18 Online Tools to Analyze Website SEO for Better Search Ranking

Are you lost in the SEO world about what and how to do? Well, you are not alone.

It keeps changing, and the following tools will help you to audit your website for search engine optimization metrics so you can take action to improve the ranking.

Most of the following are FREE, so what are you waiting for? Try them all and see what works best for you.

SEMrush

SEMrush is an all-in-one marketing toolkit packed with everything you need to track, improve, and audit your site.

Keyword research, competitor research, site audit, social media tracker, brand monitoring, on-page SEO, backlink audit, traffic insights, content analyzer, social media poster, and many more.

Tons of actionable data.

You name it, and you’ll have it. SEMrush is for anyone serious about winning in the competitive market.

Sitechecker

Sitechecker is an easy-to-use platform for measuring, tracking, and improving your search visibility.

Provides the essential toolkit for website owners, marketing agency owners, SEO professionals, marketers, and product managers.

SE Ranking

SE Ranking is an all-in-one SEO software that helps to make a complete analysis of your and your competitors’ websites.

Website audit by SE Ranking provides information on the main mistakes of your domain that prevent you from ranking high. All issues are classified into several blocks to help you in a systematic approach to SEO.

• Domain Overview
• Health check
• Pages
• Meta
• Content/images
• Mobile/Desktop
• Usability

SEO/PPC competitor research tool allows for analyzing domains on all major parameters, export organic and paid keywords, discover competitors, seeing historical PPC campaign data, and much more.

Besides, SE Ranking offers an accurate rank checker, keyword suggestion, backlinks checker, marketing plan, and other valuable tools for complete website optimization.

Seobility

Seobility is the all-in-one SEO software where you’ll find everything you need to optimize your website and boost your visibility on Google.

To achieve this, Seobility crawls and analyzes your entire website and helps you:

1. Audit your website and conduct a comprehensive on-page analysis of each page, so you can: identify where the SEO errors are, learn how to fix them, and get many optimization tips to improve your site.
2. Analyze both your backlink profile and those of your rivals, and get more links by using the link-building tools.
3. Monitor your rankings and those of your competitors with the Keyword Ranking Monitoring, and be prepared to promptly react to any fluctuations.
4. Work with many tools to create and optimize your content, such as the Keyword Research Tool, the TF*IDF tool, and more.

SEO SiteCheckup

SEO SiteCheckup has many factors, including Common SEO issues, Speed Optimization, Server and Security, Mobile Usability, and Social Media.

It’s a fantastic way to look at those parameters and improve your web presence.

Woorank

Woorank has in-depth checks that help you know the weak point and optimize your website.

On a high level, it checks SEO, Mobile, Usability, Technologies, Promote, Local, Measure, etc. Woorank is one of the most famous SEO analyzers tools available.

Ahrefs

Ahrefs comes in a multipurpose toolkit providing a 360-degree SEO analysis.

With Ahrefs’ Site Audit tool, you can make sure there’s nothing that would hold your site back in organic rankings. The crawler can go deep into your site and test it for 110+ technical issues.

• Internal and external pages
• Performance
• HTML and social tags
• Content quality
• Localization
• Incoming and outgoing links
• JavaScript and CSS
• Images
• and much more…

Besides a technical site audit, you can analyze how well any site performs in organic and paid search. Ahrefs’ Site Explorer discloses a lot of valuable insights – PPC campaigns, organic keywords and traffic, referring domains, the most shared, linked-to, and visited content, etc.

Ahrefs is one of the industry-loved SEO tools for marketers and site owners.

SEO Analyzer

SEO Analyzer by Neil Patel provides SEO score, Speed score, Screenshot of your website, SEO analysis, Social Media impact, SEO recommendation, Speed recommendation, etc.

I like the page-level recommendation sections by priority (High, Medium & Low).

Website Grader

Website Grader powered by Hubspot focuses on four essential metrics.

• Performance
• Mobile
• SEO
• Security

Website Grader tells you what’s wrong with the above four metrics, so you know what needs to be fixed.

