When it comes to doing search engine optimization, it’s always best to be curious at all times.
The more curious you are, the better you’ll understand how your website is doing and what you need to do to improve.
One of the best ways to stay “curious” throughout your SEO journey is to utilize SERP checker tools.
SERP, which stands for Search Engine Results Page, means exactly what the term says – the results you see on the search engine page when you search for something.
Checking the search engine results page is so important because it keeps you well informed of how you’re performing on Google or any search engine for a certain keyword. It’s also great to peep into your competitors and see how well they’re doing.
Importance of checking SERP as an SEO manager 🔍
Being an SEO manager, you must look after several aspects of ranking a website and providing strategies.
Checking SERP is one aspect of that, and it’s really important because it informs you about the website’s ranking status. You get to know exactly which page of the search engine the website ranks for a certain keyword.
Performing SERP analysis also means getting a sneak peek into what the other websites are doing to be at the top of the page. This way, you can learn what strategies they’ve used to rank their pages, so you can replicate the success by doing something similar.
The above-mentioned are some of the many reasons why you should use SERP checker tools to be well-informed about the search engine:
Top pages and what’s influencing their growth
With all that aside, let’s check out some of the best SERP checker tools.
Trusted by some of the world’s biggest brands, such as Adidas, Alexa, and Airbnb, Mangools’s SERPChecker tool lets you perform accurate SERP analysis to stay on top of your competition.
You can type in your keyword, select location, and choose whether you want mobile or desktop results. After selecting those, you can hit the “Analyze SERP” button to get the results.
It displays many metrics, such as DA, PA, LPS, etc. You can also check the keyword difficulty and the total number of results.
Semrush has several SERP tracking tools for different purposes that collectively help monitor your performance on Google.
One of the tools allows you to track your position across the search engine and get a good look at any keywords, domains, and competitors.
You can also check the rankings of certain websites with the most paid traffic, paid keywords, and estimated traffic budget to pull data based on that information.
A very cool feature among the SERP tracking tools is the ability to check the “volatility” of the search engines based on daily changes in rankings. This will give you a heads-up whenever there are signs of algorithm updates.
After you enter your keyword, you can choose the location and the depth of analysis, which goes as much as the top 5 only for the free version. Moreover, you can select desktop/mobile results.
This tool highlights the metrics pretty well for you to identify who you can compete with.
Completely free and accurate, Whatsmyserp allows you to check Google’s top 100 search results for multiple keywords. It’s a great tool to analyze the SERP and know what’s popping for the particular keyword.
Moreover, you can select from mobile and desktop devices and locations if you want country-specific results.
The free version allows you to check up to 10 times every day. To unlock more, you’d have to get on their premium plan, for which you can get started using the free trial.
Sitechecker is great for checking how a specific page from your website would look on Google. It has multiple languages support, and you can view results from desktop/mobile.
A very cool feature of Sitechecker is that it displays a chart of the top 100 results and the changes in their positions, which helps you track the dynamics over a certain period.
It also displays rich snippets, featured snippets, etc.
Check SERP results for Google, Yahoo, Bing, and Yandex with SpySERP. It has many raving reviews from users who’ve used it, and it’s understandable why they love it. It has all the basic features of a SERP checker that you’d need, such as:
It also allows you to compare the top 10 results and analyze the key factors contributing to their success.
As the name hints, AccuRanker’s SERP checker will give you accurate search data in seconds, including local, ads and organic results. You get to select the country and the exact city to get laser-targeted results.
As a free user, you get up to 5 searches per day, but if your requirement increases, you can subscribe to their paid plan by starting with the free trial.
Another useful SERP Checker, and this time it’s by Serp Watch. This is very quick and lets you enter several keywords at once and get results instantly.
It provides you with customizable keyword performance and all the information inside a single screen, so you don’t have to fiddle around too much to get what you need. You can get started for free without even creating an account.
This free SERP checker by Serprobot is pretty straightforward and simple but has an amazing set of features. Apart from allowing you to enter a specific country for the search, it also lets you choose from 3 different devices: desktop, mobile, and tablet.
You can enter up to 10 different keywords and have the tool return results for them in an instant. You can register for an account if you wish to enter more keywords.
Paying close attention to the search engine results is essential in understanding how Google and other search engines read SEO and what actions help the pages climb to the top.
The above SERP checker tools will make this analysis more convenient and effective.