Digital transformation integrates technologies to alter business processes, operations, and customer interaction.
It requires organizations to deliver value to their customers and create a flexible network that can work in improving customer satisfaction levels. It is related to making more intelligent and quicker decisions using digital transformation strategies, cloud, and AI.
The world has been digitally transforming for decades, and the development will not stop anytime soon. As the 21st century progresses towards adopting newer technologies and better modes of interaction, the need to adopt these in businesses has increased. To sustain themselves, companies must gather teams with the knowledge and tools.
To cater to this new world scenario, companies need to take the help of digital transformation specialists that can guide them through the process and manage the entire chain of transformation. This article will look at how digital transformation is becoming the need of the hour and how this is good news for the people dealing with technologies.
We will also examine the importance of digital transformation strategists and specialists and how you can become one! So if you are ready to transform your life with the changing digital scenario, this article is for you.
Digital Transformation and Customers
As per a report by Forbes, 70% of companies are working towards transforming their businesses and employing digital transformation strategies. 60% of those who have already adopted these strategies have used them to create business models that have achieved more.
According to the same report, the two third of the competitive advantages businesses get are due to the customer satisfaction models they have built. Being the key player, the customer becomes the driving force of every business strategy and attaches credibility to any Company.
For instance, when the world started sharing anecdotes and a glimpse into their lives on Facebook (Meta), the industries moved to Facebook marketing. With the introduction of smartphones and the availability of these devices, mobile marketing has gained more traction.
Amazon rebuilt its strategies to give a more user-friendly experience. Netflix personalized its content and started recommending its shows based on the recent watch of a subscriber. These changes have been implemented with the introduction of AI into the Company’s online formats.
Optimization enables companies to develop new plans that suit their target audience. Optimizing the supply chain and securing the user journey are a few facets of digital transformation adoption that have led to the rise in customer expectations.
How will Digital Transformation transform careers?
When a new technology is introduced in the market, there is a need for the ones that understand it and can implement them for the users. Similarly, digital transformation is opening up many career opportunities.
There are no set rules or digital transformation guides to enable organizations. Instead, some experts strategize as per the Company’s requirements.
To understand the roles, we should first look at a few technologies employed to transform an organization digitally.
Machine Learning and AI: This technology aims to create more innovative tools and machines that can enhance a Company’s decision-making skills and introduce changes in the development and marketing of the product. AI/ML helps gain insight into the user’s perspective and creates data based on the real-time experiences of customers.
Cloud: Cloud technologies enable companies to secure their data in one place and access it from any location. It also helps optimize the workplace.
Automation: This technology looks at creating automated tasks that the teams cannot constantly perform.
Internet of Things: IoT is devices that help transmit data to enhance supply chain management and collect data.
In addition, other technologies such as blockchain, virtual reality, augmented reality, etc., benefit organizations.
However, technologists are not the only people needed in the transformation process. Project managers, marketers, evangelists, analysts, functional consultants, supply chain managers, and other roles hold equal importance.
Apart from them, every company must have a digital transformation expert or specialist to drive the strategies. This specialist will guide the processes in the right direction and help manage the entire chain. A digital transformation specialist will bring digital literacy to the table and overlook the functionalists. Ultimately, that person will manage the abovementioned roles and create a system for the organization.
Therefore, there is a huge need for individuals who understand digital transformation and can drive business strategies. There are over 70K digital transformation jobs on Indeed; this is a clear insight into the need for employees that can transform businesses.
To become a part of this wave, you must learn about the processes and gain knowledge in the field. It does not mean you have to get a degree in the field or spend a lot of money on learning. There are various courses on the internet that give you certification and surety of money well spent.
As we discussed, the need for specialists in the field is rising with the growing competition in the market. That being said, not every course can give you the proper knowledge of implementation and management. We have curated several courses to take you to the next level in your career.
