An affiliate program lets bloggers, creators, publishers, and other partners promote your product in exchange for a commission on the sales they bring in. You only pay when they deliver, which is why it’s one of the most cost-effective growth channels for SaaS companies.
You can do it manually but it is time consuming and doesn’t scale well. You need links to track cookies and coupon codes, commissions that adjust when a customer upgrades or refunds, payouts in a dozen currencies, tax forms, and fraud protection.
That’s what affiliate marketing software handles.
This list focuses on software for running your own program. I’ve also written a section on affiliate networks for when you’d rather tap into an existing pool of publishers.
Affiliate Program vs. Referral Program
The two get mixed up, but they reach different people.
An affiliate program pays partners a commission.
A referral program rewards your existing customers for inviting friends, typically with discounts, credit, or gift cards for both sides.
Many businesses eventually run both, and several tools below handle both from one dashboard. If customer referrals are your main goal, see our guide to the best referral program software.
How Affiliate Software Pricing Works
Starting prices don’t compare well, because vendors charge in four different ways, and the cheapest model changes as your program grows:
| Pricing model | How it works | Examples |
|---|---|---|
| Tiered by affiliate revenue | A flat monthly fee that rises as affiliate-driven revenue crosses thresholds | Rewardful, FirstPromoter, Tolt |
| Flat fee plus percentage | A monthly fee plus a cut of affiliate-driven sales | Refersion, UpPromote, impact.com Starter |
| Usage-based | Priced by clicks, conversions, or tracking requests | Tapfiliate, Post Affiliate Pro |
| Flat license | A yearly license with no transaction fees | AffiliateWP |
| Custom quote | Priced to program size, usually with a contract | PartnerStack, Everflow |
A percentage fee is cheap while your program is small and expensive once it takes off. Before you choose, estimate your affiliate revenue a year from now and price each option at that level.
| Software | Type | Best for | Starting price | Free trial | Best for | Link |
|---|---|---|---|---|---|---|
| 01 PartnerStack | Partner relationship management | B2B SaaS companies running affiliate | Custom quote | Demo only | B2B SaaS | Visit |
| 02 impact.com | Partnership automation platform | Ecommerce & B2B2C brands to grow from a few to an enterprise | $30/mo + 2.5% of revenue | 30 days (Starter) | Ecommerce brands | Visit |
| 03 Rewardful | Affiliate software for Stripe | SaaS companies billing through Stripe or Paddle | $49/mo | 14 days | SaaS on Stripe | Visit |
| 04 FirstPromoter | Affiliate and referral software for SaaS | SaaS teams using Stripe, Chargebee, or Paddle | $49/mo | 14 days, no card | SaaS | Visit |
| 05 Referral Factory | Referral and affiliate program software | Companies running customer referral and affiliate programs together | $200/mo | 15 days | Referral + affiliate programs | Visit |
| 06 Tolt | Affiliate software for SaaS startups | Early-stage SaaS companies that want automated payouts and tax forms | $69/mo | 14 days, no card | SaaS startups | Visit |
| 07 Tapfiliate | Affiliate tracking platform | SaaS and ecommerce businesses that want a flexible all-rounder | $74/mo (billed yearly) | 7 to 30 days | SaaS and ecommerce | Visit |
| 08 Post Affiliate Pro | Configurable affiliate software | Businesses needing customization or multi-tier programs | $89/mo ($79 billed yearly) | 30 days | Complex programs | Visit |
| 09 Refersion | Affiliate platform for ecommerce | Shopify and ecommerce brands growing an affiliate program | $39/mo + 3% of affiliate sales | Free marketplace listing | Ecommerce | Visit |
| 10 UpPromote | Shopify affiliate app | Shopify stores starting an affiliate or influencer program | Free; Growth $29.99/mo + 2% | Free plan; 14-day trials | Shopify stores | Visit |
| 11 AffiliateWP | WordPress affiliate plugin | WordPress and WooCommerce sites | $149/year (intro price) | 14-day money-back guarantee | WordPress sites | Visit |
| 12 Everflow | Partner marketing platform | Performance marketing teams, networks, and agencies at scale | Custom quote | Quote on request | Performance marketers | Visit |
| 13 Trackdesk | Affiliate tracking software | Mid-market programs that want strong fraud protection and payouts | $299/mo | 14 days (assisted) | Mid-market programs | Visit |
Best Affiliate Marketing Software
01. PartnerStack
Partner relationship managementB2B SaaS companies running affiliate
PartnerStack is good for B2B software companies whose partners range from affiliates and influencers to resellers and co-selling agencies. Instead of running separate tools for each, you manage every partner type, their links or deal registrations, and their payouts in one platform.
