In today’s fast-paced digital world, businesses of all sizes face fierce competition, making it crucial to have an effective marketing strategy. One of the key components of a thriving marketing strategy is a well-designed sales funnel.
A sales funnel is a step-by-step process that guides your prospects toward purchasing or taking a specific action.
Sales funnel tools are more important than ever as the online landscape continues evolving and businesses compete to attract and retain customers. These tools help you streamline your sales process, improve lead generation efforts, and ultimately increase revenue.
With so many sales funnel tools available in the market, you can choose the ones that best fit your needs and budget.
Effective use of sales funnels can help you optimize your sales process, resulting in higher conversion rates, increased revenue, and improved customer retention. By providing a seamless and personalized experience, you can easily establish yourself as a trusted brand and build long-lasting customer relationships.
Zendesk Sell
Zendesk Sell is a popular sales funnel tool for lead generation. It provides full-funnel tracking and other tools for lead generation, including the ability to create landing pages and web forms apart from lead scoring.
You can easily utilize the user-friendly contact management features to instantly pull out relevant customer information.
You can use Zendesk Sell to manage more potential customers by automatically generating accurate, real-time reports. Building and managing a sales funnel on Zendesk Sell helps you get some amazing features, such as email intelligence, prospecting tools, mobile phone access (via an app), and custom dashboards.
Pipedrive
Pipedrive is a popular sales funnel and customer relationship management (CRM) software that offers a range of features to help sales teams manage the sales process and pipeline more effectively.
Using the visual pipeline allows you to organize your sales funnel in a logical, conversion-focused manner.
Pipedrive offers a range of customizable templates and integrations with other sales and marketing tools, making it easy for you to build and optimize your funnel according to your unique business needs.
Other key features of Pipedrive include lead tracking and management, deal tracking and management, contact management, and sales forecasting. Also included are robust reporting and analytics features that help you analyze your sales performance.
Cacoo
Cacoo by Nulab is a powerful sales funnel software offering various features to help you optimize your sales processes and increase conversions. Cacoo is designed to be user-friendly and easy to use while also providing advanced features and customization options.
One of the top features of Cacoo is its drag-and-drop funnel builder, which allows you to easily create and customize your sales funnels without coding or technical expertise. This feature helps save time and resources while also providing flexibility and customization options.
Another key feature of Cacoo is its automation capabilities. With Cacoo, you can set up automated workflows and triggers, such as email campaigns and follow-up messages, to engage with customers and leads at every stage.
Overall, Cacoo’s value proposition lies in its ability to provide a comprehensive and user-friendly sales funnel software solution that optimizes your sales processes and increases conversions.
Freshworks
Freshworks Sales Funnel Software can help you streamline your sales funnel and improve your sales performance. By providing a range of sales funnel features, Freshworks allows you to manage processes more effectively, increase efficiency, and ultimately close more deals.
It also helps your sales teams to prioritize leads and focus on the most promising opportunities.
Freshworks provides a visual representation of the sales pipeline, allowing you to track deals’ progress through various sales process stages.
You can also track your prospect’s activity through the CRM and automatically send them the right email at the right time, whether it is a special occasion or when you want to notify them about special discounts, feature upgrades, or demos.
Involve.me
Involve.me can be a useful tool to complement a business’s existing sales funnel processes. By creating engaging and interactive content, Involve.me can help you capture and qualify leads more effectively, automate repetitive tasks, and gain insights to optimize your sales processes.
It is a customer engagement platform that allows you to create interactive content such as quizzes, surveys, assessments, and interactive forms.
While it is not primarily a sales funnel tool, Involve.me can still be used effectively to support your sales funnel processes.
Involve.me can be used to create interactive assessments that help you qualify leads based on specific criteria, such as budget, company size, and decision-making authority.
Kajabi
Kajabi is an all-in-one sales funnel software designed to help you create and optimize your sales funnels. Its value proposition lies in its user-friendly interface and advanced features allowing you to build and manage your sales funnels without technical expertise.
The tool allows course creators and online content producers to use the platform to create landing pages, send emails, and set up checkout functionality. You can also leverage the Kajabi platform for payment processing and accessing multiple marketing tools from a single platform.
In addition, Kajabi also offers built-in e-commerce features for selling products and services directly within your sales funnels. This feature gives you a seamless user experience while also generating more revenue.
That being said, Kajabi isn’t ideal for small businesses and startups, since it mostly targets enterprise and midsize companies. When used correctly, Kajabi is an effective option for creating your sales funnel strategy.
Systeme
Systeme is an all-in-one marketing tool that helps you create sales funnels, enable business automation, and create an infrastructure to support your online business. Systeme targets entrepreneurs and is straightforward to use and affordable.
Thanks to the Systeme tool, you can build sales funnels and landing pages in a minute and use the built-in email autoresponder to send newsletters and set up outreach campaigns via email.