Digital Transformation and Industry 4.0 by Udemy
This beginner-level course by Udemy focuses on the fundamentals of digital transformation and its implementation in an organization. It also talks about Industry 4.0 and Society 5.0. All these will give you an in-depth understanding of digital transformation and how it affects the world around us.
The course has been designed for level C managers who wish to drive their organizations to a digitally transformed world. The curriculum will give the attendants a vast knowledge of the tools and technologies with insights from real-world problems and their solutions. Although senior managers can attend the course, it is mainly designed for the ones starting in the field of digital transformation.
The course contains 2.5 hours of on-demand videos for training, three articles, 32 resources that can be downloaded, and access of a lifetime. If you want to learn the practical implications of digital marketing, you can become a part of this program today.
Customer Experience (CX) in Industry 4.0 by Udemy
As we learned earlier, digital transformation focuses on creating enhanced user experiences. If a firm wants to grow its business, the team needs to tap into the needs of its customers. That being said, this course helps you understand how a rich customer experience can help your business.
The CX in Industry 4.0 will give the learners a deeper insight into the customer experience and how to leverage tools and technologies to enhance it.
The curriculum focuses on developing strategies that will enable you to create innovative solutions for consumer interaction and client servicing. The curriculum will also examine how industry 4.0 influences the experiences of people associated with you. This course will also discuss the challenges and driving factors of creating a better experience for your clientele.
If you are a professional that wants to build your business and do better than the competition, then you must go for this course. The professional trainers will help you advance your business and create a future-proof growth plan. The course contains 6 hours of on-demand videos, 13 resources that can be downloaded quickly, and industry-specific assignments to help you prepare for real-world scenarios.
Digital Transformation Masterclass by Udemy
Udemy offers this advanced-level masterclass to help you build a vast knowledge of digital transformation. This course aims at imparting knowledge of the digital world and the developments around digital tools and technologies. The program’s trainers have highly accomplished industry alumni who have created various strategies for renowned brands.
Through this course, you will learn to create a roadmap toward digital transformation for the industry you are working at, lead digital transformation projects and teams, develop strategies and actionable plans, facilitate the organization with the right tools and technologies, identify data patterns, and create value for the customers.
This course covers multiple facets that will help you make your digital transformation guide for the industry you are working in. If you are looking for a promotion, or want to create a team for digitally transforming the organization, then this course is for you. This course will validate your expertise in the field and help you reach the next level in your career.
With this course, you get 8.5 hours of on-demand videos, four articles, 62 easily downloadable resources, and industry-specific assignments for an overall assessment.
Digital Transformation by Coursera
If you are new to the field, Digital Transformation course by Coursera gives you a more profound knowledge of the tools, technologies, strategies, and methods associated with digital transformation. It lets you answer questions like what it takes to create excellence in the digital age and help your business prosper.
The course gives you an insight into the current digital scenario and how you can leverage certain technologies to create better opportunities for your firm. You will learn to digitize for your organization. This course will also teach you about technology disruption, digital trends, competitive lifecycle, digital strategies, and strategic management.
Coursera gives you flexible learning with a mouldable timetable. This course is one of the four main courses on business specialization. After completion, you get a certificate valid in organizations and accepted as proof of your digital wisdom.
Digital Transformation of Mining by Edx
The course on the digital transformation of mining allows you to apply digital transformation across value chains to optimize mineral deposits. The program will focus on the impact of digital change on the mining industry and its businesses.
The course will teach you to practice precision mining by exploring sensors, models, and feedback systems of industry 4.0. The program is offered by CurtinX and allows professionals who understand the fundamentals of digital transformation to practice it in the mining industry. It is an advanced-level program that does not require a prerequisite; however, the program has been designed from an engineering perspective. Therefore knowledge of the same will be a plus.
It is an 8-week course that allows you to work on the subject for 4-5 hours per week. The learning is accessible and flexible so that you can access it anytime.
Digital Strategy and Transformation by Edx
The course is specifically designed to focus on strategic areas of digital transformation. This is the course for you if you want to work in an organization’s strategy and planning department and help create growth opportunities.