Its biggest draw is the marketplace, which lists more than 152,000 active partners looking for programs to join. PartnerStack pays commissions on your behalf and sends you one monthly invoice, no matter how many partners you pay. It now also offers an MCP connector so you can query partner data from Claude, ChatGPT, or Cursor.
Standout features:
- Marketplace of 152,000+ active partners
- Automated partner payouts on a single monthly invoice
- Deal registration and CRM sync for co-selling
- Partner learning, incentives, and MDF on higher plans
Pros & Cons
PROS
CONS
Pricing
PartnerStack offers Launch, Growth, and Enterprise plans, priced by program size, features, and support level and confirmed during a demo.
02. impact.com
Partnership automation platformEcommerce & B2B2C brands to grow from a few to an enterprise
impact.com manages every kind of partner including affiliates, creators, publishers, B2B partners, and customer referrals and scales from a self-serve plan for small online stores to enterprise programs paying out millions.
Payouts work in more than 70 currencies.
The self-serve Starter plan connects to Shopify, WooCommerce, BigCommerce, and several other store platforms. Higher plans add the partner marketplace, an AI search across more than 25 million creator profiles, API-based tracking, and advanced fraud scoring.
In April 2026, impact.com also announced an alliance with Rakuten Advertising to combine its platform with Rakuten’s managed services.
Pros & Cons
PROS
CONS
Pricing
Starter costs $30 a month plus 2.5% of revenue, with a 30-day free trial.
Essentials is $500 a month, Pro $2,500 a month, and Enterprise $10,000 a month.
All plans require a 12-month contract.
03. Rewardful
Affiliate software for StripeSaaS companies billing through Stripe or Paddle
Rewardful is one of the quickest ways for a SaaS company to launch an affiliate program. It syncs two ways with Stripe, so commissions are created, adjusted, and reversed automatically when customers upgrade, downgrade, or cancel. Paddle is supported too.
It covers what most SaaS programs need like recurring commissions, coupon code tracking, double-sided incentives, self-referral fraud detection, a branded portal on your own domain, and payouts through PayPal or Wise.
More than 3,000 SaaS, tech, and AI companies use it.
Pros & Cons
PROS
CONS
Pricing
Starter costs $49 a month for up to $7,500 a month in affiliate revenue, Growth $99 a month for up to $15,000, and Enterprise starts at $149 a month.
Every plan includes unlimited affiliates and a 14-day free trial.
04. FirstPromoter
Affiliate and referral software for SaaSSaaS teams using Stripe, Chargebee, or Paddle
FirstPromoter is an alternative to Rewardful with broader billing support. It integrates with Stripe, Chargebee, and Paddle, and connects to other tools through Zapier and Make. You can run affiliate, influencer, and referral programs from the same account.
Team members are unlimited on every plan, and when your affiliate revenue passes a plan’s limit, you move up a tier automatically.
Pros & Cons
PROS
CONS
Pricing
Starter costs $49 a month for up to $5,000 a month in affiliate revenue and 1,000 affiliates.
Business is $99 a month for up to $15,000, and Enterprise $149 a month.
05. Referral Factory
Referral and affiliate program softwareCompanies running customer referral and affiliate programs together
Referral Factory started as customer referral software and now runs affiliate programs from the same platform, which makes it a good fit if you want customers and partners referring through one system.
You can build branded programs with a no-code, AI-assisted builder, then promote them through email, website widgets, pop-ups, and customer portals.
It captures referrals in more ways than most affiliate tools including unique links, referral codes, QR codes, and lead-submission forms for offline or sales-assisted referrals, with cookieless attribution and fraud alerts.
Rewards are flexible too, from PayPal cash payouts and more than 200 gift cards to discounts, Stripe credits, and custom rewards, triggered by CRM stages or purchase events in HubSpot, Salesforce, Stripe, and 50+ other tools.
