Klaviyo is a capable email marketing platform built for ecommerce, but its pricing doesn’t stay quiet for long.
If you have an email list of 5,001 to 5,500 active users, you will pay $110/mo for 55,000 emails per month; if your email list grows to 10,000 active users, you will pay $175/mo for 105,000 emails per month. That’s a 59% increase in monthly expense.
What stings more is that many businesses are locked into tiers that are loaded with enterprise features they never actually use.
If your Klaviyo monthly cost is outpacing your ROI, you’re not alone.
In this guide, I’ve rounded up the best Klaviyo alternatives that give you powerful ecommerce marketing automation, segmentation, and integrations—without the premium price tag.
Key Features to Look for in a Klaviyo Alternative
Below are some features you will require in an alternative product.
- Ecommerce integrations (Shopify, WooCommerce, BigCommerce): Your email platform needs to sync directly with your store. It must pull in product data, purchase history, and cart activity without manual setup or third-party connectors.
- Pre-built automation workflows: Look for ready-to-launch flows like abandoned cart recovery and welcome series. Building these from scratch costs time you don’t have.
- Advanced segmentation based on purchase behavior: The ability to target customers by what they bought, how often, and how much they spent is what separates email marketing from email blasting.
- Transparent and scalable pricing models: Your platform’s cost shouldn’t double every time your list grows by a few hundred contacts.
Best Klaviyo Alternatives
If you’re currently using Klaviyo and spending more on your email platform than you’re making from it, these are the best alternatives to Klaviyo worth switching to—ranked for ecommerce performance, not just price.
Omnisend
| Best Feature | Native ecommerce automations with email, SMS, and push in one workflow |
| Omnisend vs. Klaviyo Pricing (5,000+ contacts) | Omnisend Pro: $73.50/mo vs. Klaviyo: $110/mo (that’s up to 35% less) |
| Who It’s Best For | Ecommerce brands on Shopify, WooCommerce, or BigCommerce wanting omnichannel marketing without Klaviyo’s price scaling |
Omnisend is built exclusively for ecommerce, and it shows. Native integrations with Shopify, WooCommerce, and BigCommerce mean your product data, purchase history, and cart activity sync automatically, no custom setup required. It offers the same power as Klaviyo but at 35% less cost.
I found the platform intuitive to navigate, even on advanced features like RFM analysis, churn risk predictions, and AI-powered product recommendations. It offers the depth of an enterprise tool without the steep onboarding that usually comes with it.
Klaviyo is a capable platform. It’s also nearly twice as expensive for similar features, and that gap widens as your list grows. Omnisend customers get $79 back for every $1 spent – one of the highest ROIs in email marketing.
Every plan includes Omnisend MCP, Forms AI, and 24/7 support, with multiple awards for best customer service five years running (since 2022).
Concerned about switching? In 5 days, Omnisend migrates every flow, list, and template—for free. You don’t lift a finger.
MailerLite
| Best Feature | Clean automation builder with unlimited seats and emails on the Advanced plan |
| MailerLite vs. Klaviyo Pricing (5,000 contacts) | Advanced Plan: $45/mo vs. Klaviyo’s $110/mo (about 59% cheaper) |
| Who It’s Best For | Small- to mid-size ecommerce stores looking for a cheaper Klaviyo alternative without sacrificing automation depth |
At $45/month for 5,000 contacts, MailerLite is one of the most affordable alternatives to Klaviyo that still gives you a serious automation toolkit. The Advanced plan includes unlimited monthly emails, unlimited user seats, and a drag-and-drop automation builder that covers the core ecommerce flows: abandoned cart, welcome series, and post-purchase sequences.
What I appreciate is how little friction there is in getting campaigns live. The interface strips away the complexity without stripping away capability, which makes it a practical email marketing alternative to Klaviyo for lean teams managing their own marketing stack.
It connects natively with Shopify, BigCommerce, and WooCommerce, pulling in product and purchase data for segmentation.
The only trade-off I noticed was that segmentation is less granular than Klaviyo’s RFM-level targeting, and SMS is not natively built in.
