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In Career and Digital Marketing Last updated: July 6, 2023
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Digital presence has become the most important factor for modern-day businesses. Online marketing is growing, and the demand for skilled digital marketers as well.

Online marketing has created a huge opportunity for entrepreneurs and job seekers. Digital marketing is replacing conventional marketing practices, and it has become the next big thing on the internet. However, don’t let the terminologies fool you as it is no rocket science. People from any educational background can make a successful career in digital marketing.

Certain platforms are offering certification courses for digital marketing enthusiasts, and you can begin your learning from these platforms.

Google Digital Unlocked

Google is the most popular search engine in the world, and most of the consumers and businesses rely on this platform only to take their business online. To promote the growth of digital marketing and create awareness among the people, this search engine service provider has launched its online learning platform Google Digital Unlocked.

This platform is designed for those who are willing to make a career in digital marketing, and for the entrepreneurs who are planning to take their business online. Google Digital Unlocked has more than 125 courses to offer, which has been designed by eminent universities from all around the globe.

However, the key attraction of this platform is the 40-hour long certification program offered by Google. There are 26 modules in this program, and every module deals with the critical aspects of digital marketing. After watching the video lessons, the students will have to clear a final test. Once the test is completed, the students will be provided with a certificate from ‘Google.’

Well, in the world of digital marketing, skill plays the most important role. However, the certification program allows job seekers to upgrade their CV to land a high paying job.

The fundamentals of a digital marketing program will make the students aware of the different technical aspects of digital marketing. Without fundamental knowledge, it is very hard for a novice person to find the right tools and programs to execute the task. However, this course will make the students familiar with different aspects of online marketing.

Google digital unlocked also provide different types of course to make their students familiar with new concepts in the world of internet marketing. If you want to get started with online marketing, this platform can provide you the perfect solution free of cost.

HubSpot Academy

HubSpot has gained huge popularity for its highly functional digital marketing software. This software allows you to keep track of your marketing campaigns. Also, this platform is offering other software-based services to boost the performance of businesses of all sizes.

But, HubSpot is also famous for its online academy that has helped millions of marketers to grow. There are hundreds of online courses that will help you to know about online business and various other important aspects related to business.

Many courses have been designed for beginners. After completing the video tutorials, you will have to appear in an online test. The test will consist of MCQ, and the students will get 60 minutes to answer all the questions. The students need to score at least 50% to get the certificate from HubSpot.

There are multiple courses on offer, but the most popular one is the inbound marketing course. This course deals with the fundamentals of online marketing and the core aspects related to it. The students will possess more in-depth knowledge about online marketing after going through the course module.

However, the students who are willing to know more about online business can join other programs like inbound sales, content marketing, e-commerce, CRM management, etc.

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Google Skillshop

The role of a digital marketer is not only about running ads on social media platforms. Professional digital marketers also need to consider the potential audience that is present across the web browser. To rank the site, you must have a sound knowledge about keyword research and running paid promotion on google.

An innovative online teaching platform has been designed by Google, which is known as Google Skillshop. Here you will be able to access different types of programs that have been specially designed for beginners. Five types of certification course programs are available on this platform.

These courses will provide basic knowledge about different types of advertisement programs of Google AdSense. Different types of products and services require different advertising strategies, and without sound knowledge about this topic, the students will not be able to find the right plan to promote the right product to the right audience.

The average course length in this program is about 4 hours long. Students are allowed to complete the courses at their speed. However, you will have to give a test once you have completed their course. If you have passed the test, you will be provided with a certificate from Google Skillshop.


edX is one of the largest online education platforms, that was founded in the USA in 2012. Since its inception, it is serving the global student community with high-end university-level education. The core principle of this organization is to make education accessible to all, and they have started focusing on the skill development process of the students. Not following the conventional education system, and focusing more on the high demand skill set among students have always been the priority of this e-education platform.

Most of the courses are launched by various world-class universities to help the global student community with easy access to a world-class education. However, all the courses available on this platform are not free.

