Read this ultimate feature for a feature comparison of Omnisend vs. Mailchimp before you subscribe to an email marketing tool for your business and make an informed decision!
You must already know email marketing is an affordable channel to propagate your brands, products, and services among the consumers and businesses who need it the most.
According to Data & Marketing Association, you could earn up to $45 in revenue by spending $1 on email marketing campaigns. The return on investment (ROI) from email marketing has since been growing.
A McKinsey & Company report suggests that brands were able to acquire 40 times more customers via email marketing than Twitter and Facebook. Not to mention, email marketing space will be worth $17.9 billion of market revenue in 2027 from $7.5 billion in 2020, as reported by Statista.
These statistics look really promising, but only to those businesses, agencies, or email marketers who know how to create and run a successful email marketing campaign. Experts mostly use smart email marketing tools to accomplish success, and the leading ones are Omnisend and Mailchimp.
Importance of Email Marketing in Business Growth
The primary reason to welcome email marketing over any other marketing channel is affordability. Find below other benefits you also enjoy:
- You can convey your message directly to the buyer, customer, and lead via email.
- An email marketer can target different customer and prospect groups to enhance the conversion rate.
- Your business can offer personalized incentives and discounts to your customers and clients.
- Some modern email marketing tools like Omnisend and Mailchimp enable you to track performance metrics like click-through rate, open rate, conversion rate, etc.
Meet Omnisend: Marketing Automation With Emails
Omnisend is an email and SMS marketing tool for brands that have sales and marketing presence on the internet. Many of its eCommerce business clients, like 123Presets, Reternity, Amundsen Sports, etc., achieved multifold gains in their online sales revenue using Omnisend.
The standard features you get with Omnisend are as outlined below:
- Marketing automation
- Multi-channel marketing on Facebook Retargeting, Web Push Notifications, SMS texts, Google Retargeting, landing pages, etc.
- Branded emails with real-time shopping features like add to cart, checkout, etc.
- Cart reactivation with or without discounts
- Abandoned cart reduction with quick follow-up emails and texts
- Email templates
- Build email and add content using drag-and-drop actions
- Preconfigured eCommerce workflows
- Customer data analysis and insights
- Callout assets to convert visitors to leads and leads to customers
- Analytics dashboards for sales, marketing campaigns, etc.
By considering the above features and functionalities, we could say Omnisend is the all-in-one eCommerce marketing tool.
Meet Mailchimp: Automated Email Marketing and More
Mailchimp is a more powerful and advanced email marketing tool than most of its competitors in this niche. It has a 66.19% market share, according to Datanyze. It lets you create automated email marketing workflows with audience segmentation.
You can also include product and service purchase features right on the email to quickly convert a lead into a customer. Mailchimp leveraged AI heavily, and you can find AI assistance in content generation and reporting.
Here are the best features of Mailchimp:
- Campaign manager tool
- Creating journeys for customers
- Websites and landing pages
- Generative AI for content optimization and creation
- Collect customer surveys online
- Customer behavior and segment analysis
- Retargeting ads
- Marketing automation using webhooks and workflows
- Email marketing analytics and reporting
- Smart AI-powered marketing tools
- Integrate design, content, and business tools
Mailchimp is truly a market leader but only for those who are expert email marketers. You go through a steep learning curve before you can put it to good use.
Omnisend Vs. Mailchimp: Feature-Wise Comparison
Find below a head-to-head comparison of Omnisend and Mailchimp in essential email marketing functionalities and features:
User Interface, Experience, and Ease of Use
Omnisend
Omnisend’s UI and UX are more straightforward and engaging than Mailchimp. Omnisend’s UI is tab-based and has six tabs on the top: Dashboard, Campaigns, Automation, Forms, Audience, and Reports.
These tabs host buttons and options exactly as the tab says, so navigating the tool is effortless. The Campaign tab offers a guided tour to create several email marketing campaigns.
