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In Business Operations Last updated: September 26, 2023
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Owning a business is a dream for many.

And why not; we live in the 21st century when the power of the internet has blessed us to sell or buy commodities online, even an online business for that matter.

This means you are no longer required to start everything from scratch. If you are a busy entrepreneur, you can buy an established business that shows you some promising future. And then, grow the business using your skills and expertise.

Similarly, if you want to sell your SaaS, blog, eCommerce, forum, or any kind of online business due to any reason whatsoever, you can do it easily. Hence, you don’t have to go through any agency or waste money and time behind unfulfilled expectations.

Instead, go for an online buying and selling marketplace that can take care of all the pains.

Yeah, that’s right.

Benefits of an online marketplace

  • An additional stream of selling and marketing your online business
  • Minimizes marketing costs
  • Offers convenience to compare different businesses and their prices
  • Better opportunity for overseas selling and buying across a plethora of niches
  • Establishes mutual trust between the seller and the buyer
  • Provides greater transparency regarding the availability, business status, and pricing
  • Safer and smoother transactions

So, let’s find out about these platforms and what they can do for you.


Flippa is one of the most popular platforms that allow you to buy a website, invest in some digital real estate, and become a pro acquisition entrepreneur. It is a peer-to-peer marketplace where they make the entire buying process and selling super easy as you can directly connect with buyers and sellers.

Flippa helps streamline transactions and negotiation, which otherwise takes a lot of time. It shows you live listings along with a search field where you can find businesses. If you want to buy an online business, you can bid on any listings and get started quickly.

Apart from this, it shows detailed insights on those businesses, including their traffic analysis, financials, demographics, channels, and more. Furthermore, there’s an option called ‘Flippa Due Diligence’. It is a new assessment and certification service that Flippa offers when you buy an online business.

YouTube video

You need to buy this report, which shows analysis like risk assessments, pricing, competitors and industry, sales and marketing, and more.

It comes in three variants:

  • $1,000 for 1 year of the analysis period, recommended for $0-$30k price range
  • $1,500, for 2 years, $30k-$200k price range
  • $2,000 for 3 years, $200k+ price range

Use their service – “Flippa Finder” which is a concierge service if you are a first-time buyer. Through this, you get a personal consultation on acquisition criteria and some professional tips for business success. Sell your online business without stress through a broker if you don’t have time or sufficient experience.

Flippa also helps you with financing through Guidant Financial. It also has an integrated platform where you can use sale contracts, support teams, and escrow services.

In case you want to sell an eCommerce shop or a blog, you can integrate Flippa with Google Analytics to showcase your website traffic and more metrics. You also get a free tool to accurately evaluate your business’s value and give information on how you can enhance the salability of your business.

Not just established websites, but you can also buy a domain on Flippa.

The Website Flip Brokerage

The Website Flip Brokerage is a boutique brokerage buying and selling content sites under $100,000 valuations.

They have three ways they buy/sell websites:

  • They are website investors themselves so if a site meets their criteria they will buy direct. This saves the seller on broker fees.
  • If a site passes their research, it will be listed for sale each Wednesday at 9 AM CST in their newsletter
  • If a site does not sell on the newsletter direct to buyers, it can be listed on Flippa as an action. The Website Flip is authorized brokers on Flippa’s marketplace.

Each brokered listing includes revenue screenshots, a P&L statement, a list of highlights, setbacks, and easy wins to grow the site. This gives the buyer a blueprint for growth to follow.

The brokerage will coordinate with the buyer and seller to assist in transferring the website. They utilize Escrow to facilitate the transaction so both buyers and sellers are protected.

They also have a detailed due diligence guide on how to buy a website.


Are you a fan of Shopify?

If yes, then Exchange is a great option for you.

Harness the power of this marketplace, which Shopify brought to you, and is best if you want to buy or sell a website that runs on Shopify. It has different business listings, including industry type, sales channel, business type, location, and more. You can also browse many established businesses here.

Exchange allows you to create a private or public listing for a Shopify store.

There’s an option to hide the URL and name of your business until it sells. Don’t worry about transactions because it provides a secure and safe transaction process through anonymous messaging along with an Escrow facility.

To make things easier for you, Exchange staff help you find the online business that is suitable to you with a curated list of the best hand-picked businesses. This marketplace facilitates a valuation tool for free and a secure messaging platform where sellers and buyers can exchange business words, future opportunities, and understand business history.


With over 13k members, IndieMaker is a comprehensive community marketplace where you can sell your side projects, existing business, and unused domains. Just pay a nominal fee for outcomes to engage with businesses securely, and then you can make payment for the service you are interested in.

You are free to add an unlimited number of businesses, domains, and projects with its quick and easy interface. Usually, they approve your listing within 24 hours. You can effortlessly negotiate with potential buyers, transfer assets, and securely transact the money.

If you want to be a part of the community, all you have to do is click on “join now” by visiting its official website and creating an account.

Investors Club

Investors Club is another great place that makes it easier for sellers and buyers to make most of it. It is a member-only platform that lets you invest with full-on confidence, lets you unlock expert traffic analysis, backlinks, profitability, and over 24 other factors for listings.