You can also create membership sites on each of the three plans, making creating and managing courses easy. You can use its platform to create and publish blogs, run webinars, and set up automation for repetitive tasks.
Systeme offers a free plan and paid pricing starts from $27/month.
Keap
Keap sales funnel software can help as a sales funnel tool by automating and streamlining the sales process, providing valuable insights and analytics, and improving communication and engagement with leads and customers.
It helps you provide detailed reports and analytics on your sales funnel, including conversion rates, sales pipeline performance, and revenue tracking.
Keap’s sales pipeline management tool allows you to manage your sales process from start to finish. You can track leads through each stage of the sales process and automate tasks such as follow-up emails and appointment scheduling.
Keap lets you capture leads from various sources, such as landing pages, web forms, and social media. Once a lead is captured, it is automatically added to your sales funnel.
ClickFunnels
ClickFunnels is a software tool designed to help businesses build effective sales funnels, optimize conversion rates, and increase revenue. Its drag-and-drop landing page builder enables firms to create high-converting landing pages without coding knowledge.
You can customize the sales funnel from start to end, optimizing everything from the initial opt-in to the upsell and ‘thank you’ pages.
ClickFunnels also integrates with various WordPress form builders such as Gravity Forms, Contact Form 7, and Ninja Forms. Using them, you can easily create new forms in WordPress and then use them within your landing pages to capture leads and customer information.
ClickFunnels is the preferred tool for most companies, helping streamline sales and increase conversions.
Bitrix24
Bitrix24 is a popular business management software with a customer relationship management (CRM) module. This CRM module provides a range of sales funnel features to help you manage and optimize your sales processes more effectively.
Bitrix24 allows you to automate repetitive tasks, such as sending follow-up emails and updating records. It saves time and reduces human error, ensuring that your sales teams can focus on more strategic tasks.
The standout features of Bitrix24’s funnel builder include a drag-and-drop interface for creating custom sales funnels, automation tools for managing leads and contacts, and built-in analytics to track performance and identify areas for improvement.
Other features like email & SMS marketing, alongside integration with apps like Google Drive and Mailchimp, make it the perfect sales funnel tool for your business.
Convertri
Build a sales funnel quickly with Convertri funnel builder and increase your rate of conversions. It allows you to give a better experience to your visitors, converting them to leads and increasing your sales. It helps ensure you get more prospects with the help of fast pages and useful text.
Get pages, shopping cart, and hosting in a single place to save time and effort, and provide transparency to everyone associated. Convertri offers auto-mobilizing menus, footers, and headers to create a complete website. You can also add custom domains to make your brand memorable and attract leads.
Convertri gives you page builder, mobile editor, ultra-fast CDN, integrated shopping cart, split testing, and more functionalities so that you can build the best funnel. You will get unparalleled control over your sales funnel using its page editor.
Moreover, Convertri’s Dynamic Text Replacement enables you to adjust page copy, which can boost your conversions. It generates a mobile page automatically and gives you full control to customize it to a great extent by adding suitable elements and adjusting the position.
| ✅ Pros | ❌ Cons |
|---|---|
| Ease of using designing pages | It can be expensive for many |
| Robust platform with decent features | It can be challenging to build bespoke design |
| Great customer support |
Convertri pricing starts at $99/month.
Kartra
Get an advanced funnel simulator and mapper with Kartra and visually map out self-driving funnels in a few minutes. It allows you to build, test, and launch funnels efficiently to convert prospects faster into high-quality leads. You will get a visual drag-and-drop editor to put your funnel strategy into the page and target potential outcomes in every step.
Kartra allows you to view trigger rules to categorize customers and maximize sales by giving better experiences to your customers. It offers several integration options to help you create pages, checkout box, emails, and cart with some clicks. With its Simulator Chart, you can visualize the assets that have the highest impact on your revenue.
You will find leads in different sequences, lists, and tags throughout your sales funnel. Additionally, you can share, present, or sell your funnel maps in PDF format through the Kartra Marketplace. You can drag-and-drop assets and pages to plan a strategy and bring them to an open canvas. Also, you can change the design of existing assets easily.
With Kartra, you can define actions for users so that they can quickly proceed in the conversation funnel. It enables you to track conversion steps by adding relevant tags, subscribing leads to multiple lists, and sending personalized emails in order to increase your conversions and revenue.
Track if the sales, ROI, and costs are hitting the industry’s standards by simulating your funnel. Break your revenue per lead, cost per lead, revenue per visitor, cost per visitor, and overall ROI, to get valuable information.
| ✅ Pros | ❌ Cons |
|---|---|
| Changing asset designs is pretty easy | Steep learning curve |
| Set conversion rates KPIs | |
| Great customer support |
Start your free trial today and experience Kartra’s features. Select a plan starting from $99/month for up to 2500 contacts.
