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In Digital Marketing Last updated: November 1, 2022
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Instagram stories should be integral to your business’s overall social media strategy. 

Stories have many benefits, such as improving brand visibility, generating leads, and receiving instant feedback on your content. 

If you’re planning to use Instagram stories, you’ll probably want to use an Instagram story maker. These tools have ready-made templates and features to take your content to the next level. 

By standing out with your stories, you’ll see an increased engagement and following. In this article, you will know why Instagram story makers are vital to your business and share the best tools to use. 

Why Is Instagram a Go-To Social Media Platform for Marketers and Business Owners? 

Instagram is the second largest social media platform, with over one billion monthly active users and 500 million daily users using Instagram stories. 


Businesses and marketers use Instagram to humanize their brands, showcase their products, educate their audience, and recruit talented individuals. 

In particular, stories have increased the time people spend on Instagram. 

Did you know that users under the 25 age group spend over 32 minutes daily on Instagram, while people over 25 spend more than 24 minutes daily? 

So why should marketers and business owners use Instagram instead of other platforms? 

Regarding the platform’s visual aspect, Instagram offers a distinct advantage, and that’s stories.

A productized business like an eCommerce store can display its products and the people using them. Or service-based businesses use Instagram in many ways, such as educating their audience, showing the results of their service, or even displaying testimonials. 

Also, Instagram is linked to Facebook, which gives you the benefits of Facebook’s data-driven analytics when advertising. 

Like Facebook, Instagram lets you target specific demographics, psychographics, and locations. Your sponsored ads will appear in the feed or the stories of your targeted users. 

Instagram stories are the perfect place to show behind-the-scenes of your businesses. Share a sneak peek of new products or the inner workings of your business. 

It’s also a way to receive feedback on your audience’s best response, which can help with your marketing strategy. Creating polls or evaluating your story metrics gives you an indication of what your audience wants to see. 

Why Do You Need An Instagram Story Maker? 


Today, with so many businesses desperate for consumer attention, your content can get lost in the shuffle. With an Instagram story maker, you can stand apart using their stylish pre-made templates and intuitive design tools, all completely free. 

Go beyond the constraints that Instagram places on its editing function. 

Instagram story makers bring life to your stories. If you’ve ever wondered how influencers make professional-looking stories, they use a story maker. They’re not simply taking a 10-second clip and uploading it to Instagram. 

Instead, they use filters, backgrounds, texts, borders, and music clips. Instagram story makers open up a world of possibilities for your content. 

With this tool, you won’t need to hire an expensive graphic designer to produce cohesive, on-brand Instagram stories. You can easily add brand colors and logos and keep the same layout across your stories. This builds your brand and increases trust within your audience. 

In short, Instagram story makers let you build professional and engaging stories without requiring technical graphic design skills. As a result, you’ll see higher engagement, an increase in your following, and potentially more customers. 

Instagram is limited in its creative options, so using specialized apps can elevate your stories.

Here are the best Instagram story makers to consider:


Promo is a platform that helps customers create better videos by providing all of the necessary creative assets and tools for story ads. 


The tool works similarly to a video editor where you can upload a clip or use stock videos offered by Promo. You can chop multiple video clips and add music and text to your story. 

Promo is different from other tools because they offer templates in many categories, according to the industry you’re in:

  • Real Estate 
  • Health and Fitness
  • Beauty and Care 
  • Food and Drink
  • eCommerce and Retail 
  • Recruiting and HR 
  • Education 

Furthermore, this platform offers resources by giving tips and guides on improving your video marketing. is a video editing tool with the capability to create quality stories. While this tool doesn’t offer templates, they have plenty of unique features to build engaging and fun stories. 


For example, the audio lets you add voiceovers or text-to-speech audio. This is perfect for influencers who share tutorials or product reviews on Instagram. There’s also a large library of stock music to choose from. 

The elements from offer unique features specifically for Instagram. For example, you can add emojis, GIFs, animated stickers, pop-ups, and other cool elements. There’s even a brush that lets you draw on your stories. 


Canva is a popular graphic design software allowing you to create gorgeous photos with text overlay and other effects for your stories. 

YouTube video

The Instagram Story Editor begins with a blank canvas that comes in the exact dimensions for stories. Users can choose to use ready-made templates that are available in different categories. 

The app has over 60,000 templates and over 1 million background images, so you’ve got more than enough to choose from.

If you have existing photos and videos you want to use, you can upload them onto the board and start editing. 

Adobe Express

With 6,439 templates for Instagram stories, Adobe Express gives you all the templates you need to create beautiful stories. The main categories for templates you’ll find on Adobe are: 

  • Business 
  • Food and Drink
  • Inspiration
  • Interactive 
  • Sales and Promotions 
  • Travel 
  • Minimal 
YouTube video

While Adobe has fewer templates, they do offer unique features called Digital Assets. You can add effects, illustrations, brushes, elements, frames, textures, and overlays. 

Adobe Express lets you make multiple-page Instagram stories to ensure each story receives the same consistent look and feel. You can apply bulk edits to different pages and create multiple-page templates for future stories. 


Picsart is another easy-to-use, intuitive app that lets you build beautiful Instagram stories to captivate your audience’s attention. 


