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Having the right color schemes can do wonders for your brand.

And I am not kidding. There is a reason why big brands like Google, Uber, and Dropbox have stuck with a consistent color scheme over the years. You won’t see them having pages on their website that goes off-track from their brand colors.

If you’ve been wanting to do the same but had no clue, then this article will help you. You’ll discover some of the best color palette generators that you can use to pick colors for your brand.

But first, for those of you who don’t know, let’s get the basics right.

What is the color palette?

A color palette is a range of suitable and relevant colors that can be used for various design purposes including:

  • Logo
  • Entire brand identity
  • Infographics
  • Website design
  • Mobile apps

It helps in delivering the brands’ message through appropriate colors.

Benefits of choosing the right colors for your brand

As I mentioned above, selecting the right colors for your brand is a critical aspect of a successful business. Here are some notable benefits of using the right colors:

Gives meaning to your brand

Did you know every color carries a meaning?

For example, the color blue means trust, bright, security, and responsibility. On the other hand, orange displays playfulness and fun. Every color has some message to it, and choosing the right color for your brand would mean delivering the right message.

Helps gain customers’ trust

Everyone loves pleasant and professional colors, and it is all the same with customers as well. When they see your brand has such colors that pop out in a good way, they’re sure to stick with your brand for a long time, if not forever.

Makes brand recognizable

Having the right colors over your business means planting an image into your customers’ minds. If you use the colors everywhere, including your website and emails, they’ll be used to it. The next time they see your brand colors, they’ll probably recognize it in an instant.

Let’s explore the color generators.


First to the list is this amazing drag and drop color palette generator called Coolors. As the name suggests, this service is pretty cool for what it does. You can refine each color, drag and drop another color code, change the order, and even generate similar alternatives.

Once you have your desired color codes, you can lock them and also find alternatives by pressing the space bar. Coolors is web-based but also comes with an IOS app and Adobe Add-on.

Adobe Color CC

Not sure about you, but I love Adobe software. Each of their tools has incredible functionality and an unbeatable price. Talking about this Adobe Color CC, it is a brilliant tool that allows you to create color palettes via either your photos or from scratch.

It has a lot of deep customization options that might overwhelm you at first. However, once you get the hang of it, you’ll know there are some amazing things this tool can do.


BrandColors is a super useful resource to borrow inspiration. It has a huge collection of official brands’ color codes from which you can take ideas and come up with your own. This is great when you’re running too dry with your creativity and want something that’ll ignite it again.

As of now they have over 600 brands colors and the collection just keeps on growing. So much so, well-known publishers like Smash Magazine and Tuts+ have featured them time and again.

Moreover, it’s free to use, so definitely check it out.


Very similar to the above tool, ColourCode by Toptal is another brilliant palette generator that works with just a few mouse clicks and buttons.

After you’ve finalized your color palette, you can either save it as a PNG, permalink, or simply grab the color code.


If you’re someone who has zero clues about your color preferences, then this tool might be the best option for you. When you open Khroma, you’ll be asked to pick your favorite colors and then take it ahead from thereon.

Once you’ve filled out the entire questionnaire, you’ll be presented with the most suitable colors for your brand according to your preferences.


If you’re a fan of flat design styles, then you’ll love ColorDrop. It features some of the best readymade color palettes for your website and logo. The homepage itself has tons of options that you might possibly spend a long time on it.


ColRD is one unique color palette generator. What it does is, it shows you a plethora of color options + displays similar colors right next to the color you’re creating. This way, you can dig much deeper and finalize only the best colors.


As fascinating as the name, COPASO is one of the most advanced color palette generators in this list. It offers a wide range of different presets like triad and tetrad. The user interface might be a little confusing for the non-techy, but the features make up for it.


ColorMind can read your uploaded images, paintings, and other forms of art and pull color schemes with ease. You can start by either choosing readymade palettes or create your own from scratch with the help of their features.

Color Hunt

Probably the tool made for designers in mind; Color Hunt is another great option with a visual-rich interface. Color Hunt lists new color palettes every day so you can be sure there is something for everybody. All you do is browse through the library and grab the codes of those that interest you.


Created with minimalism in mind, Colordot is a visually pleasing website that lets you create and control your color palettes with a few buttons. Apart from the web app, Colordot also has an iOS app to create colors on the go.


Another excellent minimal-style tool that suggests you colors, to begin with and eliminates/add as you go on. Palettable is a great option if you’re skeptical about your choices. A good thing about this tool is, the entire website is full-screen, which helps in better visualization. You can save your palette as a permalink or a PNG file.

Eva Design System

Divided by 5 different color columns, Eva Design System gives you a lot to choose from when it comes to colors. Each column has up to 9 different shades of the selected color, starting from light to dark. After you’re done finalizing your colors, you can export the entire schemes as a JPEG or JSON.

Flat UI Colors 2

Their newest version and upgrade called Flat UI Colors 2 is better than ever before. On the homepage itself you get 14 different sets of color palettes ranging from British to Indian to what not.

Within each color palette, you get about 20 professional colors handpicked for you. To get the HEX code of it, all you do is click “copy,” and you’re done. You can also change the export format from HEX to RGB or RGBA.


Now that you know what it takes to choose the right colors for your brand, it’s time to go ahead and create your color palette. I hope the above color palette generators help you do that with ease.

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  • Adnan Rehan
    Adnan, holding a BMS degree, is a senior writer at Geekflare, known for his expertise in Mac, Mobile, Smart Gadgets, Digital Marketing, AI, and Health Tech. With a knack for simplifying complex subjects, he has also contributed insightful…

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