Pros & Cons
PROS
CONS
Pricing
Basic costs $200 a month for 20,000 users, and Pro $400 a month for 40,000 users with white-labeling, SSO, and guided onboarding.
Enterprise starts at $1,000 a month for 100,000+ users. Extra batches of 100,000 users cost $100.
06. Tolt
Affiliate software for SaaS startupsEarly-stage SaaS companies that want automated payouts and tax forms
Tolt is a newer, startup-focused option that connects to Stripe, Paddle, and Chargebee and deducts commissions automatically when a customer refunds. It charges no commission on your affiliate revenue.
From the Growth plan, it pays affiliates automatically through PayPal, Wise, Payoneer, bank transfer, or crypto, and collects W-9 and W-8 forms and files 1099s for you, which saves real time at tax season.
It also offers double-sided coupon rewards, and every plan includes a branded portal on your own domain.
Geekflare affiliate program runs on Tolt.
Pros & Cons
PROS
CONS
Pricing
Basic costs $69 a month for up to $10,000 a month earned from affiliates, Growth $99 a month up to $20,000, and Pro $199 a month up to $50,000.
There’s a 14-day free trial with no card and a 30-day refund policy.
07. Tapfiliate
Affiliate tracking platformSaaS and ecommerce businesses that want a flexible all-rounder
Tapfiliate works for both subscription businesses and online stores, with integrations for Stripe, Shopify, WooCommerce, BigCommerce, and Magento. Recurring commissions and coupon tracking are included from the entry plan.
Scale unlocks unlimited affiliates and programs, multi-level marketing structures, and automated payouts through Trolley, and it now offers an MCP integration for AI agents.
Pricing is usage-based, so check the click and conversion limits against your traffic.
Pros & Cons
PROS
CONS
Pricing
Launch costs $89 a month for 50 affiliates, 5,000 clicks, and 500 conversions a month.
Scale costs $179 a month with unlimited affiliates.
Free trial is available on all the plans.
08. Post Affiliate Pro
Configurable affiliate softwareBusinesses needing customization or multi-tier programs
Post Affiliate Pro has been around since 2004. It supports multi-tier commissions up to 99 levels, recurring and lifetime commissions, coupon tracking, fraud protection, and mass payments, with more than 220 integrations including Shopify, WooCommerce, Stripe, and PayPal.
The Network plan even lets you run your own affiliate network with multiple merchant accounts. Pricing is based on tracking requests, with unlimited affiliates on every plan.
Pros & Cons
PROS
CONS
Pricing
- Starter costs $89 a month for 10,000 tracking requests
- Pro is $139 a month for 1 million requests
- Ultimate $269
- Network $649
09. Refersion
Affiliate platform for ecommerceShopify and ecommerce brands growing an affiliate program
Refersion is good for online stores, especially on Shopify and Shopify Plus. It tracks sales by link and by coupon code, creates coupons automatically through its API, and pays affiliates in one click through PayPal, Trolley, or gift cards.
A post-purchase widget invites happy customers to become affiliates, and AI-curated recommendations help you find new partners.
Pros & Cons
PROS
CONS
Pricing
Launch costs $39 a month, plus 3% of affiliate-driven sales.
Growth costs $199 a month, plus 2%. Scale.
10. UpPromote
Shopify affiliate appShopify stores starting an affiliate or influencer program
UpPromote is built for Shopify and used by more than 250,000 customers. The free plan covers one program with fraud detection, and paid plans add unlimited programs, a marketplace listing, and customer referrals.
It handles auto-generated coupons, PayPal auto-pay, Wise, W-9 collection and 1099 forms, and multi-level marketing on Professional.
An AI assistant trained on more than 50,000 affiliate programs suggests settings, and a Creator Discovery add-on searches 380 million creators.
Pros & Cons
PROS
CONS
Pricing
The free plan has no performance fee. Growth costs $29.99 a month, plus 2% of approved referral sales.
You can take 14-days free trial.
11. AffiliateWP
WordPress affiliate pluginWordPress and WooCommerce sites
If your store or membership site runs on WordPress, AffiliateWP keeps everything inside your WordPress site. It works with WooCommerce, Easy Digital Downloads, and popular membership and course plugins, with unlimited affiliates and no platform or transaction fees.