GetResponse
Get amazing, automated, and ready-made sales funnels from GetResponse. This tool will help you build your own landing pages, automate emails, recover abandoned items from the cart, sell products, and convert your leads easily.
You can utilize standard funnels to attract prospects on your stunning landing page. GetResponse allows you to share crucial content by collecting prospects’ email IDs, which also increases your mailing list.
GetResponse’s sales funnels are not only effective but innovative, enabling you to promote and deliver products online faster. You can also create webinar funnels to build good relationships with your audience by providing free or paid webinars. It will enable your customers to directly interact with you and build trust.
The tool offers 30+ conversion-optimized and professionally designed templates made to build lists, sell products faster, showcase offers, and more. Target social media advertising in Instagram and Facebook right from GetResponse to attract traffic to the landing page.
Today, your landing page must be enticing to attract customers. For that, GetResponse helps you create beautiful pages designed keeping your sales goals in mind. Thus, your customers can join your lists and opt for webinars themselves. You can get more leads by customizing the content and capturing email addresses.
| ✅ Pros | ❌ Cons |
|---|---|
| The campaign builder is awesome | Video embedding feature is lacking |
| Easy-to-use dashboard | |
| Drag-and-drop functionality eases the processes |
Start using GetResponse funnels for free and explore the software. Its paid plan costs $15.6/month with more features to grow your business.
Thrive Themes
Thrive Themes lets you build your powerful sales and marketing funnels to maximize your conversions and growth. Eliminate the use of strong marketing words and give your audience steps to follow and become your loyal customers easily.
Put meaningful, targeted copywriting on your landing pages so that audiences will know the benefits of the products they are checking out, make fast decisions, and buy it instantly.
| ✅ Pros | ❌ Cons |
|---|---|
| Offers drag-and-drop visual editor | The learning curve is a bit high |
| Plenty of ready made templates | Works with only WordPress |
| Option to import or export web designs |
Thrive Suits cost 299/year.
What is Sales Funnel
In marketing, the sales funnel is defined as the journey taken by a customer – from discovery to purchase. A sales funnel often has multiple steps, the actual number of which varies with your selling model, product type, and ticket size.
A sales funnel lets you analyze how each step of the sales process works and make tweaks accordingly. Owing to this, you can use your time and sales resources more efficiently as customers push through the sales funnel.
Today, a sales funnel refers to guiding potential customers through steps or stages to convert them into paying customers. A typical sales funnel includes several locations: awareness, interest, consideration, and decisions.
Importance and Uses of Sales Funnels
Understanding how sales funnels work is useful for visualizing the customer journey from start to end. The sales funnel offers a useful, stepwise framework to track your sales performance and easily identify improvement areas.
Using tools like Google Analytics helps you identify the customer’s journey across the website and determine which pages have high drop-off rates.
That said, here are a few use cases for sales funnels:
Lead Generation
Sales funnels are useful for generating and converting leads into customers. By capturing leads through opt-in forms or landing pages, you can easily move prospects through the funnel and convert them into paying customers.
Customer Acquisition
Sales funnels are designed to guide potential customers through the sales process and make it easy for them to purchase. You can improve your overall conversion rate and acquire new customers by providing valuable information and a clear call to action.
Upselling and Cross-Selling
Once a customer has purchased, you can use sales funnels to encourage upselling and cross-selling. Moreover, you can increase your average order value and boost revenue by offering related products or services that complement the original purchase.
Customer Retention
Sales funnels can also be used to retain customers by offering them incentives, discounts, or special promotions. By keeping in touch with customers and offering them value, you can build long-term relationships and increase customer loyalty.
Sales Funnels vs. Sales Pipelines – What’s the Difference?
Sales funnels and pipelines are concepts often used interchangeably, but they have some key differences.
A sales funnel visualizes the customer journey from awareness to purchase. It outlines the steps a prospect takes from the initial contact with your business to becoming a customer. The stages of a sales funnel typically include awareness, interest, consideration, decision, and action.
The motive of a sales funnel is to guide the prospect through the buying process and ultimately convert them into customers.
A sales pipeline, on the other hand, is a process for managing leads and deals. It’s a series of steps that a salesperson takes to move your prospect from initial contact to closing the deal.
The stages of a sales pipeline typically include prospecting, qualification, needs analysis, proposal, negotiation, and closing. The purpose of a sales pipeline is to manage the sales process and improve the sales team’s efficiency. Sales pipeline software can help you manage the sales process and improve productivity.
In summary, sales funnels focus on the customer journey from awareness to purchase, while sales pipelines concentrate on the sales process from lead to close. Both concepts are important for you to understand and implement to increase revenue and improve the effectiveness of your sales efforts.
Conclusion
With the help of the above-mentioned sales funnel software, you can capture and qualify leads, manage sales pipelines, and gain insights through analytics and reporting. Most of the software I’ve listed above offer free plan or free trial, so try some of them to see what works for you.
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