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In Digital Marketing Last updated: February 24, 2023
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Re-purposing your content is a great way to increase traffic and sales.

When you turn your blog post into a video and upload it on a platform like YouTube, you’re doubling the chances of it getting seen. When more people see your content, it means more traffic, and we all know what more traffic can possibly bring – SALES.

Also, it’s a well-known fact that video marketing is enormous and highly effective for any business. But, there are also possibilities that a lot of people can’t make good videos for a variety of reasons. Creativity and sometimes budget are two of them.

In those cases, converting your article into a video is a great way to jump into video marketing and get your feet wet. On top of that, it’s super easy and takes very minimal effort.

If that sounds interesting, then you’ll love these possible ways and resources to get the work done.

Converting Article to Video Manually

The first way is to do everything manually. You can open your screen recorder software and start recording your blog post content from start to finish, with a voiceover on top of it. Or you can copy the entire content and put it on different slides by using Microsoft PowerPoint and add some graphics, charts, tables, and other elements to spice it up.

Alternatively, what you can do is, pick the main and important points from your content and prepare a small script revolving around them. After that, you can add stock video footage or images using your favorite video editor. Finally, you’ll be adding the main points as text overlays on top of the video.

These manual methods can be effective to some point but take a great deal of effort and time.

Hiring a Freelancer

The second option is to hire a freelancer and let them do the work for you. This option is suitable for people who don’t have much time on their hands and want a quick solution. The effectiveness of this can be unpredictable because it’s challenging to identify whether the freelancer you’re going to hire will be good or not.

Also, it’s important to keep in mind that freelancers charge on a project basis. This means you’d have to keep paying for every single video. I believe that’ll make it quite of an expensive deal.

If you’d still like to go ahead, then Fiverr is a good place to start looking. Simply head over to their website and type something like “Blog post to video” or “Article to video”.

As you can see, you get a ton of options to choose from, starting at just $5.

Before purchasing any gig, be sure to look through the ratings and reviews to make sure the freelancer is good at their work. The good thing about Fiverr is, that even if you purchase a gig and you don’t like their work, then you can ask for revisions until you’re fully satisfied.

Using Tools

The last and final way is to use the below tools. I must say, this is my favorite and preferred way to convert blog posts into videos. In fact, it’s effective, cost-efficient, and a lot quicker. You don’t have to do much apart from uploading/pasting your blog post into their system.

These tools will identify the main points of the article and throw up a professional and brilliant-looking video for you to use anywhere you want.

I am not sure if this will be called the “lazy way,” but it’s undoubtedly the best option we have. You put in a lot less effort and possibly get a better-looking video than any other method out there.

Let’s have a look at the tools.



AI-powered video creation platform Synthesia lets you create videos from plain text. You can join thousands of global businesses that use this software to create videos in 120 languages. When you opt for this platform over the traditional complex video creation method, you can save up to 80% of your budget and time.

Synthesia is a web-based application that you can access from any web browser. Its intuitive interface does not come with a steep learning curve. Hence, even a beginner can easily use this tool for creating videos with closed captions. 

Moreover, you can edit or update your Synthesia videos at any time. So, it is quite easy to incorporate any quick changes of managerial feedback into the videos. You can choose from its diverse range of 100+ AI avatars or create a custom avatar for your business.


Used by companies like Mitsubishi and The Economist, Lumen5 can help you create professional videos from your existing content. It has impressive AI technology that allows you to storyboard your ideas, add the best layout, and find the most suitable music to add to the video.

You can also add other elements like photos, video clips, audio, and various graphics. Integrating your own color, theme, and branding is just as easy as dragging and dropping. To make it stand out even more, you can access and use a ton of different fonts as well.

No matter if you want to create a video for YouTube or any social media platform, there are dimensions for every one of them.


InVideo offers a ton of options to choose from when it comes to conversion results. You can turn your articles into:

  • YouTube video
  • Instagram story
  • Facebook story
  • IGTV video
  • Twitter Timeline
  • LinkedIn newsfeed

There are so many more options to choose from, so it’s worth looking at the entire list. You can create videos for any industry and in any dimension. Add music, stock video clips, and text overlays to make it your own.

Not to mention, you can choose from a wide range of templates and get past 50% of the work. Sign up and get started for absolutely free.


You can sit back and watch Rawshorts prepare your video in mere minutes. Once you put your article or any text into their system, the AI automatically scans it and finds the main points. After that, it searches for relevant media assets and places them on the video.

What’s more impressive is that it also generates a voice-over narration instead of just random music. After the video is all done up, you can review, edit as per liking, and share it among different your audience.

Just to put it out there, Rawshorts has over 300K royalty-free assets for you to use in your videos.


YouTube video

Very flexible and customizable, Rocketium allows you to not only convert your blog posts but also directly import video scripts from email, Slack, Trello, and other sources. Right off the bat, you get access to a humongous list of templates to choose from, which lets you further create videos for YouTube, Instagram, Facebook, and other platforms.

Another fantastic feature is that Rocketium lets you import a bunch of articles altogether using RSS feeds or by simply pasting multiple URLs.

You can try it for free and start creating engaging videos in just a few minutes.

Videos need a lot of visuals, and Videvo is great for stock clips and b-roll for video content.


Converting articles into appealing videos is a great way to utilize video marketing and grow your reach. I hope the above tools will help you accomplish that with ease and hopefully save time and money in the process.

The great thing about most of these tools is that, with just one subscription, you can create as many videos as you want. Say goodbye to paying again and again for every video. 😉

On a side note, you’d also want to check out how to convert an article into an audio podcast.

  • Adnan Rehan
    Adnan is a BMS graduate and a senior writer for Geekflare who loves breaking down complex topics into easy-to-understand pieces. He has also written for sites like Sparkian and Techkle. Besides work, you can find him on the football turf or… read more
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