Pro adds automatic payouts through Stripe and PayPal, multi-tier and lifetime commissions, vanity coupon codes, and a fraud prevention suite. The Growth Bundle adds RewardsWP for refer-a-friend rewards and loyalty.
Pros & Cons
PROS
CONS
Pricing
Personal costs $149 for the first year for one site. There’s no free trial, but a 14-day money-back guarantee.
12. Everflow
Partner marketing platformPerformance marketing teams, networks, and agencies at scale
Everflow handles affiliate, influencer, and B2B partnerships for brands, networks, and agencies that need serious tracking. It processes billions of clicks and impressions a month and pays partners on CPA, CPC, CPM, revenue share, or lump-sum deals.
It includes a partner marketplace, native partner payouts with Everflow Pay, integrations for Shopify, BigCommerce, WooCommerce, HubSpot, and Salesforce, and enterprise API access plus an MCP server for AI agents.
Everflow migrates programs from Tune, Cake, and HitPath for free.
Pros & Cons
PROS
CONS
13. Trackdesk
Affiliate tracking softwareMid-market programs that want strong fraud protection and payouts
Trackdesk tracks affiliate, referral, and partnership programs across SaaS, ecommerce, lead generation, and other verticals, with uncapped affiliates, clicks, and conversions on every plan.
Every conversion gets a fraud score, and it integrates with Anura for extra protection.
Payouts run through Tipalti, PayPal, Stripe Connect, Wise, or crypto, and an AI matching feature helps you find partners in a marketplace of more than 100,000 affiliates.
It also offers an MCP server and holds ISO 27001 certification.
Pros & Cons
PROS
CONS
Pricing
Business costs $299 a month with 5 seats and 10 active offers. Enterprise starts at $499 to $599 a month depending on billing, and Enterprise PLUS from $1,199 a month.
Which Tools Also Run Referral Programs?
If you want customer referrals and affiliates in one place, these tools cover both:
| Software | Affiliate program | Customer referral program |
|---|---|---|
| PartnerStack | Yes | Yes |
| impact.com | Yes | Yes |
| Rewardful | Yes | Yes |
| FirstPromoter | Yes | Yes |
| Referral Factory | Yes | Yes |
| Tolt | Yes | Double-sided coupon rewards |
| UpPromote | Yes | Yes |
| AffiliateWP | Yes | Yes |
| Trackdesk | Yes | Yes |
Other Affiliate Software Worth a Look
A WordPress and WooCommerce plugin with no transaction fees, from $99.60 a year at the introductory price.
Simple affiliate and referral tracking for small businesses, from $49 a month with unlimited clicks and conversion.
An affiliate app for Shopify, WooCommerce, BigCommerce, and Wix with a free Hobby plan and paid plans from $49 a month.
When You Want Ready-Made Partners
Affiliate software gives you the tools, but you still have to recruit partners. Affiliate networks work the other way around. You join an existing marketplace of publishers and creators who are already looking for programs. Many brands use both.
Awin is one of the largest networks, with more than 1 million partners and 30,000 brands. It now includes ShareASale, which is fully part of Awin, so new brands launch directly on Awin. Its Access plan costs $49 a month after a free first month, with a three-month minimum.
CJ (formerly Commission Junction) is one of the most established networks, reporting more than $16 billion in yearly revenue and 157 million transactions for its advertisers.
Rakuten Advertising is a long-running global network that announced an alliance with impact.com in April 2026, combining impact.com’s platform with Rakuten’s managed program services.
ClickBank works differently: it acts as the merchant of record for digital and physical products and connects them with about 100,000 active affiliates. It has paid out more than $7.3 billion in commissions.
Basics of Running an Affiliate Program
A few decisions shape every program, whichever software you pick.
→ Most programs pay a percentage of each sale or a flat amount per signup. SaaS companies often pay recurring commissions for as long as the customer stays, which attracts partners who are willing to create lasting content.
→ Decide how long after a click an affiliate still gets credit (30 to 90 days is common) and whether coupon codes count, since many sales from creators now happen through codes rather than links.
→ Set a minimum payout, a schedule, and a hold period that covers your refund window, so you aren’t paying commissions on sales that get reversed.
→ Block self-referrals and watch for unusual spikes in clicks or signups. Most tools above include basic fraud detection, and some score every conversion.
Start small with a few partners who already know your product, then expand once your tracking and payouts run smoothly.