Let them do all the heavy lifting by draft legal documents, conduct website inspections, benefit from no-free escrow, and manage the transfer. Forget about competition because the listings are private and exclusive, with no need to compete with thousands of buyers available publically.

Use the app to contact businesses and negotiate with them directly. Investors Club offers in-depth due diligence audited from experts and is available at your fingertips. You get SEO analysis to understand ranking factors, content quality, domain strength, tech stack, indexation, and more.

With SWOT analysis, you can overview weaknesses, strengths, threats, and opportunities associated with businesses. Skip past lazy brokers and avoid paying them hefty amounts; instead, avail VIP treatment and keep better profit margins. Investors Club helps you close deals quickly within 7 days and helps promote your businesses as well.

Motion Invest

Are you in search of a marketplace that could take all your pain away while selling or buying a website?

I know you do.

Motion Invest can help!

If you visit their site, you can see three options – view available sites, sell a site, and buy a site. Just choose one whatever you are searching for and proceed with it. In case you want to sell a website, they give you two options.

The first option is that they purchase the site from you directly, which means you receive money faster with an efficient process of due diligence. The second option you get is to list your site on their marketplace, so thousands of buyers can see and make decisions.

They thoroughly vet all the listed sites along with the ones they have purchased personally. Apart from buying websites at a reasonable market price, they do not charge you any listing fees or success fees while selling it directly to them. If you want to list your business on their marketplace, they charge a success fee of 20%.

You get a high-quality site from Motion Invest and the support while running the website, which you know is even more crucial. They ensure a smooth transition by helping you set up everything and switching out the associated monetization.


Start a potential acquisition conversation today and meet the ideal buyer with the help of MicroAcquire. They have 30k+ trusted buyers who you can access instantly with complete anonymity. It allows buyers to review the business on certain key metrics before starting the conversation to screen whether they would like to proceed further or not.

Similarly, sellers can also respond to buyers’ information requests and then decide which conversation is better to pursue. MicroAcquire evaluates business based on the number of customers, recurring revenue per month, customer acquisition cost, and over 15+ other metrics.

They connect you with potential buyers or sellers that eventually lead to acquisitions within a month. So, just get started in three steps:

  • Set up an account
  • Respond to requests from interesting inquiries
  • Make your decision

MicroAcquire is a good platform to sell or buy SaaS businesses.

Need to sell your APIs, check out these platforms?

Empire Flippers

Do you want a personalized selling and buying experience?

Do you want to buy or sell a SaaS business?

Empire Flippers is the platform for you.

It prevents friction from the dealing process as they carefully investigate the businesses. Its home page shows you information such as listing or niche, monetization, net profit per month, and price range.

They provide many benefits for buyers, such as real data out of Google Analytics and URL, profit & loss statement, easy migration, and legitimate businesses for you to select from. For sellers, they help you in every step without having to buy any software for that matter.

You can search for a business based upon monetization methods such as affiliates, Amazon Associates, Amazon KDP, Amazon FBM, Amazon Merchant, ads, eCommerce, and dropshipping.

Cash your brand today with Empire Flippers.

FE International

Do you aim to buy a large-scale business?

Your dream could become a reality with the help of FE International. It offers advisory services that investors are looking to sell or buy an online business. Here, you get easy access to some of the pre-qualified and established investors.

Choose from updated listings having details about the business along with the price. This platform notifies you with a listing that is currently “under offer”. This way, you could avoid researching the listings that may get sold when you revisit the next day.

Besides, FE International also showcases the benefits of purchasing specific businesses that are highlighted in points. When you want to sell your business, use their valuation service, and determine the value of the website.

This platform also comes with features like professional broker service where you get added help with detailed documentation regarding a business such as financial performance, market trends, opportunities, etc., which helps you choose the desired business quickly.

Furthermore, you can opt for a private listing of your business to preserve your interests during the entire sales cycle. By doing this, only the verified and serious buyers could view your business-related data. They also have offices in London, New York, Hong Kong, and San Francisco to help you.


Trustiu is one of the safest marketplaces for selling and buying digital properties. You get full professionalism, safety, and transparency from this platform during the whole sales process. This is the reason why you can ‘trust’ them.

Their expert team strategically vets every YouTube channel, blog, and website listed in their marketplace to prove their authenticity. You could find business at both low and high in value, but they all are of high-quality and provide excellent opportunities so you can grow more.

Don’t overthink about the safety of transactions, as Trustiu is 100% safe in this regard. It protects the interests of both sellers and buyers with their experienced team working to make it happen.

They provide a free valuation of your property before putting it on sale. Furthermore, their team also helps you after the sale process is complete as they value their customers.


With the above-mentioned platforms, you can easily buy or sell your business without going through all the pains of doing it all by yourself. If you have an idea and think of starting something new, check out these tools to help you launch.

Good luck!

  • Durga Prasad Acharya
    Durga Prasad Acharya is a Freelance Technical Writer who loves writing on emerging technologies, such as AI & ML, Cybersecurity, Web Hosting, SaaS, Cloud Computing, and more. Besides writing, he’s a web designer and is passionate about… read more
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