How to Add Your Website to Safe Browsing Tool to Build the Trust

More than 140 million Internet users use the safe browsing trust tool to verify if the website is trustworthy. Considering the increase in malware, phishing & dangerous links on the Internet, it’s probably good to validate the website if it’s safe to visit.

Safe browsing validation is integrated with much online business including Facebook, DuckDuckGo, Mail.ru.

For ex: if you click on a dangerous link on Facebook then you will get the warning message about marked as abused by partner – WOT (Web of Trust).

Another example of one of the most popular search engine that doesn’t track is DuckDuckGo.

DuckDuckGo shows trust score in search result itself which boost the confidence of user to visit the page or not. As you can see in above screenshot, the result for Geek Flare is marked with the question mark from geekflare.com but from facebook.com it’s Green!

So as a user, you will always prefer to link with Green signal.

How do you feel as a site owner now? I am sure you would agree with me to submit your website to online safe browsing house so when someone gets your URL with green, user will feel positive and have trust to open.

Let’s find out where all you can submit your website.

WOT (Web of Trust)

Probably the best place to start submitting is WOT. Claiming your website is very straightforward.

• Go to WOT
• Search for your website
• Click on “Site owner click here” to get it started with submission

• Enter your and website information. You’ll be also asked to verify your website with either meta tag or HTML file.

Once you are done with the verification process, enter the description and invite your friends to review it.

Norton Safe Web

Norton Safe Web is a reputation service from Symantec where you can submit your site so whoever use Norton as trust validator they can see the Green signal.

In order to submit your website for rating, you need to create an account. Once created, log in with the credential and go to “site dispute” tab.

• Click on “Add site”

• Enter your website URL and click Submit

• You’ll need to confirm the ownership by either uploading HTML file or meta tag.

Once verified, you can start with “Rate my site”. You can also enable the notification when site rating changes.

Once done, check back your site after sometimes for rating.

SiteAdvisor by McAfee

SiteAdvisor is another popular rating signal which alert users for any suspicious links found in search results.

• To submit your site for a review, go to Trusted Source
• Select McAfee SiteAdvisor/WebAdvisor and enter your URL

Provide website category and submit for a review. It will take 3-5 days and you should see your website rating.

I’ve submitted my site to all of them and hope to have ranking reflected in next few days. If you are website/blog owner then I believe this is essential to building the website trust.