Before hitting the publish button, every webmaster must be careful with the final version of their content.
The reason is simple. If you neglect your content, the audience you’re targeting will also neglect it. The primary purpose of your blog post or article is to be relevant to your readers and to bring value into their lives.
Therefore, if you care that the information you’re publishing to reach the prospect’s ears and make them pay attention, you should never skip the “final check” before distributing your content pieces.
In today’s article, we’re sharing several important aspects that must be reassessed – every time – before your content goes online.
Here you go.
1. Look for Grammar and Spelling Mistakes
The first and most important steps in your final check should be proofreading and editing. Polishing your articles so that they show no mistakes is not a “bonus” but rather a requirement.
If you want to monetize your content in one way or another, you’re asking people for their hard-worked money. If you allow horrible grammar and spelling mistakes, it’s just like you’re mocking people.
These digital tools should help you detect and fix more grammatical mistakes along with clichés, excessive passive voice usage, and more.
2. Reassess the Post’s Title
If you’ve published content before and later observed the statistics of its performance, you’re likely to have noticed that some titles perform much better than others.
This leads us to think that a piece of content is likely to perform better if the title of the post is good.
Therefore, before publishing the article, reassess the title.
- Do you think it could have some improvements?
- Does it reflect the information within the post?
- Does it spark curiosity, fear, controversy, or desire?
- Is it an attention-grabber? Is it better than the competition?
Give yourself some time and don’t rush the decision. After you’ve done all your research on the matter, allow your gut to step in and have your instinct guide you.
Use Headline Analyzer by CoSchedule to check the post title strength.
3. Is it Concise?
If you have no more good ideas for a blog post, it’s better that you keep thinking.
However, many bloggers and writers fill the web with irrelevant blog topics that are barely helping anyone.
More than that, even if the subject is helpful for the reader, the article must be concise. That means – don’t express three ideas in 1000 words, filling the pages with irrelevant information.
Only write what’s helping the person behind the screen improve their life for the better.
As they say, “cut the crap” and get on point!
4. Check and Optimize the Tags
Tags are helpful for your website visitors. By using smart tags, you can put together all relevant and similar blog posts into once place.
For example, if you have an entrepreneurship website, you can write for two audiences: people that don’t have a business and people that do have a business.
The content can be separated with the use of tags, so the website readers can quickly reach the destination they want.
In other words, you’re making your website’s UX (user experience) better. Therefore, your content will perform better, and your business will grow bigger.
5. Does the Text Flow?
A great blog post is packed with value, organized properly, and most importantly, it contains straightforward language and proper sentence structure.
Ernest Hemingway used to be one of the most excellent writers of the 20th century. The words he put on paper were flowing so quickly into his readers’ minds, that he even became famous for his easy-to-read writing style.
Want to improve your user experience even more? If you do, make sure that your text can be read easily. Short sentences, no blocks of text, progressive ideas structure, and no complicated words. The simpler the language, the better.
Remember. Web content isn’t supposed to impress everyone. It has strict purposes: brand awareness, leads, sales, authority building, and so on.
The easier people can read it, the more impressions and engagement you’ll be able to generate.
6. Have You Got Your Facts Right?
Even though many writers disrespect this non-written golden rule of writing, displaying the correct facts is essential for your content marketing activities.
It takes one smart guy to ruin your reputation about other 100 brand followers.
Mark Hudson, Coordinating Manager at Edugeeksclub, shared his thoughts on the matter:
“By publishing fake facts – even if most of your content is acceptable – you’ll be considered a fraud. Unfortunately for you, no one’s going to be a follower of a fraud. Being demasked after getting your facts wrong is going to bring a negative outcome over your name. Therefore, always double-check the studies and information you’re passing on to others.”
7. Is the Call-to-Action Efficient?
What is the purpose of your content? That’s the first thing you must establish before even considering a call-to-action (CTA).
A well-written in-depth article deserves a prize. What do you want to get out of it? Again, you have more options, and the choice should reflect your biggest marketing priority right now.
For example, some businesses want to gather a lot of data about their target audiences.
Therefore, most of their CTAs which are placed within their blog posts are guiding the website visitors towards an e-mail sign-up. Therefore, their purpose is to acquire leads.
Other articles directly recommend related products, while other will just do nothing. No marketing purposes, just real education.
When you do that final check, always check your call-to-action and be sure that it is both well-written and in synchronization with your higher business goals.
8. Would You Read, Enjoy, and Benefit from It Yourself?
Lastly, put yourself in your customer’s shoes ask yourself these questions:
- Would I read this article until the end?
- If I didn’t know anything upon the matter, would this post be useful?
- Is this post bringing practical advice?
- Does it have marketing shades?
- Would I benefit from it?
Maintaining your objectivity during the process is important. If you come across more negative answers, take it from there and improve the specific parts that disappointed you.
By following this simple reassessing process, you shall improve the quality of your blog posts big time!
For your content to show an excellent performance, it must be impeccable. Quality over quantity.
Whenever you’re crafting it, keep in mind that the more attention you pay to it and the better optimized it is, the easier it’ll be to convert those simple readers into loyal customers.
Follow our tips and stop focusing on “getting it done already.” Instead, make it a superb piece of content that will passively influence your brand’s reputation positively.