Like the other editors, Picsart has templates, texts, sticks, elements, and backgrounds so you can instantly give your story a better look. 

The platform offers three pricing options: 

  • Free: Perfect for casual users and small businesses 
  • Picsart Gold: Great for businesses who want additional features 
  • Team: Best for social media management teams that require collaboration 

With the Batch Editor feature of Picsart, you can easily upscale, crop, resize, add watermarks, and remove the background for up to 50 images simultaneously. 


Biteable is a video editing platform that helps consumers, regardless of experience, to create professional-looking videos in a few minutes. It’s an easy-to-use tool with drag-and-drop functionality and pre-designed templates. 


Biteable is mainly geared towards video creation with more advanced editing tools than other platforms. They offer high-quality stock animations, videos, and images you can add directly to your stories. 

Like other tools, there are three plans Biteable offers. 

Their free plan provides access to millions of pictures, clips, and animations. 

The Ultimate plan offers video analytics, an audio layer, and a call-to-action button. 

While the Teams plan is designed for dedicated account management, giving access to five team members. 


Picmaker is an online Instagram story maker with over 1 million active users. It offers many features, such as photo editing tools, text overlays, filters, and frames. They have a huge library of collage templates letting users build customized collages in minutes. 


What’s cool about Picmaker is that they offer an AI-powered MAD Button, which guides your design. When clicking on the MAD Button, it’ll automatically adjust the font, colors, themes, and other aspects of your story, giving you fresh ideas to work with. 

Picmaker offers its image resize tool for convenience if you like to repurpose your content. 

Let’s say you want to turn your posts into stories. 

With one click, it’ll automatically resize the photo into the proper dimensions for a story. 


While Vimeo is mainly known as a video hosting platform, they also have the functionality to help you create beautiful Instagram stories. Their templates are organized into dozens of categories, such as: 

  • eCommerce 
  • Seasonal Moments 
  • Education
  • Corporate 
  • Food and Drink
  • Fashion and Beauty
  • Fitness 
  • Real Estate 
  • Health and Wellness 

With Story Maker, you can chop up and add different media to your stories in minutes. There’s also a huge library filled with text overlays, graphics, color palettes, and branding elements you can add. 

Vimeo is more than just a video editing tool. They offer in-depth guides on every topic related to creative production to help you learn the craft of making professional videos and Instagram stories. 


Wepik is an online editing tool with Instagram story templates that can be customized and downloaded. It’s suitable for businesses and individuals and provides hundreds of templates for most industries. There are plenty of interactive elements like GIFs, music, stickers, etc. 


What’s more, all Wepick features come completely free without watermarks, and they don’t have any paid plans. 

They do offer several small business graphic categories, such as: 

  • Restaurants 
  • Coffee Shops 
  • Personal Trainers 
  • Spas
  • Real Estate 
  • Bakeries 

So choose a template that resonates with your business and create beautiful Instagram stories for free.


Fotor is a photo editor software specifically capable of creating stunning Instagram stories. Their advanced photo editing features separate Fotor from the other story makers. 


For example, they offer portrait retouching, which includes: 

  • Blemish Remover 
  • Photo Reshaping 
  • Teeth Whitening 
  • Wrinkle Remover 

There are also plenty of cool photo editing features, including an AI photo effect. This turns your photo into something that looks like a painting, such as an oil painting, watercolor, sketch, or cartoon. 

With Fotor Premium, you get access to more features and resources. For instance, they provide over 100,000 premium templates, background templates, and over 300 premium fonts and text effects. 

The premium plan offers over 100 editing tools like background remover and other advanced beauty tools. 


Picmonkey is a comprehensive software that lets you build high-converting stories that capture your audience’s attention. Their features boil down to three elements: photo editor, design tools, and touch-ups. 


The photo editor lets you optimize how the picture looks. You can crop, resize, add filters, adjust exposures, or tweak it however you like. 

The design features are where you can find endless textures, fonts, and graphics. And you can save your stories as a template, so every image is on-brand. 

Lastly, the touch-ups include airbrushing blemishes, whitening teeth, and other features to make your stories look professional.

Invideo lets you create eye-popping Instagram reels with ease. Reels are a trending part of Instagram. It’s a 15-second or less video chopped up into tiny clips that provide quick highlights to the user. 


Unlike other story makers, Invideo is specifically designed for creating reels. All of their templates give you the exact time stamps for each clip and the fonts, colors, and texts in each part of the clip. 

Essentially, you can recreate professionally formatted reels in minutes. Of course, you also receive access to stock photos, videos, music, and color themes. 

Wrapping Up 

Instagram story makers are a great way to have your stories stand out and instantly grab your audience’s attention. 

Whether you’re an influencer or a brand, these apps can allow anyone without graphic design skills to make aesthetically-appealing stories in minutes. 

Experiment with these tools and add them to your creative arsenal to level up your Instagram Stories. 

You may also be cool tools to resize a video for Instagram TV, Feeds, and Story

  • Tanish Chowdhary
    Tanish is a digital marketing geek and a super creative writer. He has been researching, analyzing, and writing about digital marketing for 4 years. Before stepping in to the world of Digital Marketing, he was an engineer. In his free time,… read more
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