Some mind-boggling visuals back the bait content, each dedicated to making it easy for readers to understand design and color schemes.
Similarly, templates are another great type of link bait. This landing page template by Unbounce is a live example.
This link bait alone got 66 backlinks from 20 referring domains. And Unbounce has 100s of such templates.
Tools are not written content, but they are a promising lead magnet – and thus a great link bait.
Free tools (effective ones) always find a spot in top blogs.
For example, Neil Patel is famous for his tool, Ubersuggest. And it has generated a whopping 180k backlinks! 🤯
Additionally, I can find an entire list of tools that act as excellent link baits for companies.
My point is that bloggers try to offer solutions to readers’ pain points. And if your tool can solve it, they are more than happy to link back to you.
Best Practices for Creating High-Quality Link Baits
#1. Make Your Link Bait Practical
Making your content practical means creating something that the reader can use right away. There are two ways to do it:
➡️ Create ‘how-to do something’ content
A piece of content that directs users into doing something constitutes great link bait. It’s a win-win for both parties:
It helps readers perform a task they are struggling with (adding real value).
It helps publishers reduce the practical process by simply linking back to you.
Let’s say a publisher is creating content around ‘Clickable Headlines,’ and you have an already published high-quality piece on ‘How to optimize headlines,’ they may simply link to your content at some point if required, rather than writing the entire process into their blog.
➡️ Use Interactive or Quick problem-solving Baits
Another way around this is to create something that readers can use right away. Examples include tools, calculators, templates, checklists, and cheat sheets.
They provide quick solutions to readers’ pain points. Plus, bloggers love to link to them.
Let me ask: which sentence is a quick problem solver?
An uncompromisable part of link bait is originality and uniqueness. Creating original, unique content that offers first-hand insights can attract websites to you.
No wonder companies like HubSpot, Ahrefs, and more spend time and money conducting market research and creating comprehensive reports.
Even if you don’t have $$$, include insights and quotes from SMEs to make link baits sound authoritative and original.
#3. Add Visual Elements
Digital content containing high-quality images or visuals receives 94% more views than those without.
Similarly, visual-rich content attracts readers and publishers at large. And there’s human psychology behind it.
You see, before someone links to your content, a four-step process has to occur:
First-click – The potential “linker” stumbles upon your link bait for the first time.
Interest – They click and consume it.
Desire – The content makes a lasting impression on their mind.
Action – They take the “bait” and link to it.
If your link bait isn’t visually appealing, this process gets cut off between “Interest” and “Desire.” This is because visuals help people consume content quicker and easier, increasing the likelihood that someone will enjoy the content and, thus, link to it.
#4. Strategically Place Call-To-Action (CTA)
A call-to-action is used to let users take your desired actions. Be it signing up for the newsletter or using a template – CTAs can help get a task done from readers.
If you are creating link baits to drive conversions, CTAs can be the dealmaker.
Usually, CTAs are added in between content or at the end. Put simply, add it where context lies and where clicking on it makes sense for readers.
#5. User-Friendly Design
No matter how unique or valuable your content is. Websites won’t link back to you if your content/page structure or design isn’t user-friendly.
I follow this checklist to ensure my content provides great readability and is pleasant to the eyes:
Analyze search intent
Create eye-catching titles (with keywords)
Divide content into headers and subheaders (don’t overdo it)
Use lists and bullets to make content scannable
Include high-quality images at scroll depth
Choose an attractive font for writing content (Roboto, Serif, and Lobster, to name a few)
Wrapping Up: The Fine Difference Between Valuable and Manipulative Link Bait
Remember I started by saying link bait can be ‘good and bad,’ depending on how you use it?
Well! Manipulative link baits can be very bad. Typically, this kind of link baits include:
Using false headlines to get clicks
Using spammy links in content
Dwelling in link exchange schemes
However, the strategies and methods mentioned in this article are free from such black-hat practices.
Next, check out the best backlink tools to spice up your SEO strategy.
If a customer wants to view the product, they should look at the product listing page. If they want to buy it, then put it in the cart. I mean, it’s basic common sense. Then why is cart abandonment such a big problem for e-commerce businesses?