Adding a social proof can massively increase your conversions.
It gives potential customers a sense of feeling that they’re not alone. It tells them there’s a whole bunch of people who trust the brand and are using it to their benefit. So, that gives them not many reasons to not use it for themselves too.
To define “social proof” in the easiest manner, it means to show your potential customers that there are plenty of people who trust your brand, and they should too. It plays with their minds (in a good way) to trigger a sense of need for your products/services.
Here’s one example of social proof used by Netflix:
When you land on a movie/series page, you get to see the reviews. By seeing those reviews, you know a lot of people have watched it and (most probably) LOVED it, so now you want to watch it too.
Here’s another example from Buzzsumo:
They’ve showcased on their homepage some of the biggest brands that use their service. By seeing this, customers can easily be convinced how good their service is if these big brands are using it.
Just like these two examples, there are so many more ways to implement social proof. You can either brainstorm them yourself or even better, use the below-mentioned solutions to ease the process. These solutions will help you integrate social proof in multiple ways and potentially grip most of the potential customers.
If that sounds interesting, let’s jump straight in. 😉
Great for increasing trust, conversions, and credibility, ProveSource has several ways to integrate social proof into your business. You can display purchase notifications, customer reviews, live visitor count, number of total customers, and much more.
They stay true to their service, which is why you’ll notice their homepage is full of social proofs, and it totally works. ProveSource has over 18,000 happy customers, and it integrates with a ton of different platforms, including WordPress, Shopify, and Clickfunnels.
100% GDPR-compliant, Notifia is a pack of over 30 widgets and plugins to skyrocket your marketing game. It takes only a couple of minutes to set it up, and you can see exponential growth from it. It has tools for gaining trust, increasing conversions, tracking behavior, and so much more.
You can personalize them and choose from over 180 languages. The interesting thing is, the widgets don’t slow down your site at all. They’re optimized for performance.
Notifia integrates with a ton of apps and platforms, like WordPress, Slack, Stripe, and Shopify.
Simple yet very functional, TrustPulse is almost like an all-in-one marketing (using social proof) platform. You can set it up within 5 minutes and customize it as per your liking. It lets you display real-time customer activity, whether it’s purchases or sign-ups.
There’s no need for any coding knowledge, so anybody can start using this. The great thing is, it’s created by the team of OptinMonster, so it’s bound to be good. TrustPulse can be integrated into various platforms, including Blogger and Weebly.
A company called Respond Software utilized this solution and came up with this finished testimonial video:
Using this solution, you get guidance from the starting point to finish, so you don’t have to do much yourself. For example, you get pre-made templates to reach out to people from whom you’d need a video clip and then also scripted prompts for the best user-generated video.
Embedding and publishing on any platform is also one of the simple tasks with VocalVideo, as it takes only a few clicks. After you’ve published the video, you can analyze the performance and improve areas where it’s needed.
You can sign up and get started for free.
Very intelligent and user-friendly, FOMO applies machine learning to find the most suitable conversion settings for your website. You can display custom notifications of sales, sign-ups, deliveries, and other proofs that are bound to convert your visitors.
You can quickly set this up and integrate with over 80 apps, including Zapier, MailChimp, and Instagram. It has a ton of raving reviews, and some of them even wish nobody else should discover this tool because it’s their little secret to success. It’s THAT GOOD!
On top of that, it’s GDPR-compliant.
Social Proof Signals
You can choose from over 200 pre-made templates to display different notifications to your visitors using Social Proof Signals. These templates can help you generate subscribers, increase sales, increase engagement and even create urgency for all the right reasons.
It’s mobile-friendly, and you can customize it to a great degree. You can integrate this with platforms like WordPress, Shopify, and MailChimp.
Get started for free and set it up in as low as 60 seconds.
Nextsale allows you to add sales notification, exit popup, top bar discounts, and also promo boxes. It uses social proof to its full potential and squeezes out the best possible conversion rate for you. You can also create funnels and reduce acquisition costs.
It’s easy and quick to set it up. It takes no more than a few minutes, irrespective of which integration platform you choose. It can be integrated into:
- Custom websites
All you need is the tracking pixel to be added into your website, and you’re good to start using it.
Using Pulse, you can display notifications for actions that the visitor takes. It’s trusted by some of the biggest brands, like Speedo, Harry’s, and KlientBoost. (See how that’s a social proof!)
After a lot of testing, they’ve come to offer this solution, so you can be sure you’ll be seeing a great conversion rate right off the bat. Overall, it’s fast, easy to set up, and allows you to view in-depth analytics.
You can also A/B test to get the most out of it and change various settings for each campaign. Rest assured, Pulse integrates with your favorite platforms and apps.
With unlimited customizations and over 50 integration platforms, Influence requires only a single line of code to start ramping up your conversions and sales. You can display:
- Recent individual user activity
- Recent bulk user activity
- Live visitor count
- Customer reviews
It’s easy to set up, and it supports over 100 different languages. You can get started using their free trial.
Completely responsive with world-class support, WPfomify is a brilliant WordPress plugin for social proof. You can integrate it with other popular plugins and email marketing services, like WooCommerce, MailChimp, and EasyDigitalDownloads.
It has a ton of design options, and you can utilize UTM fields to track your conversions with Google Analytics. Moreover, it’s responsive and gives you full control over who sees your social proof notifications, all thanks to Granular Targeting.
It’s essential to keep in mind that this plugin will only work on a self-hosted WordPress site.
SocialProve can help you decrease your acquisition costs by displaying user-friendly social proof popups. The good thing about this solution is, the notifications don’t cover a significant chunk of the screen. It takes a tiny space but makes the most out of it.
The different types of popup include:
- Live activity count
- Live visitor count
- Visitor count over the last 24 hours
- Activity count over the last 24 hours
You can try this solution free for seven days using their trial option.
- Track customers’ behavior
- Figure out customers’ interest on your store
- Utilize various apps for social proof, urgency and customer support
It has a ton of features inside of it to make sure your store runs smoothly and fetches the best conversion rates on every corner, even on checkout pages. You can integrate Beeketing with WooCommerce, BigCommerce, and Weebly.
You can display real-time purchases and activity of your visitors with Nudgify. It has a drag and drop workplace and a massive collection of pre-made templates you can choose from. You can personalize them, add clickable elements and integrate with other tools to further enhance functionality.
No matter if you have an eCommerce store, a SaaS product, or just about any website, Nudgify can help you make the most out of your every visitor.
Social proof is essential in reminding your new visitors and potential customers of the credibility of your business. These solutions above can help you do that with the utmost ease.