Brevo
| Best Feature | Unlimited marketing automation, advanced segmentation, and pay-per-email flexibility |
| Brevo vs. Klaviyo Pricing | Standard Plan: $16.17/mo vs. Klaviyo’s $110/mo (about 85% cheaper) |
| Who It’s Best For | High-volume senders who want email marketing alternatives to Klaviyo without paying contact-based pricing |
Brevo flips the standard pricing model on its head. Instead of charging by contact count like Klaviyo, it charges by emails sent per month. If you have a 50,000-contact list but only send to active segments, you’re not penalized for list size. That alone makes it one of the most compelling, cheaper Klaviyo alternatives for growing ecommerce brands.
The Standard plan includes marketing automation, A/B testing, and native integrations with Shopify and WooCommerce. Transactional emails are built in, which is useful for order confirmations and shipping updates without a separate tool.
I like it most for ecommerce brands that need automation, segmentation, and event tracking without paying Klaviyo-level rates.
Moosend
| Best Feature | Unlimited emails on every paid plan with a full automation builder included |
| Moosend vs. Klaviyo Pricing (5,000 contacts) | Pro Plan: $38/mo vs. Klaviyo’s $110/mo (about 65% cheaper) |
| Who It’s Best For | Budget-conscious ecommerce brands that need unlimited sending and solid automation without paying Klaviyo prices |
At $38/month for 5,000 contacts with no email send cap, Moosend is one of the strongest affordable alternatives to Klaviyo for stores that send frequently. The Pro plan includes the full automation suite: abandoned cart, welcome series, post-purchase sequences, and weather-based triggers, all accessible without upgrading to a higher tier.
I found the automation builder straightforward to work with. You get a visual workflow editor, real-time analytics, and list segmentation based on purchase behavior and engagement. Native integrations cover WooCommerce, but not Shopify and BigCommerce. With WooCommerce integration, you can pull in product and order data for targeted campaigns.
Landing pages and subscription forms are also included, which reduces your dependency on third-party tools. I noticed that Moosend lacks native SMS and the depth of predictive analytics that Klaviyo offers at higher tiers.
Campaign Monitor
| Best Feature | Premium, design-polished email templates with a professional visual builder |
| Campaign Monitor vs. Klaviyo Pricing (5,001–5,500 contacts) | Lite Plan: $105.30/mo vs. Klaviyo’s $110/mo (about 4% cheaper) |
| Who It’s Best For | Design-focused ecommerce marketers who prioritize visual brand consistency over advanced segmentation |
Campaign Monitor‘s biggest differentiator is its template library. The designs are polished out of the box, and the drag-and-drop builder gives you precise control over layout without needing a designer. For brands where email aesthetics directly reflect brand value, this matters. Campaign Monitor is a cleaner, design-first alternative to Klaviyo.
The Lite plan covers core automation, basic segmentation, and integrations with Shopify and WooCommerce. It gets the fundamentals right without overcomplicating the workflow.
I’ll be upfront about the pricing: at 5,001–5,500 contacts, Campaign Monitor is only marginally cheaper than Klaviyo. The real case for switching isn’t cost savings at this list size; it’s whether Klaviyo’s feature complexity is overkill for what your store actually needs.
Drip
| Best Feature | Advanced ecommerce segmentation with dynamic segments and up to 50 automation workflows on every plan |
| Drip vs. Klaviyo Pricing (5,000 contacts) | $89/mo vs. Klaviyo’s $110/mo (about 19% cheaper) |
| Who It’s Best For | Ecommerce brands that need Klaviyo-level segmentation depth at a slightly lower price point |
What stands out about Drip is that every feature is available on every plan. No tiered feature gates. At $89/month for 5,000 contacts, you get unlimited email sends, dynamic segments, up to 50 automation workflows, onsite campaigns, unlimited sub-accounts, and open API access. You’re paying for list size, not capability.
The dynamic segmentation is where Drip earns its positioning as the best Klaviyo alternative for ecommerce. You can build segments based on purchase history, browsing behavior, and lifecycle stage, and those segments update in real time as customer behavior changes.
