time data to help you focus on where you stand in the market. The platform has helped organizations achieve impressive figures, including over a billion annual messages sent to over 140,000+ customers and resellers, resulting in a 7.5x response rate boost and 22% revenue growth.
| ✅ Pros | ❌ Cons |
|---|---|
| The software is reliable and easy to implement. | The platform is available in limited languages, making it tricky for people from different countries to operate it. |
| Customizable workflow helps in seamless automation. | The software may get laggy sometimes. |
| Wide range of features can be used to boost your campaign at an affordable price. |
The platform offers Lite, Core, and Advanced plans, with rates depending on the number of messages you want to send monthly. The basic Lite plan starts at $39 per month for 1,000 contacts.
MessageBird
A powerful automation platform, MessageBird offers a wide range of messaging solutions, like SMS, Voice to Chat, Video, etc. Its set of APIs helps you automate and personalize the touchpoints you use to interact with your customers.
The software complements this service with channel-responsive templates ready to use, or you can customize your own.
One of the standout features is that it can unify your conversations, which helps you create an all-in-one inbox for your customer service teams. It can track real-time actions, increase efficiency, and respond to requests, elevating the overall customer experience.
With a focus on global reach, the software aims to empower businesses and help connect with their customers through multiple channels. Overall, it’s a versatile solution for diverse yet targeted communication needs.
| ✅ Pros | ❌ Cons |
|---|---|
| Wide global coverage through message services in numerous countries. | Restricted by providers who have limited their SMS content and frequency. |
| Proactive and helpful customer service. | Export functionality may throw error sometimes. |
The pricing details are a long list of interactions you need for your business. You only pay for what you require, and prices start at $45/month for 3000 contacts.
Clickatell
An app-like experience without downloading an app? If that sounds peculiar, Clickatell is a must try to see it yourself. A simple yet effective tool, it was materialized to offer innovative solutions to enhance customer engagement through messaging services.
The tool has a flagship product, the Clickatell Chatflow, which is versatile in creating engaging chatbots and automated workflows across messaging apps like WhatsApp, SMS, and Facebook Messenger.
The user interface is sleek, self-explanatory, and intuitive, winning some brownie points from its users.
Some of the best features of this platform include:
- Drag and drop functionality
- Multi-channel integration
- Automated workflows
- AI-Powered chatbots
- Rich media support
This tool has emerged as a pioneer in chat commerce and mobile messaging. It also comes with great customer service that proactively updates you about any new upcoming features or changes in the present dashboard. The features are easy to run and free of complexities.
| ✅ Pros | ❌ Cons |
|---|---|
| Easy implementation and integration with other tools. | Number of failed messages with limited reason details. |
| Effective delivery accompanied by same-day reports. | Pricing details not provided. |
| Seamless switch to a live agent if you’re stuck. |
While you can get started with the free version, you will have to contact the team if you wish to look at different plans and their detailed offerings.
Now, I will discuss in detail the text automation platform and its benefits.
What Is a Text Automation Platform?
A text automation platform is simply a software or web-based application to automatically send predefined text messages to individuals or groups of people. It utilizes modern technology to automatically send SMS to all the specified individuals when triggered by a specific event.
Businesses can use SMS automation platforms for various tasks like booking reminders, updates, store offers, order confirmation, balance updates, warnings, and many other events. Even though many different forms of communication have come up in modern times, SMS still serves as a better choice because it helps in saving time and resources.
Moreover, automated text messaging not only has higher response ratios but also better open rates, making effective choices.
You just have to predefine the message and set other preferences, especially when you have integrated a reliable SMS automation platform with your system. The platform will automatically do its job.
Benefits of Using Text Automation Platforms
Text automation platforms offer plenty of benefits to businesses. Some of them are:
Easy to Use
Text automation platforms make it a seamless task for you to set up automated text messaging for your clients. These platforms come with a simple interface with well-laid-out features so that you can customize your SMSs according to your requirements.
Cost-Effective Solution
The text automation platform allows you to save a lot of money because it involves a limited number of machines and employees to create and send texts. Using a single platform, you can send automated texts to every customer you want, and that too without worrying about the exact number.
Consistent Return
SMS automation platforms help you gain consistent returns by staying in touch with your customers through automated messaging. It lets you automatically send important and relevant messages that increase brand loyalty and gain a better conversion rate.
Better Engagement
This platform helps you segment your audience or customers according to age, demographics, gender, choices, and other criteria. Once you are able to group the users, you can send relevant messages to each group and boost overall engagement.
Automated Text Messaging
The significant benefit of these platforms is that all the processes are done automatically. You just have to enable certain features and make some customization. Now, let the platform do all the work. This will help you focus on other crucial tasks that will drive growth.
Uses Cases of SMS Automation Platform
Let’s check out some popular use cases of SMS automation platforms.
Sales Notification
Using a text automation platform for sending sales notifications is undoubtedly one of the common use cases. It enables organizations to notify their customers regarding the start or end of sales on their website or offline store.
Appointments
Many organizations utilize SMS automation platforms to send appointment confirmations and reminder messages to customers. These confirmations and reminders are mainly done for doctor’s appointments, movie tickets, restaurant booking, delivery, and other events.
Newsletter Welcome Message
A brand can send automated personalized text messages using an SMS automation platform to users and prompt them to sign up for its newsletter. As soon as a customer registers, it triggers the platform to send a message to the user’s phone, displaying a welcome message.
Order Confirmation
Almost every organization associated with selling products or any kind of service uses this kind of platform to send order confirmations. Once you have made the purchase, it will automatically send you the order confirmation.
Text Message Survey
Text automation platforms are widely used by many businesses when they want to conduct a survey in order to gain some kind of useful insights. They usually send inquiries or questions to their respective customers through SMS and collect data as well as feedback through their replies.
Abandoned Cart Message
E-commerce stores send reminders to customers when they add any product to their cart but leave without making the purchase. The automated texts help the organization persuade the customer to complete the purchase.
Conclusion
Text automation platform serves as one of the practical and affordable ways to automatically send text messages to all your customers without requiring manual intervention.
The above-mentioned text/SMS automation platforms can get the job done for you without making a hole in your pocket. All these platforms come with excellent features so that you can ensure customer satisfaction and high customer retention.
So, go ahead and choose the best text/SMS automation platforms based on your needs and budget.