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In Digital Marketing Last updated: April 24, 2023
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Are you curious to know the true value of your website?

Well, there may be several reasons why you want to calculate how much your website is worth. The most common reason is that you have decided to sell it.

Website Value is simply the determination of the money that you can earn by selling it to someone.

However, it’s not that easy to determine the actual value of your website. This is because there are many things to consider while evaluating it. There are several parameters that you need to check. It is important that you have all the evaluation data in front beforehand. This will help you prevent losses that you can incur by underestimating the price of your website.

Website value calculators

In this guide, you will explore in detail the website value determination and tools that can help you out.

But before that let’s understand how the basic calculation of your website’s worth takes place.

There are many complicated formulas for this calculation. However, the earnings multiplier is the most simple and most commonly used formula that gives you an estimate. This method says that a website’s worth is anywhere between 24 to 36 times the revenue it generates monthly.

For instance, a website producing $5000 monthly revenue can have a selling price somewhere between $120,000 to $180,000. Of course, this is the easiest and quickest way to estimate a price. For deep insights and estimates, you need to have a clear status of your online business.

How Website Value Data is Useful?

Various website value calculators available online offer deep analytics of a domain along with its estimated value. On the basis of factors such as revenue, website design, traffic sources, backlinks, Alexa rank, etc., they evaluate a website.

Website value calculators

The data can be used in a vast variety of ways by website owners.

  • You can identify the key areas where your website needs improvement such as website speed, UI/UX design, backlinking, etc.
  • You can identify the key strengths of your website and emphasize them more to get better benefits.
  • Using website value calculators, you can carry out tests on your competitors’ websites as well. As a result, you can identify the areas they excel in.
  • On the basis of your competitors’ website status, you can frame competitive strategies to step ahead of them.

This data can let you focus on the betterment of your website even if you are not selling it.

Let’s now explore some good website value calculators.

Worth of Web

Worth of Web helps you find your website’s value, visits, page views, revenue, Alexa Traffic Rank, and much more. It is a free website value calculator that analyzes your website and provides a detailed report. Its report includes the website’s worth, data about its revenue, traffic estimates, social media, domain and hosting, design, etc.

Website value calculators

This tool also brings you SEO checklists and linking opportunities that you can take advantage of. It offers webmaster data of various major search engines as well.

URL Rate

URL Rate is a website value calculator and domain appraisal tool that offers essential information about your website. It collects information from a wide variety of trustworthy sources. It takes into account unique daily visits, pageviews, Google PR, Alexa Rank, backlinks, etc. to determine a website’s worth.

With just a single mouse click you can have complete information about a website. You can also access information related to web servers and online safety. It carries the information related to backlink history from the Majestic SEO tool.

Empire Flippers

Empire Flippers is an online business value calculator tool that lets you first select the main monetization before carrying out a report. A few of the available options are affiliate, amazon FBA, eCommerce, Info product, Application, Amazon KDP, Amazon FBM, etc.

Website value calculators

Once you select the type of online business, its interface collects some information from you. This includes monthly revenue, profit, number of visitors, number of products, etc. This is basically a part of their evaluation process. On the basis of this information, they evaluate your online business. is free of cost website value calculator that operates on its own algorithm. It produces website valuation reports in the form of website ranking, traffic, statistics, domain value, and more.

Besides website worth, it can help you identify the value of your competitors’ websites along with other useful information. Such information can help you compare your website data with competitors’.

The algorithm KPIs that uses are:

  • Estimated daily unique views
  • Daily pageviews
  • Estimated daily advertisement income
  • Alexa rank
  • Google, Yahoo, Bing index status
  • Domain age
  • Backlinks


ValueMyWeb is another great website value calculator tool that assesses and brings out to you a lot of data about the website. It analyzes the SEO organic, social media, and more statistics to carry out a detailed report.

Website value calculators

This tool delivers detailed reports via email. To request this report on this website, you just need to enter your website URL and email address.


WebsiteOutlook calculates the value of your website on the basis of around 20 metrics. This eliminates the need of checking website status on several individual tools. This is a one-stop solution for all of your website analysis needs.

Website value calculators

Just enter your website URL and it will come with performance stats such as:

  • Alexa Rank
  • Backlinks
  • Page and Domain Authority
  • Organic Rankings
  • DNS and Server Information
  • Website On-Page Report
  • Social Media Presence
  • Whois Record


The website worth that Valuemywebsite estimates are applicable for web-based business models like SaaS, digital media, eCommerce, etc. With this tool, you can find out the value of your digital asset along with suggestions to improve this value. The factors it considers include monetization method, market strategy, traffic, profitability, etc. You can try this tool online for free.

Site Worth Calculator

Site Worth Calculator lets you quickly carry out an estimate of your website’s worth. Besides these SEO reports. The reports are provided in PDF formats.

Website value calculators

This tool also operates on its unique algorithm. It calculates the value on the basis of daily visitors, traffic, PageRank, social stats, and more.


If you are looking to get an idea of the estimated value of your website, these are worth trying. You can amazingly get an insight into your current website performance and stats. As a result, you can put more effort into uplifting the weaker areas of your online business.

  • Saptak Chaudhuri
    Saptak is a tech writer, working as a Senior Content writer at Geekflare. He has 4 years of experience and has expertise in writing Digital Marketing, Developing Businesses, Smart Gadgets, Gaming, and many more niches. He holds a B. Tech degree… read more
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