Similarly, just go to Automation to create one and link that to your campaign. You could also add Forms to increase engagement. All of your contacts and segments are in the Audience tab. In summary, Omnisend is truly easy to use, and anyone can run effective email marketing campaigns on the very first date.
Mailchimp
Contrarily, the Mailchimp user interface and experience are a bit challenging. There are many menus on the left-sidebar, which occupies a chunk of the screen real estate. These options are much more useful for marketing agencies rather than sole business owners.
You shall experience much of a challenge in creating automation since the workflow flowchart is not responsive enough for editing.
If you are looking for quality email marketing for your own business, go for Omnisend. If you are a marketing agency or large business with a dedicated workforce for email marketing, choose Mailchimp.
Email Marketing and Channels
Omnisend
Omnisend’s email marketing offers four different campaign options, and these are:
- Email A/B Test
- SMS
- Push Notification
It starts with a guided workflow to set up the marketing email settings. Then, you can choose from proven marketing email templates to kickstart the campaign in less than 10 minutes.
Omnisend’s marketing channels include SMS, Email, Google Ads Retargeting, Facebook Retargeting, and shoppable emails.
Mailchimp
Contrarily, Mailchimp comes with exhaustive options for online marketing primarily based on Emails, but you can expand to SMS, Landing Pages, Social Posts, Postcards, Ads, and Surveys.
There is a Campaign Manager tab that helps you convert the whole thing into a project management scenario. From this, you can create campaigns, assign campaigns to team members, create reports, share reports, and monitor campaign performance.
For quick email marketing without any learning curve, choose Omnisend. If you need more options and have time to invest in learning, get Mailchimp.
Callout Assets
Omnisend
Omnisend offers free callout assets that help you easily build a subscriber, lead, and customer base. So, you can use Popups, Branded forms, Promote special offers, Landing pages, Wheel of fortune, Teasers, etc., on your emails and landing pages to engage with visitors, leads, and customers.
You do not need to learn coding to implement these HTML assets. Simply head over to Forms, start creating a new form, and choose a host of callout assets from the Forms library.
Mailchimp
Contrarily, Mailchimp does not offer such pre-built callout forms. Instead, you get Landing Pages, Sign-Up Forms, and Surveys.
Since Omnisend lets regular business people use advanced and engaging callouts on emails and landing pages, it is more effective than Mailchimp.
Marketing Automation
Both Omnisend and Mailchimp offer built-in marketing automation. Thus, you do not need to dedicate an email marketer to create, run, and analyze campaigns. However, both of these tools’ automation functionality differs in usability for a regular business person.
Omnisend
Omnisend has all the pre-built marketing automation scenarios that an eCommerce business might need. So, you get easy-to-launch and monitor workflows like welcoming a user, reclaiming abandoned cart, post-purchase engagement, converting subscribers, etc., workflows for free. These workflows will just ask you to link the relevant app, and you are good to go.
Mailchimp
On the contrary, Mailchimp’s automation is complex and extensive. You must come with a solid Mailchimp workflow automation to use these. This is why you will find that Mailchimp provides paid professional services like onboarding, customer success, and third-party Mailchimp experts.
From an automation point of view, Omnisend is better for eCommerce businesses.
Reporting and Analytics
The reporting and analytics module is super easy and organized in Omnisend as compared to Mailchimp. On Omnisend, there are three different types of analytics tabs with default and custom report choices.
- The Standard (for Campaigns, Workflows, and Forms) report best suits small to medium businesses and startups that want to keep reports easy to understand.
- The Deliverability section displays the numbers for popular metrics like Sent emails, Open rate, Click rate, Sales generated, and Removed.
The Mailchimp analytics and reporting are overwhelming. You must go through dedicated training and practice sessions to use it. It has a dedicated analytics tab for Emails, an auto report tab, and various custom report tools.
Integrations for Third-Party Apps
Integrations in an email marketing tool help you to automate marketing campaigns. This feature also enables you to bring all data about business in one place so that you can create better campaigns. Not to mention, store, cart, and checkout integrations help you to sell products and services directly from the email.
