Up your Digital Marketing game by discovering strategies to increase your traffic, customers and overall sales. In this section, you’ll find articles covering blogging, video marketing, social media, email marketing, SEO and much more.
As a dashboard and reporting tool for the masses, Google Data Studio is consistently gaining popularity. One of the reasons for that is its growing ecosystem of third-party data connectors that extend its functionality to gather data from almost everywhere. Learn about the most relevant of these connectors and enter the data reporting world with…
The COVID-19 outbreak has disrupted the entire world, including millions of businesses. Many businesses have gone upside down and are struggling to cope up with what’s happening all around the globe. Also, for ordinary people, the practice of quarantining and staying at home can be a bit daunting because most of us aren’t used to…
Every business should make video marketing an integral part of its strategy to stay on customers’ radar. In layman terms, video marketing is simply the process of using videos to showcase your product or service in front of your audience. It can help your business in many ways, like: Increase sales Boost traffic Increase dwell…
You’re leaving a lot of money on the table if you don’t create videos for your business. Win the Internet by creating world-class video for your digital marketing. I am not just making this up. Studies show that 79% of people say a brand’s video has convinced them to buy a piece of software or…
Automation is no longer a thing of the future but a choice we can make to improve our lives as individuals and businesses. However, according to Adobe, in 2018, only 15% of businesses were actively involved in using AI-based systems. Of course, the numbers are different now, since the same report predicted that around 31%…
Grab a marker, go to your whiteboard, and add a daily priority task: “Check, monitor, and create backlinks!” After a time of fulfilling that order every morning immediately after your first cup of coffee, you will see the results in the form of hordes of new visitors coming to your website. If you own or…
Getting the word out about your product is arguably the most important and the most difficult aspect of digital marketing. Even though there are many great techniques for promoting your product online, it can seem daunting to get your rhythm going. Perhaps one of the most overlooked marketing techniques is affiliate marketing. Not only can…
Running a business without advertising is like having a light bulb but no electricity. And without retargeting, the business fails to establish brand awareness. Retargeting is the king for brand awareness and conversion. As the technology keeps evolving, it brings digital transformation in every field. Hence it is essential for business owners to keep up…
If you have ever looked at the number of website visitors you get each month and wished that just five percent more of them had converted into paying customers, you are not alone. On average, only around four percent of site visitors are looking to buy right away. The rest of them click on your…
It’s almost always blogging that comes up as the answer whenever someone asks, “How to make money online?”. And it’s a fair answer, because outside of IT and Marketing – blogging by itself is one of the most lucrative ways of making money while doing what you love. But, just like the corporate ladder, there…