Nibbler

Nibbler scans your website against more than 25 parameters and gives you the overall score. On a high level, it audits for accessibility, experience, marketing & technology. Each metrics has a score, and you can see what metrics need to be worked on.

Seomator

Seomator offers in-depth technical and on-page SEO optimization testing for improved website performance.

More than 100 issues are analyzed from various essential categories, including the following.

• Content quality
• Social media
• HTML tags
• Backlinks
• Crawl report
• Page speed
• Mobile usability
• Structured data

Seomator also got an on-demand FREE auditing tool.

SEOPTIMER

SEOPTIMER tests more than 100 metrics in SEO, Security, Performance, Social, Usability and provides an overall score.

You also get a list of improvement recommendations.

SEOPTIMER is also available as browser extensions for Chrome, Firefox, and Opera.

SEO Tester Online

Results are categorized into four sections.

• Content
• Basic
• Performance
• Social

You get an overall score and detailed report from all the tests.

URL Profiler

URL Profiler is a very powerful tool used for SEOs. This SEO tool doesn’t confine itself to just a single task but can also be configured to retrieve large amounts of data from all possible sources.

With no limits and constraints, hundreds of URLs can be analyzed at once. Since this tool is very lean, it has been priced reasonably for its easy deployment.

Some of its features:

• Domain research: Helps users find relevance, ownership footprints and website authority
• Link prospecting: Allows blazing fast prospecting of all the data in a single place
• Penalty audits: Helps in quickly classifying links while getting penalties removed
• Social and Contact Data can be collected in abundance to boost a user’s outreach

Visual SEO Studio

Visual SEO Studio is a professional SEO audit tool. This tool can be used as a desktop analyzer for freelancers, in-house SEOs, web agencies and many e-commerce owners.

It has three versions up for use, a free, a trial and a paid version.

This tool has some really powerful features that are as follows:

• Visual SEO Studio Spider: Like search engine bots, it helps users explore sites, displaying in real-time, the path taken for crawling.
• XML Sitemap Control: A full control over the editing, auditing and validation of XML sitemap cycles.
• Site Analysis Suite: Pre-packaged reports provided for most common issues.
• Google Search Console: Integrated with Google search console, it provides Search Analytics data and site verification.

Netpeak Spider

Netpeak Spider is one of the best SEO crawlers out there in the market today. It is designed to run SEO audits on the required web pages and report any discrepancies.

The software has a fourteen-day trial version, after which the license can be bought in subscription periods of 1 month, 3 months, 6 months and 12 months. The tool can carry out the following tasks

• Fifty plus on-page SEO parameters check
• Spot website optimization issues
• Incoming and outgoing internal link analysis
• Find broken links

The software is designed to warn you about errors like

• Page rank dead ends
• Duplicate titles
• Broken redirect
• Endless redirect

Screaming Frog

Screaming Frog is an SEO spider tool, used in order to link images and scripts just like a search engine to evaluate the SEO on a website.

A free version of the software is available which can carry out the following tasks:

• Find broken links and redirects
• Page data and Metadata analysis
• Duplicate page discovery
• With a URL crawl limit to 500

The paid version charges 149 pounds per year and is able to provide additional help like

• Crawl configuration
• Search console integration
• Free technical support
• Unlimited URL crawl limit

Companies like Apple, Google, and Amazon are known to use this software.

SEO PowerSuite

SEO PowerSuite may seem like your average SEO tool, but it isn’t.

What it really is, is a group of tools, 4 to be specific, which make sure your web page functions correctly and ranks high on search results.

The 4 tools are

• Rank Tracker:  Collects ranking data does keyword research, reports ranking to the user, and carries out scheduled tasks.
• SEO SpyGlass: Carries out a quality audit, anti-penalty audit and check link quality based on 50+ factors
• Website Auditor: Does SEO health check and crawling and indexing.
• Link Assistant: Carries out link management and quality verification.

The free version of the software is available along with paid versions called professional and enterprise.

Conclusion

I hope the above analyzer tools help you to check your site SEO quickly. Along with SEO, you should also focus on improving your site performance and security.