Both Omnisend and Mailchimp offer various integrations, as mentioned below:
- Booking & Scheduling
- Contact Management
- Customer Service
- Finance & Accounting
- Forms & Surveys
- Social Media
- Subscription Management
- Ticketing & Event Management
- Affiliate & Influencer marketing
- Back-in-stock & wishlist
- Advertising
- Automation & Middleware
However, Mailchimp lets you connect more than 300 third-party apps. Contrarily, Omnisend lets you connect up to 150 business apps.
So, from an integration standpoint, Mailchimp is a winner.
Customer Support
Omnisend offers live chat and email support for all subscription tiers, including the free one. However, you shall get priority customer support via these channels if you possess a Pro subscription.
Since Mailchimp has a large business background, it offers multiple ways for customer support. For example, you can reach the support center via email, chat, and phone calls. However, the free subscribers only get email support for the first 30 days; then, no support is available until they upgrade. Chat, phone, and email supports are mainly available for paid subscribers.
From the customer support point of view, Mailchimp is better than Omnisend.
Pricing and Subscription Plans
Find below how Omnisend and Mailchimp compare with each other from the pricing point of view:
Omnisend
| Free $0.00/ month | Standard $16/ month | Pro $59/ month |
| Up to 250 contacts | Up to 500 contacts | Up to 500 contacts |
| 500 emails/ month | 6,000 emails/ month | Unlimited emails |
| Up to 60 SMS | Up to 60 SMS | Up to 3,933 SMS/ month |
| Up to 500 web push | Unlimited web push | Unlimited web push |
| Facebook and Google customer match | Everything unlimited; Custom branding for campaigns, emails, and forms; Customer success manager from $400; Email-based customer support | Everything unlimited; Custom branding for campaigns, emails, and forms; Customer success manager from $400; 24/7 priority support |
| Email, SMS, Push, and pre-built automation | ||
| Email and SMS campaigns | ||
| Forms for email sign-ups | ||
| Email builder with templates | ||
| Elaborate sales and marketing reports | ||
| Customer lifecycle and segmentation |
Mailchimp
| Free $0.00/ month | Essentials $9.32/mo/year | Standard $13.92/mo/year | Premium $278.47/mo/year |
| 1,000 monthly emails | 5,000 monthly emails | 6,000 monthly emails | 150,000 monthly emails |
| 1 seat (user) | 3 seats | 5 seats | Unlimited |
| 1 audience group | 5 audience groups | 5 audience groups | Unlimited |
| Email support for the first 30 days | 24/7 email & chat support | 24/7 email & chat support | Phone & priority support |
| Limited templates | Unlimited | Unlimited | Unlimited |
| Limited reporting and analytics | Limited reporting and analytics | Unlimited | Unlimited |
| All forms and landing pages | All forms and landing pages | All forms and landing pages | All forms and landing pages |
| Limited creative AI assistant | Limited creative AI assistant | Unlimited | Unlimited |
| Not available | Up to 4 customer journeys | Up to 200 customer journeys | Up to 200 customer journeys |
| Not available | Email marketing automation | Email marketing automation | Email marketing automation |
The above two tables of pricing and features for Omnisend and Mailchimp clearly indicate that Omnisend is more affordable and cost-effective than Mailchimp. Also, the Omnisend free plan comes with robust automation, which totally lacks in Mailchimp free plan.
Omnisend Vs. Mailchimp: The Verdict
Omnisend is the best email marketing tool for you if you are a budding, intermediate, or fully-functional eCommerce business. It gives you a breathing space between the paid and free plans.
So, if you are just starting your eCommerce store, you can try email marketing using its free subscription. Then, you can scale up to a paid plan according to your customer base, marketing budget, and annual revenue.
On the other hand, Mailchimp is for large businesses or agencies that need fully functional email marketing software right from the beginning. You should choose Mailchimp if you are an expert email marketer who knows the nuances of this marketing channel.
Mailchimp is good for eCommerce, online retail, offline retail, mobile apps, web apps, transaction marketplaces, startups, developers, and agencies.