Native integrations with Shopify, WooCommerce, and Magento pull in the product and order data that makes that segmentation actionable.
Drip’s 19% cost savings over Klaviyo is meaningful but not dramatic. The real argument for switching is feature parity at a cleaner, less complex interface.
ActiveCampaign
| Best Feature | Automation depth with 135+ triggers, 500+ pre-built recipes, and a built-in marketing CRM on every plan |
| ActiveCampaign vs. Klaviyo Pricing (5,000 contacts) | Starter Plan: $79/mo vs. Klaviyo’s $110/mo (about 28% cheaper) |
| Who It’s Best For | Ecommerce brands that also run a sales pipeline and need CRM and complex automation under one roof |
ActiveCampaign‘s strongest argument as a Klaviyo alternative isn’t price; it’s the automation breadth. Where Klaviyo focuses tightly on ecommerce, ActiveCampaign spans ecommerce and CRM in one platform. Abandoned cart sequences, post-purchase flows, and lead scoring pipelines can all run from the same automation builder without a separate CRM tool.
Native integrations with Shopify, WooCommerce, and BigCommerce (BigCommerce is available in Pro and Enterprise plans only) pull in product and purchase data for behavior-based segmentation.
The Starter plan includes unlimited email sends, a marketing CRM, and standard ecommerce integrations (Shopify, Square, & WooCommerce). Accounts created after November 3, 2025, are billed for all contacts, including unsubscribed and bounced. Regular list hygiene isn’t optional here; it directly affects your monthly bill.
If you only run e-commerce and don’t need CRM depth, Omnisend or Drip are cleaner fits. But for brands managing both a store and a sales team, ActiveCampaign earns its place.
GetResponse
| Best Feature | Built-in webinar hosting and conversion funnel builder included in the same plan as email automation |
| GetResponse vs. Klaviyo Pricing (5,000 contacts) | Starter Plan: $44.28/mo vs. Klaviyo’s $110/mo (about 60% cheaper) |
| Who It’s Best For | Ecommerce brands and content-led businesses that want email automation, webinars, and sales funnels without stitching together separate tools |
GetResponse‘s Creator plan packages three tools that most ecommerce brands pay for separately: email automation, a conversion funnel builder, and webinar hosting for up to 100 attendees. The Conversion Funnel feature alone includes 30+ prebuilt templates for lead capture, product launches, and webinar signups, with built-in Stripe and PayPal integrations for direct checkout.
For e-commerce, it integrates natively with Shopify, WooCommerce, and BigCommerce, pulling in purchase events to support abandoned cart recovery and post-purchase sequences.
Where GetResponse earns its place as a cheaper Klaviyo alternative is the breadth of what’s included at this price point. However, e-commerce segmentation is less granular than Klaviyo’s RFM targeting, and you can only run one webinar at a time without upgrading to the MAX plan.
If you run webinars as part of your acquisition funnel alongside email, this is the most integrated setup available at this price.
Customer.io
| Best Feature | Behavior-triggered messaging across email, push, in-app, and SMS from a single visual workflow builder |
| Customer.io vs. Klaviyo Pricing (5,000 contacts) | Essentials Plan: $100/mo vs. Klaviyo’s $110/mo (about 9% cheaper) |
| Who It’s Best For | SaaS and app businesses that need precise, event-driven messaging based on real-time user behavior, not ecommerce purchase cycles |
Customer.io is built around a different premise than most email platforms on this list. Instead of purchase-based segmentation, it triggers messaging from real-time behavioral events: a user completes onboarding step 3, skips a feature, or hits a usage limit. Those events fire directly into the visual workflow builder, which handles email, push notifications, in-app messages, and SMS from one place.
The Essentials plan includes 5,000 profiles, 1 million emails per month, unlimited push and in-app sends, a visual workflow builder, cross-channel campaign automation, and an AI-powered segment builder. For a SaaS product tracking behavioral data, that’s a serious toolkit at the entry level.