For aspiring digital marketers, the free marketing course can be beneficial. This free marketing course will help the students to get the fundamental idea about marketing and the demand of contemporary organizations. Two globally renowned universities, MIT (Massachusetts Institute of Technology) and Harvard University has supported the foundation of this online learning platform, and the faculty of these universities have launched the majority of the courses.

The students need to enroll in the courses, and the online classes begin at a pre-scheduled time. This also means that the students need to follow a fixed schedule to complete the course. At the end of the course, the students also need to clear the final test to get the certificate.

The digital marketing certification course on edX is for advanced level students who already have the basic knowledge.


LinkedIn is a popular social networking site for working professionals and business owners. However, the growing number of active members on this social media platform has turned it into a marketing platform as well.

LinkedIn has become an attractive social media marketing channel for digital marketers because of its global reach and organic traffic. However, LinkedIn has also launched its learning platform named as LinkedIn learning. This online learning platform offers its courses on a monthly subscription basis, and the users need to pay for the subscription to access various products offered by this social media platform.

However, for the new users, the first month is completely free. If you can complete the entire course within this trial period, you will get the certificate without spending any money.

There are more than 15,000 courses are on offer for the community members. The students can also attend the extensive courses to gain specialization in the marketing strategy of different social media platforms offered by renowned industry experts.

If knowledge is your topmost priority, and you want to learn it from industry experts, then LinkedIn learning should be on your priority list.

Facebook Blueprint

Social media has gained huge popularity due to its rising user base, and this aspect of social media platforms has turned into an attractive playground for digital marketers as well.

If you want to build a successful online business or you want to make a sustainable career in digital marketing, then you have to know the right strategy to market the targeted product or service on social media platforms. Facebook Blueprint is the online academy for marketers, and people from different backgrounds can learn about marketing from this platform.

There are more than 150 courses to join, and each course has been designed to suit a specific group of students. Both the beginners and advanced level marketers can find useful courses to join. However, this platform has developed the courses to provide a detailed idea about the online marketing process, especially the omnichannel marketing approach that has become very popular.

Different courses have been designed to suit the need for different types of online business, and the instructors have also provided detailed strategies to suit the need for businesses of all shapes and sizes. The certification course offered by the Facebook blueprint will provide you with sound knowledge about social media marketing.

Google Analytics Academy

Being a marketer is not always about running successful campaigns. Some campaigns may not provide desired results, and it happens with the experts as well. A good digital marketer must possess the critical analytical ability as well, which makes them capable enough to keep a close eye on the analytics of the KPI of their campaigns and make decisions based upon data.

Before enrolling for this certification course, you must be aware of the fact that this course is for those people who already possess the basic knowledge about digital marketing.

Google Analytics Academy doesn’t only provide knowledge about Google analytics, but it also helps you to improve your overall analytical skills. There are mini-courses available for multiple social media channels, which will also help you to analyze the performance of your marketing campaigns across different platforms.

You will receive a certificate from the google analytics academy after passing the final test. This advanced certification course on google analytics will help you to improve your marketing skills and land a high paying professional role as well.


The primary vision of this organization is to provide high-quality education for students at free of cost.

There are nine different educational categories, and 500+ active courses are present on Allison. Faculties from eminent universities from all around the globe have created their courses on this platform.

Students can enroll for beginner to advanced level certification courses on this platform for free. However, to support the noble cause of this non-profit organization, students can also subscribe to the premium course program where students can get access to all their diploma programs.

eMarketing Institute

eMarketing Institute doesn’t only provide high-quality certification courses for its students, but it has also made multiple useful tools for a marketer.

Students can study the course material and tutorial videos at their own pace. However, to get the certificate, the students need to appear for an online test. This test consists of 50 MCQ, and the students need to answer the questions in 60 minutes. The students need to score at least 50% to get the certificate.


There is no doubt that Internet marketing is the future demand of the businesses, and being an early adopter of internet marketing will give your career a huge boost. The above-listed certification courses will not only make you ready for the future market, but it will also stay ahead of your competitions.

If you like to take your career to the next level, you can also consider taking a university degree in Digital Marketing.

  • Tanumay Biswas
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