Through this course, a learner will be trained in the principles of strategy creation, mapping digital transformation in companies, identifying a business’s digital readiness level, and creating roadmaps for success. The curriculum covers the fundamentals and guiding methodologies to help you understand digital marketing as a whole before moving on to the strategic part of it.
The course is offered by TecdeMonterreyX institution and requires learners to have an undergraduate degree. This is an advanced-level program that focuses on business management as a subject. It is a 4-week program, and the learner must put in 5-8 hours per week to get the best out of the program and learning experience.
Post Graduate Program in Digital Transformation by Simplilearn
This program, powered by KPMG and provided in collaboration with Purdue University, focuses on the advanced level comprehension of digital transformation. The course helps you build a framework for digitally transforming your organization.
The curriculum helps you identify opportunities for disruptions in the industry you are working in. You learn to build processes that enable positive customer feedback and products that are appreciated in the market more.
During this course, experts help you map the user journey, create prototypes and frameworks, learn how to make affinity diagrams, and create digital disruption and collaborative innovation frameworks. The course helps you obtain agile business transformation and artificial intelligence skills and the basic skills required to master the subject of digital transformation.
This 6-month course requires you to put in 5-10 hours per week to learn how to transform the businesses you work for and your career.
Digital Transformation by Executive Berkley
This course by Berkley is designed for associate-level employees to bring digital transformation to businesses. The objective of the course is to help learners understand digital transformation and implement a plan of action in their organization.
The program teaches you to interact with data, technologies, and people to leverage them and create immense growth in the industry. You understand the analysis of acquired data and its implementation through strategies to build better customer experiences.
Berkley understands the need to survive and create value in this digitally-driven world and facilitates learners with all the tools required to develop excellence. Learn to implement digital solutions, navigate data protection, and manage organizational transformation.
This course will help learners dive deeper into the topic through theoretical and practical learning. An organization’s mid- can take this course to senior-level professionals and leaders.
Digital Transformation Program by Stanford Online
Stanford School of Engineering has brought you a course focusing on the “what ifs” and “how” of digital transformation. Through this course, you will be able to understand the implementation of digital transformation strategies.
The program helps learners understand the present scenario of the market through facts and figures. It allows learners to collaborate across markets, analyze data to make more efficient decisions, create teams well-versed in digital technologies, and learn to apply artificial intelligence in everyday digital transformation tasks.
The course is catered to people seeking a more comprehensive understanding of the marketing world and a passion for creating technical alterations that will derive an enhanced user experience. Whatever the scenario is, this course will help you bring a revolution to your organization and excel in your career.
Digital Transformation by eCornell
This eCornell Certificate Program helps you become an expert in digital transformation. A learner can bring significant organizational changes through the digital transformation guide and strategies taught in the classroom.
The program aims to help you create disruptive business ideas and implement them with your team. After you complete this course, a learner will be able to effectively audit the Company’s digital transformation policies, create innovation and opportunities, conduct analysis to create value, enhance business models, and implement digital innovation plans. You will be able to drive the teams towards a path of complete reformation and modification.
This course caters to business leaders, CTOs, and entrepreneurs. It is a 2-week course that requires you to invest 3-5 hours per week. This program is conducted online by the leading digital transformation faculty.
Summing Up
The goal of digital transformation will be to cater to client expectations and create better than the competition. The businesses should focus on answering the question: Is their service solving their customer’s problems and doing it better than others in the market?
Digital Transformation is also transforming the workplace by implementing more efficient strategies in place of the existing ones. After Covid-19 challenged the world to work remotely, the structure of offices changed. It has led to offices adopting various digital ways of interaction. Digital technologies have been integrated into the Company’s systems, and employees had to adapt to these changing scenarios, including the senior employees.
If you are a passionate technologist, hold a zeal to bring transformation, or want to accelerate your career, then these courses are for you!