However, Customer.io is not the right Klaviyo alternative for ecommerce. It has no native Shopify or WooCommerce integration, and the pricing saves you only 9% over Klaviyo at this list size. If you prioritize precision over cost, go for Customer.io. If your retention depends on product usage signals rather than purchase history, it outperforms Klaviyo on that specific dimension.
Mailchimp
| Best Feature | Beginner-friendly interface with a large integration library and a functional free tier for small lists |
| Mailchimp vs. Klaviyo Pricing (2,501–5,000 contacts) | Standard Plan: $30.07/mo (year-one annual price) vs. Klaviyo’s $110/mo (about 73% cheaper, but renews at $60.13/mo after year one) |
| Who It’s Best For | General marketers and small businesses wanting a widely recognized platform with broad integrations, not ecommerce-first teams |
Mailchimp is the most recognized name in email marketing, and for general use, it earns that reputation. The Standard plan includes a drag-and-drop editor, pre-built automation templates, A/B testing, behavioral segmentation, and integrations with Shopify, WooCommerce, and BigCommerce.
But the pricing structure deserves a hard look before you commit. The $30.07/mo rate is a first-year promotional price on an annual Standard plan. At renewal, it jumps to $60.13/mo – nearly double. That’s a 100% price increase for the same feature set, and it catches a lot of users off guard at renewal.
For ecommerce-specific needs, Mailchimp also falls short of Klaviyo on purchase-behavior segmentation depth and revenue attribution reporting. It works well as a general marketing platform, but if you’re switching from Klaviyo specifically for ecommerce automation, Omnisend or Drip will serve you better.
If you’re already a Mailchimp user managing a general marketing list, staying put makes sense. Switching to it as the best alternative to Klaviyo for email marketing requires carefully weighing the renewal cost.
Pricing Comparison Summary
All prices below are for 5,000 contacts, billed annually, unless noted otherwise.
| Platform | Plan | Monthly Price | vs. Klaviyo ($110/mo) |
|---|---|---|---|
| Klaviyo | Marketing (only email) | $110.00 | Benchmark |
| MailerLite | Advanced | $45.00 | 59% cheaper |
| Brevo | Standard | $16.17 | 85% cheaper* |
| Moosend | Pro | $38.00 | 65% cheaper |
| Omnisend | Pro | $73.50 | 35% cheaper |
| ActiveCampaign | Starter | $79.00 | 28% cheaper |
| GetResponse | Creator | $89.38 | 19% cheaper |
| Drip | — | $89.00 | 19% cheaper |
| Customer.io | Essentials | $100.00 | 9% cheaper** |
| Mailchimp | Standard | $30.07 → $60.13 | 73% cheaper year one; 45% cheaper at renewal*** |
| Campaign Monitor | Lite | $105.30 | 4% cheaper**** |
* Brevo prices by emails sent per month, not contact count. $16.17/mo is the Standard plan base price for 5000 emails.
** Customer.io Essentials is billed monthly, not annually. No annual discount available on this plan.
*** Mailchimp Standard applies to 2,501–5,000 contacts. $30.07/mo is the first-year annual rate; renewal jumps to $60.13/mo.
**** Campaign Monitor Lite price applies to the 5,001–5,500 contact tier.
How to Choose the Right Platform for Your Business
The right pick depends on what’s actually driving you away from Klaviyo.
- Tightest budget: MailerLite at $45/mo and Moosend at $38/mo are the most affordable alternatives to Klaviyo that still cover abandoned cart, welcome series, and purchase-behavior segmentation without cutting corners on core automation.
- Best 1:1 Klaviyo replacement: Omnisend matches Klaviyo’s ecommerce depth most closely with native Shopify, WooCommerce, and BigCommerce integrations, RFM analysis, and omnichannel flows at 35% less. You may pick Drip if advanced segmentation is your priority and you want a cleaner interface.
- High-volume sending: Brevo’s pay-per-email model makes it the most logical, cheaper Klaviyo alternative if you have a large list but don’t email every contact every month.
- CRM plus email: ActiveCampaign is the only platform here that bridges ecommerce automation and a sales pipeline under one roof.
